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20250918_LPPF_Laporan Informasi dan Fakta Material_31950937_lamp3.pdf
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PRESS RELEASE
19 SEPTEMBER 2025
Your Urban Contemporary Fashion Brand is Here: ZES
Officially Opens Its First Store at Plaza Blok M
ZES, a contemporary fashion brand and one of Matahari’s private labels, proudly announces the
opening of its very first store. Strategically located at Plaza Blok M, an area recognized as a hub
of creativity and a destination for urban lifestyle, the presence of ZES is expected to become a
new symbol of authentic and relevant style for Indonesia’s young generation.
Carrying the spirit of “Your Urban Contemporary Fashion,” ZES is built upon three core values:
Urban Contemporary Designs: ZES collections feature modern, urban contemporary
cuts that remain comfortable, offering high-quality styles to elevate everyday looks.
Crafted in Indonesia: Every ZES piece is designed and produced in Indonesia,
representing a meaningful contribution to the nation’s creative industry.
Truly Accessible: For ZES, accessibility means offering stylish, timeless designs offered
at fair and attainable prices.
The choice of Blok M as the first store location is no coincidence. The area is widely known as
Jakarta’s cultural and creative hub where lifestyle, community, and fashion intersect. ZES aims
to become part of this vibrant energy by creating a new space for self-expression through fashion.
The ZES store, located on the 2nd floor of Plaza Blok M, was officially introduced to the public
through its private launch on Friday (19/9). ZES collections offer a wide range of options for both
men and women, from workwear to casual wear, each designed with a modern, chic, and
sophisticated touch. Every ZES piece is crafted to enhance confidence and highlight the strong
character of its wearer.
As part of its commitment to engage with communities, ZES also introduces an exclusive
segment: ZES Curated. This initiative is the result of collaboration with two prominent fashion
icons, Tamara Dai and Alegeor, who were selected as curators for their close ties to the fashion
and urban lifestyle scene. Their special picks are showcased in a dedicated section, providing
visitors with more personal style inspiration.
“Since its initial launch at the end of 2024, ZES has grown quickly and received warm support
from consumers. With the opening of our first store, our hope is for ZES to be more than just a
fashion brand. We want it to represent Indonesia’s urban lifestyle culture as a brand with urban
contemporary and accessible designs created for the everyday lives of modern individuals,” said
Tommy Indra, VP of Merchandising for Special Projects, Matahari.
As part of the celebration, ZES Café popped up in collaboration with SuasanaKopi and Tokyo
2100 on 20 September 2025, treating shoppers to a special menu of sushi boxes and limited-
edition brown sugar coffee, along with exclusive merchandise.
Beyond the opening day, customers can enjoy other treats. Purchases of ZES Coffee at
SuasanaKopi include a Rp50,000 ZES shopping voucher, available until 10 October 2025. To
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complete the experience, a specially designed OOTD photobox will be available at the first ZES
store until 26 September 2025.
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About ZES
ZES is a contemporary fashion brand created to celebrate individual expression through an ever-evolving
sense of style. Designed and produced in Indonesia, ZES represents a modern perspective where fashion
serves as a statement of character and lifestyle.
About Matahari
Matahari has been a cornerstone of Indonesia’s retail landscape since 1958, when it opened its first store—
a children’s fashion outlet in Jakarta. From this humble beginning, Matahari went on to make history by
launching the country’s first modern department store in 1972. Today, as Indonesia’s premier and most
established retailer, Matahari continues to evolve, shaping the future of fashion retail for a new generation
of Indonesian shoppers.
Matahari’s solid fundamentals and commitment to delivering sustainable value have contributed to local
economic growth by creating hundreds of job opportunities across the nation. With more than 140 stores in
nearly 80 cities throughout the archipelago, Matahari’s expansive reach is further strengthened by its digital
platforms, including Matahari.com and various omnichannel initiatives.
Matahari excels in delivering curated fashion across apparel, footwear, beauty, and related lifestyle
categories. Alongside its curated fashion offerings, Matahari continues to expand its portfolio of private
labels, including SUKO, ZES, Nevada, Connexion, COLE, and Little M to better serve the dynamic tastes
of Indonesian consumers.
For more information, please contact:
Corporate Communications / Investor Relations
Matahari
Tel: (62 21) 547 5228
E-mail: corp.comm@matahari.com, ir@matahari.com
____________________________________________________________________________________________________________________________________________
This press release has been prepared by Matahari ("LPPF") and is circulated for the purpose of general information only. It is not intended for any specific person or purpose and
does not constitute a recommendation regarding the securities of LPPF. No warranty (expressed or implied) is made to the accuracy or completeness of the information. All
opinions and estimations included in this release constitute our judgment as of this date and are subject to change without prior notice. LPPF disclaims any responsibility or liability
whatsoever arising which may be brought against or suffered by any person as a result of reliance upon the whole or any part of the contents of this pr ess release and neither
LPPF nor any of its affiliated companies and their respective employees and agents accepts liability for any errors, omissions, negligent or otherwise, in this press release and
any inaccuracy herein or omission here from which might otherwise arise.
Forward-Looking Statements
Certain statements in this release are or may be forward- looking statements. These statements typically contain words such as "will", "expects" and "anticipates" and words of
similar import. By their nature, forward looking statements involve a number of risks and uncertainties that could cause actual events or results to differ materially from those
described in this release. Factors that could cause actual results to differ include, but are not limited to, economic, social, health and political conditions in Indonesia; the state of
the retail industry in Indonesia; prevailing market and operating conditions, raw material prices and Import restrictions; competition from other companies; shifts in customer
demands; changes in operation expenses, including employee wages, benefits and training, governmental and public poli cy changes; our ability to be and remain competitive;
our financial condition, business strategy as well as the plans and objectives of our management for future operations;. Should one or more of these uncertainties or risks, among
others, materialize, actual results may vary materially from those estimated, anticipated or projected. Although we believe that the expectations of our management as reflected
by such forward-looking statements are reasonable based on information currently available to us, no assurances can be given that such expectations will prove to have been
correct. You should not unduly rely on such statements. In any event, these statements speak only as of the date hereof, and we undertake no obligation to update or revise any
of them, whether as a result of new information, future events or otherwise.
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