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PAPARAN PUBLIK TAHUNAN PT Global Sukses Digital Tbk Jumat, 20 Juni 2025 Mövenpick Hotel, Jakarta
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Company Overview Public Expose 2025 Presentation
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DOSS is More
Than a Store
It’s an ecosystem for photography, video
creators and visual creative enthusiasts
Founded in Go Public in Revenue IDR 630,557,768,732
2006 2024
18+ years experience Ticker: DOSS
Employ over 150 people
Trusted by more than 90,000 A testament to our strong market
of professionals and hobbyist position, robust financial health,
photographers/videographers and the trust we have earned *Annual DOSS Report 2024
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Global Market
Overview
Market size is expected at USD 6.3-8.5 billion
with CAGR of 5-6%
Last year data from Mordor Intelligence show market size of
$5.39 billion with CAGR of 4.85% in 2024 but the latest
The digital camera market size will grow from $6.81 billion in Digital Camera Market size is estimated at USD 9.74 billion in
2024 to $7.25 billion in 2025 at a compound annual growth 2025, and is expected to reach USD 12.38 billion by 2030, at
rate (CAGR) of 6.5%. a CAGR of 4.92% during the forecast period (2025 2030).
4 Source: https://www.mordorintelligence.com/industry-reports/digital-camera-market Source: https://www.mordorintelligence.com/industry-reports/digital-camera-market
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Indonesia Market
Overview
According to NIQ, the digital camera market in Indonesia is
valued at approximately IDR 2 T, equivalent to USD 128 M.
Market
at an exchange rate of IDR 16,100 per USD
Potential
Source: bespoke NIQ reports data tailored to speci c industry segment Compared to mature markets with
high penetration, Indonesia’s
relatively low camera ownership
rate and rising middle class signal
untapped opportunity.
The rise of visual-first platforms
(TikTok, Instagram, YouTube) is
driving non-professional demand
for vlogging kits, mirrorless cameras,
and creator bundles.
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fi
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Indonesia Market Trends
The Indonesian film industry is entering a highly promising According to the Indonesian E-commerce Association, the
phase. Projections indicate viewership will climb to 80 e-commerce sector became a main contributor to Indonesia's
million by 2025. Local film production has also been highly digital economy with 6 out of 10 shoppers in Indonesia making
active, with over 150 to 200 titles released annually. purchases through live shopping platforms.
Source: https://berkas.dpr.go.id/pusaka/ les/isu_sepekan/Isu%20Sepekan---IV-PUSLIT-April-2025-2458.pdf Source: https://en.antaranews.com/news/135802/indonesia-poised-to-become-southeast-asian-giant-in-digital-economy
6 Source: https://paymentscmi.com/insights/indonesia-ecommerce-market-data/#796cca9e-0766-4282-80a5-69f33933de61
fi
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Market
Analysis
The Rise of Content Creator
Growth of the Growth of the
Creator Market After-Sales
The creator economy is expanding rapidly, driven by As camera and gadget ownership increases, so does the
rising demand for social media need for reliable maintenance, repair, and customer support.
Industries such as culinary, fashion, property, Increased device complexity (mirrorless, drones,
automotive, and professional services (e.g., wireless audio, etc.) requires specialized
weddings, architecture, sports, coaching) maintenance and calibration. Creator dependency
increasingly rely on strong visual branding to stand on gear uptime makes fast turnaround and trusted
out. service partners is a critical differentiator.
UMKM & SME also now investing in visual content to
promote their products on e-commerce platforms
and social media.
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📍DOSS Current
Market Position
28% market 11 stores 99,324
Shares 6 big cities customers
DOSS holds a 28% market DOSS operates an extensive offline DOSS serve a diverse and growing
share in Indonesia’s digital and online retail network, customer base, ranging from
camera retail segment— integrating physical stores across professional photographers and
solidifying our position as major cities with a robust e- videographers to content creators,
a market leader. commerce platform to maximize MSMEs, and creative hobbyists
reach and convenience. across Indonesia.
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Our B2B & B2G Clients B2B CUSTOMERS 943 B2G CUSTOMERS 50 RENTAL HOUSE DEALERS 30+ 22+
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Offline
Sales Channel
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Online Sales Channel B2C CUSTOMERS 99,324
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Q1 Performance
*Dalam Milyar Rupiah
NET SALES
19.7% 161 Milyar 193 Milyar
Q1 2024 Q1 2025
193
161
Q1 2024 Q1 2025
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Q1 Performance
*Dalam Milyar Rupiah
NET PROFIT
49.3% 3.6 Milyar 5.4 Milyar
Q1 2024 Q1 2025
5.4
3.6
Q1 2024 Q1 2025
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Growth
Analysis
DOSS MEGASTORE (VIDEO)
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DOSS MEGASTORE
TRUST
CUSTOMERS SUPPLIERS
Strengthening Trust
Across the Ecosystem EXCLUSIVE BRAND NEW PRODUCT
DISTRIBUTION
We position DOSS as a trusted gateway for market
penetration in Indonesia, offering strategic
advantages.
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Growth
Analysis
The Rise of Content Creator
The Surge in Social Media User
Content Creators Platform Growth
Indonesia ranks among the Top 5 countries globally boasting the highest engagement rate in Southeast
with the highest number of content creators. Asia.
By 2025, it is estimated that there will be over 8 million active TikTok: Over 126 million active users in Indonesia
creators, ranging from nano-influencers to professional filmmakers. Instagram: More than 100 million active users
This explosive growth is fueled by the rise of monetization platforms
such as TikTok Shop, YouTube Partner Program, and Instagram with a dominant 18–34 age group—a prime demographic for
Creator Tools. compact and mirrorless camera products for vlogging, reviews, and
education, driving demand for high-quality cameras and
Source: Hootsuite, DataReportal accessories.
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Growth
Analysis
Camera Market Transformation
Traditional Visual-first
“Photographers” Creator
The market is shifting from traditional “photographers” to “visual-first creators”:
These users demand more than just a camera—they seek an entire ecosystem:
– Cameras & lenses
– Audio & lighting gear
– Editing tools & accessories
– After-sales service
– Job on demand & portfolio distribution platforms
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The Future is Visual With the rapid rise of content creators, the DOSS is ready to lead this transformation— explosive growth of social media users, and not just as a retailer, but as a driving force in increasing awareness among businesses of the shaping the future of the visual economy. power of visual content, Indonesia’s camera industry is entering a new era.
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🎯 Market Potential &
Target Segments
Content Creators Young Enthusiasts & Students Photography & Videography Communities
YouTubers, TikTokers, Instagram creators— Aspiring creators and students in creative fields Hobbyist and enthusiast groups who value
driving demand for vlogging kits, compact seeking affordable, user-friendly gear to hands-on experiences, workshops, gear trials,
cameras, lighting, audio gear, and mobile- explore photography, videography, and content and community-based learning environments.
friendly accessories. creation.
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🎯 Market Potential &
Target Segments
Professionals Business Buyers
Wedding photographers, commercial shooters, Studios, rental houses, and production
and filmmakers with advanced technical companies looking for scalable equipment
requirements and high-performance gear solutions, after-sales support, and tailored B2B
needs. offerings.
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Strategies to Increase Market Share Public Expose 2025 Presentation
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Distribution
Expansion
Strategy
Accelerate nationwide reach and
strengthen market presence
1. Open flagship and satellite stores in high-potential cities across Indonesia
New Store Openings 2. Incorporate multi-function spaces (studio, workshop area, gallery) to enhance in-store
experience and community engagement
1. Provide partners with training, marketing support, and access to exclusive bundlesI
Reseller Network Growth 2. Implement reseller performance tracking to ensure brand consistency and service quality
3. Implement affiliate program and B2E partnerships
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Seamless
Omnichannel
Integration
Digital & Technology Innovation CRM
To drive operational efficiency and deliver a
seamless customer experience, DOSS is investing in
digital solutions and technology infrastructure that
Marketplace
enable:
Website
Seamless Omnichannel Integration: Unified
WIM
inventory, pricing, and customer data across online
B2B
and offline channels for consistent service and
faster fulfillment.
Operational Efficiency: Streamlined logistics,
automated reporting, and digital tools to support
smarter decision-making and scalable growth.
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NEW
eCommerce CamKlinik DOSS Stores
NEW
B Film School & Used Items
In-store Workshops Customer
Daunnet
DOSS Studio Artisan Finder
(KII)
& Guava XR
360 Ecosystem
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Community & Event Income Growth & Affiliate
Social Media Inspiration & Artisan Finder
Advocacy
Website Consideration
Artisan Finder
Customer
DOSS Studio
Collaboration, Showcase DOSS Photo Gallery
Journey
& Recognition DOSS Mini Cinema
Social Commerce Purchase &
eCommerce
Physical Store
Checkout
All services contribute to B Film School
Course Enrolment &
growth, sales and loyalty in Daunnet (KII)
Skill Mastery Guava XR
continuous loop.
1 on 1 Consultation
DOSS Protection Onboarding &
CamKlinik Setup
VIP Personal Shopper Advance Gear CRM
Selection Pre-loved Items
In-store event Practice & Community Engagement DOSS Anniversary
Photo trip Skill Building DOSS Vaganza
& Feedback DOSS Community
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Strengthen Social Media Presence
Elevate brand visibility through consistent, high-quality content on social
media, maximising native platform format (Reels, Shorts, Live)
Instagram Performance
2025 Q1
Reach Post Interaction Profile Visit Link Clicks Views
4.3M 116.3K 130K 104.5K 15.7M
2024
Reach Post Interaction Profile Visit Link Clicks Views
15.7M 112.2K 551.4K 362.9K 29.1M
2023
Reach Post Interaction Profile Visit Link Clicks Views
9.6M 181K 299.3K - -
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Website Strategy to
Support Market Share
Growth DOSS is transforming its website into a dynamic platform
that blends e-commerce, education, and community
engagement for creators across Indonesia
1. Integrate gear education, reviews, and tutorials directly
into product pages.
2. Dedicated pages for educations, events, KOL, big
events, Artisan Finder
3. B2B, Reseller, Affiliate & Loyalty portal
4. Offer in-store pickup, service appointment booking, and
camera care options
5. SEO + Performance Optimization
2025 Q1 2024 Q1 Traffic Source
New Users Page Views Bounce Rate New Users Page Views Bounce Rate Organic Paid
214K 2M 10.9% 204K 1.7M 9.58% 65% 35%
2024 2023
New Users Page Views Bounce Rate New Users Page Views Bounce Rate
953K 8.2M 10.1% 541K 5.7M 23.3%
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Continuous Education & Community Building More than 40 workshops, product trials, and hands-on sessions across cities per month.
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Stockbank Editor’s Choice COMMUNITY ENGAGEMENT
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Strategic Content Creator / KOL Collaboration Partner with over 170 Active KOLs
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BIG EVENTS as GROWTH ENGINE
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New Product Penetration & Exclusive Brand
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Company Challenges Public Expose 2025 Presentation
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Key External
Challenges
Global and Domestic Economic Uncertainty
Government policies, geopolitical tensions create
uncertainty in consumer and business behavior.
Inflation Pressure
Rising costs of goods and logistics impact both
pricing strategy and consumer purchasing power,
Currency Exchange Volatility
Fluctuations in the IDR–USD exchange rate affect
import costs, potentially reducing margins or
forcing price adjustments.
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Key Internal
Challenges
Internally, DOSS faces several strategic and
operational challenges that require
proactive solutions to sustain growth and
broaden market reach.
System Integration & Inventory Management
The ongoing integration of digital systems and real-
time inventory tracking across channels remains
complex and resource-intensive..
Price Competition & Aggressive Discounts
Competitors often engage in price wars and heavy
discounting, challenging DOSS to defend value
without eroding margins.
Public Perception: Niche Market
There’s a common misconception that photo and
video equipment is only relevant for professionals.
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Strategic
Solution
To address company challenges and unlock
future growth, DOSS is implementing the
following key initiatives:
End-to-End Omnichannel Integration
Unifying online and offline systems to enable real-
time inventory, seamless transactions, and a
consistent customer experience.
Ecosystem-Based Value Proposition
Shifting focus from price competition to holistic
value: offering expert support, educational content,
loyalty programs, and after-sales service.
Market Education & Community Engagement
Actively breaking the “niche-only” perception
through workshops, social media content, creator
showcases that empower students, small
businesses, and aspiring creators.
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2025 Targets & Strategic Plans Public Expose 2025 Presentation
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Store Expansion
Targets – 2025
As part of our nationwide growth strategy,
DOSS will open new flagship retail locations
in key emerging markets:
BANJARMASIN SEMARANG
Target Opening: Q3 2025 Target Opening: Q4 2025
These new stores will strengthen DOSS’s presence beyond Java’s core urban centers,
bringing our ecosystem closer to growing creator communities in Kalimantan and
Central Java.
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Digital & Technology
Service Expansion – 2025
To support scalable growth and deliver next-level customer experience,
DOSS will implement the following key digital and tech-driven initiatives:
B2B & Reseller Enablement
- B2B Portal Integration
- Reseller / B2E Platform
Smart Inventory & Supply Chain
- RFID Integration
- Supply Chain Automation
Creator & Freelancer Ecosystem
- Artisan Finder Platform Expansion
- Affiliate Program Activation
Customer Experience & Loyalty
- Loyalty Program Launch
- Finance & Payment Flexibility
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Sales Target - 2025
11%
Target Growth
3.4% 700
631 SALES NET PROFIT
610
Rp 700 M Rp 25 M
Market Share ~33%
*Milyar Rupiah 2023 2024 2025
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Kinerja Keuangan & Operasional Public Expose 2025 Presentation
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Jumlah Aset 4%
*Dalam Milyar Rupiah 57.5%
267
257 2.8 K
Bounce Rate
163
2023 2024 2025
Desember Desember Maret
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Jumlah Liabilitas
*Dalam Milyar Rupiah 5.4%
21.9%
93 2.8 K
Bounce Rate
89
73
2023 2024 2025
Desember Desember Maret
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Jumlah Ekuitas
3.2%
*Dalam Milyar Rupiah 86%
174
168
91
2023 2024 2025
Desember Desember Maret
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Net Sales
*Dalam Milyar Rupiah 3.4%
631
610
19.7%
193
161
2023 2024 Q1 2024 Q1 2025
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Gross Profit
*Dalam Milyar Rupiah
(13.3%)
41
35
(7.9%)
7.4 6.8
2023 2024 Q1 2024 Q1 2025
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Operating Profit
*Dalam Milyar Rupiah
(13%)
29
25
27.8%
5.4
4.2
2023 2024 Q1 2024 Q1 2025
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Net Profit
*Dalam Milyar Rupiah
(9.8%)
24 21
49.3%
5.4
3.6
2023 2024 Q1 2024 Q1 2025
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Return on Equity
26.21%
12.72%
3.11%
Desember Desember Maret
2023 2024 2025
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Return on Asset
14.54%
8.34%
2.03%
Desember Desember Maret
2023 2024 2025
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Tanya Jawab Public Expose 2025 Presentation
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THANK YOU Public Expose 2025 Presentation
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