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Number : 117/CLD/HMS/XI/2025
Attachment : Annual Public Expose Material
Re. : Submission on Annual Public Expose Material
Jakarta, 28 November 2025
To.
The Board of Directors of PT Bursa Efek Indonesia
Indonesia Stock Exchange Building
Jl. Jend. Sudirman Kav. 52-53
Jakarta - 12190
Attn.: Head of Company Evaluation Division I
Dear Sirs,
Pursuant to the Decree of the Board of Directors of the Indonesia Stock Exchange Number Kep-
00015/BEI/01-2021 dated 29 January 2021 regarding the Amendment to Regulation Number IE on
the Obligation to Submit Information, and the letter of PT Hanjaya Mandala Sampoerna Tbk.
(“Company”) No.116/CLD/HMS/XI/2025 dated 19 November 2025 regarding the notice of the plan
to carry out the Company’s Annual Public Expose, we hereby convey the Annual Public Expose
materials through this letter.
Hence we convey this letter and we thank you for your attention.
Best Regards,
Signed and sealed
Andy Revianto
Corporate Secretary
Public
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S A M P O E R N A ' S S T R O N G H E R I TA G E
1 91 3 1989 1990
Started as a MSME Created Dji Sam Soe The leader in innovation The first publicly listed
“King of Kretek” (pioneer in Low Tar category) tobacco company in
Indonesia Stock
Exchange
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C R E AT I N G E C O N O M I C VA L U E A C R O S S T H E E N T I R E S U P P LY C H A I N
2005 Investment value Total workforce Export Destinations
Became an affiliate of since 2005 (direct and indirect)
30 markets
Philip Morris International USD 6.4 billion >90,000
HAND-ROLLED
FA R M E R S M A C H I N E - M A D E FA C I L I T I E S & L A B O R AT O R Y R E TA I L
FA C I L I T I E S
Owned Hand-rolled Third-Party Machine-made Kretek
Kretek Facilities Operators (SKM) Facilities 1 Smoke-Free Products (SFPs) Facility SRC
>19,500 SFP Facility Investment Advanced Laboratory
6 43 2 >250,000
Tobacco and >USD 330 million >200 Indonesian scientists SRC members
Clove Farmers
15 SFP Export Destinations
Note: Figures represent information as of Q3 2025 unless otherwise stated
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O P E R AT I N G E N V I R O N M E N T
Government taking bold strategic initiatives to address economic growth challenges,
including addressing illicit cigarettes circulation
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3 HANDS PHILOSOPHY
EMPLOYEE,
A D U LT C O N S U M E R S B U S I N E S S PA R T N E R ,
S TA K E H O L D E R
SOCIETY
AT L A R G E
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3 HANDS PHILOSOPHY
EMPLOYEE,
A D U LT C O N S U M E R S B U S I N E S S PA R T N E R ,
S TA K E H O L D E R
Building a Comprehensive
Consumer Centric Portfolio
SOCIETY
AT L A R G E
Page 8
C O N S U M E R C E N T R I C C O M P R E H E N S I V E P O RT F O L I O
HAND-ROLLED MACHINE-MADE SMOKE FREE
CIGARETTES CIGARETTES PRODUCTS
HEAT- N OT- BURN
E-VA P OR ORAL SMOKE
Closed Pod E-Vapor FREE
Nicotine Pouches
This material is not intended for marketing or commercial communication. Any mentioning of consumers, smokers or users means legal age adult smokers or legal age nicotine users (minimum 21 years old)
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#1 IN HAND-ROLLED CIGARETTES SEGMENT
A Heritage Brand over a Century, Undisputed Segment Leader and Growing
This material is not intended for marketing or commercial communication. Any mentioning of consumers, smokers or users means legal age adult smokers or legal age nicotine users (minimum 21 years old)
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#1 IN MACHINE -MADE CIGARETTES SEGMENT
Pioneering the Low Tar Category, Growing SKM HT Presence, and Leading PMI Global Manufacturing
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Page 11
This material is not intended for marketing or commercial communication. Any mentioning of consumers, smokers or users means legal age adult smokers or legal age nicotine users (minimum 21 years old)
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T H E F U T U R E I S N O W: W H Y N OT H E AT E D ?
#1 IN SMOKE-FREE PRODUCTS
Unmatched Innovation and World-Class Facilities - Featuring One of Only Two Advanced Labs Globally
This
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#1 in 8 Markets Globally
(including Italy, Finland, Czech Republic)
Launched in April 2025
#1 DISPOSABLE BRAND
IN KEY ACCOUNT
September 2025
Launched in Apr’25
Fruity Line Clove Line Coffee Line Tea Line
This material is not intended for marketing or commercial communication. Any mentioning of consumers, smokers or users means legal age adult smokers or legal age nicotine users (minimum 21 years old)
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• #1 U.S. smoke-free brand
• #1 Growing Brand by Value in U.S. Convenience
• 47 Global ZYN Markets
• Limited presence in Bali and Jakarta
Source: PMI Investor Information November 2025
This material is not intended for marketing or commercial communication. Any mentioning of consumers, smokers or users means legal age adult smokers or legal age nicotine users (minimum 21 years old)
Page 15
STRONG FINANCIAL PERFORMANCE
Q3 2025 YTD 2025
Var vs PY Var vs PY
Share of Market
(%) 30.7% 0.1pp 30.9% 0.6pp
c
Volume 20.2 (2.5)% 59.4 (1.9)%
(bio. unit)
Gross Profit 5.8 13.7% 15.4 12.0%
(IDR Trillion)
Net Income 2.4 24.9% 4.5 (13.7)%
(IDR Trillion)
Page 16
3 HANDS PHILOSOPHY
EMPLOYEE,
A D U LT C O N S U M E R S B U S I N E S S PA R T N E R ,
S TA K E H O L D E R
Strengthen Organization
Capability
SOCIETY
AT L A R G E
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P E O P L E G R OW T H I S B U S I N E S S G R OW T H
TA L E N T LIFELONG
TA L E N T AT T R A C T I O N
DEVELOPMENT E M P L O YA B I L I T Y
Internship
International Assignment &
Cross Functional Assignment
Page 19
G R OW T H S TO RY THENDY JARMI SULIKHAH Head of Zone Manager Regional TPO Handroller
Page 20
G R OW T H B E YO N D B O R D E R S
Andrew Hendrawan
Finance Director Vita Novencia
Mexico Marketing Director
Egypt & Levant
60+ employees 500+
over 20 countries employees
have been assigned internationally since 2005
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G R OW I N G W I T H O U R B U S I N E S S PA RT N E R S
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PA RT N E R S H I P W I T H T H O U S A N D S O F L O C A L E N T R E P R E N E U R S This material is not intended for marketing or commercial communication. Any mentioning of consumers, smokers or users means legal age adult smokers or legal age nicotine users (minimum 21 years old)
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3 HANDS PHILOSOPHY
EMPLOYEE,
A D U LT C O N S U M E R S B U S I N E S S PA R T N E R ,
S TA K E H O L D E R
SOCIETY
AT L A R G E
Creating Ongoing Sustainable Value for a Broad Range of Stakeholders
Page 24
GROW TOGETHER WITH INDONESIA
Sustainability
Program Umbrella
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ENVIRONMENTAL CONSERVATION PROGRAM
ENERGY WATER WASTE
EFFICIENCY MANAGEMENT MANAGEMENT
Sampoerna’s production facilities uses The first Indonesian company to apply Non-hazardous waste
100%
From solar panels and
Renewable Energy
99% is managed so that almost
zero waste goes to landfills.
provided by State Electricity In Karawang, Pasuruan, Malang, Surabaya,
Clean Energy Company (PLN). and Kraksaan production facilities.
To maintain the sustainability of water resources
in the environment around production facilities.
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WORKFORCE ABSORPTION AND ECONOMIC IMPACT
9 Owned Production Facilities
Third Party Operators (TPOs)
43 Owned and operated by local entrepreneurs and cooperatives
Direct and indirect
>90,000 employees
Airlangga University Research (2022)
3.8x Multiplier effect of hand-rolled
cigarette production facilities
76.9% Surrounding communities
directly impacted
Source: University of Airlangga Survey Results 2022
Page 27
FARMER PARTNERSHIP PROGRAM
>19,500 Tobacco and clove farmers across Indonesia
Follow the GAP standards Protected by ALP Guaranteed absorption
(Good Agricultural Practices) (Agricultural Labor Practices) of crops
Page 28
SAMPOERNA RETAIL COMMUNITY (SRC)
Economic impact to Indonesia in 1 year
>250,000 SRC Members ~Rp263 Trillion
~90% Digitalized Equivalent to 11.36% of the National Retail Gross Domestic Product (GDP)
in 2022
Collaborating with
11.5 mio transactions
>USD 1 Billion
in year 2022
POJOK LOKAL
5.65 Trillion
National MSME Turnover
in year 2022
Source: Kompas Gramedia Survey Results 2023
Page 29
Pre-retirement
preparation and
work transition
programs
>97K Training
participants
>1,600 Mentored MSMEs ~80% Digitalized
>350 MSMEs Open job opportunities for
surrounding community
VOCATIONAL TRAINING >200 MSMEs 47 destinations globally
Exported products to
>1,500 Participants
from across Indonesia
Source: Company Estimates
Page 30
LITBANG KOMPAS SURVEY (2025)
Sampoerna contributed
Rp204.1 T each year, or equivalent to
1% National Gross Domestic Product (GDP)
With a multiplier ratio of
1.7X
Source: Kompas Survey Results 2025
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G R O W I N G TO G E T H E R W I T H I N D O N E S I A
EMPLOYEE,
A D U LT C O N S U M E R S B U S I N E S S PA R T N E R ,
S TA K E H O L D E R
Building a Comprehensive Strengthen Organization
Consumer Centric Portfolio Capability
SOCIETY
AT L A R G E
Creating Ongoing Sustainable Value for a Broad Range of Stakeholders
Page 32
Names mentioned 7 people and organisations named in the text · linked when the evidence is strong
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PT Bursa Efek Indonesia Indonesia Stock Exchange Building
p.1
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Indonesia Stock Exchange
p.1 ×3
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person
Vita Novencia
· Director
p.20
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