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20230824_BTPN_Laporan Informasi dan Fakta Material_31383531_lamp3.pdf
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PRESS RELEASE
For immediate release
Jenius Celebrates Its Seventh Anniversary with #jadilebihjenius
• Evolving into a comprehensive life finance solu on with various innova ve features to assist
digital-savvy individuals in managing their finances simpler, smarter, and safer.
• Ongoing growth in the numbers of users, funding balance, and credit disbursements over the
seven-year journey.
Jakarta, August 22, 2023 – Jenius from PT Bank BTPN Tbk remains commi ed to delivering comprehensive
and relevant financial services to digital-savvy communi es through co-crea on and collabora on,
marking its seventh anniversary on August 11, 2023.
"Jenius expresses its gra tude for the trust and support given by digital-savvy communi es. We con nue
to grow alongside digital-savvy communi es on this meaningful seven-year journey," stated Irwan
Tisnabudi, Digital Banking Head of Bank BTPN.
Jenius features born through the co-crea on process have become more comprehensive in aiding Jenius
users, encompassing savings, transac ons both domes cally and interna onally, cash flow management,
and simplified investment directly through the applica on, said Irwan.
"Furthermore, from a business perspec ve, Jenius con nues to expand and reach out to more segments,
from retail to corporate," he added.
Jenius booked robust growth trends as of the end of June 2023, including a 19% year-on-year increase in
registered users to 4.8 million. Jenius funding balance (DPK) increased by 43% year-on-year to Rp24.7
trillion and the total loan por olio reached Rp1.3 trillion, up by 119% year-on-year.
On its seventh anniversary, Jenius con nues to innovate through co-crea on with digital-savvy
communi es.
Jenius launched and developed a series of features throughout the first half of 2023, to meet the evolving
needs of digital-savvy communi es. These features include easier QRIS scan via the Jenius app, e-money
top-up and management through the e-Wallet Center, Yay Points redemp on, extended opera onal hours
for ac va on and foreign currency exchange at Jenius, Jenius Paylater, and the #FlexiRasaMaxi 2 program.
The above feature innova ons are the outcome of co-crea on and collabora on processes that Jenius has
fostered since its incep on. About 44,000 co-creators (members of the Jenius Co.Create community) have
joined Jenius Co.Create to provide input and insights for the development of life finance solu ons. Co-
crea on processes have also involved over 1,024 online surveys, focus group discussions (FGDs), in-depth
interviews involving over 116,212 digitally-savvy community members as respondents, averaging 17
interview sessions conducted each month.
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During this seventh anniversary celebra on, Jenius conducted a survey tled "Jenius Study: Digital Savvy
Financial Habits 2023" and introduced the 7 hari 7 malam #jadilebihjenius program, offering various
special offers for Jenius users.
Over the past seven years, Jenius has grown with its users, assis ng them in achieving be er financial
habits and lifestyles, from savings and cash flow management to transac ons. This reflects in the "Jenius
Study: Digital Savvy Financial Habits 2023" survey conducted in August 2023, involving 156 respondents
aged 17 to 41.
According to the survey, 96% of Jenius users regularly save, an increase from 70% the previous year. Among
these savers, 73% allocate more than the recommended amount (10%-20% of income) as suggested by
financial planners.
Users find it easier and help them be more disciplined in saving for their needs and dreams by using Jenius
features such as Save It (Flexi Saver, Dream Saver, & Maxi Saver).
Similarly, the survey highlights that 83% of users recognize the importance of tracking cash flow, up from
73% in the previous year.
One of the ways Jenius assists users in managing cash flow is through installment payments (93%). In 2023,
55% of users u lized Flexi Cash to manage cash flow, including for business capital, home renova on,
purchases of desired items, and more.
Users can efficiently manage cash flow with Jenius features like Moneytory, Flexi Cash, Paylater, Jenius Visa
Credit Card, Split Pay, and Cicilan Jenius Pay.
Jenius' app features also simplify transac ons for users both domes cally and interna onally. The "Jenius
Study" also revealed that the Jenius Visa Debit Card (m-Card) has accompanied and facilitated users in
transac ons across 188 countries on various con nents, including Asia, Australia, Europe, Africa, North
America, and South America.
As an expression of gra tude towards its users, Jenius introduced the 7 hari 7 malam #jadilebihjenius
program, offering various special offers during its seventh-anniversary celebra on.
These special offers ran for a full 7 days, from August 11 to 17, and included 7 special offers at selected
food & beverages merchants, 7 special offers from chosen merchants, and 7 special offers from Jenius'
selected features.
Users enthusias cally embraced the #jadilebihjenius program, resul ng in increased transac ons during
the promo onal period. Building on this success, Jenius will reintroduce the 7 hari 7 malam
#jadilebihjenius program with a variety of special offers in September.
"The support from our users over these seven years has driven growth and serves as mo va on for Jenius
to provide even more comprehensive and integrated financial solu ons within the digital ecosystem. We
are excitedly welcoming the years ahead and look forward to con nuing to grow together with our users,
providing be er lives and financial well-being," concluded Irwan.
***
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For further informa on please contact: PT Bank BTPN Tbk Andrie Darusman – Communica ons & Daya Head Email: andrie.darusman@btpn.com or corporate.communica ons@btpn.com Bank BTPN in brief PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including re rees, micro-, small- and medium-sized enterprises (MSME) and produc ve, pre-prosperous communi es; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bak —a business serving re rees, BTPN Micro Business—a business unit serving micro businesses, BTPN SME—a business serving small- and medium-sized enterprises, Jenius—a digital banking pla orm serving the consuming class segment, and the corporate business unit, which serves na onal, mul na onal, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving customers from the mass market. Bank BTPN also regularly provides training sessions and informa on for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live be er.
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