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20230720_BSDE_Laporan Informasi dan Fakta Material_31342962_lamp1.pdf
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SIARAN PERS UNTUK DITERBITKAN SEGERA PRESS RELEASE FOR IMMEDIATE RELEASE
*) (unofficial translations)
BSDE Raih 54% Target Prapenjualan di Semester I - BSDE Achieves 54% of IH2023 Marketing Sales Target*)
2023
Tangerang, 20 Juli 2023 - PT Bumi Serpong Damai Tbk Tangerang, July 20th, 2023 – PT Bumi Serpong Damai Tbk
(BEI: “BSDE”) pengembang kota mandiri terbesar di (IDX: "BSDE"), Indonesia's largest integrated township
Indonesia dan anggota grup properti terkemuka Sinar Mas developer and a leading property member of Sinar Mas Land,
Land mengumumkan pencapaian prapenjualan per announced its marketing sales achievement for the first half of
Semester I - 2023. 2023.
Per akhir Juni 2023, BSDE berhasil membukukan By the end of June 2023, BSDE has successfully recorded
prapenjualan senilai Rp4,79 triliun, setara 54% dari target marketing sales amounting to IDR4.79 trillion, equivalent to
prapenjualan 2023 yakni Rp8,80 triliun. 54% of the 2023 marketing sales target of IDR8.80 trillion.
Hermawan Wijaya, Direktur BSDE mengatakan “Angka Hermawan Wijaya, Director of BSDE stated that “This figure
tersebut mengalami kenaikan 3% yoy (periode yang sama represents a 3% year-on-year (yoy) increase from the previous
tahun lalu) sebesar Rp4,67 triliun. Pertumbuhan tersebut year's figure of IDR4.67 trillion. The growth was primarily
terutama ditopang oleh segmen residensial yang driven by the residential segment contributed 63%, while the
berkontribusi sebesar 63% sedangkan segmen komersial commercial segment, including shophouses, commercial lots
yang meliputi ruko, lot dan apartemen berkontribusi 37% and apartments, contributed 37% to the total marketing sales
dari total prapenjualan sepanjang enam bulan pertama during the first six months of 2023”.
2023”.
Segmen residensial sebagai segmen bisnis utama secara The residential segment, being the main business focus,
konsisten tumbuh dan memberikan kontribusi positif consistently displays growth and contributes positively to the
terhadap pertumbuhan berkelanjutan BSDE. Segmen ini BSDE's sustainable expansion. Per end of June 2023, this
pada akhir Juni 2023 tercatat mendulang prapenjualan segment recorded marketing sales of IDR3.02 trillion, creating
sebesar Rp3,02 triliun atau 63% dari total prapenjualan. 63% of the total marketing sales.
Melihat lebih dekat pada segmen residensial pada Semester A closer view of the residential segment in the first half of 2023
I - 2023, katalis pertumbuhan prapenjualan berasal dari reveals that the catalysts for marketing sales growth were the
klaster Layton di Nava Park, klaster Welton di Hiera, Layton cluster at Nava Park, Welton cluster at Hiera,
Enchante dan klaster Aerra di Eonna, yang terletak di BSD Enchante and Aerra cluster at Eonna, all located within BSD
City. City.
Hermawan menambahkan “BSD City sebagai flagship Hermawan further added that “BSD City as our flagship
kebanggaan kami, merupakan proyek kota mandiri dengan project, is an integrated satellite project that makes the most
kontribusi terbesar terhadap total prapenjualan BSDE pada significant contribution to BSDE's total marketing sales in the
Semester I - 2023 yakni mencapai 74%”. first semester of 2021, reaching 74%.
Lebih lanjut, kontribusi positif dan solid juga diberikan dari Furthermore, it is worth noting that the positive and
proyek-proyek residensial di luar BSD City seperti Grand substantial contributions were also made by residential
Wisata Bekasi dan Kota Wisata Cibubur. yaitu masing- projects outside BSD City, such as Grand Wisata Bekasi and
masing sebesar 10% dan 7% terhadap total prapenjualan. Kota Wisata Cibubur, accounting for 10% and 7% of the total
Hal ini membuktikan tingginya minat konsumen terhadap marketing sales, respectively. This demonstrates the high level
produk-produk properti yang kami tawarkan. of consumer demand for our products.
Sementara itu, segmen komersial juga tumbuh positif. Meanwhile, the commercial segment also exhibited positive
Tercatat sepanjang enam bulan pertama membukukan growth. During the first six months, it achieved marketing
prapenjualan sebesar Rp1,78 triliun terdiri dari sales of IDR1.78 trillion, consisting of shophouse marketing
prapenjualan ruko senilai Rp918 miliar, prapenjualan lot sales worth IDR918 billion, commercial lot marketing sales
komersial senilai Rp594 miliar dan prapenjualan unit worth IDR594 billion and apartment unit marketing sales
apartemen senilai Rp261 miliar. worth IDR261 billion.
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Semua prapenjualan lot komersial berasal dari kawasan All commercial lot marketing sales originated from BSD City,
BSD City, sementara prapenjualan ruko terutama berasal while the primary sources of shophouses marketing sales were
dari Front Row Studio Loft di Kota Wisata, serta Delrey Front Row Studio Loft in Kota Wisata, as well as Delrey
Business Townhouse, The Loop dan Daikanyama di area Business Townhouse, The Loop and Daikanyama located in
BSD City. Selain itu, unit-unit pengembangan vertikal BSD City. Additionally, the vertical development units sold
yang terjual utamanya berasal dari proyek The Elements, predominantly came from projects such as The Elements,
Southgate dan Aerium yang berlokasi di Jakarta, serta Southgate and Aerium located in Jakarta, as well as Akasa,
Akasa, Upper West dan Marigold yang berlokasi di BSD Upper West and Marigold in BSD City.
City.
Bahkan, prapenjualan lot komersial dan ruko pada Kuartal Moreover, the commercial lot and shophouses marketing sales
II – 2023 jika dibandingkan dengan pencapaian Kuartal I - in second quarter of 2023, compared to the achievement in
2023 (kuartal per kuartal) menunjukkan peningkatan yang quarter one of 2023 (quarter-on-quarter), showed a significant
signifikan masing-masing sebesar 97% dan 56%. increase of 97% and 56%, respectively.
Hermawan pun menutup “Kami optimis dapat meraih Hermawan closed that “We are optimism in achieving the
target prapenjualan tahun 2023 sebesar Rp8,08 triliun. 2023 marketing sales target of IDR8.08 trillion. We will
Kami akan terus mengembangkan dan meluncurkan continue to develop and launch new attractive products in BSD
produk-produk baru yang menarik di BSD City dan lokasi City and other locations”. Finally, to promote our ready
lainnya”. Terakhir, untuk mempromosikan stok yang sudah stocks, BSDE has launched the national promotion program
siap, BSDE meluncurkan program promosi nasional "Smart Move" from February to December 2023, offering cash
"Smart Move" dari Februari hingga Desember 2023, payment options, cash installment plans and an express
menawarkan opsi pembayaran tunai, angsuran tunai, dan mortgage lane payment option.
opsi jalur pembayaran KPR kilat.
(end) (end)
Sekilas mengenai PT Bumi Serpong Damai Tbk Overview of PT Bumi Serpong Damai Tbk
PT Bumi Serpong Damai Tbk. (“BSDE”) merupakan pengembang BSD PT Bumi Serpong Damai Tbk (“BSDE”) is the developer of BSD City, the
City, kota mandiri terbesar di Indonesia dan flagship project Sinar Mas largest satellite city in Indonesia and the flagship project of Sinar Mas Land
Land seluas 5.950ha yang terdiri atas kawasan perumahan dan kawasan measuring to 5,950ha, consisting of residential areas and the integrated
niaga terpadu. Pada awal tahun 2011, BSDE telah merampungkan commercial area. In early 2011, BSDE finalized the acquisition of affiliated
proses akuisisi perusahaan terafiliasi yakni PT Duta Pertiwi Tbk, companies, namely PT Duta Pertiwi Tbk, PT Sinar Mas Teladan and
PT Sinar Mas Teladan dan PT Sinar Mas Wisesa. Akuisisi ini PT Sinar Mas Wisesa. This acquisition is expected to improve BSDE’s
diharapkan dapat meningkatkan kinerja BSDE terutama portofolio performance particularly in revenues portfolio and business diversification.
pendapatan dan diversifikasi usaha BSDE.
Paska aksi Korporasi tersebut, BSDE secara konsisten dan Post corporate action, BSDE consistently and continuously strengthened its
berkesinambungan memperkuat portfolio pendapatannya dengan revenue’s portfolio by growing both organically and inorganically. Apart
tumbuh secara organik maupun anorganik. Selain aktif dalam from being active in land acquisition as a property company backbone,
melakukan akuisisi tanah sebagai backbone perusahaan properti, various strategic partnerships with national and international partners have
berbagai kemitraan strategis dengan mitra nasional maupun been carried out to provide added value to BSDE’ projects as well as
internasional telah dilakukan guna memberikan nilai tambah bagi through Subsidiaries, Associates and Joint Ventures.
proyek-proyek yang berada di bawah BSDE maupun melalui Entitas
Anak, Entitas Asosiasi dan Entitas Ventura Bersama.
Ke depannya, BSDE juga akan aktif dalam memperkuat cadangan kas Moving forward, BSDE will also actively improve its cash reserves to
BSDE untuk mengembangkan dan meraih peluang-peluang bisnis yang develop and seize potential business opportunities to ensure upcoming
potensial guna menjamin pertumbuhan bisnis yang berkelanjutan di sustainable business growth. BSDE is currently listed as one of the largest
masa mendatang. BSDE saat ini tercatat sebagai salah satu emiten property issuers on the Indonesia Stock Exchange (IDX), with a market
properti terbesar di Bursa Efek Indonesia (BEI), dengan kapitalisasi capitalization of IDR23.18 trillion as of June 27th, 2023.
pasar sebesar Rp23,18 triliun per 27 Juni 2023.
Untuk informasi lebih lanjut, silahkan menghubungi: For further information, please contact:
PT Bumi Serpong Damai Tbk PT Bumi Serpong Damai Tbk
Hermawan Wijaya, Direktur Hermawan Wijaya – Director
Email: corporate.secretary@sinarmasland.com Email: corporate.secretary@sinarmasland.com
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