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PT SEPEDA BERSAMA INDONESIA TBK
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Agenda
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01 Company at Brief 03 Financial Structure
Business Model and Strategy 6 18
02 04
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Company at Brief
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Shareholding Structure
Andrew Mulyadi Henry Mulyadi Masyarakat
37,5% 37,5% 25%
PT Sepeda Bersama Indonesia TBK (“SBI”)
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Company’s Major Milestone
The company was founded
Working together with 319 Became sole agent for
on October 2017 with the
dealers spread across Genio, largest agent for
name PT. Sepeda Bersama
Indonesia United
Indonesia
2017 2021 2022
Become a publicly traded
company in IDX
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Management Team
Board of
Commissioners
Henry Mulyadi Tito Loho
President Commissioner Independent Commissioner
Board of
Directors
Andrew Mulyadi Winston Mulyadi
Director
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President Director
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Business Model and Strategy
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Business Model
Deliver product
Order products
from factory Order
Factory Dealer
Check for Available product gets
availability delivered to company
Manufactured products
delivered to WH
Warehouse
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SBI at a Glance
SBI is one of the market leaders in the Indonesian bicycle industry.
In dealing with Indonesia’s various landscapes, social, and
economical demography, SBI is fully equipped with
as the agent of several brands, such
as
Largest Sole
490 Spread across
> 28
dealers province in Indonesia
United Bike is one of the market leader for consumer
#2 bike in Indonesia 22% of bike user in Indonesia uses United Bike in 2020
Source: Jakpat. (2020).
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Industry Overlook
The government support on the future of cycling industry
Through the development
of infrastructure and
356 193 policies, the government
strongly supports the use
Locations km
of bicycles as a mode of
Bike lanes built in DKI Jakarta transportation.
and targeted 610 km built before
Capacity of 2030
5817 Bicycle lanes have begun to be built
bicycle
in several regencies/cities on the
island of Java, such as in Klaten,
There are 356 locations, with a Purwokerto, Banyumas, Solo and
capacity of 5817 for bicycle
surrounding areas.
parking. Over 120 of these
locations have shower facilities.
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Source: Kementerian Perhubungan Republik Indonesia. (2022).
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How SBI can benefit from industry trends
Global trend in E-bikes and E-moped
With global trends shifting to be environmentally conscious, E-bikes and E-scooters have been the fastest growing bicycle
sector, with consumers using this for everyday use, such as going to work or visiting shops and markets. With greater focus
to e-mobility bicycles and scooters, SBI is closely following global trends. With new products such as United Salvador and
Genio Orby, SBI is in a great position to capitalize on this market trend.
Source: Zippia. (2022).
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Key Strategies
● To offer a wide range of products and prices, competitive and supported by integrated services from a
professional team
● To build and maintain relationships with dealers and customers to maintain current market share and
gain new market share
● To improve product quality by conducting quality control of each product sold. As well as trying to find
out customer satisfaction through feedback on service to customers
● To understand what is needed and sought by its target market by always understanding the market
condition
● To continue the expansion of its outlet network in various regions in Indonesia
● To optimize store profitability through store repairs and market segmentation
● To provide competitive price and promotion
● To increase consumer engagement and maintain brand loyalty through CRM
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Financial Structure
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REVENUE AND PROFIT
Revenue
225,819,967,231 • Increase in revenue due to wider area
169,065,378,362 178,523,593,335 of service, as we have more sales
122,939,629,442
agents across Indonesia.
97,210,478,813 • Increase in revenue YoY due to the
44,933,281,567 39,483,749,919
growth in the customer base and a
8,704,894,858 wider variety of products sold.
Q1 Q2 Q3 Q4 • New products such an E-moped, E-
2021 Revenue 2022 Revenue bike and baby carriage.
• New brands such as Rubick and
Grind.
Net Profit
• Lower profit margins YoY, as there is
22,971,892,184
24,677,586,511 higher competition, leading to lower
20,275,673,861 21,219,772,265
profitability.
13,481,077,713 • Trend in lower cost bicycles also
leading to lower profitability.
4,910,935,476 5,651,582,433
2,214,922,073
Q1 Q2 Q3 Q4
2021 Net Profit 2022 Net Profit
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Statement of Financial Position
148,576.18
Consolidated Financial Position (IDR Million)
● Since 2018, SBI’s assets has
135,767.60
grown at a CAGR of 46.3%,
120,104.44
equity has grown with a CAGR of
324.53% during 2018 – 2022.
● SBI’s assets and equities has
continued to grow despite the
81,591.40
pandemic, and the downtrend
of bicycles.
56,807.00
54,176.20
● The sudden increase in assets
and liabilities in 2021 is due to
29,497.90
28,471.74
27,309.10
25,424.20
large increase in revenue.
23,172.80
22,774.80
22,687.70
● The upward trend of equity
2,251.40
and assets sustained in 2022.
87.10
FY 2018 FY 2019 FY 2020 FY 2021 FY 2022
Asset Liability Equity
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Profit & Loss Statement
Revenue (IDR Million) Profit/Loss (IDR Million)
225,820 34,945
31,647
178,523 27,251 27,392
24,677
21,220
93,587
2,267 2,170
19,303
2019 2020 2021 2022
2019 2020 2021 2022 Profit Before Tax Income for Year/Period
● SBI’s revenue continues to grow despite fluctuations in external factors.
● Significant spike in revenue in 2020, despite being in a pandemic) is due to an increase in demand for bicycles.
● Even after the decline in demand for bicycle, SBI revenue and profit continue to stably grows.
● SBI’s Income for the Period has decreased due to tighter competition which leading to lower profitability and
trend in lower-cost bicycles also leading to lower profitability.
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Profitability Performance
Margin ROE ROA
37.34%
96% 92% 48%
29.12%
17.73%
13.82%
11.74%
11.24% 12.13% 46%
9.40%
18%
14%
18% 9%
2019 2020 2021 2022
Pretax Profit Margin Net Profit Margin 2019 2020 2021 2022 2019 2020 2021 2022
● SBI has managed to maintained its profitability in the past 3 years
● Profitability declined in 2022, as there is a trend to cheaper bicycles, lowering profitability, as well as growing
competition.
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Thank You DISCLAIMER This material especially made for the benefit and external use where the contents of this material is not allowed to be communicated to other parties. This material be incomplete without reference to and should always be viewed in conjunction with a verbal explanation of PT Sepeda Bersama Indonesia Tbk. Neither this material nor its contents are allowed to be used for other purposes without permission of PT Sepeda Bersama Indonesia Tbk
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