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20231019_LPPF_Laporan Informasi dan Fakta Material_31460203_lamp4.pdf
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PRES RELEASE
19 Oktober 2023
Matahari Unveils New Private Label Brand, SUKO, Redefining
Retail Experience
Matahari ("Company"; stock code: "LPPF") a prominent fashion, footwear, beauty,
and lifestyle retail establishment in Indonesia is thrilled to announce the launch of
its exclusive private label brand, SUKO. With the introduction of SUKO, Matahari is
embarking on a journey to reshape the retail landscape and offer customers an
unparalleled shopping experience that blends comfort, style, and quality.
Inspired by the concept of simple minimalism and basic fashion that prioritizes
comfort with a selection of stylish collections, SUKO is ready to become part of
the daily life and habits of the Indonesian people. The initial collection, ranging
from Men's & Women's Shirts, pants, T-shirts, outerwear, dresses and accessories
comes with prices between IDR 129,000 to IDR 499,000. The brand's signature
features involve a soft and neutral color palette with the use of selected materials
that reflect the Matahari’s sustainability plans.
Rachel Stack, Matahari's Chief Merchandising Officer stated " Over the past few
years, we've been committed to offering our customers everyday wear that
enriches their lives and prioritizes comfort. SUKO exemplifies our dedication to this
mission by providing a brand that not only meets but exceeds our customers'
expectations."
Strategically placed inside Matahari stores across Greater Jakarta, Surabaya, Bali,
Semarang, Bandung, Medan, Yogyakarta, Makassar and other cities in Indonesia,
SUKO is already available in 20 stores, with 14 additional stores to be opened by
Q4 2023. This expansion allows SUKO to reach a wider range of customers and
fulfill its mission to provide high-quality clothing to more consumers.
Tommy Indra, Matahari's VP of Merchandising for special projects, The name
"SUKO", derived from a fusion of Japanese and Indonesian, is inspired by the word
"SUKA," which translates as "liking" or "something we like" The SUKO brand name
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reflects Matahari's commitment to creating label products that bring happiness, and a sense of fun to customers. “SUKO collections are also carefully designed to meet the challenges of tropical weather in Indonesia. Premium tech materials such as Supima Cotton, known for its durability, color retention against discoloration is a mainstay. Quick Dry technology, which dries 2x faster than other Cotton and equipped with odor control makes SUKO perfect for all seasons that often occur in Indonesia. Soft- Touch ensures smooth texture, wrinkle and irritation resistance, providing a comfortable dressing experience. SUKO is committed to continuous improvement to ensure that customers get affordable and high-quality products that can enhance their daily lives”. continued Tommy As Matahari continues to evolve and expand its fashion assortment, the debut of SUKO represents a significant stride in aligning with minimalist wear trends and creating brands that resonate with its diverse customer base. This venture underscores Matahari's dedication to not only cater to customers' fashion preferences but also to help them cultivate an enhanced sense of well-being through their clothing choices. Through the creation of SUKO, Matahari is in full control of production, from the selection of the best raw materials to the implementation of very strict quality control. This approach ensures that every product bearing the SUKO label is a testament to excellence and a reflection of Matahari’s unwavering commitment to customer satisfaction. SUKO marks Matahari's entry into a new market segment and is in line with the company's strategic plan to expand beyond conventional sales. The introduction of SUKO signifies Matahari's determination to enhance the consumer experience and reposition the brand in a way that resonates with the modern consumer. Matahari is proud to present the SUKO collection, setting a new standard for high quality, fashionable and comfortable clothing for customers in Indonesia, as an expression of Matahari's commitment to innovation, customer satisfaction and transformative retail experiences.
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About Matahari Matahari is the largest retail platform in Indonesia, with 156 stores in 81 cities across Indonesia as well as presence online on matahari.com, social commerce platform "Shop & Talk", and third-party marketplaces. For over 60 years, Matahari has provided the growing Indonesian middle class with quality, fashionable and affordable apparel, beauty and footwear products. Matahari employs around 30,000 employees (including consignment SPGs) and partners with around 600 local as well as international suppliers. The Company has received many industry recognitions – nationally and internationally – including TrenAsia’s ESG Awards 2023, Fashion Retail of The Year 2023 by HIPPINDO, Top 100 Most Valuable Brand by Brand Finance, Most Improved Investor Relations and Top 5 Best Senior Management IR Support in 2022 from Alpha Southeast Asia, Top 10 CSR Donor from IDX, Best Non-Financial Sector and Top 10 Mid-Cap Issuers ASEAN Corporate Governance Awards 2022, Top Digital Company & Best Excellent Service Experience Index Award 2022 from Marketing Magazine, Top 50 Most Valuable Brand Awards 2021 from Brand Finance Indonesia, Top 500 Retail Asia Pacific from Retail Asia, Euromonitor & KPMG; Brand Asia 2018 – Top 3 Most Powerful Retail Brands in Indonesia from Nikkei BP Consulting, Inc. and WoW Brand Award 2019 – Gold Champion from MarkPlus Inc. The Company also received the Netizen's Brand Choice Award 2018 from Warta Ekonomi. All of these awards reaffirm the Company's position as one of the leading, most dynamic, and trusted companies in Indonesia. Untuk informasi lebih lanjut, harap menghubungi: Corporate Communications / Investor Relations Matahari Tel: (62 21) 547 5228 E-mail: corp.comm@matahari.com, ir@matahari.com This press release has been prepared by Matahari and is circulated for the purpose of general information only. It is not intended for any specific person or purpose and does not constitute a recommendation regarding the securities of LPPF. No warranty (expressed or implied) is made to the accuracy or completeness of the information. All opinions and estimations included in this release constitute our judgment as of this date and are subject to change without prior notice. LPPF disclaims any responsibility or liability whatsoever arising which may be brought against or suffered by any person as a result of reliance upon the whole or any part of the contents of this press release and neither LPPF nor any of its affiliated
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companies and their respective employees and agents accepts liability for any errors, omissions, negligent or otherwise, in this press release and any inaccuracy herein or omission here from which might otherwise arise. Forward-Looking Statements Certain statements in this release are or may be forward- looking statements. These statements typically contain words such as "will", "expects" and "anticipates" and words of similar import. By their nature, forward looking statements involve a number of risks and uncertainties that could cause actual events or results to differ materially from those described in this release. Factors that could cause actual results to differ include, but are not limited to, economic, social, health and political conditions in Indonesia; the state of the retail industry in Indonesia; prevailing market and operating conditions, raw material prices and Import restrictions; competition from other companies; shifts in customer demands; changes in operation expenses, including employee wages, benefits and training, governmental and public policy changes; our ability to be and remain competitive; our financial condition, business strategy as well as the plans and objectives of our management for future operations;. Should one or more of these uncertainties or risks, among others, materialize, actual results may vary materially from those estimated, anticipated or projected. Although we believe that the expectations of our management as reflected by such forward-looking statements are reasonable based on information currently available to us, no assurances can be given that such expectations will prove to have been correct. You should not unduly rely on such statements. In any event, these statements speak only as of the date hereof, and we undertake no obligation to update or revise any of them, whether as a result of new information, future events or otherwise.
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