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Public Expose
PT MARTINA BERTO TBK
Jakarta, 26 Juni 2025
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PEMBUKA & PEMAPARAN
KORPORAT
“Transformasi Berkelanjutan Menuju Kepemimpinan Pasar Kosmetika Herbal dan
Alami”
Selama lebih dari 50 tahun, PT Martina Berto Tbk (MBTO) telah menjadi pelopor
kecantikan alami Indonesia. Dengan merek legendaris seperti SARIAYU, BIOKOS, dan
RHC, kami menghadirkan solusi kosmetik dan perawatan berbasis kearifan lokal dan
inovasi global.
Kami tidak hanya menjual produk kecantikan, tetapi juga membangun kepercayaan,
keberlanjutan, dan pemberdayaan perempuan Indonesia
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PROFILE BUSINESS LINE
Production, marketing, and trading i tems
Produksi, pemasaran, dan perdagangan of cosmetics, beauty & herbal.
produk kosmetika, perawatan
kecantikan, dan jamu.
Establishment: 1977
Berdiri pada: 1977 Listed ( IPO): 2011
Penawaran perdana: 2011
Production facilities:
Pulogadung
Fasilitas produksi:
processing facilities
Pulogadung
Packaging facilities
Pabrik produk
Herbal facilities
Pabrik kemasan
Pabrik jamu & simplisia
Narogong
Narogong Contract manufacturing facilities
Pabrik makloon
Listed share: 1 . 070 . 000 . 000 sharef
Saham tercatat: 1 . 070 . 000 . 000 Floating share: 33 , 33 %
lembar Saham publik: 33 , 33 % Net proceed: 250 billion IDR
Dana hasil penawaran: IDR 250 miliar
Unit Business:
Anak Usaha:
PT Cedefindo – Cosmetic and logistics
- PT Cedefindo – Jasa makloon kosmetik manufacturing services
dan logistik
PT Tara Parama Semesta – Martha
- PT Tara Parama Semesta – Pengelola Tilaar Shop Management
Martha Tilaar Shop
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OUR TEAM
Jos Irwin Hartanto M Shabri Hasan
Bryan David Emil , CIC Dr. Kilala Tilaar
President Director Director Director Corporate Secretary
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KEY ADVANTAGES
Brand Legacy: SARIAYU Portofolio Luas: dari Distribusi Nasional:
telah menjadi merek kosmetik premium General trade, modern
terpercaya selama lebih hingga produk herbal trade, pharmacy, dan e-
dari 40 tahun. dan perawatan tubuh. commerce.
Brand Legacy: SARIAYU Extensive Portfolio: from National Distribution:
has been a trusted brand premium cosmetics to General trade, modern
for over 40 years. herbal and body care trade, pharmacy, and e-
products. commerce.
R&D Terintegrasi:
Inovasi berbasis tren ·Digital Focus: Dominasi
dan sains herbal di kanal TikTok, Shopee,
Indonesia. dan Tokopedia
Integrated R&D: Digital Focus:
Innovation based on Dominance on TikTok,
Indonesian herbal Shopee, and Tokopedia
trends and science. channels..
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PERFORMANCE HIGHLIGHT 2024
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PROYEKSI KINERJA 2025
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STRATEGI BISNIS 2025
(BUSINESS STRATEGY)
Target Pertumbuhan: +17% atau Rp431 miliar Growth Target: +17% or IDR 431 billion
Fokus Strategis: Strategic Focus:
1.Transformasi Digital Penjualan – Aktivasi e- 1. Digital Transformation of Sales – Activating e-
commerce & live streaming. commerce & live streaming.
2.Inovasi Produk Natural & Halal – Jawab tren Gen- 2. Natural & Halal Product Innovation – Responding
Z, FOMO, dan preferensi lokal. to Gen-Z trends, FOMO, and local preferences.
3.Penetrasi Pasar Ekspor – Fokus ASEAN & Timur 3. Export Market Penetration – Focus on ASEAN &
Tengah. Middle East.
4.Efisiensi Rantai Pasok – Renegosiasi pemasok, 4. Supply Chain Efficiency – Supplier renegotiation,
alternatif bahan baku. alternative raw materials.
5.Lindung Nilai – Strategi mengatasi risiko nilai 5. Hedging – Strategy to overcome USD exchange
tukar USD. rate risk.
6.Optimasi Harga Jual – Penyesuaian selektif 6. Selling Price Optimization – Selective adjustments
seiring inflasi. along with inflation.
7. Otomatisasi Proses – Investasi di digitalisasi 7. Process Automation – Investment in
manufaktur dan supply chain. manufacturing and supply chain digitalization.
8. Mempertahankan business value di PT 8. Maintaning business value at PT Cedefindo and
Cedefindo dan PT Tara Parama Semesta PT Tara Parama Semesta
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ROAD MAP & PROJECTION
“Transformation is not just reactive to challenges, but
“Transformasi bukan sekadar reaktif terhadap tantangan,
proactive in designing the future. Here is our roadmap for
tapi proaktif merancang masa depan. Berikut adalah peta
the year 2025.”
jalan kami untuk tahun 2025.
Roadmap 2025:
Roadmap 2025:
Focus on digital transformation, launching natural
Fokus pada transformasi digital, peluncuran produk
products with high differentiation value, and internal
natural dengan nilai diferensiasi tinggi, serta efisiensi
efficiency. Growth value around 17% or about IDR 507
internal. Target pertumbuhan pendapat 17% atau Rp 507
bilion.
miliar.
Expansion into export markets through strategic
Ekspansi ke pasar ekspor melalui kemitraan strategis dan
partnerships and strengthening online distribution.
penguatan distribusi online. Penerapan manufaktur
Implementation of digital manufacturing and integration
digital dan integrasi sistem supply chain.
of supply chain systems.
Diversifikasi portofolio ke produk perawatan pria dan
Portfolio diversification into herbal-based men's care
nutrikosmetik berbasis herbal. Target menjadi salah satu
products and nutricosmetics. Target to become one of
market leader di segmen kosmetika natural dan halal di
the market leaders in the natural and halal cosmetics
Asia Tenggara.
segment in Southeast Asia.
“Dengan roadmap ini, PT Martina Berto Tbk siap menjadi
“With this roadmap, PT Martina Berto Tbk is ready to become
pemain regional yang tumbuh secara berkelanjutan dan
a regional player that grows sustainably and creates long-
menciptakan nilai jangka panjang bagi seluruh pemegang
term value for all shareholders.”
saham.”
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TATA KELOLA PERUSAHAAN “Tahun 2025 akan menjadi tonggak penting dalam akselerasi transformasi dan pencapaian keberlanjutan bisnis PT Martina Berto Tbk. Menghadapi tantangan ekonomi global dan dinamika pasar domestik, kami telah menyusun tujuh strategi prioritas yang menjadi fondasi arah pertumbuhan perusahaan ke depan.” 1. Transformasi Digital Penjualan Kami terus memperkuat kehadiran digital melalui kanal e-commerce dan live streaming. Platform seperti TikTok Shop dan Shopee menjadi pendorong utama penjualan daring, yang pada 2024 telah tumbuh hampir 30% secara tahunan. 2. Inovasi Produk Natural & Halal Fokus kami adalah mengembangkan produk berbasis bahan alami, bersertifikasi halal, dan sesuai kebutuhan Gen-Z yang lebih kritis, rasional, dan sangat digital native. 3. Penetrasi Pasar Ekspor Momentum pelemahan rupiah dimanfaatkan untuk mendorong daya saing ekspor. Kami sedang membuka jalur distribusi ke kawasan Asia Tenggara dan Timur Tengah melalui kolaborasi regional. 4.Efisiensi Rantai Pasok Dengan inflasi dan volatilitas global, kami telah menyiapkan renegosiasi dengan pemasok serta diversifikasi bahan baku demi menjaga margin dan kesinambungan produksi. 5. Strategi Lindung Nilai (Hedging) Untuk menjaga stabilitas harga pokok produksi akibat fluktuasi kurs USD, strategi lindung nilai terhadap pembelian bahan impor akan diimplementasikan secara bertahap. 6. Optimasi Harga Jual Penyesuaian harga produk akan dilakukan secara selektif agar tetap kompetitif namun mampu menjaga profitabilitas di tengah tekanan biaya dan daya beli. 7. Otomatisasi & Digitalisasi Operasional Investasi akan diarahkan pada teknologi proses untuk meningkatkan efisiensi pabrik, mempercepat time-to-market, dan memperbaiki manajemen logistik. “Kami percaya bahwa strategi ini tidak hanya menjaga keberlangsungan bisnis, tetapi juga mempercepat pertumbuhan dengan pendekatan yang adaptif dan berorientasi pada konsumen.”
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GOOD COMPANY GOVERNANCE The year 2025 will be an important milestone in the acceleration of transformation and achievement of business sustainability of PT Martina Berto Tbk. Facing the challenges of the global economy and the dynamics of the domestic market, we have developed seven priority strategies that are the foundation for the direction of the company's future growth." 1. Digital Transformation of Sales We continue to strengthen our digital presence through e-commerce and live streaming channels. Platforms such as TikTok Shop and Shopee are the main drivers of online sales, which in 2024 have grown by almost 30% annually. 2. Natural & Halal Product Innovation Our focus is on developing products based on natural ingredients, halal certified, and according to the needs of Gen-Z who are more critical, rational, and very digital native. 3. Export Market Penetration The momentum of the weakening rupiah is being utilized to boost export competitiveness. We are opening distribution channels to Southeast Asia and the Middle East through regional collaboration. 4. Supply Chain Efficiency With inflation and global volatility, we have prepared renegotiations with suppliers and diversification of raw materials in order to maintain margins and production continuity. 5. Hedging Strategy To maintain the stability of the cost of production due to fluctuations in the USD exchange rate, a hedging strategy against purchasing imported materials will be implemented gradually. 6. Selling Price Optimization Product price adjustments will be carried out selectively to remain competitive but able to maintain profitability amidst pressure cost and purchasing power. 7. Operational Automation & Digitalization Investments will be directed at process technology to increase factory efficiency, accelerate time-to-market, and improve logistics management. “We believe that this strategy not only maintains business continuity, but also accelerates growth with an adaptive and consumer-oriented approach.”
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KOMITMEN BERKELANJUTAN
1. Strategi ESG yang Terintegrasi
Kami telah mengintegrasikan prinsip-prinsip Environmental, Social, dan Governance (ESG) ke dalam seluruh aktivitas bisnis, mulai dari riset dan pengembangan produk, proses
produksi, distribusi, hingga pelibatan komunitas.
Environmental: Fokus pada bahan baku nabati alami, efisiensi energi, dan pengurangan limbah produksi. Kami sedang mengembangkan kemasan ramah lingkungan
berbasis material daur ulang dan biodegradable.
·Social: Kami berkomitmen untuk memberdayakan komunitas lokal, khususnya perempuan, melalui pelatihan kewirausahaan herbal, serta membina petani simplisia
sebagai mitra rantai pasok berkelanjutan.
·Governance: Perseroan memastikan seluruh proses operasional mematuhi prinsip tata kelola perusahaan yang baik (GCG), dengan transparansi, akuntabilitas, dan
tanggung jawab penuh.
2. Laporan Keberlanjutan Sesuai Regulasi OJK
Kami secara konsisten menyusun dan menerbitkan Laporan Keberlanjutan sebagai bagian dari Laporan Tahunan, sesuai dengan SEOJK No. 16/SEOJK.04/2021 tentang Bentuk
dan Isi Laporan Tahunan Emiten atau Perusahaan Publik.
Laporan ini menyampaikan secara komprehensif kebijakan, inisiatif, target, serta capaian kami di bidang keberlanjutan.
Tahun 2025 akan menjadi tahun ke-4 kami secara berturut-turut menyampaikan Laporan Keberlanjutan sebagai bentuk akuntabilitas publik.
3. Produk dan Praktik Bisnis yang Bertanggung Jawab
Seluruh lini produk kami, terutama SARIAYU dan BIOKOS, mengedepankan bahan alami, aman, halal, dan berbasis riset ilmiah.
·Praktik bisnis kami dirancang untuk memberikan nilai ekonomi tanpa mengabaikan dampak lingkungan dan sosial.
“Kami percaya bahwa keberlanjutan bukan hanya tentang tanggung jawab, tetapi juga keunggulan kompetitif. Dengan ESG sebagai pilar strategis, kami menatap masa depan
dengan lebih siap, lebih hijau, dan lebih inklusif.”
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SUSTAINABILITY COMMITMENT
1 Integrated ESG Strategy
We have integrated Environmental, Social, and Governance (ESG) principles into all business activities, from product research and development, production processes,
distribution, to community engagement.
Environmental: Focus on natural plant-based raw materials, energy efficiency, and reduction of production waste. We are developing environmentally friendly
packaging based on recycled and biodegradable materials.
Social: We are committed to empowering local communities, especially women, through herbal entrepreneurship training, as well as fostering farmers of simplicia as
sustainable supply chain partners.
Governance: The Company ensures that all operational processes comply with the principles of good corporate governance (GCG), with full transparency, accountability,
and responsibility.
2. Sustainability Report According to OJK Regulations
We consistently prepare and publish Sustainability Reports as part of the Annual Report, in accordance with SEOJK No. 16/SEOJK.04/2021 concerning the Form and Content
of Annual Reports of Issuers or Public Companies.
This report comprehensively conveys our policies, initiatives, targets, and achievements in the field of sustainability.
2025 will be our 4th consecutive year of submitting a Sustainability Report as a form of public accountability.
3. Responsible Products and Business Practices
All of our product lines, especially SARIAYU and BIOKOS, prioritize natural, safe, halal, and scientifically researched ingredients.
Our business practices are designed to provide economic value without ignoring environmental and social impacts.
“We believe that sustainability is not only about responsibility, but also competitive advantage. With ESG as a strategic pillar, we look to the future with greater
preparedness, greener, and more inclusiveness.”
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PENGHARGAAN & PENUTUP
(APPRECIATION & CLOSING)
2024 merupakan tahun pembuktian resilience. Kami mengucapkan terima
kasih kepada Dewan Komisaris, seluruh pemegang saham, mitra, dan
karyawan atas kontribusi yang berkelanjutan.
Kami percaya: Masa depan kecantikan Indonesia adalah alami, digital, dan
berkelanjutan.
2024 is the year of proving resilience. We would like to thank the Board of
Commissioners, all shareholders, partners, and employees for their continued
contributions.
We believe: The future of Indonesian beauty is natural, digital, and sustainable.
Kontak Perusahaan / Company contact:
PT Martina Berto Tbk +62 21 4603717
Jalan Pulo Kambing II No.1
Kawasan Industri Pulogadung, Jakarta 13930 www.marthatilaargroup.com
Names mentioned 5 people and organisations named in the text · linked when the evidence is strong
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PT Cedefindo
p.3 ×3
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PT Tara Parama Semesta
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