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Page 1
       BALI UNITED
PUBLIC EXPOSE  THE FUTURE OF FANDOM




PT BALI BINTANG SEJAHTERA TBK
Page 2
                                COMPANY STRUCTURE & OVERVIEW




        TODAY'S
                                BUSINESS HIGHLIGHTS & DEVELOPMENT

                                    Sports : Football & Basketball
                                    Sports assets : Bali United Assets updates



        AGENDA  PUBEX 2023
                                    Business transformation : Fandom growth,
                                    innovation & success story

                                    Services Growth and new business model

                                FINANCIAL HIGHLIGHTS

                                BUSINESS ROADMAP 2023



PT BALI BINTANG SEJAHTERA TBK
Page 3
                    VISION
                                     MISSION
        BE THE PIONEER IN CREATING
              THE NEW ECONOMY FOR
            SPORTS, ENTERTAINMENT
         AND TECHNOLOGY TO SHAPE
                INDONESIA'S FUTURE   Establish Bali United as the
                                     leading brand in sports in
                                     Indonesia and on a global scale

                                     Incubate all types of digital
                                     communities to create long-
                                     lasting valuable IP and provide
                                     a new platform for brands to
                                     share their story

                                     Invest in ground breaking new
                                     economy opportunities in
                                     technology and entertainment
                                     to drive long term growth


PT BALI BINTANG SEJAHTERA TBK
Page 4
COMPANY STRUCTURE
                                                                                     Bali United FC | Bali United Basketball

                                                                               PT Bali Bintang Sejahtera Tbk


 360 Digital Marketing Agency
                                                                                                                                                                            Virtual Human Agency
Community Incubator & IP House      Bali United Radio (106.9 FM)               Bali United Cafe               E-sports Team & Community    Investment Vehicle
                                                                                                                                                                        Joint Venture with RANS Enm.
Entertainment & Content Enabler




     PT Kreasi Karya
         Bangsa               90%      PT Radio Swara
                                       Bukit Bali Indah
                                                              99%              PT Bali Boga
                                                                                Sejahtera            90%              PT IOG
                                                                                                                     Indonesia       95%    PT Ekonomi
                                                                                                                                           Baru Investasi       90%          PT Manusia
                                                                                                                                                                             Masa Depan          50%
                                                                                                                     Sejahtera               Teknologi                       AI : CONIC




    PT Rahasia Gadis                                                                              PT Kreasi Digital                            PT Pedagang Aset
       Nusantara              60%                PT Kelola Aset Digital
                                                                                30%                   Madani               47%                      Kripto                70%
    Community & Skincare                                  NFT for Sports                             SME's Community                          Crypto Exchange Company
                                                   Joint Venture with Mahaka                      Joint Venture with PNM
Page 5
President Commisioner              Commisioner   Independent Commisioner



Jemy Wiyono Prihadi Edy Soehartono               Andy F. Noya

   PT BALI BINTANG SEJAHTERA TBK
Page 6
President Director            Director      Director         Director


Yabes Tanuri                Putri Sudali   Yohanes Ade BM   Katharine Wianna


  PT BALI BINTANG SEJAHTERA TBK
Page 7
                                COMPANY STRUCTURE & OVERVIEW




        TODAY'S
                                BUSINESS HIGHLIGHTS & DEVELOPMENT

                                    Sports : Football & Basketball
                                    Sports assets : Bali United Assets updates



        AGENDA  PUBEX 2023
                                    Business transformation : Fandom growth,
                                    innovation & success story

                                    Services Growth and new business model

                                FINANCIAL HIGHLIGHTS

                                BUSINESS ROADMAP 2023



PT BALI BINTANG SEJAHTERA TBK
Page 8
BALI UNITED FC
Highlights of 2023


2015
Bali United FC founded
                                         2023
                                         Bali United becomes the
2017                                     Indonesian representative for
Runner-up in Liga 1,
                                         Asian Champions League 2023
Compete in AFC Cup

2019
IPO as the first football club in SEA,
Champions of Liga 1 2019

2022
Launched Baliverse NFT,
Back to back Champions of Liga 1
2021/2022
Page 9
BALI UNITED BASKETBALL
Highlights of 2023


Finished with winning record, 4th in Division

Formed U-15 and U-19 teams for talent
regeneration

Thriving social media presence
4th in number of followers among IBL teams
1st in engagement rate among IBL teams




                     THIS YEAR 2023
                     PLAY OFF IBL TOP 8TH
                     - new record
Page 10
                                COMPANY STRUCTURE & OVERVIEW




        TODAY'S
                                BUSINESS HIGHLIGHTS & DEVELOPMENT

                                    Sports : Football & Basketball
                                    Sports assets : Bali United Assets updates



        AGENDA  PUBEX 2023
                                    Business transformation : Fandom growth,
                                    innovation & success story

                                    Services Growth and new business model

                                FINANCIAL HIGHLIGHTS

                                BUSINESS ROADMAP 2023



PT BALI BINTANG SEJAHTERA TBK
Page 11
BALI UNITED FC STADIUM
In 2023, we have completed the renovation of our HOME BASE




                                                             Bali United's I Wayan Dipta as
                                                             host of AFC in September 2022



                                                             Newly renovated to host Worldcup
                                                             U20 in 2023 to 17,000 seats
Page 12
BALI UNITED TRAINING CENTER
The largest & most inclusive training center in Indonesia



                                                            Total 33 Hectares Land, includes :

                                                            3 Training Fields       Multi function hall,
                                                            ready to use            tribune, lounge built


                                                            5 full sized football
                                                            pitches in progress
Page 13
BALI UNITED STORE
Expanding our offline channels in Ngurah Rai Airport, Bali
in Domestic & International terminals


                                                             NEW STORES                    AVAILABLE IN ALL
                                                             I Gusti Ngurah Rai -Bali      ONLINE STORES
                                                             International Terminal
                                                             Store space : 49m2




                                                             STORE EXPANSION
                                                             I Gusti Ngurah Rai - Bali
                                                             Domestic Terminal
                                                             Store space updates
                                                             2022 : 55m2
                                                             2023 : Upgraded to 115.67m2
Page 14
                                COMPANY STRUCTURE & OVERVIEW




        TODAY'S
                                BUSINESS HIGHLIGHTS & DEVELOPMENT

                                    Sports : Football & Basketball
                                    Sports assets : Bali United Assets updates



        AGENDA  PUBEX 2023
                                    Business transformation : Fandom growth,
                                    innovation & success story

                                    Services Growth and new business model

                                FINANCIAL HIGHLIGHTS

                                BUSINESS ROADMAP 2023



PT BALI BINTANG SEJAHTERA TBK
Page 15
BUSINESS TRENDS : FROM COMMUNITY TO CONSUMERS

FANDOM IS THE NEW DEMOGRAPHY


                                         TIKTOK predicts there are 3
                                         major things to thrive online

                                         Actionable entertainment

                                           Making space for joy

                                            Community-driven
Page 16
       FANS
DRIVE WORD OF MOUTH
Page 17
PASSION > COMMUNITY > FANATIC > FANDOM
Page 18
FANDOM = SHARED PASSION
Page 19
FANDOM = SHARED CONTRIBUTION
Page 20
UNITED CREATIVE IS TRANSFORMING THE
VISION TOWARDS THE NEW DEMOGRAPHY


  TIMELINE               2021                               2022                      2023

             Finding the backbone of our                                    Driving our assets into a fans
 MILESTONE      Developing the IP Pillars       Developing the IP Pillars
                  Revenue Streams                                              experience ecosystem




                  PRODUCT & SERVICES             PRODUCT & SERVICES            ECOSYSTEM PLAY
                                            United Sports
               United Sports
                                                                                   FANS
   STEPS                                    United Studio

               United Studio
                                                                                EXPERIENCE
                                            United Distribution
                                                                                ECOSYSTEM
                                            United Entertainment
Page 21
USING THE 3 FOUNDATION OF OUR PILLARS, OUR
SERVICES FOCUS IS TO GROW THE PRODUCT


        THE PILLARS                                    THE ROLE
              Product                                     11 pillars




         Supporting Services                 Supporting services & Infrastructure
                                                 to support the ecosystem




           Media Channel                        Amplifer, tech & fans database
                                                      to drive IP virality
Page 22
THE GROWTH OF OUR COMMUNITY PILLARS

                                                                                 41%
                                                                                 MALE




 11                           75 MIO+                    25K     COMMUNITY
                                                                 LEADER
                              FANS ACROSS ALL PLATFORM




   PASSION
                                                             350K
                                                                    ACTIVE
    POINT
                                      70+                           CHAT GROUP
                                                                    MEMBERS
                                                                                                      FEMALE
                                      IP OFFLINE
                                      AND ONLINE                                                      59%
 500M+                                EVENT &
                                      CONTENT
 ORIGINAL CONTENT IP VIEWS

                                                              15,500+
 300K+
 CONTENT PRODUCED IN A YEAR
                                       320K+
                                          EVENT ATTENDANCE
                                                               DISTRIBUTION
                                                                CHANNELS
                                                                  IN BALI
                                                                                        60%
                                                                                        AGE BETWEEN 18-24
Page 23
THE MAIN BUSINESS MODEL
MAIN REVENUE IS COMING FROM BRAND
AND THE FANS THEMSELVES
                                                Digital campaign
                                                Event sponsorship
    KPOP                      17M+              Talent management & promotor
                                                Merchandising and digital purchase
                                                Marketing partner for international tour


                                                Digital campaign
   WOMEN                      5.5M+             Event sponsorship
                                                Beauty product sales



   FOODIE                    8.2M+              Digital campaign
                                                Event sponsorship



                                                Virtual human as IP talent
VIRTUAL HUMAN              2 Virtual Human IP
                                                Virtual human agency


                                                                    AND STILL MANY MORE
Page 24
INNOVATION & SUCCESS STORY
DIRECTING OFFLINE TRAFFIC FROM DIGITAL PLATFORM
TO FANDOM EVENTS ALL ACROSS INDONESIA


                    Launching                           Owning the biggest
                    Community website                   kpop fandom unity

                    63K                                 4 BIG CITIES
                    Monthly active users                in the 1st Semester 2023

                    48 MILLION                          100K+
                    Hearts spent on KVIBES.ID           Total attendee

                    420+                                100+
                    Events & Votings on website         SME joined

                    KVIBES Instagram is the first and   12 Mio
                    only K-POP community that is        Organic Reach
                    verified on IG
                                                        392K
                                                        Total LIVE TikTok Viewers
Page 25
INNOVATION & SUCCESS STORY
BRINGING IDOLS THROUGH CONCERTS, WORLD TOUR
SPONSORSHIPS, AND CO BRANDING ACTIVATIONS




 World Tour Concerts                    Strong networks to
 sponsorships for                       bring kpop idols to
 BLACKPINK and SUGA                     Indonesia
Page 26
INNOVATION & SUCCESS STORY
CONNECTING GIRLS' PASSION ON BEAUTY WITH EMPOWERMENT AND
CONVERSION TO SALES WITH OWN PRODUCT



                     Launched an                           Launching Rahasia
                     immersive girls                       Beauty Perfume
                     festival
                     75,000                                15,000+
                                                           Product sold
                     Offline attendance in March 2023

                                                           Loved by Cinta Laura, Nagita
                                                           Slavina, Erina Gudono, Chelsea
                                                           Islan, Tasya Farasya

                     Beauty, Fashion and Food Bazaar,
                     Talkshows, Music Festival

                     2023 Roadshow in 2 cities with
                     20K attendees in each city
Page 27
INNOVATION & SUCCESS STORY
THREE WAYS COLLABORATION BETWEEN FOODIES PILLAR,
FOOD SME AND PROFESSIONAL CHEFS




                                                   Collaboration with Chef Arnold to
                                                   unite all ex-reality show chefs in
                                                   one channel
                         Me'n'u
                       THE FOOD FOR ME AND YOU
Page 28
                                         Hi, my name is Anara Salma


INNOVATION OF A
VIRTUAL HUMAN COMPANY

THE GLOBAL RISE OF VIRTUAL REALITY AND
ARTIFICIAL INTELLIGENCE HAS GIVEN US
AN OPPORTUNITY TO INNOVATE AND
CREATE A VIRTUAL HUMAN HOUSE



641,2k Views within 24 hours
#2mostviews #AsistenBerbeda
Joint Venture with
Page 29
INNOVATION OF A
VIRTUAL HUMAN AGENCY

BRINGING TO LIFE TELKOMSEL'S ICONIC
VERONIKA AS A VIRTUAL HUMAN

The First Virtual Human Telco in Indonesia
Launched LIVE on 2 National TV Channels
during Telkomsel Awards 2023
Page 30
                                COMPANY STRUCTURE & OVERVIEW




        TODAY'S
                                BUSINESS HIGHLIGHTS & DEVELOPMENT

                                    Sports : Football & Basketball
                                    Sports assets : Bali United Assets updates



        AGENDA  PUBEX 2023
                                    Business transformation : Fandom growth,
                                    innovation & success story

                                    Services Growth and new business model

                                FINANCIAL HIGHLIGHTS

                                BUSINESS ROADMAP 2023



PT BALI BINTANG SEJAHTERA TBK
Page 31
LIVE STREAMING SERVICES
Exponential growth on Live Streaming air time &
production specialized in the Sports Industry




                                                  1.148 Total Live Production
Page 32
EVENT ORGANIZER & PLANNER
The power of our fans ecosystem enables us to create 360 event productions for
clients while ensuring a full house every time




  Bright : Thai celebrity meet & greet
Page 33
                                COMPANY STRUCTURE & OVERVIEW




        TODAY'S
                                BUSINESS HIGHLIGHTS & DEVELOPMENT

                                    Sports : Football & Basketball
                                    Sports assets : Bali United Assets updates



        AGENDA  PUBEX 2023
                                    Business transformation : Fandom growth,
                                    innovation & success story

                                    Services Growth and new business model

                                FINANCIAL HIGHLIGHTS

                                BUSINESS ROADMAP 2023



PT BALI BINTANG SEJAHTERA TBK
Page 34
INCOME: FY 2022 VS. FY 2021

                       2022       2021        %      NOTES

Revenue                 353.1     191.6      84.3%   In 2022, we reached an all time high revenue
Operating Expense      (332.2)   (189.4)     75.4%   driven by the continuation of the football league
                                                     and our innovations
Operating Income        20.9        2.2    830.3%


Other Income              11.6    182.3     93.6%
Tax (Expense) Income    (14.6)      0.4     3750%    Realized gain from stock investments


Net Income               17.9    184.5     (90.3%)   Positive bottom line


EBITDA                   2.03     84.6     (97.6%)
Page 35
INCOME: Q1 2023 VS. Q1 2022

                    Q1'23     Q1'22       %      NOTES

Revenue              83.0      77.0       7.8%   Football season started from Q1 2023, whereas
Operating Expense   (82.0)    (69.4)     18.2%   in the previous year it started Q2


Operating Income      1.0       7.6    (87.2%)


Other Income         40.2      38.2       5.4%   Realized gain from stock investments


Net Income           41.2      45.8    (10.0%)


EBITDA              44.98      49.6
Page 36
REVENUE SEGMEN Q1 2023

                                   Q1'23       %    NOTES

Sports & eSports                    40.8    49.2%   Primarily from sponsorships


Digital Community, Entertainment                    Focus on IP launches in 2023
                                     21.7   25.4%
& Content



Live video and video recording      16.8    20.3%   Live streaming services for Liga 1/2
Others                               4.2     5.1%   and other sports


Total Revenue
                                    83.0    100%
Page 37
BALANCE SHEET

                           Q1'23   Q1'22       %    NOTES
Asset
Current asset              579.5   658.3   -12.0%     Healthy and nimble balance sheet with
Non-current asset          238.0   174.0   36.8%      virtually no bank loans
Total assets               817.5   832.3   -1.8%
                                                      Net cash position provides flexibility to
Liabilities                                           make investments and allow deployment of
Current liabilities         44.5    76.6   -41.9%     resources to strictly focus on growth
Non-current liabilities     10.6     9.9   7.5%
Total liabilities           55.1    86.5   36.2%


Equity                     762.4   745.8   2.2%
Total liability + equity   817.5   832.3   -1.8%
Page 38
                                COMPANY STRUCTURE & OVERVIEW




        TODAY'S
                                BUSINESS HIGHLIGHTS & DEVELOPMENT

                                    Sports : Football & Basketball
                                    Sports assets : Bali United Assets updates



        AGENDA  PUBEX 2023
                                    Business transformation : Fandom growth,
                                    innovation & success story

                                    Services Growth and new business model

                                FINANCIAL HIGHLIGHTS

                                BUSINESS ROADMAP 2023



PT BALI BINTANG SEJAHTERA TBK
Page 39
BUSINESS   Expanding our fandom ecosystem from the digital world to immersive


ROADMAP    offline experiences.

           Diversifying and strengthening revenue streams through B2C (ticket sales,
           website monetization, merchandising and products sales)



2023       Converting fans to consumers
                   2022 : 75 Mio social media followers
                   2023 : Converting 30% of the followers to be unique
                   users on owned channels (website, app, product sales)

           Invest in Technology innovation & data monetization


           Strengthening local and global strategic
           partners
Page 40
      THANKS PUBLIC EXPOSE 2023




PT BALI BINTANG SEJAHTERA TBK

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