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Page 1
BALI UNITED PUBLIC EXPOSE THE FUTURE OF FANDOM PT BALI BINTANG SEJAHTERA TBK
Page 2
COMPANY STRUCTURE & OVERVIEW
TODAY'S
BUSINESS HIGHLIGHTS & DEVELOPMENT
Sports : Football & Basketball
Sports assets : Bali United Assets updates
AGENDA PUBEX 2023
Business transformation : Fandom growth,
innovation & success story
Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2023
PT BALI BINTANG SEJAHTERA TBK
Page 3
VISION
MISSION
BE THE PIONEER IN CREATING
THE NEW ECONOMY FOR
SPORTS, ENTERTAINMENT
AND TECHNOLOGY TO SHAPE
INDONESIA'S FUTURE Establish Bali United as the
leading brand in sports in
Indonesia and on a global scale
Incubate all types of digital
communities to create long-
lasting valuable IP and provide
a new platform for brands to
share their story
Invest in ground breaking new
economy opportunities in
technology and entertainment
to drive long term growth
PT BALI BINTANG SEJAHTERA TBK
Page 4
COMPANY STRUCTURE
Bali United FC | Bali United Basketball
PT Bali Bintang Sejahtera Tbk
360 Digital Marketing Agency
Virtual Human Agency
Community Incubator & IP House Bali United Radio (106.9 FM) Bali United Cafe E-sports Team & Community Investment Vehicle
Joint Venture with RANS Enm.
Entertainment & Content Enabler
PT Kreasi Karya
Bangsa 90% PT Radio Swara
Bukit Bali Indah
99% PT Bali Boga
Sejahtera 90% PT IOG
Indonesia 95% PT Ekonomi
Baru Investasi 90% PT Manusia
Masa Depan 50%
Sejahtera Teknologi AI : CONIC
PT Rahasia Gadis PT Kreasi Digital PT Pedagang Aset
Nusantara 60% PT Kelola Aset Digital
30% Madani 47% Kripto 70%
Community & Skincare NFT for Sports SME's Community Crypto Exchange Company
Joint Venture with Mahaka Joint Venture with PNM
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President Commisioner Commisioner Independent Commisioner Jemy Wiyono Prihadi Edy Soehartono Andy F. Noya PT BALI BINTANG SEJAHTERA TBK
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President Director Director Director Director Yabes Tanuri Putri Sudali Yohanes Ade BM Katharine Wianna PT BALI BINTANG SEJAHTERA TBK
Page 7
COMPANY STRUCTURE & OVERVIEW
TODAY'S
BUSINESS HIGHLIGHTS & DEVELOPMENT
Sports : Football & Basketball
Sports assets : Bali United Assets updates
AGENDA PUBEX 2023
Business transformation : Fandom growth,
innovation & success story
Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2023
PT BALI BINTANG SEJAHTERA TBK
Page 8
BALI UNITED FC
Highlights of 2023
2015
Bali United FC founded
2023
Bali United becomes the
2017 Indonesian representative for
Runner-up in Liga 1,
Asian Champions League 2023
Compete in AFC Cup
2019
IPO as the first football club in SEA,
Champions of Liga 1 2019
2022
Launched Baliverse NFT,
Back to back Champions of Liga 1
2021/2022
Page 9
BALI UNITED BASKETBALL
Highlights of 2023
Finished with winning record, 4th in Division
Formed U-15 and U-19 teams for talent
regeneration
Thriving social media presence
4th in number of followers among IBL teams
1st in engagement rate among IBL teams
THIS YEAR 2023
PLAY OFF IBL TOP 8TH
- new record
Page 10
COMPANY STRUCTURE & OVERVIEW
TODAY'S
BUSINESS HIGHLIGHTS & DEVELOPMENT
Sports : Football & Basketball
Sports assets : Bali United Assets updates
AGENDA PUBEX 2023
Business transformation : Fandom growth,
innovation & success story
Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2023
PT BALI BINTANG SEJAHTERA TBK
Page 11
BALI UNITED FC STADIUM
In 2023, we have completed the renovation of our HOME BASE
Bali United's I Wayan Dipta as
host of AFC in September 2022
Newly renovated to host Worldcup
U20 in 2023 to 17,000 seats
Page 12
BALI UNITED TRAINING CENTER
The largest & most inclusive training center in Indonesia
Total 33 Hectares Land, includes :
3 Training Fields Multi function hall,
ready to use tribune, lounge built
5 full sized football
pitches in progress
Page 13
BALI UNITED STORE
Expanding our offline channels in Ngurah Rai Airport, Bali
in Domestic & International terminals
NEW STORES AVAILABLE IN ALL
I Gusti Ngurah Rai -Bali ONLINE STORES
International Terminal
Store space : 49m2
STORE EXPANSION
I Gusti Ngurah Rai - Bali
Domestic Terminal
Store space updates
2022 : 55m2
2023 : Upgraded to 115.67m2
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COMPANY STRUCTURE & OVERVIEW
TODAY'S
BUSINESS HIGHLIGHTS & DEVELOPMENT
Sports : Football & Basketball
Sports assets : Bali United Assets updates
AGENDA PUBEX 2023
Business transformation : Fandom growth,
innovation & success story
Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2023
PT BALI BINTANG SEJAHTERA TBK
Page 15
BUSINESS TRENDS : FROM COMMUNITY TO CONSUMERS
FANDOM IS THE NEW DEMOGRAPHY
TIKTOK predicts there are 3
major things to thrive online
Actionable entertainment
Making space for joy
Community-driven
Page 16
FANS DRIVE WORD OF MOUTH
Page 17
PASSION > COMMUNITY > FANATIC > FANDOM
Page 18
FANDOM = SHARED PASSION
Page 19
FANDOM = SHARED CONTRIBUTION
Page 20
UNITED CREATIVE IS TRANSFORMING THE
VISION TOWARDS THE NEW DEMOGRAPHY
TIMELINE 2021 2022 2023
Finding the backbone of our Driving our assets into a fans
MILESTONE Developing the IP Pillars Developing the IP Pillars
Revenue Streams experience ecosystem
PRODUCT & SERVICES PRODUCT & SERVICES ECOSYSTEM PLAY
United Sports
United Sports
FANS
STEPS United Studio
United Studio
EXPERIENCE
United Distribution
ECOSYSTEM
United Entertainment
Page 21
USING THE 3 FOUNDATION OF OUR PILLARS, OUR
SERVICES FOCUS IS TO GROW THE PRODUCT
THE PILLARS THE ROLE
Product 11 pillars
Supporting Services Supporting services & Infrastructure
to support the ecosystem
Media Channel Amplifer, tech & fans database
to drive IP virality
Page 22
THE GROWTH OF OUR COMMUNITY PILLARS
41%
MALE
11 75 MIO+ 25K COMMUNITY
LEADER
FANS ACROSS ALL PLATFORM
PASSION
350K
ACTIVE
POINT
70+ CHAT GROUP
MEMBERS
FEMALE
IP OFFLINE
AND ONLINE 59%
500M+ EVENT &
CONTENT
ORIGINAL CONTENT IP VIEWS
15,500+
300K+
CONTENT PRODUCED IN A YEAR
320K+
EVENT ATTENDANCE
DISTRIBUTION
CHANNELS
IN BALI
60%
AGE BETWEEN 18-24
Page 23
THE MAIN BUSINESS MODEL
MAIN REVENUE IS COMING FROM BRAND
AND THE FANS THEMSELVES
Digital campaign
Event sponsorship
KPOP 17M+ Talent management & promotor
Merchandising and digital purchase
Marketing partner for international tour
Digital campaign
WOMEN 5.5M+ Event sponsorship
Beauty product sales
FOODIE 8.2M+ Digital campaign
Event sponsorship
Virtual human as IP talent
VIRTUAL HUMAN 2 Virtual Human IP
Virtual human agency
AND STILL MANY MORE
Page 24
INNOVATION & SUCCESS STORY
DIRECTING OFFLINE TRAFFIC FROM DIGITAL PLATFORM
TO FANDOM EVENTS ALL ACROSS INDONESIA
Launching Owning the biggest
Community website kpop fandom unity
63K 4 BIG CITIES
Monthly active users in the 1st Semester 2023
48 MILLION 100K+
Hearts spent on KVIBES.ID Total attendee
420+ 100+
Events & Votings on website SME joined
KVIBES Instagram is the first and 12 Mio
only K-POP community that is Organic Reach
verified on IG
392K
Total LIVE TikTok Viewers
Page 25
INNOVATION & SUCCESS STORY BRINGING IDOLS THROUGH CONCERTS, WORLD TOUR SPONSORSHIPS, AND CO BRANDING ACTIVATIONS World Tour Concerts Strong networks to sponsorships for bring kpop idols to BLACKPINK and SUGA Indonesia
Page 26
INNOVATION & SUCCESS STORY
CONNECTING GIRLS' PASSION ON BEAUTY WITH EMPOWERMENT AND
CONVERSION TO SALES WITH OWN PRODUCT
Launched an Launching Rahasia
immersive girls Beauty Perfume
festival
75,000 15,000+
Product sold
Offline attendance in March 2023
Loved by Cinta Laura, Nagita
Slavina, Erina Gudono, Chelsea
Islan, Tasya Farasya
Beauty, Fashion and Food Bazaar,
Talkshows, Music Festival
2023 Roadshow in 2 cities with
20K attendees in each city
Page 27
INNOVATION & SUCCESS STORY
THREE WAYS COLLABORATION BETWEEN FOODIES PILLAR,
FOOD SME AND PROFESSIONAL CHEFS
Collaboration with Chef Arnold to
unite all ex-reality show chefs in
one channel
Me'n'u
THE FOOD FOR ME AND YOU
Page 28
Hi, my name is Anara Salma INNOVATION OF A VIRTUAL HUMAN COMPANY THE GLOBAL RISE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE HAS GIVEN US AN OPPORTUNITY TO INNOVATE AND CREATE A VIRTUAL HUMAN HOUSE 641,2k Views within 24 hours #2mostviews #AsistenBerbeda Joint Venture with
Page 29
INNOVATION OF A VIRTUAL HUMAN AGENCY BRINGING TO LIFE TELKOMSEL'S ICONIC VERONIKA AS A VIRTUAL HUMAN The First Virtual Human Telco in Indonesia Launched LIVE on 2 National TV Channels during Telkomsel Awards 2023
Page 30
COMPANY STRUCTURE & OVERVIEW
TODAY'S
BUSINESS HIGHLIGHTS & DEVELOPMENT
Sports : Football & Basketball
Sports assets : Bali United Assets updates
AGENDA PUBEX 2023
Business transformation : Fandom growth,
innovation & success story
Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2023
PT BALI BINTANG SEJAHTERA TBK
Page 31
LIVE STREAMING SERVICES
Exponential growth on Live Streaming air time &
production specialized in the Sports Industry
1.148 Total Live Production
Page 32
EVENT ORGANIZER & PLANNER The power of our fans ecosystem enables us to create 360 event productions for clients while ensuring a full house every time Bright : Thai celebrity meet & greet
Page 33
COMPANY STRUCTURE & OVERVIEW
TODAY'S
BUSINESS HIGHLIGHTS & DEVELOPMENT
Sports : Football & Basketball
Sports assets : Bali United Assets updates
AGENDA PUBEX 2023
Business transformation : Fandom growth,
innovation & success story
Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2023
PT BALI BINTANG SEJAHTERA TBK
Page 34
INCOME: FY 2022 VS. FY 2021
2022 2021 % NOTES
Revenue 353.1 191.6 84.3% In 2022, we reached an all time high revenue
Operating Expense (332.2) (189.4) 75.4% driven by the continuation of the football league
and our innovations
Operating Income 20.9 2.2 830.3%
Other Income 11.6 182.3 93.6%
Tax (Expense) Income (14.6) 0.4 3750% Realized gain from stock investments
Net Income 17.9 184.5 (90.3%) Positive bottom line
EBITDA 2.03 84.6 (97.6%)
Page 35
INCOME: Q1 2023 VS. Q1 2022
Q1'23 Q1'22 % NOTES
Revenue 83.0 77.0 7.8% Football season started from Q1 2023, whereas
Operating Expense (82.0) (69.4) 18.2% in the previous year it started Q2
Operating Income 1.0 7.6 (87.2%)
Other Income 40.2 38.2 5.4% Realized gain from stock investments
Net Income 41.2 45.8 (10.0%)
EBITDA 44.98 49.6
Page 36
REVENUE SEGMEN Q1 2023
Q1'23 % NOTES
Sports & eSports 40.8 49.2% Primarily from sponsorships
Digital Community, Entertainment Focus on IP launches in 2023
21.7 25.4%
& Content
Live video and video recording 16.8 20.3% Live streaming services for Liga 1/2
Others 4.2 5.1% and other sports
Total Revenue
83.0 100%
Page 37
BALANCE SHEET
Q1'23 Q1'22 % NOTES
Asset
Current asset 579.5 658.3 -12.0% Healthy and nimble balance sheet with
Non-current asset 238.0 174.0 36.8% virtually no bank loans
Total assets 817.5 832.3 -1.8%
Net cash position provides flexibility to
Liabilities make investments and allow deployment of
Current liabilities 44.5 76.6 -41.9% resources to strictly focus on growth
Non-current liabilities 10.6 9.9 7.5%
Total liabilities 55.1 86.5 36.2%
Equity 762.4 745.8 2.2%
Total liability + equity 817.5 832.3 -1.8%
Page 38
COMPANY STRUCTURE & OVERVIEW
TODAY'S
BUSINESS HIGHLIGHTS & DEVELOPMENT
Sports : Football & Basketball
Sports assets : Bali United Assets updates
AGENDA PUBEX 2023
Business transformation : Fandom growth,
innovation & success story
Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2023
PT BALI BINTANG SEJAHTERA TBK
Page 39
BUSINESS Expanding our fandom ecosystem from the digital world to immersive
ROADMAP offline experiences.
Diversifying and strengthening revenue streams through B2C (ticket sales,
website monetization, merchandising and products sales)
2023 Converting fans to consumers
2022 : 75 Mio social media followers
2023 : Converting 30% of the followers to be unique
users on owned channels (website, app, product sales)
Invest in Technology innovation & data monetization
Strengthening local and global strategic
partners
Page 40
THANKS PUBLIC EXPOSE 2023 PT BALI BINTANG SEJAHTERA TBK
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