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Page 1
LPPF.IJ / LPPF.JK




FY 2023
Earnings Call
26 February 2024
Page 2
Agenda

  No                                 Topic            Page          Presenter

   1   Executive Summary                               3–4      Monish Mansukhani


   2   Financial Performance and Capital Allocation   5 – 11        Niraj Jain


   3   Strategy Updates                               12 – 20   Monish Mansukhani


   4   Closing Remarks                                21 – 22   Monish Mansukhani




                                                                                    2
Page 3
Executive Summary

 Sales FY23: IDR 12.6Tn (+1.1% / SSSG         • Strategic direction: Repositioning to relevant middle income customers, with
 -2.4%). Performance affected by weak           impact on store locations, merchandise, and customer experience.
 Lebaran sales and anemic recovery in
 subset of malls, leading to excess           • Store network optimization: Expecting to open 4-6 new stores in 2024.
 inventory that was not cleared in a timely     Prioritizing the rejuvenation of high-impact stores. Identified 29 watch list
 fashion.                                       stores for rental renegotiation, downsizing, and potential closure of 10 stores
                                                during the year.
 Gross Margin FY23: 34.2% (vs. FY22:
 35.7%) driven by aged inventory
                                              • Merchandise transformation: Improving Direct Purchase (DP) offering
 clearance.
                                                through re-invigorated private labels while onboarding new, well-known
                                                Consignment Vendors (CV) brands. Clearing inventory faster to maintain
 EBITDA FY23: IDR 1.4Tn (vs. FY22: IDR
                                                freshness, although this may have an impact on margins.
 2.0Tn) from lower GM and 17% higher
 operating expenses, including the
 reduction of rental subsidies.               • Digital: Extending in-store fulfilment to include CV inventory and expand
                                                reach from 56 to 96 stores.
 Net Income FY23: IDR 675Bn, with
 IDR 200/share dividend proposed (67%         • OPEX optimization: Review of cost base with particular attention on
 Dividend Payout Ratio).                        improving productivity and securing performance-linked commercial terms.



                                                                                                                                  3
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2023 Season Challenges & 2024 Opportunity

The key 2023 Lebaran season was challenging         Opportunity in Lebaran 2024
• Challenging Lebaran due to unexpected delay in    • While there remains uncertainty in trading performance, we are
  THR payout, early Mudik, and other                  better planned and have taken a more conservative approach
  macroeconomic factors.
                                                    • Fresh stocks planned tighter vs. 2023 with strategic promotional
                                                      planning to enhance sell through
• Lebaran planning had built up higher inventory,
  staff, marketing and bazaars, which did not       • New intake pricing more competitive vs. 2023 in key volume
  materialize.                                        areas

                                                    • More dynamic and timely trading of older merchandise
• DP underperformance in selective areas led to       in order to reduce proportion of aged inventory
  aging stock, which we began to clear during
  4Q23 with discounts.                              • Prioritizing investment in high quality stores with higher
                                                      performance

• Store underperformance in certain malls was       • Focusing more on rebalancing & multiskilling staff for agile
  driven by poor post-COVID recovery. Stores in       changes
  these malls with low occupancy, traffic, and
  maintenance are now under watch list.             • More effective marketing planned, with greater use of digital
                                                      media for broader reach and greater segmentation


                                                                                                                         4
Page 5
    154 Stores
    82 Cities

    600+ suppliers
    94% local

    9,092
    employees




Financial Performance
and Capital Allocation
                         5
Page 6
Financial Highlights
Sales grew 1.1% mainly driven by new stores

                                        Year                           Q4
                In IDR Bn
                              2023      2022      % Growth   2023      2022      % Growth

       Gross Sales            12,552    12,413        1.1%    2,937     2,929        0.3%
        SSSG %                 -2.4%     20.8%                -2.9%      2.4%

       Gross Profit            4,295     4,429       -3.0%     939      1,039       -9.6%
        Gross Margin %         34.2%     35.7%                32.0%     35.5%

       OPEX                   (2,884)   (2,461)      17.2%     (663)     (615)       7.9%

       EBITDA                  1,411     1,968      -28.3%     275       424       -35.1%
        EBITDA Margin %        11.2%     15.9%                 9.4%     14.5%

       Net Income (Loss)        675      1,383      -51.2%      45       329       -86.4%
        Net Income Margin %     5.4%     11.1%                 1.5%     11.2%

                                                                                            6
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Sales Performance
Watch list stores dragging down overall performance

      Store Performance                                Merchandise Performance
                                                       IDR Bn             +1.1%

                            SSSG                                 12,413           12,552

                           -2.4%
                                                                  30.5%            29.7%




          Regular stores           Watch-list stores
             -1.5%                    -12.8%
                                                                 69.5%             70.3%



      The performance under watch list dragged
      down the total performance
                                                                FY 2022           FY 2023

                                                                                            7
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Sales Performance                                                                                                   Gross Sales by
Bali drove outside Java performance post-restriction                                                                 Region (%)
                                                                                                                       FY 2023
                                                                    SSSG                          Greater Jakarta       22.8%
                                                                Outside Java
                                                                  FY : 1.6%                       Java exc Jkt          34.3%
                                                                                                  Outside Java          42.9%
                Sumatra                                                                           Total Sales          100.0%
                                          Kalimantan




                                                                               Bali and East Indonesia
                                  Greater Jakarta
            SSSG                                    East Java
         Greater Jkt
                          West Java
          FY : -2.0%
                                   Central Java

                                                       SSSG
                                                    Java ex Jkt
                                                     FY : -3.7%
                                                                                                                                 8
Page 9
Sales Performance
Active members jumped, with higher sales contribution, in line with more personalized values

Active loyalty members
                                    8.6
                          6.9                       3.2 Mn newly acquired members; ~60% of
                                                    2022 members returned to shop in 2023
       4.0



       2021              2022       2023
                                                    >232 Mn personalized messages sent in a
                                                    year through various CRM channels
Active member sales contribution
                                   78.4%
                         65.9%
      51.8%
                                                    NPS improved from 66 at December 2022 to
                                                    74 at December 2023 (63 at FY22 vs. 73 at
                                                    FY23)
       2021              2022       2023


                                                                                                9
Page 10
Financial Highlights
Cash and Bank Balance at IDR 508 Bn

                      ASSET                                               LIABILITIES & EQUITY

        In IDR Bn             Dec '23    Dec '22                   In IDR Bn           Dec '23      Dec '22

Cash and Bank Balance             508        354          Bank Loan                         550          -

Trade Receivables                  60         64          CV Trade Payables                 770         664

Inventories                       793        896          DP Trade Payables                 457         546

Right-of-Use Assets              2,509      2,527         Lease Liabilities               3,051        2,933

Other Assets                     1,306      1,223         Other Liabilities               1,022        1,026

Fixed Assets                      705        686          Equity                             31         580

Total Asset                     5,880      5,750          Total Liabilities & Equity      5,880       5,750
Remarks:
• Bank loan utilization reduces from IDR 1,000Bn to IDR 550Bn, net debt at only IDR 42Bn.
• We have renewed our bank loan of IDR 1.7 Trn with better commercial terms with Bank CIMB Niaga.

                                                                                                               10
Page 11
Capital Allocation
CAPITAL ALLOCATION | Capital Allocation Strategy
Balancing organic growth and shareholders value maximization
Capital well allocated to enhance shareholder value for forward growth



                          Capex                                                  Dividend

        Continuous investment into the business                                IDR 200/share
                  Planned IDR 300 Bn
           New Stores, Refurbishment, and
               Information Technology



                   Business                                                 Shareholder’s Value


                       Acquisition                                          Strategic Buyback


                 No investment planned                                   No new share buyback plan
                                                                                  for 2024




                                                                                                     11
Page 12
    154 Stores
    82 Cities

    600+ suppliers
    94% local

    9,092
    employees




Strategy Updates
                     12
Page 13
   Strategy Highlights
   Further progress on our previously stated strategic initiatives




                                                                                                                                      Environmental,
Merchandise Full             Store Network          Omnichannel            Loyalty &           Operational           OPEX                Social, &
   Potential                  Optimization           Expansion           Personalization       Excellence         Optimization          Corporate
                                                                                                                                       Governance
• Agile trading in         • Focus on top         • Expand fulfilment   • Growing active    • Improving store   • Partnering with    • Continued
  season and post-           stores, monitor 29     from stores           members further     navigation          landlords to get     progress on
  season                     watch-list stores                            through                                 performance-         roadmap
                                                  • Onboard CV            acquisitions,     • Increasing          linked               including waste
• DP and CV                • Selectively            onto platform         reactivations,      touchpoints for     commercial           management,
  refresh and                expand, focusing                             and frequency       improved            terms                diversity &
  rationalization            on quality instead                           drive               convenience                              inclusion, and
                                                                                                                • Improve labor
                             of quantity                                                                                               social impact
                                                                                                                  productivity



                        Key focus area to deliver
                    earnings growth in next 12 months
                                                                                                                                                  13
Page 14
                                                                                                Pants: SUKO, Men, Clean Cargo Pants, Dusty Pink
                                                                        T-shirt: SUKO Ladies, Short Sleeve Baby Terry Oversize Crop, Taupe Grey
                                                                                                    Cardigan: SUKO Ladies, Knit Cardigan, Vanilla
Merchandising Transformation
Initiatives to improve assortment


 Focus on selected categories like denim and rationalize
 underperforming segments like toys & accessories.

 SUKO, our new DP brand, to expand from 34 stores to more than
 60 by year end.

 Refresh CV brands, particularly in top stores with 25 new, well
 known & local trending brands.

 Accelerate reach of our best CV brands, based on customer
 demand, giving them more stores & space.

 Faster sell through of merchandise underway for improved
 freshness via increased promotions and dynamic trading.



                                                                   14
Page 15
Store Network Optimization
Portfolio renewal in progress, with introduction MU&KU concept store planned for this year




Store Expansion & Rejuvenation                            Store Rationalization

 • Selective store openings in strong catchment             • 29 Stores under watch-list: Several stores faced
   areas (4-6 stores)                                         challenges due to low mall occupancy

 • One MU&KU store opening expected in 4Q24                 • Planned closure of 10 underperforming stores in 2024
                                                              with lease expiry, negative/marginal profitability
 • Accelerating rebranding / rejuvenation options
   for prioritized top stores to boost the store appeal     • Exploring space rationalization for higher productivity


                                                                                                                    15
Page 16
Omnichannel Expansion
Further integrating technology and processes, while enhancing customer experience


          Technology     • Implement Order Management System & Warehouse Management System
          and business
                         • Onboard 80% CV Brands for fulfilment from stores to expand product offering
          integration
                         • Cultivate omnichannel customer engagement


                         • Improved assortment with CV onboarding

                         • Launch integrated social commerce

          Customer       • Improved rewards system with offline integration and tiered-based features
          Experience       like free shipping and exclusive sales previews

                         • Launch same-day delivery and multiple courier service providers

                         • Introduce live streaming on Matahari.com

                                                                                                         16
Page 17
Loyalty & Personalization
Active members growing amid wider benefit options


 Grow active members beyond 8.6 Mn members through new
 members acquisitions & inactive customers reactivations



 Expand benefit selections beyond points and promotions through
 partnerships with merchants and third parties



 Streamline benefit options both in-store & online for integrated
 customer experience



 Encourage higher basket size through hyper personalization
 messages & benefits that induce multiple buys


                                                                                                                                                     17
                                                                    Girl: Long sleeve midi dress | Aero  Unicorn Jacket Hoodie Girl | Little M
                                                                    Boy: Short sleeve T-shirt stripe Yarn-dyed | Little M  Jacket Knit Quilting | Little M 
                                                                    Denim Short | Little M
Page 18
Operational Excellence
Improving customer journey, expanding touchpoints for improved customer engagement




 Optimized space utilization will improve store   Extending sales touchpoints out of stores (bazaars,
 navigation and drive better customer             Shop & Talk) is bearing fruit, with stronger
 satisfaction                                     awareness and increased contribution


                                                                                                        18
Page 19
OPEX Optimization
Regularly identifying opportunities to improve productivity and cost structure




 Exploring innovative ways to    Piloting of performance         Partnering with landlords
 manage expenses amid            incentives and productivity     to secure
 challenging sales growth        benchmark exercise have         performance-linked
 environment                     shown results                   commercial terms



                                                                                             19
Page 20
Environmental, Social, Governance
Making progress in sustainability




 Collected 1.8 tons of textile      Increased the contribution of   Supported 4,000+
 waste via Post-consumer            eco-friendly merchandise        underprivileged children
 Textile Waste Management           to 2% of total private label    with education, merchandise,
 program for recycling              assortment (apparel)            and financial assistance



                                                                                                   20
Page 21
   154 Stores
   82 Cities

    600+ suppliers
    94% local

    9,092
    employees




Closing Remarks
                     21
Page 22
Closing Remarks
Moving forward with strategic initiatives

 Challenging 2023, but cautiously optimistic 2024 with better
 Lebaran planning.


 Store network optimization continues, with selective store
 expansion (4-6 stores in 2024) and 29 watch-list stores.


 Merchandise to be strengthened through revamped private labels
 and addition of new CV brands.


 To leverage technology to enable fulfilment from stores and
 provide more payment and delivery options for customers.


 Subject to statutory approval, dividend of IDR 200 per share is
 proposed. No new share buyback plan is proposed.

                                                                                                                  22
                                                                   Short Sleeve Blouse Skipper | Connexion
                                                                   Long Pants Basic 2 Big Waistband | Connexion
                                                                   Pointed Bustong Shoes | Connexion
Page 23
Contact us

PT Matahari Department Store Tbk

Menara Matahari 12th Floor,
Jl Boulevard Palem Raya No.7
Karawaci, Tangerang 15811, Indonesia

Phone: +6221 547 5228 | +62811 9610 1111
Email: ir@matahari.com

www.matahari.com


DISCLAIMER: This presentation has been prepared by PT Matahari Department Store Tbk (“LPPF” or “Company”) for
informational purposes. Neither this presentation nor any of its content may be reproduced, disclosed or used
without the prior written consent of the Company.

This presentation may contain forward looking statements which represent the Company’s present views on the
probable future events and financial plans. These views are based on current assumptions, are exposed to various
risks, and are subject to considerable changes at any time. The Company warrants no assurance that such outlook
will, in part or as a whole, eventually be materialized. Actual results may differ materially from those projected.

The information is current only as of its date and shall not, under any circumstances, create any implication that the
information contained therein is correct as of any time subsequent to the date thereof or that there has been no
change in the financial condition or affairs of LPPF since such date. This presentation may be updated from time to
time and there is no undertaking by LPPF to post any such amendments or supplements on this presentation.

The Company will not be responsible for any consequences resulting from the use of this presentation as well as the
reliance upon any opinion or statement contained herein or for any omission.



                                                                                                                         23
Page 24
Thank you

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