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20251119_BABY_Laporan Informasi dan Fakta Material_31986248_lamp1.pdf
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UNTUK SEGERA DIPUBLIKASIKAN PT Multitrend Indo Tbk (“MTI”) Perkuat Kepemimpinan di Sektor Baby & Kids Melalui Akuisisi Spesialis Mainan Emway oleh Blooming Years Jakarta – 19 November 2025 – PT Multitrend Indo Tbk (“MTI”), operator omnichannel terdepan di Indonesia untuk produk bayi dan anak, hari ini mengumumkan tonggak strategis penting seiring akuisisi PT Emway Globalindo dan Emway Singapore PTE Limited (“Emway”), spesialis dan distributor mainan terkemuka, oleh perusahaan induk MTI, Blooming Years PTE. LTD. (“BY”). Akuisisi ini semakin memperkuat posisi MTI sebagai platform produk bayi dan anak paling lengkap di Indonesia dengan mengintegrasikan jaringan distribusi mainan Emway yang kuat dengan ekosistem ritel, distribusi, dan pengembangan merek MTI yang dominan. Emway merupakan pemimpin mapan dalam industri mainan, mewakili merek-merek ikonis dunia seperti Mattel (Hot Wheels, Barbie, Fisher Price), Spin Master, Zuru, Moose, Takara Tomy, Just Play, Ling Dong, Blokees, dan Crayola. Emway juga memiliki dan mendistribusikan merek internalnya yang sukses, Emco, yang tersedia luas di seluruh Indonesia dan diekspor ke lebih dari 50 negara. Dengan bergabungnya Emway ke dalam ekosistem, MTI kini menjadi platform yang lebih kuat dari ujung ke ujung bagi merek bayi, anak, mainan, dan gaya hidup yang ingin bertumbuh di Indonesia dan Asia Tenggara. MTI telah mengoperasikan brand ritel terkemuka seperti Mothercare, Wilio, Adidas Kids, Gingersnaps, dan ELC, serta bisnis distribusi besar yang menaungi berbagai merek internasional terpercaya seperti Skiphop, Nuby, Playgro, Bugaboo, Phillips Avent, Beaba, dan Sudocrem. MTI juga mengembangkan merek internal ternama, termasuk Momami, brand perawatan bayi yang berkembang pesat dan dijual di toko bayi general trade, marketplace online, modern trade, dan convenience store, serta Pureats, lini camilan populer. Penambahan Emway merupakan langkah besar bagi MTI. Keahlian mendalam Emway di kategori mainan sangat melengkapi kekuatan utama MTI di bidang ritel, distribusi, dan pembangunan merek. Integrasi ini memperkuat komitmen MTI untuk menjadi platform utama bagi setiap brand bayi dan anak yang ingin memperluas kehadirannya di Indonesia dan kawasan Asia Tenggara yang lebih luas. Sinergi mulus antara kapabilitas omnichannel MTI dan dominasi pasar mainan Emway semakin memperkuat kemampuan MTI dalam melayani keluarga di setiap tahap perjalanan pengasuhan—menawarkan portofolio brand yang tak tertandingi melalui seluruh saluran yang tersedia.
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Tentang PT Multitrend Indo Tbk (MTI) PT Multitrend Indo Tbk adalah operator omnichannel terdepan di Indonesia yang berfokus pada produk bayi dan anak. MTI mengelola brand ritel ternama termasuk Mothercare, ELC, Gingersnaps, Wilio, dan Adidas Kids, mengoperasikan jaringan distribusi besar untuk brand global terpercaya, serta mengembangkan brand internal sukses, Momami (perawatan bayi) dan Pureats (camilan). Tentang Blooming Years (BY) Blooming Years adalah grup investasi berbasis di Singapura yang berfokus pada membangun dan mengembangkan brand konsumen berpotensi tinggi di sektor bayi, anak, dan keluarga di seluruh Asia Tenggara. Tentang Emway Emway (PT Emway Globalindo dan Emway Singapore PTE Limited) adalah distributor spesialis mainan terkemuka di Asia Tenggara dengan portofolio brand kelas dunia termasuk Mattel, Spin Master, Zuru, Moose, Takara Tomy, Just Play, Ling Dong, Blokees, dan Crayola, serta brand mainan internalnya, Emco. Nauli Masitha Dewi Corporate Secretary corporate.secretary@kanmogroup.com
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FOR IMMEDIATE RELEASE
PT Multitrend Indo Tbk ("MTI") Strengthens Its Leadership in the Baby & Kids Sector
Through the Acquisition of Toy Specialist Emway by Blooming Years
Jakarta – 19 November 2025 – PT Multitrend Indo Tbk ("MTI"), Indonesia’s leading
omnichannel operator for baby and kids products, today announced a significant strategic
milestone following the acquisition of PT Emway Globalindo and Emway Singapore PTE
Limited ("Emway"), a premier toy specialist and distributor, by MTI’s parent company,
Blooming Years PTE. LTD. ("BY").
This acquisition further elevates MTI’s position as the most comprehensive baby and kids
platform in Indonesia by integrating Emway’s powerful toy distribution network with MTI’s
dominant retail, distribution, and brand-building ecosystem.
Emway is a well-established leader in the toy industry, representing globally iconic brands
such as Mattel (Hot Wheels, Barbie, Fisher Price), Spin Master, Zuru, Moose, Takara Tomy,
Just Play, Ling Dong, Blokees, and Crayola. Emway also owns and distributes its successful in-
house brand, Emco, available widely across Indonesia and exported to over 50 countries.
With Emway joining the ecosystem, MTI now becomes an even stronger end-to-end
platform for baby, kids, toy, and lifestyle brands seeking growth in Indonesia and Southeast
Asia. MTI already operates leading retail banners such as Mothercare, Wilio, Adidas Kids,
Gingersnaps, and ELC, alongside a robust distribution business featuring trusted
international brands like Skiphop, Nuby, Playgro, Bugaboo, Phillips Avent, Beaba, and
Sudocrem. MTI has also built recognized in-house brands including Momami, a fast-growing
baby care brand sold across general trade baby shops, online marketplaces, modern trade,
and convenience stores, and Pureats, a popular snacks line.
The addition of Emway represents a major step forward for MTI. Emway’s deep expertise in
the toy category is highly complementary to MTI existing strengths in retail, distribution, and
brand-building. This integration reinforces MTI’s commitment to becoming the go-to
platform for any baby and kids brand aiming to expand in Indonesia and the broader
Southeast Asia region.
The seamless synergy between MTI’s omnichannel capabilities and Emway’s toy market
dominance strengthens MTI’s ability to serve families throughout every stage of their
parenting journey—offering an unparalleled portfolio of brands through every possible
channel.
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About PT Multitrend Indo Tbk (MTI) PT Multitrend Indo Tbk is Indonesia’s leading omnichannel operator specializing in baby and kids products. MTI manages renowned retail brands including Mothercare, ELC, Gingersnaps, Wilio, and Adidas Kids, operates a major distribution network for trusted global brands, and develops its own successful brands, Momami (baby care) and Pureats (snacks). About Blooming Years (BY) Blooming Years is a Singapore-based investment group focused on building and scaling high- growth consumer brands in the baby, kids, and family sectors across Southeast Asia. About Emway Emway (PT Emway Globalindo and Emway Singapore PTE Limited) is a leading toy specialist distributor in Southeast Asia with a portfolio of world-class brands including Mattel, Spin Master, Zuru, Moose, Takara Tomy, Just Play, Ling Dong, Blokees, and Crayola, and its own toy brand, Emco. Nauli Masitha Dewi Corporate Secretary corporate.secretary@kanmogroup.com
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