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Page 1
PUBLIC EXPOSE
Paparan Publik


PT. ERA DIGITAL MEDIA TBK ( AWAN)
08 November 2023
Hotel Aryaduta Menteng
Page 2
About Us
PT Era Digital Media Tbk (EDM) is a company specializing in mobile digital entertainment,
committed to pioneering innovations in the VAS (Value Added Service) sector.

Through strategic partnerships with telecommunications companies,
EDM has unveiled a high-quality, engaging, and innovative digital entertainment platform,
delivering a fresh smartphone experience to users throughout Indonesia.
EDM serves as the parent company of PT Era Awan Digital.




PT Era Digital Media Tbk
Page 3
IPO Success
Fundraised                    : IDR 75,000,000,000 (USD$ 5,000,000)     Stock price up to
Subscription through e-IPO : IDR 2,400,000,000,000 (USD$ 160,000,000)




                                                                        180%
                                                                        since IPO

                                                                        Oversubscribed by


                                                                        30x
PT Era Digital Media Tbk
Page 4
VISION
Transforming into a technology-driven
enterprise that engages in perpetual
innovation to create cutting-edge
products and services, all while delivering
unparalleled customer satisfaction in
Indonesia.




PT Era Digital Media Tbk
Page 5
                           S   olve
                               Providing technology products and services that offer peace of mind to our
                               customers, ensuring their data security by partnering with us.




                           E
                               ligibility
                               Our services adhere to international standards
                               in both technology and our technic



                           R
MISSION

                               esponsibility
                               We continuously take responsibility for innovating in terms of service and
                               technology to ensure customer satisfaction.



                           V   alue
                               We are dedicated to delivering the best pricing and quality to our customers.




                           I
                               ntegrity
                               Our desire is to maintain customer trust by providing the best
                               communication and negotiation to meet their needs.



                           C   ommitment
                               We are committed to swiftly adapting and continuously evolving in the
                               ever-changing landscape of technology and services.



PT Era Digital Media Tbk   E   xcellence
                               We consistently deliver top-notch service and performance.
Page 6
BOD / BOC




   SHAANEE P HARJANI         SAUNDARARAJAN          VICKY S. CAHYADI        KEMAL ALAMSYAH         CHRISNADI SUWARTA
     President Director       VENKATACHARI              Director          President Commissioner       Independent
                              Finance Director                                                        Commissioner




     Coming together is a start, staying together is a step forward, and collaborating together is an achievement.



  PT Era Digital Media Tbk
Page 7
Corporate Ownership Relationship Structure

                                                                                  Stephanie
                             Shaanee P. Harjani
                                                                                Angelina Rosa
                                  90,00%
                                                                                   10,00%




                                     PT Rajati Alia Kapital                                     Public Shareholders
                                            78,2%                                                      21,8%




                                                    PT Era Digital Media, Tbk
                                                             99,99%




                                              PT Era Awan Digital
  PT Era Digital Media Tbk
Page 8
Our Core Businesses




                  Mobile Content and   OTT and Content   IT Infrastructure
                        Games            Production




  PT Era Digital Media Tbk
Page 9
Mobile
Content and Games
PT Era Digital Media Tbk
Page 10
  VAS License Holder
  since                                                    Broadcasting
                                                           Premium Cellular Content
  2016                                                     (VAS – Value Added Services)
                                                           across all telco users in Indonesia.
  Reached > 2 Million
  Paying Subscribers
  (per 31 October 2023) since 2016


                      Partnership with all
                      telecommunication providers in
                      Indonesia with direct payment
                      access to 300 million cell phones.



PT Era Digital Media Tbk
Page 11
 Our Products
                           RODA EMAS             FUNTIME
                           Gold-bar themed       Portal Game
                           game app              HTML5
                           (rodaemas.id)         (funtime.id)


                           TBL                   XTRIVIA
                           Telkomsel             XL Trivia Quiz
                           Trivia Quiz           (xtrivia.id)
                           (tbl.id)


                           TGAME.ID              TRIVIA
                           Telkomsel exclusive   Trivia Quiz
                           game                  (3via.in)
                           (tgame.id)


                           KataKutu              FUNBID
                           Tebak &               Game Lelang
                           Susun Kata            (funbid.id)
                           (Katakutu.id)
PT Era Digital Media Tbk
Page 12
Successful Collaboration with Artists and Influencers




                                                       And many more...

  PT Era Digital Media Tbk
Page 13
OTT and
Content Production
PT Era Digital Media Tbk
Page 14
                           Ustadku
                           Religious Portal
                           Ustadku is a leading digital platform designed to
                           empower Muslims with Islamic education and
                           spiritual guidance from Indonesia's leading ustadz
                           that is accessible, authentic, and personalized.
                           Ustadku offers a rich tapestry of resources to support
                           Muslims on their journey of faith, knowledge, and
                           personal growth.




PT Era Digital Media Tbk
Page 15
IT Infrastructure
PT Era Digital Media Tbk
Page 16
Enterprise Grade Cloud in Minutes
Subsidiary Company
PT. ERA DIGITAL MEDIA Tbk ( AWAN)
Page 17
                           Eranyacloud, founded in 2020 under PT Era Awan Digital,
                           is a leading local comprehensive cloud computing


About Us                   service provider in Indonesia. Eranyacloud offers
                           high-performance, credible, and reliable cloud computing
                           solutions, including Public and Private Cloud, Cloud Backup
                           Protection, Disaster Recovery, Web Application Security
                           (WAF), E-mail Collaboration, and Managed Services. Our
                           services are designed to be user-friendly, secure, and
                           stable, backed by round-the-clock support. Housed in Tier
                           4 and Tier 3 Data Centers, Eranyacloud is committed to
                           ensuring a 99.9% uptime Service Level Agreement (SLA),
                           providing you with peace of mind. We stand ready to
                           facilitate your digital transformation. In September 2022,
                           EDM acquired PT Era Awan Digital (Eranyacloud).


PT Era Digital Media Tbk
Page 18
Embracing the Regional Cloud




                                                               South Korea & China
                             Europe
                                                                      Over $300 million in ARR
                               Over €500 million in ARR
                                                                      Over $200 million in ARR
                               Over $100 million in ARR




                                                          Indonesia

                                 Over       US$ 1 Million
                                                          in ARR
  PT Era Digital Media Tbk
Page 19
Competitive Landscape


     Cost Comparison with Global Cloud




  PT Era Digital Media Tbk               **SOURCE: Global Provider Cost
Page 20
Our Customers

      FMCG                    Electronics


    Oil, Gas &
                               Property
     Water


                               Health &
     Tech &                    Lifestyle
   Dev Supply

                             Telecommuni
                                cations

  Manufacturing
                              Agriculture



     Finance                 Tour & Travels



    Insurance                 Aerospace



  PT Era Digital Media Tbk
Page 21
Eranyacloud Customer Growth 2023



                                   Some of our notable
                                   new clients in Q3




                                   Through our partner
                                   ecosystem:



  PT Era Digital Media Tbk
Page 22
Eranyacloud Revenue Growth



  Eranyacloud Monthly Recurring Revenue (MRR) 2023




                                                     Growth
                                                     in MRR throughout
                                                     2023




  PT Era Digital Media Tbk
Page 23
An Overview of the Cloud Computing Market in Indonesia




  210 Million                        Internet Users in Indonesia
                                     Source: IDC, 2022


                                     cloud computing users migrate
              81%                    to multi-cloud strategy
                                     Source: APJII June 2022 data




 IDR 39,3 Trillion                    Total projectable market
                                      for cloud computing in Indonesia by 2025

   PT Era Digital Media Tbk
Page 24
An Overview of the Cloud Computing Market in Indonesia




                                                    Cloud Market Growth
                                            1,256   Revenue Projection
                                     965
                              742
                                                    in Indonesia
                571
                                                    2020-2024
   436                                              Source: Twimbit Insight, 2022

                                                                2020       2021     2022   2023   2024
                                                     PaaS         34        46      65     85     112
   2020          2021         2022   2023    2024
                                                     SaaS        220       298      392    528    693
  In Million US Dollar                               IaaS        180       228      286    351    453
   PT Era Digital Media Tbk
Page 25
Our Products

  Compute                                                       Web Application Firewall (WAF)
  Provides a high-performance cloud for any workloads to        An enterprise-ready security monitoring solution for
  help you create powerful cloud applications with lower        threat detection, integrity monitoring, incident response
  latency. Eranyacloud Compute includes free bandwidth          and compliance.



  Email Collaboration                                           Backup Protect and Disaster Recovery
  An integrated email platform for organizations complete       Backup and Disaster Recovery enhanced with essential
  with calendar, contact, task, Cloud Drive, and team collab.   endpoint protection capabilities and a security
  Our Email Collaboration will help you increase your team      management toolkit for centralized administration and
  productivity under a secure cloud environment.                monitoring.


  Cloud Drive                                                   Cloud Monitoring and Support
  A file collaboration platform that enables organizations to    Helps customers to reach efficiency by reducing IT
  securely share, sync, and backup files remotely internally     operational cost. Through this product, you can
  and externally using any devices on the cloud.                continuously improve your business strategy and let our
                                                                team handle your IT infrastructure.


  PT Era Digital Media Tbk
Page 26
      Multi-Cloud
      Management




PT Era Digital Media Tbk
Page 27
Our New Products


 Database as a Service (DBaaS)
 Providing you with access to a managed database system over the
 internet with tasks such as installation, configuration, scaling, backups and
 maintenance all handled by our experts.

 Supported database includes:

   ●    PostgreSQL
   ●    MySQL
   ●    MariaDB
   ●    Redis
   ●    Microsoft SQL Server (Linux version and Additional License)
   ●    MongoDB (Additional license)




  PT Era Digital Media Tbk
Page 28
Our New Products


 S3 Object Storage
 Our object storage feature allows your enterprise to store and
 retrieve large amounts of unstructured data in a highly scalable and
 durable manner by organizing data as discrete units.

 S3 Object Storage features includes:

   ●    RESTful Interface
   ●    S3 and Swift Compliant APIs
   ●    S3-style subdomain
   ●    Unified S3/Swift Namespace
   ●    Simple User Management
   ●    Usage Tracking
   ●    Striped Objects
   ●    Multi-site replication




  PT Era Digital Media Tbk
Page 29
Our New Products




 Private Cloud
 A cloud computing environment dedicated solely
 for your organization. Providing similar benefits to
 public cloud services, such as scalability,
 virtualization and self-service capabilities; a private
 cloud has been designed exclusively for your
 private enterprise use. Supported cloud computing
 software includes:




  PT Era Digital Media Tbk
Page 30
Our New Products



                             The eranyacloud Console
                             Proudly launched on 17 August 2023, Eranyacloud Console
                             allows our customers to initiate and oversee instances with
                             monthly billing options and online payment capabilities.
                             Eranyacloud Console is set to engage new customers through
                             digital platforms and will feature our latest products and
                             services. Additionally, watch out for upcoming features in
                             Eranyacloud Console.

                              ●   Database as a Service (DBaaS)   ●   Multi Cloud-monitoring &
                              ●   S3 Object Storage                   Management
                              ●   Cloud GPU                       ●   Baremetal
                              ●   Wordpress Hosting               ●   Mac Baremetal




  PT Era Digital Media Tbk
Page 31
The Rise of AI



                             Cloud GPU
                             eranyacloud is set to pioneer the launch of its first powerful
                             Compute + GPU that is able to enhance deep learning
                             inference for enterprises. This groundbreaking move, set to
                             start in Q4 of 2023, establishes Eranyacloud as the industry's
                             first provider to introduce on-cloud GPUs with no associated
                             bandwidth charges,

                                                       Integrating the latest CPU "Genoa"
                                                       renowned for its superior performance
                                                       and exceptional energy efficiency.


                                                       Engaged in the development of the
                                                       most cutting-edge GPU specifically
                                                       designed for AI applications using
                                                       NVIDIA A30 GPU

  PT Era Digital Media Tbk
Page 32
GTM Strategy



              Direct, Indirect
                  & Branding



                      Strategic
                    Partnership
                                  GTM
                      Strategic
                                  Strategy
                    Investment


  PT Era Digital Media Tbk
Page 33
GTM Strategy


                                  eranyacloud has recently enlarged its commercial
              Direct, Indirect    department, currently comprising a total
                                  workforce of 20 individuals. We are confident that
                  & Branding      a robust outbound team will foster excellent                   Effective initiatives
                                  connections with prospective clients.                          resulting in robust
                                  eranyacloud is actively creating new business                  revenue growth
                                  leads by engaging in a combination of event
                      Strategic   participation and strategic digital marketing                  alongside


                                                                                                 30+
                    Partnership   initiatives. Throughout this year, we have
                                  successfully participated in several noteworthy
                                  events, contributing to our lead generation efforts:



                      Strategic
                                  DTI CX 2023, E-commerce Expo 2023, HIMSS 2023, Product
                                                                                                 partners
                    Investment    Expo 2023, World Financial Innovation Series 2023, Executive
                                  Leadership Forum ICIO 2023, World Cloud Show 2023



  PT Era Digital Media Tbk
Page 34
GTM Strategy



              Direct, Indirect
                  & Branding

                                    DTI CX 2023         ICDC 2023      E-commerce Expo       HIMSS 2023
                                                                            2023

                      Strategic
                    Partnership



                      Strategic
                                   World Financial        Digital      Product Expo 2023   World Cloud Show
                    Investment    Innovation Series   Transformation                             2023
                                        2023           Summit 2023



  PT Era Digital Media Tbk
Page 35
GTM Strategy


                                                                   A fundamental element of our
                                  Smart CCTV as a Service
              Direct, Indirect                                     strategic approach entails forging
                  & Branding                                       partnerships and fostering
                                                                   collaboration with SaaS-based
                                  IFRS 17                          technology providers, both from
                                                                   our local market and on an
                                                                   international scale. These
                      Strategic   Self Service E-Commerce          collaborations are geared
                    Partnership                                    towards leveraging the strengths
                                                                   and innovations of these tech
                                  Multi-cloud Management           companies to enhance our own
                                                                   offerings, expand our reach, and
                      Strategic                                    provide our customers with
                                                                   cutting-edge solutions and
                    Investment    Web Application Firewall (WAF)
                                                                   services.


  PT Era Digital Media Tbk
Page 36
GTM Strategy


                                                                       Our primary goal is to expand our business
                                                                       operations into the Software as a Service (SaaS)
              Direct, Indirect                                         industry in the year ahead. To achieve this, we are
                  & Branding      “According to research               planning to collaborate with a SaaS company
                                                                       based in Indonesia.
                                  conducted by RedSeer, it
                                  is estimated that the                This strategic partnership will allow us to leverage
                                  Indonesian SaaS market               their expertise and resources in the SaaS sector,
                                                                       enabling us to enter this dynamic and rapidly
                      Strategic   will expand from $200
                                                                       growing market more effectively. By joining forces
                                  million in 2020 to over $1
                    Partnership                                        with the Indonesian SaaS company,
                                  billion by 2025.”
                                                                       Our aim is to create innovative software
                                  - East Ventures | 18 Nov 2022 |      solutions and provide valuable services to
                                  https://east.vc/id/insights-id/dau
                                  d-vs-goliat-cara-startups-saas-ind   our customers.
                      Strategic   onesia-bisa-menang/

                    Investment


  PT Era Digital Media Tbk
Page 37
IKHTISAR KEUANGAN
PT Era Digital Media Tbk
Page 38
Data Keuangan


       Aset & Liabilitas
                                    Aset & Liabilitas
                                      **Dalam Miliar Rupiah




                             Aset (September 2023)
                             + 291,1%
                             Periode 30 September 2023



                             Liabilitas (September 2023)
                             + 33,3%
                             Periode 30 September 2023




  PT Era Digital Media Tbk
Page 39
Data Keuangan


       Laba Rugi
                                        Laba Rugi
                                      **Dalam Miliar Rupiah



                             Pendapatan (September 2023)
                             - 14,7%
                             Periode 30 September 2023


                             Laba Kotor (September 2023)
                             - 25,7%
                             Periode 30 September 2023


                             Laba Bersih (September 2023)
                             - 95,9%
                             Periode 30 September 2023

  PT Era Digital Media Tbk
Page 40
Data Keuangan


       Pendapatan Segmen
                                 Pendapatan Segmen
                                      **Dalam Miliar Rupiah




                             Digital
                             - 40,4%
                             Periode 30 September 2023



                             Cloud
                             + 35,8%
                             Periode 30 September 2023




  PT Era Digital Media Tbk
Page 41
THANK YOU
PT Era Digital Media Tbk

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