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20231009_DOOH_Laporan Informasi dan Fakta Material_31446768_lamp2.pdf
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SSPACE Develops "Ads Platform", Marketplace for
Advertising Industry
Jakarta, October 09, 2023, PT Era Media Sejahtera Tbk [IDX:DOOH] - SSPACE as an advertising company
and also a media owner and in accordance with the exposure delivered by management at the public expose on
October 6, 2023, entering the fourth quarter of 2023 will introduce its latest technological innovation called
"AdsPlatform" which will be launched in early December 2023. SSPACE is one of the advertising companies
that develops technology-based services which is an advertising marketplace in Indonesia.
In facing the era of rapid technological development, continuous innovation is the main key for SSPACE to achieve
resilience and business sustainability.
This technological development will affect the changing needs of the advertising industry, where more and more
advertisers need to optimize advertising budgets and on the other hand there is a need for media owners to
increase their occupancy. For this reason, SSPACE presents the digital ecosystem innovation "AdsPlatform"
which brings together the needs of advertisers (brands and agencies) with media asset owners.
"AdsPlatform" is a website-based platform that adopts the latest technology as a one-stop solution for advertising
solutions for advertisers, providing media catalogs, data insights, competitive landscapes, media monitoring,
media placement, as well as media planning and strategy. This "AdsPlatform" is an innovation and new
technology that provides convenience for the advertising industry and helps advertisers (agencies and
advertisers) in optimizing advertising spending and customer product sales.
In the early stages, SSPACE targets "AdsPlatform" users for advertisers, both agencies and advertisers who
collaborate with SSPACE. "AdsPlatform" is expected to provide an improved experience for all users of SSPACE
ecosystem services and encourage the expansion of the company's advertising and digital product business lines
which can contribute significantly to SSPACE's revenue in the future.
SSPACE CEO, Vicktor Aritonang said:
"The presence of "AdsPlatform" is the initial stage to present innovative solutions by providing convenience for
advertising industry players, and can also encourage the improvement of Indonesia's digital creative economy.
We hope that all advertisers both agencies and advertisers who collaborate with SSPACE can utilize all solutions
in this digital ecosystem. With the experience, expertise, diversity of media assets, and the entire business network
owned by SSPACE, it is expected to support the development of "AdsPlatform" on an ongoing basis and we
open the widest possible potential for collaboration with various groups in helping to build a better Indonesian
digital economy going forward."
By utilizing AdsPlatform technology, SSPACE proves its commitment to continue to bring innovation in the
advertising industry. From improving market targeting to increasing user interaction, AdsPlatform will be an
important foundation of SSPACE's business development strategy. By utilizing artificial intelligence and in-depth
data analysis, SSPACE continues to move forward to lead the trend in the world of conventional and digital
advertising.
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