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Agenda
01 Company at Brief 03 Financial Structure
Business Model and Strategy 18
02 04
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Company at Brief
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ShareholdingStructure
Andrew Mulyadi Henry Mulyadi Public
37.5% 37.5% 25%
PT Sepeda Bersama Indonesia TBK (“SBI”)
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Management Team
Board of
Commissioners
Henry Mulyadi Muh Nur Rahmad
President Commissioner Independent Commissioner
Board of
Directors
Andrew Mulyadi Winston Mulyadi
Director
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President Director
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Business Model and Strategy
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SBI at aGlance
SBI is one of the market leaders in the Indonesian bicycle and electric motorcycle industry.
In dealing with Indonesia’s various landscapes, social, and
economical demography, SBI is fully equipped with
as the agent of several brands, such as
620 Spread across
> 28
Stores province in Indonesia
United Bike is one of the market leader for consumer bike in
Indonesia 25% of bike user in Indonesia uses United Bike in 2023
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HowSBI canbenefitfromindustrytrends
Global trend in E-bikes and E-moped
With global trends shifting to be environmentally conscious, E-bikes and E-scooters have been the fastest
growing bicycle sector, with consumers using this for everyday use, such as going to work or visiting shops and
markets. With greater focus to e-mobility bicycles and scooters, SBI is closely following global trends. With new
products such as United Milano V1 and Genio Attura, SBI is in a great position to capitalize on this market trend.
Source: Zippia. (2022).
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SBI is the main distributor for United E-Motor
PT Sepeda Bersama Indonesia Tbk has become the main distributor for United E-
motor. This partnership allows us to expand the reach for United E-motor cutting-
edge electric motorcycles while supporting our shared vision for sustainable and
innovative transportation. Together, we are committed to delivering top-tier products
and service as we drive the future of electric mobility.
Source: Zippia. (2022).
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KeyStrategies
● To offer a wide range of products and prices, competitive and supported by integrated services
from a professional team
● To build and maintain relationships with dealers and customers to maintain current market share
and gain new market share
● To improve product quality by conducting quality control of each product sold. As well as trying
to find out customer satisfaction through feedback on service to customers
● To understand what is needed and sought by its target market by always understanding the
market condition
● To continue the expansion of its outlet network in various regions in Indonesia
● To optimize store profitability through store repairs and market segmentation
● To provide competitive price and promotion
● To increase consumer engagement and maintain brand loyalty through CRM
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PROGRAMS
One of the flagship programs introduced for the community is the Rent-to-
Own Program, which makes it easier for people to own an electric motorcycle
with affordable installments.
This program is especially beneficial for those working as couriers or online
motorcycle taxi drivers.
The product specifically designed to support the Rent-to-Own Program is the
United MX1200 with Lithium Battery, the first electric motorcycle in
Indonesia with the longest range of up to 180 km on a single charge. This
advantage makes it an ideal choice to support the daily mobility of online
motorcycle taxi drivers.
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DISTRIBUTION
Not only in terms of products, the distribution
channels are also continuously strengthened to
ensure that all products can reach even the most
remote areas.
SBI collaborates with various distributors and
dealers of bicycles and electric bicycles across
the archipelago to expand its distribution network.
In addition, the expansion of depots and warehouses
has become a key focus to ensure the availability of
bicycles and electric bicycles throughout Indonesia.
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Financial Structure
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REVENUE AND PROFIT
NET SALES NET PROFIT
430.280,09 21.219,77
386.347,82 19.261,97
12.616,34
225.819,97
173.760
160.865,05
6.509,26
4.641,18
Q2 2025 Q2 2024 2024 2023 2022 Q2 2025 Q2 2024 2024 2023 2022
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Statement of FinancialPosition
CONSOLIDATED FINANCIAL POSITION (IDR MILLION)
Asset Liability Equity
324.365,09 330.797,65
262.220,76
254.825,12
208.663,12 202.196,14
126.104,03 144.787,41
141.536,35
120.684,40 128.601,51 128.721,09 120.104,44
115.701,97
24.682,97
Q2 2025 Q2 2024 2024 2023 2022
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www.sepedabersamaindonesia.co.id
KERAGAMAN.
KEBERSAMAAN.
KESEJAHTERAAN.
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