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20230802_LPPF_Laporan Informasi dan Fakta Material_31357124_lamp1.pdf
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Press Release
August 3, 2023
Matahari Collaborates with Bumilangit to Present Local
Superhero Fashion Collection Across Indonesia
• The first collaboration between the largest retail company and the biggest IP
company in the country, to celebrate Indonesia's independence.
• Introducing Patriot (Godam, Gundala, Aquanus, Maza, and Sri Asih) and Virgo and
The Sparklings in 100+ Matahari stores nationwide.
Matahari (Company; stock code: LPPF), a leading fashion, footwear, beauty, and lifestyle
retail company in Indonesia, proudly announces its collaboration with Bumilangit, the
largest Intellectual Property management company of legendary Indonesian comic
characters in Asia.
This collaboration is part of Matahari's "Si Paling Indonesia" campaign, aiming to
celebrate Indonesia's independence month and provide a platform for local
superheroes, symbolizing the spirit of Indonesian nationalism and patriotism.
Matahari and Bumilangit have joined forces to present a series of fashion collections for
men, women, and children. Through this collection, Matahari and Bumilangit also invite
the Indonesian community to shop and support authentic Indonesian brands.
Rachel Stack, Chief Merchandising Officer of Matahari, stated, "Indonesia is rich in
creativity and cultural diversity. This collaboration between Matahari and Bumilangit is
fueled by local pride, as we share a vision and commitment to enhance Indonesians'
affection for local superheroes and create opportunities for local creators to be better
known and loved by the Indonesian people. Through the fashion products available in
hundreds of Matahari stores throughout the archipelago, we hope consumers can easily
access these local superhero clothing."
This collaboration is a long-term partnership aimed at developing affordable clothing
collections that resonate with the Indonesian people's tastes. All collections will maintain
the essence of Indonesian culture, depicting a strong national identity. In the first batch
of this collection, casual clothing such as T-shirts and hoodies are chosen to celebrate
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Menara Matahari 12th Floor, T 62 21 547 5228
Jl. Boulevard Palem Raya No. 7 E corp.comm@matahari.com
Karawaci, Tangerang 15811, Indonesia www.matahari.com
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Indonesia's independence month, featuring a red-and-white theme, the symbol of
Indonesian nationalism and patriotism.
Bismarka Kurniawan, CEO of Bumilangit Entertainment, said, "Collaborating with Matahari
as the largest retail chain in Indonesia is a fantastic opportunity as local superheroes will
appear in casual designs that suit Indonesian preferences. Given the widespread
presence of hundreds of Matahari stores throughout Indonesia, the public will find it
significantly more accessible to engage with these beloved local superhero characters.
We hope this collaboration can create an emotional connection between the people
and the heroic characters that are an integral part of Indonesian culture."
This collection is also targeted towards the younger market segment, as it is essential to
build awareness and interest among the younger generation for local superheroes. By
featuring characters loved by the youth, this collaboration aims to embrace the next
generation to get to know and love Indonesia's cultural heritage, especially its
superheroes.
In this first batch, two superhero groups are presented: Patriot as well as Virgo and The
Sparklings. Patriot includes popular characters like Godam, Gundala, Aquanus, Maza,
and Sri Asih, representing Indonesian heroes in the men's and kids' apparel collections.
Meanwhile, the Virgo and The Sparklings are featured in the ladies' apparel collection.
This collection is available in 28 variants (27 T-shirts and 1 outerwear) with prices ranging
from IDR 99,000 to IDR 139,000 and is offered at a special promotional price of Rp 78,000
during August in celebration of Indonesia's independence. Matahari will distribute this
collection in over 100 retail stores across Indonesia to ensure wide availability for the
Indonesian community.
This collaboration is expected not only to set fashion trends but also to bring positive social
impact. By supporting local superheroes, Matahari aims to reintroduce Indonesian
people to fashion with an emphasis on local superheroes, amidst the prevailing wave of
global superhero fashion products.
Matahari and Bumilangit invite everyone to welcome this collaboration with enthusiasm,
to strengthen local spirit and pride in Indonesia's creative potential. Together, let's support
and love our local superheroes while celebrating our unique and diverse national
identity.
###
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Menara Matahari 12th Floor, T 62 21 547 5228
Jl. Boulevard Palem Raya No. 7 E corp.comm@matahari.com
Karawaci, Tangerang 15811, Indonesia www.matahari.com
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About Matahari
Matahari is the largest retail platform in Indonesia, with 155 stores in 81 cities across Indonesia
as well as presence online on matahari.com, social commerce platform "Shop & Talk", and
third-party marketplaces. For over 60 years, Matahari has provided the growing Indonesian
middle class with quality, fashionable and affordable apparel, beauty and footwear
products. Matahari employs around 30,000 employees (including consignment SPGs) and
partners with around 600 local as well as international suppliers.
The Company has received many industry recognitions – nationally and internationally –
including Top 100 Most Valuable Brand by Brand Finance, Most Improved Investor Relations
and Top 5 Best Senior Management IR Support in 2022 from Alpha Southeast Asia, Top 10 CSR
Donor from IDX, Best Non-Financial Sector and Top 10 Mid-Cap Issuers ASEAN Corporate
Governance Awards 2022, Top Digital Company & Best Excellent Service Experience Index
Award 2022 from Marketing Magazine, Top 50 Most Valuable Brand Awards 2021 from Brand
Finance Indonesia, Top 500 Retail Asia Pacific from Retail Asia, Euromonitor & KPMG; Brand
Asia 2018 – Top 3 Most Powerful Retail Brands in Indonesia from Nikkei BP Consulting, Inc. and
WoW Brand Award 2019 – Gold Champion from MarkPlus Inc. The Company also received
the Netizen's Brand Choice Award 2018 from Warta Ekonomi. All of these awards reaffirm the
Company's position as one of the leading, most dynamic, and trusted companies in
Indonesia.
About Bumilangit
Bumilangit is an IP-based entertainment group of companies that has the largest library of comic
hero and martial arts warriors in Asia with more than 1,200 characters such as Gundala, Si Buta
Dari Gua Hantu, Sri Asih, Godam, Tira, and Virgo. Bumilangit Entertainment focuses on film &
animation production, comics publishing, licensing & merchandising, digital businesses and is the
forefront in creating a local comic-based characters industry in Indonesia.
http://www.bumilangit.com/
For further information, please contact:
Corporate Communications / Investor Relations
Matahari
Tel: (62 21) 547 5228
E-mail: corp.comm@matahari.com, ir@matahari.com
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Menara Matahari 12th Floor, T 62 21 547 5228
Jl. Boulevard Palem Raya No. 7 E corp.comm@matahari.com
Karawaci, Tangerang 15811, Indonesia www.matahari.com
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____________________________________________________________________________________________________
This press release has been prepared by Matahari ("LPPF") and is circulated for the purpose of general information only. It
is not intended for any specific person or purpose and does not constitute a recommendation regarding the securities of
LPPF. No warranty (expressed or implied) is made to the accuracy or completeness of the information. All opinions and
estimations included in this release constitute our judgment as of this date and are subject to change without prior notice.
LPPF disclaims any responsibility or liability whatsoever arising which may be brought against or suffered by any person as
a result of reliance upon the whole or any part of the contents of this press release and neither LPPF nor any of its affiliated
companies and their respective employees and agents accepts liability for any errors, omissions, negligent or otherwise,
in this press release and any inaccuracy herein or omission here from which might otherwise arise.
Forward-Looking Statements
Certain statements in this release are or may be forward- looking statements. These statements typically contain words
such as "will", "expects" and "anticipates" and words of similar import. By their nature, forward looking statements involve a
number of risks and uncertainties that could cause actual events or results to differ materially from those described in this
release. Factors that could cause actual results to differ include, but are not limited to, economic, social, health and
political conditions in Indonesia; the state of the retail industry in Indonesia; prevailing market and operating conditions,
raw material prices and Import restrictions; competition from other companies; shifts in customer demands; changes in
operation expenses, including employee wages, benefits and training, governmental and public policy changes; our
ability to be and remain competitive; our financial condition, business strategy as well as the plans and objectives of our
management for future operations;. Should one or more of these uncertainties or risks, among others, materialize, actual
results may vary materially from those estimated, anticipated or projected. Although we believe that the expectations of
our management as reflected by such forward-looking statements are reasonable based on information currently
available to us, no assurances can be given that such expectations will prove to have been correct. You should not unduly
rely on such statements. In any event, these statements speak only as of the date hereof, and we undertake no obligation
to update or revise any of them, whether as a result of new information, future events or otherwise.
Page 4 of 4
Menara Matahari 12th Floor, T 62 21 547 5228
Jl. Boulevard Palem Raya No. 7 E corp.comm@matahari.com
Karawaci, Tangerang 15811, Indonesia www.matahari.com
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