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 SIARAN PERS UNTUK DITERBITKAN SEGERA                                                 PRESS RELEASE FOR IMMEDIATE RELEASE
                                                                                                    *) unofficial translations

BSDE Raih Prapenjualan Rp5,12 Triliun pada Semester I –         BSDE Records IDR5.12 Trillion in Marketing Sales in the First
2026                                                            Half of 2026

   Capai 51% Target Tahunan, Ditopang Kinerja Produk            Achieves 51% of Full-Year Target, Supported by Residential and
   Residensial dan Komersial                                    Commercial Product Performance

Tangerang, 29 Juli 2026 - PT Bumi Serpong Damai Tbk (BEI:       Tangerang, July 29th, 2026 – PT Bumi Serpong Damai Tbk (IDX:
BSDE), salah satu pengembang kota mandiri terkemuka di          BSDE), one of Indonesia’s leading township developers with its
Indonesia dengan proyek unggulan BSD City, membukukan           flagship project BSD City, recorded marketing sales of IDR5.12
prapenjualan sebesar Rp5,12 triliun pada semester pertama       trillion in the first half of 2026. The result represented
tahun 2026. Realisasi tersebut setara dengan sekitar 51%        approximately 51% of the full-year 2026 marketing sales target
dari target prapenjualan tahun 2026 yang sebesar Rp10           of IDR10 trillion and was 1% higher than the IDR5.08 trillion
triliun atau meningkat 1% dibandingkan periode yang sama        recorded in the corresponding period last year.
tahun sebelumnya sebesar Rp5,08 triliun.

Di tengah kondisi pasar yang masih dipengaruhi oleh             Amid market conditions that continue to be influenced by
dinamika suku bunga, BSDE mampu mempertahankan                  interest-rate dynamics, BSDE maintained its marketing sales
pertumbuhan prapenjualan melalui strategi peluncuran            growth through a selective product launch strategy, a diversified
produk yang selektif, portofolio produk yang beragam, serta     product portfolio and the strength of its well-established
kekuatan township yang telah berkembang secara matang.          township developments.

Kontribusi terbesar berasal dari segmen residensial sebesar     The residential segment remained the largest contributor,
Rp2,44 triliun atau sekitar 48% dari total prapenjualan         generating IDR2.44 trillion or approximately 48% of total
semester pertama 2026. Sementara itu, segmen komersial,         marketing sales in the first half of 2026. Meanwhile, the
yang meliputi commercial lot, apartemen dan ruko,               commercial segment, comprising commercial lots, apartments,
membukukan hasil sebesar Rp2,32 triliun atau sekitar 45%        and shophouses, recorded IDR2.32 trillion, representing
dari total prapenjualan semester pertama 2026. Adapun           approximately 45% of total marketing sales in the first half of
segmen lain-lain memberikan kontribusi sebesar Rp364            2026. Other segments contributed IDR364 billion or
miliar atau sekitar 7% terhadap total prapenjualan semester     approximately 7% of total marketing sales in the first half of
pertama 2026.                                                   2026.

Secara kuartalan, kinerja prapenjualan pada Kuartal II-2026     On a quarterly basis, marketing sales in the second quarter of
mencapai Rp2,58 triliun, meningkat sekitar 2% dibandingkan      2026 reached IDR2.58 trillion, an increase of approximately 2%
kuartal sebelumnya. Hal ini menunjukkan bahwa                   compared with the previous quarter. This performance
pertumbuhan BSDE tetap ditopang oleh penjualan produk           demonstrates that BSDE’s growth continued to be supported by
residensial maupun komersial.                                   sales of both residential and commercial products.

Kawasan BSD City kembali menjadi kontributor terbesar           BSD City once again remained the largest contributor,
dengan menyumbang sekitar 66% terhadap total                    accounting for approximately 66% of the total marketing sales
prapenjualan selama semester pertama tahun 2026.                during the first half of 2026. The contribution was primarily
Kontribusi tersebut terutama berasal dari proyek-proyek         generated by flagship projects including Nava Park, Hiera,
unggulan seperti Nava Park, Hiera, Armont Residences,           Armont Residences, Eonna, Terravia, Vireya and Izzi. Meanwhile,
Eonna, Terravia, Vireya dan Izzi. Sementara itu, proyek Dovia   Dovia in Grand Wisata Bekasi, Orlens in Kota Wisata Cibubur,
di Grand Wisata Bekasi, Orlens di Kota Wisata Cibubur, serta    and El Como in Grand City Balikpapan also recorded positive
El Como di Grand City Balikpapan juga mencatatkan               marketing sales performance.
prapenjualan yang positif.

Kinerja BSD City didukung oleh semakin matangnya                BSD City’s performance was supported by the continued
pengembangan kawasan terpadu dengan fasilitas                   maturity of its integrated township development, which offers
pendidikan, pusat bisnis, pusat gaya hidup, serta               educational facilities, business centers, lifestyle destinations,
infrastruktur dan konektivitas yang terus berkembang.           as well as continuously improving infrastructure and
Kelengkapan tersebut memperkuat daya tarik BSD City             connectivity. These comprehensive facilities reinforce BSD
sebagai kawasan hunian dan aktivitas ekonomi sehingga           City’s appeal as a residential and business destination, enabling
mampu mempertahankan permintaan di tengah dinamika              it to maintain demand amid dynamic property market
pasar properti.                                                 conditions.




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Selain segmen residensial, produk komersial juga                                In addition to the residential segment, commercial products also
memberikan kontribusi yang signifikan terhadap kinerja                          made a significant contribution to BSDE’s marketing sales
prapenjualan BSDE. Penjualan ruko mencapai sekitar                              performance. Shophouse sales reached approximately IDR1.28
Rp1,28 triliun, diikuti commercial lot sebesar Rp789 miliar                     trillion, followed by commercial lots of IDR789 billion and
dan apartemen sebesar Rp247 miliar.                                             apartments of IDR247 billion.

Penjualan tersebut terutama berasal dari proyek Nava Park                       These sales were mainly generated by Nava Park Business
Business Suites, Blueprint Design & Community Center,                           Suites, Blueprint Design & Community Center, Delrey and West
Delrey, West Village 2 yang semuanya berada dalam                               Village 2, all located within BSD City. Meanwhile, apartment
kawasan BSD City. Sementara itu, prapenjualan apartemen                         marketing sales were mainly generated by Aerium, The Elements
berasal dari proyek Aerium, The Elements, Southgate yang                        and Southgate in Jakarta, as well as Akasa and Upper West in
berlokasi di Jakarta, serta Akasa dan Upper West yang                           BSD City.
berlokasi di BSD City.

Berkembangnya aktivitas bisnis, ekonomi dan gaya hidup di                       The continued development of business and economy activities
berbagai township BSDE turut mendorong permintaan                               also lifestyle across BSDE’s townships has also supported
terhadap produk komersial. Hal ini menunjukkan bahwa                            demand for commercial products. This demonstrates that
pengembangan kawasan terpadu yang dilakukan BSDE tidak                          BSDE’s integrated township developments not only create
hanya meningkatkan kebutuhan akan hunian, tetapi juga                           demand for residential properties but also stimulate economic
mendorong aktivitas ekonomi yang memperkuat permintaan                          activity and strengthen demand for business and commercial
terhadap ruang usaha dan produk komersial.                                      products.

“Pencapaian prapenjualan pada semester pertama tahun                            “The marketing sales achievement in the first half of 2026
2026 menunjukkan bahwa fundamental bisnis BSDE tetap                            demonstrates that BSDE’s business fundamentals remain
kuat di tengah tantangan suku bunga. Hingga semester                            strong amid interest-rate challenges. As of the end of the first
pertama tahun ini, BSDE telah mencapai sekitar 51% dari                         half, BSDE achieved approximately 51% of its full-year 2026
target prapenjualan tahun 2026. Kinerja tersebut didukung                       marketing sales target. This performance was supported by
oleh kepercayaan konsumen terhadap kualitas produk serta                        consumer confidence in the quality of our products and the
kekuatan BSD City sebagai kawasan terpadu dengan                                strength of BSD City as an integrated township with a
ekosistem, fasilitas, infrastruktur dan konektivitas yang terus                 continuously developing ecosystem, facilities, infrastructure
berkembang,” ujar Hermawan Wijaya, Direktur BSDE.                               and connectivity,” said Hermawan Wijaya, Director of BSDE.

BSDE melihat bahwa kebutuhan masyarakat terhadap                                BSDE continues to see demand for quality housing and
hunian berkualitas dan kawasan terpadu masih menjadi                            integrated townships as a key driver of property demand. In
faktor pendukung utama permintaan properti. Selain                              addition to demand from end-users, the appeal of property as a
ditopang oleh kebutuhan pengguna akhir, daya tarik properti                     long-term asset remains intact, particularly for flagship projects
sebagai aset jangka panjang juga tetap terjaga, khususnya                       in BSD City.
pada proyek-proyek unggulan di BSD City.

“Memasuki semester kedua tahun 2026, kami akan terus                            “Entering the second half of 2026, we will continue to optimize
mengoptimalkan peluncuran proyek-proyek yang telah                              the launch of projects prepared in line with market demand while
dipersiapkan sesuai dengan kebutuhan pasar serta                                maintaining a prudent sales strategy. Supported by a diversified
mempertahankan strategi penjualan yang prudent.                                 product portfolio, the strength of BSD City as a leading township
Didukung oleh portofolio produk yang beragam, kekuatan                          and the competitive nationwide Royal Key marketing program,
BSD City sebagai township unggulan, serta program                               we are optimistic that we can maintain our growth momentum
pemasaran nasional Royal Key yang kompetitif, kami                              and achieve our full-year 2026 marketing sales target of IDR10
optimistis    dapat       mempertahankan    momentum                            trillion,” Hermawan concluded.
pertumbuhan dan mencapai target prapenjualan tahun 2026
sebesar Rp10 triliun,” tutup Hermawan.

                                   (end)                                                                           (end)

Sekilas mengenai PT Bumi Serpong Damai Tbk                                      Overview of PT Bumi Serpong Damai Tbk
BSDE merupakan pengembang BSD City, salah satu kota mandiri terbesar            BSDE is the developer of BSD City, one of Indonesia’s the largest integrated
di Indonesia dan flagship project Sinar Mas Land seluas 5.950 ha yang terdiri   township and Sinar Mas Land’s flagship development, spanning approximately
atas kawasan perumahan dan kawasan niaga terpadu. Pada awal tahun               5,950 hectares and compromising integrated residential and commercial areas.
2011, BSDE telah merampungkan proses akuisisi perusahaan terafiliasi            In early 2011, BSDE completed the acquisition of several affiliated companies,
yakni PT Duta Pertiwi Tbk, PT Sinar Mas Teladan dan PT Sinar Mas Wisesa.        namely PT Duta Pertiwi Tbk, PT Sinar Mas Teladan and PT Sinar Mas Wisesa. Most
Teranyar, BSDE juga telah merampungkan proses akuisisi PT Suryamas              recently, BSDE completed the acquisition process of PT Suryamas Dutamakmur
Dutamakmur Tbk di tahun 2024. Dengan langkah strategis ini, BSDE




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berupaya memperluas diversifikasi portofolionya dan memperkuat               Tbk in 2024. This strategic step has expanded BSDE’s portfolio diversification and
posisinya sebagai salah satu pengembang properti terdepan di Indonesia.      strengthened its position as one of Indonesia’s leading property developers.

Dengan aksi korporasi tersebut, BSDE secara konsisten dan                    Through these corporate actions, BSDE has consistently strengthened its
berkesinambungan memperkuat portofolio pendapatannya dengan tumbuh           revenue portfolio through both organic and inorganic growth. In addition to
secara organik maupun anorganik. Selain aktif dalam melakukan akuisisi       acquiring land as a key foundation of its property development business, BSDE
tanah sebagai kunci penting bagi pengembangan bisnis properti, BSDE juga     continues to pursue collaborations with strategic partners at both national and
membuka peluang berkolaborasi dengan berbagai kemitraan strategis baik       international levels to create added value for stakeholders
mitra nasional maupun internasional yang dapat memberikan nilai tambah
bagi para pemangku kepentingan.

Ke depannya, BSDE juga akan aktif dalam memperkuat cadangan kas BSDE         Moving forward, BSDE will continue to strengthen its cash reserves to develop
untuk mengembangkan dan meraih peluang-peluang bisnis yang potensial         and capture potential business opportunities that support sustainable long-term
guna menjamin pertumbuhan bisnis yang berkelanjutan di masa                  growth. BSDE has been developing and implementing its sustainability vision
mendatang. BSDE telah mengembangkan visi keberlanjutannya sejak tahun        since 2017 and sustainability has become an integral part of its business
2017 dan dalam perjalanannya menjadi elemen integral bagi setiap             operations. BSDE is currently listed on the Indonesia Stock Exchange (IDX), with
operasional bisnis. Saat ini, BSDE tercatat di Bursa Efek Indonesia (BEI),   a market capitalization of IDR11.54 trillion as June 30th, 2026, as well as ESG risk
dengan kapitalisasi pasar sebesar Rp11,54 triliun per 30 Juni 2026 serta     rating of 23.41 (source https://sustainability.idx.co.id/sustainalytics).
rating ESG 23,41 (sumber https://sustainability.idx.co.id/sustainalytics).

Untuk informasi lebih lanjut, silakan menghubungi:                           For further information, please contact:
PT Bumi Serpong Damai Tbk                                                    PT Bumi Serpong Damai Tbk
Hermawan Wijaya, Direktur                                                    Hermawan Wijaya – Director
Email: corporate.secretary@sinarmasland.com                                  Email: corporate.secretary@sinarmasland.com




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linked org Bumi Serpong Damai Tbk p.1 ×17
linked org Sinar Mas p.2 ×6
linked org Duta Pertiwi Tbk p.2 ×5
linked org Suryamas Dutamakmur p.2
possible org Suryamas Dutamakmur Dutamakmur Tbk p.2 ×2
possible org Bursa Efek Indonesia p.3
unresolved org PT Sinar Mas Teladan p.2 ×2
unresolved org PT Sinar Mas Wisesa. p.2
unresolved org PT Sinar Mas Wisesa. Most Teranyar p.2
unresolved org PT Suryamas p.2
unresolved org Indonesia Stock Exchange p.3
unresolved person Hermawan Wijaya · Direktur p.3

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