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Page 1
LPPF.IJ / LPPF.JK




1H 2023
Earnings Call

28 July 2023
Page 2
Agenda

No                                Topic      Page        Presenter

 1   Executive Summary                         3       Terry O’Connor


 2   Lebaran Trading                           4       Terry O’Connor


 3   1H 2023 Financial Performance Updates    5–7        Niraj Jain


 4   Strategy Updates                        8 – 25    Terry O’Connor


 5   Closing Remarks                         26 – 27   Terry O’Connor




                                                                        2
Page 3
Executive Summary
Softer Lebaran than expected; strategic initiatives advancing; merchandise acceleration lies ahead
 1H23 performance :
   o   Sales at 1H23 reached IDR 7.4 Trn, or grew by 3.2 %, with flat SSSG as inflation took its toll. (Please note that 2Q23 had less Lebaran
       trading days vs. 2Q22).
                                                                                                                                                         Stock Code:
   o   Lebaran started well, however last 14 days were challenging caused by THR payout delay, earlier holidays, and customers focusing
       more on an extended mudik. Final week trajectory vs first 5 weeks trajectory resulted in a miss of IDR 287 Bn in our expected outcomes.               LPPF
   o   Gross Margin 1H23 was 35.3 %, lower than 36.0% in 1H22, reflecting value passed back to customers and addressing of any inventory
       overhang risk.
   o   EBITDA for the period was IDR 1,075 Bn vs 1,303 Bn LY. Net Profit was IDR 684 Bn, reflecting structural short-term cost pressure and         Shares outstanding*
       investment in labor and marketing reflecting higher seasonal growth expectations than materialized. (2024 learnings)
                                                                                                                                                         2,259 Mn
 Strategic moves well advanced for year-end achievement, whilst tapping near-term opportunities:
   o   Suko opened in 20 stores, with strong initial performance leading to management pulling forward 12 further openings in 2023.
   o   House of Characters grouping all licensed partnerships for a compelling childrenswear and young adults collection                            Major Shareholder*
   o   Store expansion on track to open a minimum of 12 new stores. In aggregate, the new stores performed as planned,                             (% after cancellation)
       performing above the hurdle rate
                                                                                                                                                 Auric Digital Retail 42.5%
   o   8.2 Mn Active members, contributing to 78% of total sales surpassing pre-pandemic levels.
   o   Blibli launched in Jul’23; Tokopedia reboot in Aug’23; 2-3 new channels slated by year-end
   o   ETP, POS solution rolled out in 59 stores, with national completion in Q4 23, bringing greater merchandise insights, personalized         #Stores at the end of 1H23
       promotion capabilities and the digitization of our CV community and follow on omnichannel momentum
                                                                                                                                                             155
   o   Work in progress for merchandise overhaul with tremendous potential to enhance our private label impact, taking our brand
       portfolio to the next level and democratizing the world’s best ideas in merchandise concepts for a unique Matahari experience

 Maximizing shareholder value
                                                                                                                                                 *latest position by 30 Jun’23
   o   Record dividend level for 2022 distributed within Q2; commitment to a minimum of 50% payout remains.
                                                                                                                                                 excluding treasury shares
   o   Net Debt position expected to improve across H2 for a healthy year-end position
   o   EBITDA guidance is around IDR 1.8-2.0 Trn vs. last year IDR 1.96 Trn.

                                                                                                                                                                            3
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Lebaran Journey
2023 Lebaran                                                                  Opportunity in Lebaran 2024
   Well Prepared : Inventory, staff, Marketing and Bazaars                    Election timing followed by Easter timing and favourable THR and
    •   Wide stock ranges, freshness and quantity.                              payday timings.
    •   Peak season staff – More & earlier.
    •   Marketing: start early, digital content, KOL, Mudik with Matahari,     Maturity of growth Initiatives.
        In-store lucky draw.
    •   Aggressive bazaars location, increase 63% from 347 to 564              Rebalancing and multiskilling staff.
    •   New attractive Incentive scheme.
                                                                               Reshaping Marketing cost to be lower cost, broader reach and
   Good Start for Lebaran Trading for the 1st 30 days out of 44 days of        segmented social media strategy.
    Lebaran (day 44 to day 15 before Lebaran) +9.4% vs 2022
   Challenging last 14 days of Lebaran                                        Marketing focused on Digital content and CRM with less expensive
    •  THR payout delayed and instalment and partial payout                     heavy production.
       of THR permitted.
    •  Additional Lebaran holidays pull forward to 19-25
       from 21-26 Apr enabling early Mudik.
    •  Customers focus more on Mudik and Family gathering instead of
       shopping.
    •  Final week trajectory vs first 5 weeks trajectory resulted in a miss
       of IDR 287 Bn in our expected outcomes.
   Softer Macro business reported
    •   Most businesses who serve customers in middle and lower
        income group faced similar challenge.
    •   Ecommerce Business including marketplace also had softer
        business, driven by increase in take rate.
    •   Consumer indebtedness on the rise.



                                                                                                                                                   4
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1H 2023
Financial Performance
Updates
                        5
Page 6
             1st Half 2023 Financial Highlights
             1st Half sales grew 3.2% with flat SSSG as inflation took its toll. EBITDA at 1.1Tn
                 Q2                                          1stQ2
                                                                 Half                     Comparable  1st 1st
                                                                                                          HalfHalf                      Q2
                                                                                                                                      Comparable 1st Half
              (in IDR Bn)                                                                   (in IDR Bn)
2023        2022      Var        Var %       2023         2022        Var       Var %     2022
                                                                                         2023       2022 Var
                                                                                                    Var         %
                                                                                                               Var       Var
                                                                                                                         2023%       2022
                                                                                                                                     2022         Var     Var %
4,647     4,756
Gross Sales             (110)      -2.3%       7,392
                                               4,647       7,160
                                                           4,756         233
                                                                        (110)    Gross
                                                                                  3.2% Sales
                                                                                 -2.3%     7,160
                                                                                          7,392      233
                                                                                                     7,160     3.2%
                                                                                                                233       4,647
                                                                                                                           3.2%       4,756
                                                                                                                                      7,160       (110)
                                                                                                                                                   233     -2.3%
                                                                                                                                                            3.2%
 -5.9%
  SSSG%                                        -0.4%
                                               -5.9%                              SSSG% -0.4%                              -5.9%

1,634
Gross Profit1,722        (88)      -5.1%       2,606
                                               1,634       2,575
                                                           1,722          31
                                                                         (88)    Gross
                                                                                  1.2% Profit
                                                                                 -5.1%     2,537
                                                                                           2,606      70
                                                                                                     2,575     2.7%
                                                                                                                  31      1,634
                                                                                                                           1.2%       1,722
                                                                                                                                      2,537        (88)
                                                                                                                                                    70     -5.1%
                                                                                                                                                            2.7%
35.2%
 GM%        36.2%                             35.3%
                                              35.2%        36.0%
                                                           36.2%                  GM%     35.4%
                                                                                          35.3%      36.0%                35.2%       36.2%
                                                                                                                                      35.4%

 (793)
OPEX          (670)     (123)     18.4%       (1,532)
                                                (793)     (1,272)
                                                            (670)       (260)
                                                                        (123)   OPEX
                                                                                20.4%
                                                                                18.4%    (1,395)
                                                                                         (1,532)    (137)
                                                                                                    (1,272)    9.8%
                                                                                                               (260)       (793)
                                                                                                                          20.4%        (670)
                                                                                                                                     (1,395)      (123)
                                                                                                                                                  (137)   18.4%
                                                                                                                                                           9.8%

  840
EBITDA       1,052      (212) -20.1%           1,075
                                                 840       1,303
                                                           1,052        (212)  EBITDA
                                                                        (229) -20.1%
                                                                              -17.6%      1,142
                                                                                          1,075      (67) -5.9%
                                                                                                     1,303           840
                                                                                                            (229) -17.6%              1,052
                                                                                                                                      1,142       (212)
                                                                                                                                                   (67) -20.1%
                                                                                                                                                         -5.9%
18.1%   22.1%
 EBITDA Margin%                               14.5%
                                              18.1%        18.2%
                                                           22.1%                  EBITDA Margin%
                                                                                         15.9%
                                                                                         14.5%   18.2%                    18.1%       22.1%
                                                                                                                                      15.9%
Comparable: excluding Covid rental concessions and participations/discounts.

 •   2Q23 had less 12 Lebaran trading days vs 2Q22
 •   44 days of Lebaran SSSG was flat
 •   EBITDA decrease, despite flat SSSG, was due to structural short-term cost pressure and investment in labor and marketing reflecting higher
     seasonal growth expectations than materialized


                                                                                                                                                           6
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Balance sheet
Inventory in line with target despite slower Lebaran
                                 ASSETS                                                            LIABILITIES & EQUITY

                                                 Jun           Dec                                                        Jun       Dec
                   (in IDR Bn)                                                             (in IDR Bn)
                                                 2023          2022                                                       2023      2022

    Cash and Bank Balance                            322            354      Bank Loan                                     1,150           (0)

    Trade Receivables                                 50             64      CV Trade Payables                               483       664

    Invent ories                                     944            896      DP Trade Payables                               191       546

    Right -of-Use Asset s                          2,354         2,527       Lease Liabilit ies                            2,822       462

    Ot her Asset s                                 1,201          1,223      Ot her Liabilit ies                           1,098     3,498

    Fixed Asset s                                    712           686       Equit y                                        (160)      580

    TOTAL ASSETS                                   5,583          5,750      TOTAL LIAB. & EQUITY                          5,583     5,750

Remarks:
•  Inventory in line with last year, excluding movement in new stores and provision
•  Equity turns negative post dividend payout in Q2 2023, likely to turn positive by year end
•  Net debt projected to reduce to around IDR 200 Bn by year-end
•
•
   Right-of-use assets and lease liabilities reflect asset and liabilities created as a result of following PSAK 73.
•




                                                                                                                                                 7
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Strategy Updates
                   8
Page 9
        Matahari formula for how to win clearly defined




                                                                                                                                        Environmental,
Merchandise Full       Store Network        Omnichannel             Loyalty &              Operational                                     Social, &
                                                                                                                 OPEX Optimization
   Potential            Optimization         Expansion            Personalization          Excellence                                     Corporate
                                                                                                                                         Governance
 Curate customer-    Rejuvenate, evolve   Excel & expand in       Increase customer      Harmonize across        Optimize operating       Focus on kids
led range to grow       and expand        online with leading   retention & spend via    physical & digital       cost to achieve     as part of our giving
        sales           physical store    omnichannel own            loyalty and        for best-in-class all-   operating leverage      back initiatives
 & improve private     network to full     site and strategic       data-backed          round customer            as the business
    label offering        potential           marketplace           personalization         experience                  grows
                                              partnerships




       Key focus area to deliver                                                                                 Largely achieved
 earnings growth in next 12-24 months



                                                                                                                                                      9
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Merchandising Full Potential
Merchandise transformation to gain traction based on green shoots with tremendous potential ahead

                   Curated                                                                Our private labels are under review for
                   Customer-Led Range                                                      enhancing further, both in numbers,
 Assortment
 Improved



                                                                                             branding, and product coverage,
                   Private Label                                                                     reflecting modern lifestyles.
                   Development                                        Best
                                                                      Suko
                                                                   Cole (Men)                                      Expect pipeline of
                                                                Connexion (Ladies)
                   CV Management                                                                                   new introductions.
                                                                                      Better
                                                                                     Nevada

                   Right Space in the
                   Right Stores                                                                     Entry - Good
Planning &




                                                                                                   Anyday (New)
Allocation
Improved




                   Localization by
                   Store Format

                   Right Products at the
                   Right Time & Cost
 Competitiveness




                   Margin
     Cost




                   Optimization




                                                                                                                                        10
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Merchandising Full Potential Ahead –
Building on Early stage success stories




Royal Sporting House   Nevada Sport   House of Characters   Baby Fashion



                                                                           11
Page 12
Merchandising Full Potential: Concept Focus




          Beauty                     Denim



                                              12
Page 13
New brand, new launch, June 2023




                                   13
Page 14
HELLO
JAKARTA!




          Fun
     welcome
      signage


                20                  Leading Products:
                                    “Supima Cotton”
                                                        Current Categories:
                                                        Menswear & Ladieswear
                Shop-in-shops
                                    “Quick-dry”         T-shirt, Woven, Bottom/Top,
                doing well
                                    “Soft-Touch”        Knit Top, Outerwear, Dress
                without marketing
                spend
                                                                                      14
Page 15
32
Shop-in-shops
by year end
based on positive
initial results



Next Phase
Category
Expansion:
- Accessories
- Essentials
- Formal
- Tees
- Childrenswear




                    15
Page 16
Expansion of Characters as Theatre
Creating The Ultimate Lifestyle Destination for Kids
 EXISTING              NEW 2023            COMING SOON




                                                         16
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Store Expansion
Pipeline identified among 110 whitespace opportunities




                                                         38         The aggregate new stores performing
                                                                    well, exceeding planned hurdle rate,
                                                                    and expansion to continue.




                                          4

        7                 1



      Opened            Fit out    Balance Reopening     Pipeline
                                         in 2023


                                                                                                           17
Page 18
Refurbishment, Mini Refits, Relocations
2022 renovated or refurbished store doing better than none refurbished stores




                                                                                                   Rebranding and
                                                           20                                      transformation pace
                                                                                                   continues based on
                                                                                                   strong customer
                                                                                                   acceptance.
                                                                                  15
                 Before
                                                                                                   We will continue to
                                                                                                   monitor any marginal
                                                                                                   locations for potential
                                                                                                   relocation to better sites.




                  After
                                                     2022 Action Stores   YTD 2023 Refurbishment



                                                                                                                                 18
Page 19
NEW CONCEPT




a curated multi-brand store
aspirational yet affordable




                              19
Page 20
BRAND
POSITIONING
   o A curated multi-brand store

   o Targeting millennials, young
     professionals & families

   o Age range 28 - 45 yrs, with
     'middle income segment’

   o Delivering stylish
     aspirational international &
     Indonesian brands




                                    20
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EXPANSION
PLAN
2023
1st store by 'December' in 1st tier mall in
Jakarta, subject to availability


2024
3 store in 1st tier malls in 1st tier
cities ( Jakarta, Surabaya, Bali )

2025
5+ stores in 1st tier malls in 1st tier
cities ( Jakarta, Surabaya, Medan,
Yogyakarta, Bali, Makassar)




                                              21
Page 22
     Loyalty & Personalization
     Positive customer metrics momentum, reflecting strong acceptance of our transformation progress by our shoppers

          Net Promoter Score            Jun'23                              74       Top 5 Customer Comments
     Personalization and excellent
      channel operations resulting Dec'22                              66        Price         Discount    Hospitality
                in growing positive
               customer feedback
                                        Dec'21                 53
                                                                                         Quality   Completeness


             Active Members*             1H23                          8.2
                          in million
           Active members passed         2022                   6.9
                   the 8 Mn record

                                         2021    4.0
*active member for the last 12 months




 Average Member Contribution             1H23                         77.6%
     The success rate of Matahari
    Rewards penetration going up         2022                  65.9%


                                         2021          51.8%



                                                                                                                         22
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     Omnichannel Progress



          Reach Multiple                      Single Pool                                One-Stop
            Channels                          of Inventory                               Solution



                   .com                 Matahari primarily fulfils online    continues to grow and optimize
                                         orders from the centralized        its paid marketing efforts to drive
                                        warehouse (DC), expanding             higher impressions, traffic, and
                                       fulfilment from stores’ inventory               conversion
                                          now available in 25 stores
With Matahari, brands are amplifying
                                       Exploring fulfillment options for                 +96%
     their reach & exposure via
                                         brands, such as dropship                     YoY app install
    Matahari managed channels

          Strong 3x                                99.6%                                 +36%
          Growth in 3P                   Handover-to-logistics to                 YoY desktop session
          Marketplace                     ship on the same day

                                                                                                                  23
Page 24
New POS System and Capabilities
Rolled out in 50+ stores

                           •   Capability for new customer to register for
                               membership in POS

                           •   Allowing customers to redeem the loyalty points
                               automatically in the POS system as they wish

                           •   Capability for CV Partners, Merchandising,
                               Marketing, and other stakeholders to plan and
                               execute variety of Promotions

                           •   Capability to provide CV Partners for Sales and
                               Inventory Visibility on daily basis

                           •   Faster Stores Operation Execution

                           •   Enabling single inventory, leveraging stores as
                               distribution points

                           •   Capturing product information for 75%+
                               consignment sales



                                                                                 24
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ESG: MILKS*




 Strengthening eco-friendly                                                                                     With customers, institutions,
 material awareness                                                                                             and staff, providing support
 with suppliers                                                                                                 for communities




 Expansion of recycling                                                                                         Completion of
 capabilities                                                                                                   10 school library renovation



                                                                                                                                                25
 *Environmental, Social & Governance: Materials, Inclusion & diversity, Labour best practice, Kids, Sustainable acts
Page 26
Closing
Remarks
          26
Page 27
Progress on Strategic Initiatives Continues Building on Green Shoots




Merchandise Transformation                                                         Store Development & Concepts
o Strong Initial Performance in 20 Suko Stores, further 12 Suko openings in 2023   o Store expansion on track to open a minimum of 12 new stores. In aggregate, the new
o Anyday new private label launches in Q4 as entry-level fighter brand to offset     stores performed as planned, performing above the hurdle rate.
  inflationary pressures.                                                          o Store Capex repurposed to strategic locations. 1H23 performance for 2022
o Denim Shop concept to double, massive opportunity in Active with Nevada            refurbished stores saw a better growth than non-rebranded stores; transformation
  Sport and RSH, and in Beauty Category                                              continues.
o House of Characters grouping all licensed partnerships for a compelling          o MU&KU is our new upper middle multibrand concept ready to present to target
  childrenswear and young adults collection.                                         developers for late 2023/early 2024 launch.
o Large potential remains to further develop private label brands and recruit      o Significant opportunity remains for expansion and revised format in tier-3 and other
  exclusive consignment vendors                                                      price sensitive markets.

Operational Improvements                                                           Digital Capabilities
o NPS Improved to 74 from 66 in 2022. Personalization and excellent channel        o ETP POS solution rolled out in 59 stores, with national completion in 4Q23,
  operations resulting in growing positive customer feedback                         bringing greater merchandise insights, personalized promotion capabilities and
o 8.2 Mn Active members vs. 6.9 Mn last year, contributing to 78% of total sales     the digitization of our CV community and follow on omnichannel momentum
  surpassing pre-pandemic levels.                                                  o Blibli launched in Jul’23; Tokopedia reboot in Aug’23; 2-3 new channels slated
                                                                                     by year-end
                                                                                   o OMS & WMS solutions rolled out in 4Q23 /1Q24
                                                                                                                                                                      27
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Contact us

PT Matahari Department Store Tbk

Menara Matahari 12th Floor,
Jl Bulevar Palem Raya No. 7
Karawaci, Tangerang 15811, Indonesia

Phone: +6221 547 5228 | +62811 9610 1111
Email: ir@matahari.com

www.matahari.com


DISCLAIMER: This presentation has been prepared by PT Matahari Department Store Tbk (“LPPF” or “Company”) for
informational purposes. Neither this presentation nor any of its content may be reproduced, disclosed or used
without the prior written consent of the Company.

This presentation may contain forward looking statements which represent the Company’s present views on the
probable future events and financial plans. These views are based on current assumptions, are exposed to various
risks, and are subject to considerable changes at any time. The Company warrants no assurance that such outlook
will, in part or as a whole, eventually be materialized. Actual results may differ materially from those projected.

The information is current only as of its date and shall not, under any circumstances, create any implication that the
information contained therein is correct as of any time subsequent to the date thereof or that there has been no
change in the financial condition or affairs of LPPF since such date. This presentation may be updated from time to
time and there is no undertaking by LPPF to post any such amendments or supplements on this presentation.

The Company will not be responsible for any consequences resulting from the use of this presentation as well as the
reliance upon any opinion or statement contained herein or for any omission.



                                                                                                                         28
Page 29
Thank you

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