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20230718_LPPF_Laporan Informasi dan Fakta Material_31342396_lamp1.pdf
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PRESS RELEASE
20 July 2023
Matahari Celebrates Indonesian Independence with a Heartfelt
Dedication to Continue Being "The Most Indonesian"
Matahari (Company; stock code: LPPF), the leading Indonesian fashion, footwear,
beauty, and lifestyle retailer, takes immense pride in launching the "The Most Indonesian"
campaign to mark the country's Independence Day in August. This campaign echoes
Matahari's identity as the House of Specialists, promising quality products at budget-
friendly prices, an unparalleled shopping experience, and robust support to local
communities.
As Indonesia prepares to celebrate its independence, Matahari stores from Sabang to
Merauke will host an array of programs and activities designed to honor the country's rich
cultural tapestry. Demonstrating Matahari's commitment to its birthplace, some of the
initiatives include:
Si Paling Lokal: Showcasing Matahari's deep roots in Indonesia, this initiative will
present an assortment of products from over 100 local brands. Independence Day
specials will feature attractive pricing of Rp 78,000 for batik collections, local
superhero merchandise, and red-and-white-themed clothing, expressing our
shared love for Indonesia.
Si Paling Hemat: Matahari reiterates its promise to provide unbeatable value with
the introduction of the Lowest Price Guarantee, ensuring customers get the best
deal for their favorite products. Additionally, during the Independence Day
promotional period, shoppers can look forward to enticing discounts, including a
reduction of Rp 78,000 and up to 17% off on cosmetic products.
Si Paling Gaya: Understanding the distinct tastes of Indonesian families, Matahari
extends discounts of up to 50% on products for all family members, strengthening
its reputation as the fashion destination of choice.
Si Paling Baru: Reflecting Matahari's commitment to staying ahead of the curve,
shoppers can enjoy a 30% discount on newly arrived items, keeping up with the
latest fashion trends.
Reinforcing its commitment to promoting Indonesian culture, Matahari collaborates with
local artists and creators, notably its partnership with Bumilangit, an IP-based company
that manages the largest collection of comic hero characters in Asia. This collaboration
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emphasizes the intrinsic creativity of Indonesia, providing shoppers with unique and
culturally rich options.
Terry O'Connor, CEO of Matahari, expressed, "We are thrilled to commemorate
Indonesia's Independence Day with these initiatives. Matahari remains steadfast in its
mission to support local brands, uplift communities, and uphold our shared Indonesian
heritage. Our campaigns and collaborations aim to deliver outstanding shopping
experiences while contributing positively to Indonesian society."
Empowering People and Championing Innovation
As a leading retail brand committed to embodying "The Most Indonesian," Matahari
underscores its devotion to its workforce and the local community through proactive
human resources initiatives. With over 30,000 employees across the archipelago,
Matahari continually seeks to create job opportunities and provide welfare benefits that
contribute to the upliftment of society.
Furthermore, Matahari champions societal progress through its CSR & Sustainability
program. With education as a focal point, Matahari undertakes renovations of school
libraries across the nation to promote literacy and fosters sustainability through the
"Recycle Your Clothes" project, encouraging customers to participate in clothing
recycling initiatives.
Embracing digital innovation, Matahari introduces a digitized Point of Sale (POS) system
to enrich the shopping experience. The digital transformation ensures a smoother
registration process, efficient payments, and an integrated loyalty program, enhancing
customer convenience.
Matahari invites everyone to be part of the "Si Paling Indonesia" campaign, from July 20th
to August 20th, 2023. This campaign encourages a celebration of Indonesian identity
through fashion, fostering unity and shared growth. Join us in this vibrant tribute to
Indonesian culture, fashion, and community empowerment. Together, we celebrate our
love for Indonesia and the strides we have made as a nation.
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About Matahari
Matahari is the largest retail platform in Indonesia, with 155 stores in 81 cities across Indonesia as
well as presence online on matahari.com, social commerce platform “Shop & Talk”, and third-
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party marketplaces. For over 60 years, Matahari has provided the growing Indonesian middle class with quality, fashionable and affordable apparel, beauty and footwear products. Matahari employs around 30,000 employees (including consignment SPGs) and partners with around 600 local as well as international suppliers. The Company has received many industry recognitions – nationally and internationally – including Top 100 Most Valuable Brand by Brand Finance, Most Improved Investor Relations and Top 5 Best Senior Management IR Support in 2022 from Alpha Southeast Asia, Top 10 CSR Donor from IDX, Best Non-Financial Sector and Top 10 Mid-Cap Issuers ASEAN Corporate Governance Awards 2022, Top Digital Company & Best Excellent Service Experience Index Award 2022 from Marketing Magazine, Top 50 Most Valuable Brand Awards 2021 from Brand Finance Indonesia, Top 500 Retail Asia Pacific from Retail Asia, Euromonitor & KPMG; Brand Asia 2018 – Top 3 Most Powerful Retail Brands in Indonesia from Nikkei BP Consulting, Inc. and WoW Brand Award 2019 – Gold Champion from MarkPlus Inc. The Company also received the Netizen's Brand Choice Award 2018 from Warta Ekonomi. All of these awards reaffirm the Company's position as one of the leading, most dynamic, and trusted companies in Indonesia. Untuk informasi lebih lanjut, harap menghubungi: Corporate Communications / Investor Relations Matahari Tel: (62 21) 547 5228 E-mail: corp.comm@matahari.com, ir@matahari.com This press release has been prepared by Matahari and is circulated for the purpose of general information only. It is not intended for any specific person or purpose and does not constitute a recommendation regarding the securities of LPPF. No warranty (expressed or implied) is made to the accuracy or completeness of the information. All opinions and estimations included in this release constitute our judgment as of this date and are subject to change without prior notice. LPPF disclaims any responsibility or liability whatsoever arising which may be brought against or suffered by any person as a result of reliance upon the whole or any part of the contents of this press release and neither LPPF nor any of its affiliated companies and their respective employees and agents accepts liability for any errors, omissions, negligent or otherwise, in this press release and any inaccuracy herein or omission here from which might otherwise arise. Forward-Looking Statements Certain statements in this release are or may be forward- looking statements. These statements typically contain words such as "will", "expects" and "anticipates" and words of similar import. By their nature, forward looking statements involve a number of risks and uncertainties that could cause actual events or results to differ materially from those described in this release. Factors that could cause actual results to differ include, but are not limited to, economic, social, health and political conditions in Indonesia; the state of the retail industry in Indonesia; prevailing market and operating conditions, raw material prices and Import restrictions; competition from other companies; shifts in customer demands; changes in operation expenses, including employee wages, benefits and training, governmental and public policy changes; our
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ability to be and remain competitive; our financial condition, business strategy as well as the plans and objectives of our management for future operations;. Should one or more of these uncertainties or risks, among others, materialize, actual results may vary materially from those estimated, anticipated or projected. Although we believe that the expectations of our management as reflected by such forward-looking statements are reasonable based on information currently available to us, no assurances can be given that such expectations will prove to have been correct. You should not unduly rely on such statements. In any event, these statements speak only as of the date hereof, and we undertake no obligation to update or revise any of them, whether as a result of new information, future events or otherwise.
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