20251103_MSIN_Laporan Informasi dan Fakta Material_31981481_lamp2.pdf

Advertising Related Revenue
                                                                            Ads Related
                                                                         (In Billion Rupiah)
Advertising-related revenue amounted to
Rp906.2 billion in 9M-2025, an increase of          9M-2025/Q3-2025                       Q3-2025/Q3-2024
                                                            10%
10% YoY from Rp826.7 billion in the prior-                  YoY                                    28%
year period. The improvement reflects               827            906                             YoY
                                                                                                           222
steady growth in both digital and
integrated       advertising     solutions,                                               173

supported by MSIN’s expanding audience
reach     and     data-driven    campaign
capabilities across its AVOD OTT and MCN
operations.                                       9M-2024         9M-2025               Q3 -2024         Q3 -2025




In the third quarter of 2025, advertising revenue rose sharply to Rp221.9 billion, up 28%
YoY from Rp173 billion in the same quarter of 2024. This was driven by improved
monetization of video ads inventory on RCTI+ and MCN channels, as well as rising demand
from advertisers seeking targeted, high-engagement formats through the Company’s
digital marketing division. Backed by an extensive content library and advanced analytics,
MSIN continues to enhance its value proposition as a leading destination for digital
advertising in Indonesia.


Subscription Revenue                                                                         Subscription
                                                                                          (In Billion Rupiah)
Subscription-based revenue reached Rp584 billion in the first                             9M-2025/9M-2024
nine months of 2025, up 19% YoY from Rp492.7 billion in 2024.                                      19%
                                                                                                   YoY
The growth reflects the continued strength of MSIN’s SVOD OTT                             493             584
platform, Vision+, supported by a growing subscriber base to 4.4
million as of September 2025 and the platform’s consistent
release of premium, locally relevant content. Further momentum
was driven by the rising popularity of micro-dramas and the
expansion of hard-bundle partnerships with leading telcos and
ISPs, which have widened the platform’s reach and accessibility.                        9M-2024          9M-2025


For Q3-2025, subscription revenue amounted to Rp186 billion, an                            Q3-2025/Q3-2024

8% YoY increase from Rp173 billion last year. This steady growth                                   8%
                                                                                                   YoY
was underpinned by sustained user retention, an expanding                                 173
                                                                                                           186

catalogue of Vision+ originals, micro dramas, and exclusive sports
programming. Vision+’s diverse content line-up, coupled with
strategic bundling initiatives, and targeted subscription offerings,
continues to strengthen its position as one of Indonesia’s leading
OTT services.
                                                                                       Q3 -2024          Q3 -2025




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Direct Cost                                                                 Direct Cost
                                                                        (In Billion Rupiah)
Direct costs increased by 33% YoY in 9M-2025 to Rp1,982 billion,
                                                                          9M-2025/9M-2024
compared to Rp1,488 billion in the same period last year. The rise
in costs was primarily attributed to higher content production                  33%
                                                                                YoY
volume, particularly from the ramp-up in micro-dramas, original                       1.982

series, and other fresh entertainment-related productions to            1.488

support the Company’s expanding digital and OTT platforms.
These investments reflect MSIN’s ongoing commitment to
delivering a continuous stream of high-quality and diverse
content to drive audience engagement and strengthen its digital
                                                                      9M-2024         9M-2025


presence.


EBITDA and Net Income                                                         EBITDA
                                                                        (In Billion Rupiah)

MSIN recorded an EBITDA of Rp701.9 billion in 9M-2025,                   9M-2025/9M-2024

representing a 14% YoY increase from Rp616.5 billion in the same                14%
                                                                                YoY
period last year, with an EBITDA margin of 24%. The solid                             702

performance reflects the Company’s continued focus on
                                                                        616


profitability and operational efficiency.



                                                                      9M-2024         9M-2025




Net income for the period reached Rp406.3 billion, up 14% YoY              Net Income
                                                                        (In Billion Rupiah)
from Rp356 billion, maintaining a healthy net margin of 14%. This
demonstrates MSIN’s ability to deliver consistent bottom-line            9M-2025/9M-2024
                                                                                14%
growth while continuing to invest in its digital ecosystem, content             YoY

innovation, and technology-driven initiatives to support long-term                    406
expansion.                                                              356




                                                                      9M-2024         9M-2025




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Comment from Angela Tanoesoedibjo, President Director of MSIN

“
     Our strong performance reflects the depth of MSIN’s digital ecosystem and the
     success of our strategy to integrate content, platform, and advertising. We are
     executing with focus, scaling premium content, expanding monetization, and
     strengthening our position as Indonesia’s leading digital entertainment
     company. As we advance, we remain committed to driving sustainable growth
     through innovation, partnerships, and technology.



                                                                                       ”
    Summary of Key Financial Performance 9M-2025 & Q3-2025




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For further information, please contact:                                 PT MNC DIGITAL ENTERTAINMENT TBK
Investor Relations:                                                                      MNC Tower, 29th floor
Luthan Fadel Putra                                                                   Jl. Kebon Sirih Kav 17 - 19
luthan.putra@mncgroup.com                                                                         Jakarta 10340
                                                                                         Phone: 62-21 3913338
                                                                                           Fax : 62-21 3910454




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