20231102_DOOH_Laporan Informasi dan Fakta Material_31484519_lamp1.pdf

  STRENGTHEN BRAND IMAGE, HUFA PARTNERS WITH
    DOOH TO DEPLOY PROMOTIONAL CAMPAIGNS
  THROUGH INTEGRATED ADVERTISING ECOSYSTEMS

PT Era Media Sejahtera Tbk - SSPACE [IDX:DOOH] and PT Gratia Husada Farma - HUFA have taken
a joint strategic step in utilizing SSPACE's advertising media assets to increase the airing of HUFA's
promotional advertisements. HUFA's promotional media plan will run in November 2023. HUFA is a
trusted pharmaceutical company with over 45 years of experience providing healthy living solutions for
Indonesian families. The company's flagship products include various medicines such as Hufagripp,
Hufamag, Hufavicee, H-Booster, and others.

To introduce its products more widely, HUFA collaborates with SSPACE through several ecosystems.
As for the various product variants from HUFA. This form of collaboration is an increase in Product
Branding through various advertising media with the right segmentation and demographic strategy.
HUFA entered into this collaboration because of the diversity of products and the competitive advantage
that SSPACE has, namely guaranteeing 100% for the optimization of its advertising expenditure or
ROAS (Return On Ad Spend).

In the early stages, the advertising media used by HUFA was Out of Home - Shop Blind which was
plastered at strategic points in hundreds of small shops on the island of Java. The determination of this
distribution media has been determined by the market, goals, and strategies of HUFA in delivering
messages closer to customers. In the next stage, HUFA will spread its promotional campaign through
PID (Passenger Information Display) entertainment media in the Commuter Line ecosystem, targeting
all JABODETABEK Commuter Line users to expand exposure to HUFA's various product portfolios.

SSPACE President Director Vicktor Aritonang said, "We warmly welcome the collaboration between
SSPACE and HUFA. This cooperation is part of a strategic collaboration that maximizes advertising
media to strengthen brand image and support product marketing strategies through our Guaranteed
ROAS program. Utilizing SSPACE's diverse media assets is expected to increase the exposure of
HUFA's product range more widely and massively. Through in-depth target market understanding,
customer experience personalization, and careful performance analysis, SSPACE continues to strive
to solidify its position as an enabler of advertising solutions in Indonesia".

SSPACE in carrying out sustainable business development continues to expand collaboration with
advertising agencies and media owners such as Dentsu, WPP Group, AMP Group, Artek Group,
Stickearn, Revata Makmur Promosindo, Moving Walls, Megapro, Geoinfo, Gebyar, Swara
Gangsing, Sepur Berkah, OMD-PHD, Publicom, Mediate (MNC Group) and Emtek Group. By
optimizing the creative strengths and distribution networks owned by advertisers and agencies, it is
expected to provide the best advertising solutions for clients and bring great impact, not only on the
success of advertising campaigns but also in optimizing advertising expenditures, thus helping the
profitability of clients, companies, stakeholders and other stakeholders.