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PT MEDIA NUSANTARA CITRA Tbk
(IDX: “MNCN”)
INVESTOR RELEASE | Jakarta, 1 August 2023



 PT MEDIA NUSANTARA CITRA Tbk
 Summary of H1-2023 Results

                                                                                              Revenue
   Revenue                                                                               (In Billion Rupiah)
PT Media Nusantara Citra Tbk (IDX: "MNCN" or the "Company") has reported a
revenue of Rp4,446 billion for H1-2023, representing a 16% YoY decrease
compared to the same period in the previous year. This decline is attributed to
the ongoing impact of the spreading analog switch-off (ASO) area
implementation in Indonesia and soft advertising spending in H1-2023.




                                                                                         Advertising Revenue
                                                                                          (In Billion Rupiah)
   Advertising Revenue
The Company's advertising revenue for H1-2023 amounted to Rp3,886 billion,
showing an 18% YoY decline. The decrease in advertising revenue was primarily
due to a decline in non-digital advertising during this period. However, the
Company still leads FTA advertising spending market share with 46.1%.




                                                                                      Digital Advertising Revenue
    Digital Advertising Revenue                                                            (In Billion Rupiah)
MNCN's digital revenue experienced a 1% YoY growth, reaching Rp1,350 billion
for H1-2023. This growth was due to the performance of its digital channels,
including the AVOD superapp RCTI+, online portals under iNews Media Group,
and continuous monetization of social media platforms.




    Non-Digital Revenue                                                                 Non-Digital Revenue
                                                                                         (In Billion Rupiah)
The Company's non-digital revenue was down by 26% YoY, reaching Rp2,536
billion in H1-2023. Despite this downturn, the Company has maintained its
position as an industry leader through strong performance in its TV programs
and the effective utilization of creative advertisements, primarily on its in-house
produced special programs.




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                                                                                            Content & IP Revenue
                                                                                              (In Billion Rupiah)
   Content & IP Revenue
In H1-2023, revenue from content and intellectual property (IP) declined by 13% YoY
to Rp728 billion. This decrease is largely attributed to the decreased supply of
content from MNCN’s subsidiary MSIN, following the implementation of ASO,
resulting in a reduced content slots for MSIN. Additionally, net content revenue
(shown as content revenue after elimination) was recorded at Rp262 billion, up by
30.4% from H1-2022. The increase in net content revenue is formed through the
Company’s multiple content & IP licensing deals to third parties.
                                                                                            Subscription Revenue
                                                                                              (In Billion Rupiah)

   Subscription Revenue
During the first half of 2023, subscription revenue decreased by 5% YoY, amounting
to Rp249 billion. Despite this decline, the number of subscribers increased to 2.5
million. The decrease in revenue can be attributed to the pricing promotion, in order
to remain competitive in the OTT industry.


                                                                                                  Direct Cost
   Direct Cost                                                                                (In Billion Rupiah)

Direct cost has decreased by 1% YoY to Rp2,109 billion. The small decline was due to
higher expenditure on the Company’s digital platforms, namely RCTI+, portals, social
media, and Vision+. This has resulted to a positive growth on MNCN’s digital
revenue. However, on a stand alone basis, the direct cost on FTA business
experienced a substantial downturn.


                                                                                                 Gross Profit
   Gross Profit                                                                               (In Billion Rupiah)
MNCN's gross profit has decreased by 27% YoY, reaching Rp2,147 billion. This decline
can be primarily attributed to the impact of ASO, lower than expected advertising
spend in H1-2023, and increase of direct cost associated with the Company’s
digital operations.




   EBITDA & Net Income                                                      EBITDA               Net Income
                                                                      (In Billion Rupiah)     (In Billion Rupiah)
In H1-2023, the Company's EBITDA was Rp1,490 billion,
showing a 32% YoY decline compared to the previous year.
This resulted in an EBITDA margin of 34%. Additionally, the
Company achieved a net income of Rp830 billion in H1-
2023, corresponding to a net income margin of 19%.




                                                                                                                    2
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  Business Updates : FTA Performance




Source : Marketing Corporate Analyst Data Source (Report Adex Nett Assumption), Period Jan – Jun 2023




       Source : Nielsen




Despite facing ongoing challenges from advertisers regarding traditional media advertising placement,
particularly on free-to-air (FTA) TV due to the partial implementation of ASO, the Company still managed to
capture a significant portion of the national ad spending in H1-2023 at 46.1%. The Company's audience share in
H1-2023 is also encouraging, with a 43.1% share during prime-time and 12 of its programs ranking in the top 20
shows for the corresponding period.



                                                                                                             3
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  For more in-depth information on PT MNC Digital Entertainment Tbk H1-2023 result kindly refer to this link


   Entertainment—Music Concert
MSIN will also debut the Group’s outdoor musical venue in SEZ MNC Lido City called Lido Music & Arts Center
(LMAC) this September 2023. Sits on a 5 hectares of land with a capacity for up to 50,000 people, LMAC can
accommodate 4 events simultaneously. The venue is expected to further support Indonesian music &
entertainment industry and hopefully will help bring local musicians and artists to international scale.
Moving forward, the Company will venture more into concerts and events to provide new revenue streams for
the Group derived from sponsorships and ticketing. For its opening, the Company will hold its first ever world
class music festival called “LMAC Music for All Fest” with many household names in Indonesia’s music industry as
well as big names from South Korea like Taeyang, A-Pink, Secret Numbers, The Rose and many more.




   Comments from Hary Tanoesoedibjo, Executive Chairman of MNC Group



“     Despite the whirlwind in the FTA TV industry, we managed to deliver highest quality content for
      viewers all over the country. This was translated in the audience share and the advertising pie that
      we dominated by 46.1%. We cant ignore the fact that the analog switch off has heavily impacted
      our TV stations, however we have secured many deals and partnership, as well as branching to
      entertainment businesses such as concerts, games, and many other exciting ventures to sustain
      success and deliver more growth. We are confident with the efforts and cant wait to see more
      positive outcome in the future.


                                                                                                             ”


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   Summary of Key Financial Performances H1-2023
                       Income Statements                             YoY                Variance
                           In IDR mio                     H1-2023          H1-2022        YoY
           Revenues                                          4,446,018        5,274,312  -16%
              Advertisement                                  3,886,036        4,764,516  -18%
                Digital                                      1,350,167        1,342,833   1%
                Non-digital                                  2,535,869        3,421,683  -26%
              Content                                          727,788          835,773  -13%
              Subscription                                     249,035          262,576   -5%
              Others                                            48,600           46,103   5%
              (Elimination)                                   (465,441)        (634,656) -27%

           Direct Cost *)                                    2,109,038        2,132,595      -1%
              Depreciation and amortization                    189,739          183,628      3%

           Gross profit                                      2,147,241        2,958,089     -27%
           Gross profit margin                                     48%              56%

           General & Administrative expense *)                 847,078         944,300      -10%
             Depreciation and amortization                     209,438         215,376       -3%

           EBITDA                                            1,489,902        2,197,417     -32%
           EBITDA Margin                                           34%              42%

           Net Income                                          829,823        1,342,735     -38%
           Net income margin                                       19%              25%
           *) : excluding depreciation and amortization




For further information, please contact:
Investor Relations:                                                          PT MEDIA NUSANTARA CITRA Tbk
   Luthan Fadel Putra                                                                   MNC Tower, 29th floor
   luthan.putra@mncgroup.com                                                        Jl. Kebon Sirih Kav 17 - 19
   Samuel Hartono Tanoesoedibjo                                                                 Jakarta 10340
   samuel.tanoesoedibjo@mncgroup.com
   Stefanie Laurensia Prasetyo                                                            Phone: 62-21 3913338
   stefanie.prasetyo@mncgroup.com                                                           Fax : 62-21 3910454
   Tallytha Amanda
   tallytha.amanda@mncgroup.com




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Disclaimer
By accepting this Press Release, you are agreeing to be bound by the restrictions set out below. Any failure to comply with these
restrictions may constitute a violation of applicable securities laws. The information and opinions contained in this Press Release have
not been independently verified, and no representation or warranty, expressed or implied, is made as to, and no reliance shou ld be
placed on the fairness, accuracy, completeness or correctness of, the information or opinions contained herein. It is not the intention to
provide, and you may not rely on this Press Release as providing, a complete or comprehensive analysis of the condition (financial or
other), earnings, business affairs, business prospects, properties or results of operations of the company or its subsidiaries. The
information and opinions contained in this Press Release are provided as at the date of this presentation and are subject to change
without notice. Neither the company (including any of its affiliates, advisors and representatives) nor the underwriters (including any of
their respective affiliates, advisors or representatives) shall have any responsibility or liability whatsoever (in negligence or otherwise) for
the accuracy or completeness of, or any errors or omissions in, any information or opinions contained herein nor for any loss howsoever
arising from any use of this presentation. In addition, the information contained in this Press Release contains projections and forward-
looking statements that reflect the company’s current views with respect to future events and financial performance. These views are
based on a number of estimates and current assumptions which are subject to business, economic and competitive
uncertainties and contingencies as well as various risks and these may change over time and in many cases are
outside the control of the company and its directors. No assurance can be given that future events will occur, that projections will be
achieved, or that the company’s assumptions are correct. Actual results may differ materially from those forecasts and projected. This
Press Release is not and does not constitute or form part of any offer, invitation or recommendation to purchase or subscribe for any
securities and no part of it shall form the basis of or be relied upon in connection with any contract, commitment or investment decision
in relation thereto. Any investment in any securities issued by the company or its affiliates should be made solely on the basis of the final
offer document issued in respect of such securities.




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