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PUBLIC EXPOSE Presentation by: Anthony Mc Evoy (President Director) Jakarta, June 30th, 2025
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• Our Story
• MBA Overview
• Our Strategies
TABLE OF • FY2024/Q12025 Financial Highlights
CONTENTS • 2024/2025 Marketing
& Operation Highlights
• ESG / Sustainability Initiatives
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Launch of
OUR
Launch of IPO of MBA
2002 2008 2016
Launch of 2006 Launch of 2013 Partnership 2017
STORY
with
General
Atlantic
• Starbucks won
"Excellence in Loyal
Marketing" – Marketing
• Expanded into Interactive
10 new cities • MURI & World Record
Acquisition of
• Surpassed for simultaneous
700 stores Sumatra coffee tasting
across across the most Starbucks
2018 2021 Indonesia 2023 stores in Indonesia
2025
Acquisition of 2019 Launch of 2022 • Starbucks & Subway
received LPPOM MUI
2024 Acquisition of
Halal Award
• MBA won "Best
Consumer Cyclicals
Sector" – Certified
Securities Analyst Awards 3
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MBA OVERVIEW (Q1 2025)
843 8 PREMIUM
F&B BRANDS
7,090
RETAIL STORES EMPLOYEES
A MEMBER OF MAP
61
LISTED ON
GROUP
INDONESIA
STOCK STRATEGIC
CITIES EXCHANGE PARTNERSHIP WITH
GENERAL ATLANTIC
*
4
*Acquired in April 2025
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595 stores MBA OVERVIEW
114 stores (Q1 2025)
39 stores
27 stores
22 stores
24 stores
15 stores
7 stores
TOTAL 843 stores
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OUR
STRATEGIES
SCULPTING THE FUTURE
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Prudent Expansion
Selective Growth for Sustainable Profitability
• Focus on high-traffic locations
• Store format innovation: kiosk, drive thru,
flagship
• Data-driven location and format decisions
• Hyper-selective rollout aligned with brand
potential
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Enhance
Efficiencies
• Healthy stores portfolio
• Optimized inventory
• Lean cost management
• Workforce aligned to business needs
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Focus on Customer Experience
Execute Digital Change
Enhancing Customer Engagement and Operational Agility
One Data
•
Real-time targeted &
Personalized Promotions
•
Insight-driven
products
• Leverage MAPCLUB
Digital wallet • Expanding digital convenience
• Focus on converting occasional users to
•
habitual customers
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Focus on Customer Experience
UNIFYING RETAIL EXPERIENCE OPTIONS
MBA strives to make every moment count by seamlessly unifying all its channels across the Company’s
physical and digital channels as well as third-party marketplaces and delivery aggregators.
Dine-in/takeaways vs Online Delivery
Dine-in/takeaways Delivery
12.0% 5.0%
7.0% 5.1% 5.6%
93.0% 93.0% 95.0% 94.4%
88.0%
Working closely with delivery
aggregators to create a seamless
customer experience
2022 2023 2024 1Q24 1Q25 10
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FY2024/Q12025
FINANCIAL
HIGHLIGHTS
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CONSOLIDATED INCOME STATEMENT
Consolidated Unaudited Audited
(in Billion Rupiah) Q1 2025 Q1 2024 2024 *
2023
Net Sales 720 788 3,228 3,999
% growth -8.6% -17.7% -19.3% 16.4%
Gross Profit 502 550 2,252 2,760
%margin 69.7% 69.8% 69.8% 69.0%
%growth -8.7% -15.8% -18.4% 17.4%
EBIT (62) (26) (95) 171
%margin -8.6% -3.3% -2.9% 4.3%
%growth -138.5% -182.2% -155.6% -21.7%
EBITDA 77 125 496 751
%margin 10.7% 15.9% 15.4% 18.8%
%growth -38.4% -24.3% -34.0% 3.0%
Net Profit (Loss) (53) (22) (146) 105
%margin -7.4% -2.8% -4.5% 2.6%
%growth -140.9% -262.9% -239% -22.7%
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NET SALES
3,999
3,437
3,228
2,431
2,044
788 720
2020 2021 2022 2023 2024 Q1 2024 UA Q1 2025 UA
Presented in Billion Rupiah.
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EBIT
219
171
25
(153) (95) (26) (62)
2020 2021 2022 2023 2024 Q1 2024 UA Q1 2025 UA
Presented in Billion Rupiah.
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EBITDA
729 751
547
496
402
125
77
2020 2021 2022 2023 2024 Q1 2024 UA Q1 2025 UA
Presented in Billion Rupiah.
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NET INCOME (LOSS)
135
105
(165) (13) (146) (22) (53)
2020 2021 2022 2023 2024 Q1 2024 UA Q1 2025 UA
Presented in Billion Rupiah.
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BALANCE SHEET
Unaudited Audited
(in Billion Rupiah)
Q1 2025 FY 2024 FY 2023
ASSETS
Cash and Cash Equivalent 384 469 541
Account Receivables 58 60 69
Inventories 133 136 193
Property and Equipment - Net 1,306 1,327 1,495
Right-of-use-assets-net 653 667 676
Other Assets 341 306 271
Total Assets 2,875 2,965 3,245
LIABILITIES AND EQUITY
Account Payables 552 539 630
Lease Liabilities 495 511 525
Others 334 368 403
Total Liabilities 1,381 1,418 1,558
Total Equity 1,494 1,547 1,687 17
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2024/2025
MARKETING
&
OPERATIONAL
HIGHLIGHTS
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- NEW STORES
TERMINAL 3 INTERNATIONAL
AIRSIDE GATE 5 SOUTH KUTA MANDALIKA LOMBOK LIPPO MALL NUSANTARA
JAKARTA PREMIUM OUTLET ALAM SUTERA
DT AMPERA RAYA DT KM 725A MOJOKERTO - SURABAYA19
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- ANNIVERSARY
Starbucks Indonesia’s 23 rd Anniversary Campaign
• Special Starbucks Indonesia’s 23rd Anniversary merchandise and beverage
• 14K Blind Box Plush sold out from Starbucks Rewards
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- MAJOR CAMPAIGN
'Green Up Your Day' Campaign
▪ > 1K Runners, Ticket Sold out 3 Days.
▪ IG 1.1M reach & 600K KOL's reach
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- PRODUCT INNOVATIONS
UBE - Session Planet-Based Menu
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- NEW STORES
LIPPO MALL NUSANTARA TERMINAL 3 AIRSIDE ICON BALI
MARGO CITY DEPOK GRAND INDONESIA 23
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- PRODUCT INNOVATIONS
Ramadan Menu: Beef Pastrami Captain Fish
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- PRODUCT INNOVATIONS
Local Taste: Tuna Sambal Roa Subway Black Edition
(1st in The World)
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- PRODUCT INNOVATIONS
3 rd Anniversary Celebration Taste of Thailand
Cheesy Beef (Subway Thai Shrimp)
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- NEW STORE
New Store: GRAND INDONESIA
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- PRODUCT INNOVATIONS
New Product Development
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- MAJOR COLLABORATION
Godiva x Lampung Marriott Godiva x Westin
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- POP UP STORE
Central Park Booth
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- PRODUCT INNOVATIONS
New Product Development
Rocher Creations Moon Cake Series Kids Themed Cake
(Crunchy Peanut, Hazelnut) 31
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- MAJOR COLLABORATION
Cold Stone X Oatside
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- MAJOR COLLABORATION
Cold Stone X Teazzi Cold Stone X Despicable Me 4
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- NEW STORE
New Store: LIPPO MALL NUSANTARA
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- BRAND CAMPAIGN
New Activation
Family of the Month Sushi Class 35
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- PRODUCT INNOVATIONS
New Product Development
Krispy Kreme X Krispy Kreme X Marjan Krispy Kreme X Ovaltine
Ferrero Rocher Ramadan 2024
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- PRODUCT INNOVATIONS
New Products Development
Flat Croissant PAUL X Tolak Angin 2024 Ramadan 2024
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- NEW STORE
New Store: TERMINAL 3 AIRSIDE
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- NEW STORE
New Store: LIPPO MALL NUSANTARA (March 2025)
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- PRODUCT INNOVATIONS
June 2025 – Product Innovations
19 new menu on our 19th
Anniversary as well as
menu book design revamp
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- BRAND ACQUISITION
Acquired Toast Box in April 2025
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AWARDS
Simultaneous Sumatra
Coffee Tasting at the
Most Outlets
- Indonesia World Record Museum -
2024
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AWARDS
Indonesia Brand Communication
Excellence (Digital Brand Campaign,
Digital Campaign, and Integrated
Brand Campaign category)
- MIX Marketing &
Communication Magazine -
2024
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AWARDS
Indonesia Best
Employer
Brand Award
- Employer Branding Award -
2024
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AWARDS
Marketing Excellence
Award
- Marketing-Interactive.com -
2024
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SUSTAINABILITY INITIATIVES 46
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"LESS PLASTIC POLICY" Plastic reduction initiatives
through "Greener
Nusantara" initiative.
Use of "greener" materials
in all Starbucks stores.
“Recycled PET Cups,
Paper Straws, “
Wooden Stirrers 47
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CARING FOR Collaborating with Planet
THE COMMUNITIES Water Foundation, we built 18
water towers that provide clean
WHERE WE DO BUSINESS water to the surrounding
communities.
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ETHICALLY SOURCED COFFEE
99.75%* of Starbucks coffee beans are sourced
from farmers that implement Coffee and
Farmer Equity (C.A.F.E) practices.
*Source: Starbucks Global Environmental and Social Impact ReportPage 19. 49
https://stories.starbucks.com/uploads/2024/02/2023-Starbucks-Global-Impact-Report.pdf
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STARBUCKS FARMER
SUPPORT CENTER IN
BRASTAGI
Support the establishment
of Farmer Support Center
in Brastagi.
Helping local farmers
to implement
sustainable agriculture
practices, which increase the
quality of their coffee beans
and livelihoods.
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EMPLOYMENT Creating jobs and income for over 7,000
employees, as at end of March 2025.
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EQUALITY Our employees consisted
of 43% Female and 57% Male,
as at 31st December 2024.
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EQUALITY Opening of the first Starbucks
"Signing Store" dedicated to the
hearing-impaired community.
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BOOK DONATIONS BY KRISPY KREME & STARBUCKS
Krispy Kreme’s “Buku untuk Sahabat” project
and Starbucks’ participation in “Book for the
Future” collectively donated over 10,000 books.
“ InISCO
collaboration with
Foundation,
Sahabat Anak
Foundation, and
Taman Bacaan
Masyarakat “
“Lentera Pustaka”. 54
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CARE FOR ENVIRONMENT
COLD STONE beach clean-up
at Kuta Beach, Bali.
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TURNING TOTE BAGS INTO ALTERNATIVE FUEL
• Invites customers to
trade unused tote
bags for Pizza
Marzano vouchers
• Bags are upcycled
into alternative fuel
by JangJo
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VOLUNTARY WORKS The Company encourage our
WITH HABITAT FOR employee to actively
participates in our NGO
HUMANITY partner activities.
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HUMANITARIAN AID FOR GAZA
• 17th May 2024:
During Starbucks’ 22nd anniversary, The
Starbucks Foundation and Starbucks Indonesia
announce a joint donation of IDR 5 billion in
humanitarian aid for Gaza.
• The aid was provided to the World Central
Kitchen, which will provide >100 thousand meals
in Gaza.
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THANK
YOU
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