20230727_LPPF_Laporan Informasi dan Fakta Material_31354946_lamp1.pdf

Merchandise transformation will gain traction based on green shoots, with significant
potential ahead. Matahari’s private labels are under review for enhancing further in
numbers, branding, and product coverage, reflecting modern lifestyles. The recently
launched SUKO, which has opened in 20 stores, has demonstrated strong initial
performance, prompting Management to pull forward a further 12 openings slated
this year. Furthermore, the upcoming launch of Anyday as an entry-level fighter brand
is poised to counter inflationary challenges and enhance affordability for customers.

In addition to product expansion, Matahari is grouping all licensed partnerships under
"House of Characters," offering a compelling childrenswear and young adults
collection. The Company also plans to amplify its shop-in-shop concepts in more stores
with the Denim Shop concept to double and strong opportunities in Beauty Category
expansion and Active with Nevada Sport and Royal Sporting House both rolling out
across the country.

Matahari remains steadfast in its commitment to expanding its sales channels and
presence across Indonesia. The Company is on track to open a minimum of 12 new
stores strategically located to cater to a broader customer base. The aggregate of
the new stores opened passed the expected rate of return.

Matahari is also planning on having a new upper-middle multi-brand concept named
MU&KU which is set to launch in early 2024. Furthermore, it is also actively exploring
opportunities in tier-3 and price-sensitive markets across the country, aiming to tap
into emerging entry-level opportunities. Matahari will delight its customers with the
next wave of lifestyle developments.

All of these initiatives, combined with personalization and strengthened channel
operations, have resulted in Matahari receiving positive customer feedback, as
reflected in the NPS of 74 in June 2023. Matahari currently has 8.2 Million active
members that contribute to 78% of total sales, surpassing the pre-pandemic levels.

"We experienced a structurally shorter Lebaran trading season which, coupled with a
challenging inflationary environment, led to results well below Management’s
expectations. While we managed to grow sales despite such a difficult environment,
we have yet to realize our full potential, particularly in merchandising and store
development where we have more initiatives to execute. We will continue in our
commitment to delivering positive outcomes for both our customers and shareholders.
We intend to accelerate the implementation of our strategic measures to push
forward transformation and drive our growth trajectory," said Terry O’Connor, CEO of
Matahari. “Our rebranding, store transformation, strategic store expansion and
merchandise overhaul will drive towards creating a uniquely Matahari shopping




 Menara Matahari 12th Floor,            T 62 21 547 5228
 Jl. Boulevard Palem Raya No. 7         E corp.comm@matahari.com
 Karawaci, Tangerang 15811, Indonesia   www.matahari.com

experience. Added to this our digital initiatives will enable us to offer a seamless
shopping experience across all touchpoints.” he continued.

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About Matahari

Matahari is the largest retail platform in Indonesia, with 155 stores in 81 cities across
Indonesia as well as presence online on matahari.com, social commerce platform "Shop
& Talk", and third-party marketplaces. For over 60 years, Matahari has provided the
growing Indonesian middle class with quality, fashionable and affordable apparel,
beauty and footwear products. Matahari employs around 30,000 employees (including
consignment SPGs) and partners with around 600 local as well as international suppliers.

The Company has received many industry recognitions – nationally and internationally –
including Top 100 Most Valuable Brand by Brand Finance, Most Improved Investor
Relations and Top 5 Best Senior Management IR Support in 2022 from Alpha Southeast
Asia, Top 10 CSR Donor from IDX, Best Non-Financial Sector and Top 10 Mid-Cap Issuers
ASEAN Corporate Governance Awards 2022, Top Digital Company & Best Excellent
Service Experience Index Award 2022 from Marketing Magazine, Top 50 Most Valuable
Brand Awards 2021 from Brand Finance Indonesia, Top 500 Retail Asia Pacific from Retail
Asia, Euromonitor & KPMG; Brand Asia 2018 – Top 3 Most Powerful Retail Brands in
Indonesia from Nikkei BP Consulting, Inc. and WoW Brand Award 2019 – Gold Champion
from MarkPlus Inc. The Company also received the Netizen's Brand Choice Award 2018
from Warta Ekonomi. All of these awards reaffirm the Company's position as one of the
leading, most dynamic, and trusted companies in Indonesia.


For further information, please contact:

Corporate Communications / Investor Relations
Matahari
Tel: (62 21) 547 5228
E-mail: corp.comm@matahari.com, ir@matahari.com




 Menara Matahari 12th Floor,               T 62 21 547 5228
 Jl. Boulevard Palem Raya No. 7            E corp.comm@matahari.com
 Karawaci, Tangerang 15811, Indonesia      www.matahari.com

____________________________________________________________________________________________________


This press release has been prepared by Matahari ("LPPF") and is circulated for the purpose of general information
only. It is not intended for any specific person or purpose and does not constitute a recommendation regarding the
securities of LPPF. No warranty (expressed or implied) is made to the accuracy or completeness of the information. All
opinions and estimations included in this release constitute our judgment as of this date and are subject to change
without prior notice. LPPF disclaims any responsibility or liability whatsoever arising which may be brought against or
suffered by any person as a result of reliance upon the whole or any part of the contents of this press release and
neither LPPF nor any of its affiliated companies and their respective employees and agents accepts liability for any
errors, omissions, negligent or otherwise, in this press release and any inaccuracy herein or omission here from which
might otherwise arise.

Forward-Looking Statements

Certain statements in this release are or may be forward- looking statements. These statements typically contain words
such as "will", "expects" and "anticipates" and words of similar import. By their nature, forward looking statements
involve a number of risks and uncertainties that could cause actual events or results to differ materially from those
described in this release. Factors that could cause actual results to differ include, but are not limited to, economic,
social, health and political conditions in Indonesia; the state of the retail industry in Indonesia; prevailing market and
operating conditions, raw material prices and Import restrictions; competition from other companies; shifts in customer
demands; changes in operation expenses, including employee wages, benefits and training, governmental and
public policy changes; our ability to be and remain competitive; our financial condition, business strategy as well as
the plans and objectives of our management for future operations;. Should one or more of these uncertainties or risks,
among others, materialize, actual results may vary materially from those estimated, anticipated or projected.
Although we believe that the expectations of our management as reflected by such forward-looking statements are
reasonable based on information currently available to us, no assurances can be given that such expectations will
prove to have been correct. You should not unduly rely on such statements. In any event, these statements speak
only as of the date hereof, and we undertake no obligation to update or revise any of them, whether as a result of
new information, future events or otherwise.




 Menara Matahari 12th Floor,               T 62 21 547 5228
 Jl. Boulevard Palem Raya No. 7            E corp.comm@matahari.com
 Karawaci, Tangerang 15811, Indonesia      www.matahari.com