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20250716_ANTM_Laporan Informasi dan Fakta Material_31915202_lamp2.pdf
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ANTAM Received Indonesia Original Brand 2025 Award in Precious
Metals Category
Jakarta, July 16, 2025 – PT Aneka Tambang Tbk (ANTM), or ANTAM, a member of MIND ID
- the State-Owned Enterprise Mining Industry Holding, has achieved a milestone by winning
the 1st Winner with Excellent predicate in the Precious Metals (Gold Bar) category at the
2025 Indonesia Original Brand (IOB) Award. ANTAM was also honored with the Indonesia
Brand Excellence in Customer Value 2025 award in the same category, receiving the
Excellent predicate. The awards were received on July 10, 2025, in Jakarta.
ANTAM's Commercial Director, Handi Sutanto, expressed appreciation to customers
for their loyalty and strong trust in ANTAM’s precious metals products and services.
“The IOB Award 2025 and Indonesian Brand Excellence in Customer Value 2025 reflect
the public’s trust and ANTAM’s commitment to continuously enhancing the value of
our products and services. This award is also a gift for ANTAM, which celebrated its
57th anniversary this year. Going forward, We will continue to innovate to meet
customer needs and strengthen ANTAM’s position as a trusted national brand,” said
Handi.
The 2025 Indonesia Original Brand (IOB) Awards are based on a survey of 5,000 respondents
across six major cities: Medan, Jakarta, Bandung, Semarang, Surabaya, and Makassar. The
survey was conducted face-to-face using a mobile survey application with consumers aged
21–40 from SES (Socio-Economic Status) ABC segments, with a minimum education level of
high school, using a multistage random sampling method.
This award strengthens ANTAM’s motivation to deliver innovative precious metal products
and services that align with customer aspirations. ANTAM consistently launches themed
products inspired by public and religious moments, such as Chinese New Year, Eid al-Fitr,
Christmas, and personal-themed collections like the Gift Series Baby Born, Independence,
and Wedding Series.
“We also launched the ‘ANTAM Logam Mulia’ mobile app for digital gold services last
March. Currently, ANTAM is developing it into a SuperApps that integrates various
precious metal services into one digital platform,” added Handi.
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In addition, as a company committed to sustainability, ANTAM has implemented green
energy by increasing the use of renewable energy. This green initiative also received
appreciation from the Indonesia Commodity & Derivatives Exchange (ICDX) for purchasing
Renewable Energy Certificates (REC) used in the operations of the Precious Metals
Processing and Refinery Business Unit.
“Another innovation that We do to improve the quality of products and services to
customers is to ensure that product management is carried out in an environmentally
friendly manner by increasing the renewable energy mix to 94%,” concluded Handi.
Regarding distribution, ANTAM offers various sales channels, including wholesale, retail
through the Logam Mulia Gold Boutique network, and online through official e-commerce
platforms such as Tokopedia, Shopee, TikTok Shop, Blibli, and Lazada. Products are also
accessible through the Livin’ Sukha Mandiri app, which has been integrated with digital
transaction services.
To enhance customer engagement, ANTAM optimizes its social media channels with
creative and informative approaches adjusted to each platform’s characteristics, to reach
various audience segments. ANTAM also strengthens its communication channels, such as
the contact center, social media, and its chatbot ALMIRA, to deliver a responsive,
trustworthy, and sustainable service experience.
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