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PT IMAGO MULIA PERSADA TBK Nation Building Through Luxury Retail Incidental Public Expose 2025 26 May 2025
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Paparan Publik
PT Imago Mulia Persada Tbk
• Sesi tanya jawab akan dilakukan setelah sesi Paparan
selesai dilakukan.
• Peserta wajib menuliskan nama dan instansi sewaktu
memasukkan pertanyaan.
• Moderator akan membacakan pertanyaan yang
disampaikan melalui corpsec@laflo.co.id
• Mohon untuk dapat mengajukan pertanyaan yang relevan
dengan tema dan topik yang disampaikan.
• Moderator dapat memilih dan menggabungkan pertanyaan
yang relevan untuk dapat dibacakan dan dijawab oleh
Perseroan.
• Mengingat keterbatasan waktu, kami mohon maaf jika tidak
dapat membacakan seluruh pertanyaan.
• Jika ada pertanyaan lebih lanjut dapat diajukan ke alamat
email yang telah disampaikan di akhir acara.
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Penafian / Disclaimer
Rilis /Informasi ini disiapkan oleh PT Imago Mulia yaitu perubahan dalam lingkungan peraturan,
Persada Tbk. Rilis / Komunikasi ini, kecuali untuk ketidakstabilan politik, perubahan harga minyak
informasi historis, dapat berisi pernyataan, termasuk internasional dan biaya input serta prioritas
kata-kata atau frase seperti ‘mengharapkan, perdagangan baru atau yang diubah. Oleh karena itu,
mengantisipasi, bermaksud, akan, akan melakukan, Perseroan tidak dapat menjamin bahwa pernyataan
bertujuan, memperkirakan, merenungkan, berusaha, berwawasan ke depan yang dibuat atau dinyatakan
obyektif, sasaran, proyek, keharusan’ dan ekspresi di sini akan direalisasikan.
atau variasi serupa dari ekspresi atau istilah yang
berlawanan yang menunjukkan kinerja atau hasil di
masa depan, keuangan atau sebaliknya, yang Perseroan, berdasarkan perubahan seperti yang
merupakan pernyataan berwawasan ke depan. dinyatakan di atas, dapat mengubah, memodifikasi
atau membuat perubahan korektif yang diperlukan
Pernyataan berwawasan ke depan ini didasarkan dengan cara apa pun terhadap pernyataan
pada ekspektasi, asumsi, perkembangan yang berwawasan ke depan yang terkandung di sini atau
diantisipasi, dan faktor lain yang tidak terbatas pada, membuat pernyataan berwawasan ke depan secara
risiko dan ketidakpastian terkait fluktuasi pendapatan, tertulis atau lisan yang mungkin diperlukan dari waktu
pertumbuhan pasar, persaingan yang ketat dan ke waktu berdasarkan perkembangan dan peristiwa
lingkungan harga di pasar, tingkat konsumsi, selanjutnya. Perseroan tidak berkewajiban
kemampuan untuk mempertahankan dan mengelola memperbarui pernyataan berwawasan ke depan
hubungan pelanggan utama dan sumber rantai yang mungkin dibuat dari waktu ke waktu oleh atau
pasokan serta faktor-faktor yang dapat atas nama Perseroan untuk mencerminkan peristiwa
mempengaruhi kemampuan kami untuk atau keadaan yang terjadi setelah tanggal Rilis /
mengimplementasikan strategi bisnis dengan sukses, Komunikasi ini dipublikasikan.
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Table
of Contents
1. Incidental Public
Exposure
2. Company Profile
3. Financial
Performance
4. Company Strategy
A. Anchor Brands
B. Architectural
Stores
C. Proprietary
D. Sustainability
5.
Q&A Session
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01 Incidental
Public
Exposure
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Background of the Incidental Public
Expose Implementation
- Announcement from the Indonesia Stock Exchange with Number:
PENG-SPT-00080/BEI.WAS/05-2025 dated May 16, 2025, regarding
the Temporary Suspension of Trading of PT Imago Mulia Persada
Tbk (LFLO) Shares on May 19, 2025, as part of a cooling-down
measure to protect investors. The trading suspension applies to
both the Regular Market and the Cash Market.
- Email from the Indonesia Stock Exchange dated May 20, 2025, titled
"Request for the Implementation of an Incidental Public Expose by
PT Imago Mulia Persada Tbk (LFLO)."
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Management Board
BOARD OF COMMISSIONERS BOARD OF DIRECTORS
PRESIDENT COMMISSIONER
Alwi Rubidium Sjaaf PRESIDENT DIRECTOR
Erlangga Ksatria
COMMISSIONER
Purnamawati Gumulya DIRECTOR
Ika Kusuma Putri B
INDEPENDENT COMMISSIONER
John Lukas Prawiromaruto
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Shareholding Structure of the Company 8 PT IMAGO MULIA PERSADA TBK
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Management’s Statement on the
Share Price Fluctuation
1. The movement in the Company’s share price and the
increase in trading volume began on May 7, 2025.
2. The fluctuation in share price and trading volume is purely
the result of market dynamics.
3. The Company’s shares were temporarily suspended from
trading on May 19, 2025, as part of a cooling-down measure.
4. The Company is not aware of any material information or
facts related to the volatility in securities transactions, as
stated in the letter addressed to the Indonesia Stock
Exchange regarding the Explanation on Securities
Transaction Volatility No. 028/IMP/DIR/V/2025 dated May 2,
2025.
5. There has been no change in the composition of the
Company’s Controlling Shareholders since its IPO to date.
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02 Company
Profile
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Our Company
Since 1995, we have expanded our collection and
became the partner of choice for world-renowned
brands such as Driade, Knoll, Kettal, Frigerio,
Living Divani, Flou, Glas Italia, Luceplan,
Foscarini, FontanaArte, Astro, Brokis, Marset, and
more.
Since our company has had 26 years of experience
in importing curated international brands, we
have made it our group’s purpose to be the
benchmark for standard and quality furniture
design and production in Indonesia. It has been a
continuous effort for us to further develop our
local creative industry, thus the birth of our own
brand. Just this year in February 2022, under PT.
Imago Mulia Persada Tbk, we have officially
launched PITA, a young and daring subsidiary to
our mother brand LAFLO.
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Vision Our vision is to be a the designer's
destination for creative historical and
intellectual FF&E solution.
Mission To expand our FF&E brand collection, create
exceptional showroom experiences and
build our online store and presence to
share our appreciation for design to all.
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03 Financial
Performance
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Financial Performance
Marketing Sales Number
400 + 83%
350 Projected Growth in Sales
300
YoY
250 +83%
AS OF MAR 2025
200
IN BILLION RUPIAH
150
220
33B
100
+193%
YTD Mar 25 Sales
120
50
0 11
SALES
33
SALES
220B
Estimated FY 2025
YTD Mar 2024 YTD Mar 2025 FY 2024 FY 2025
(estimate)
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PT. Imago Mulia Persada TBk.
Financial Performance
Revenues & Net Profit (Audited)
+49%
+ 49%
140 Increase in Revenue
2023 vs 2024
120
100
80
+ 76%
IN BILLION RUPIAH
60 120.1
Increase in Net Profit
40 80.7 2023 vs 2024
+76%
20 Increase in sales volume and
15.5 additional brand effect in increase of
0 8.8 revenue performance
SALES NET PROFIT
2023 2024
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PT. Imago Mulia Persada TBk. Increase in asset was mainly due to effect from
Financial Performance increase of revenue performance and higher
inventory to support year 2025 sales, while increase in
Statement of Financial Position (Audited)
liabilities was due additional showroom rent in
Menteng and higher sales advance from customers.
200
180
160
+39%
140
120 +60%
IN BILLION R UPIAH
100
+18%
80
154.4
60
110.8 90.5
40
63.9
56.6 54.2
20
0
ASSET LIABILITIES EQUITY
2023 2024
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04 Company
Strategy
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Our Four Pillars
Anchor Brands
How anchor brands give
high impacts to
company’s performance.
Architectural Stores
Retail stores with
meticulous design
approach and strategic
location.
Our own brands and
intellectual property Proprietary
Sustainability
Our movement pivots on
sustainability, social
conscience, and governance.
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Retail Brand: Laflo
&
Enhancing
Elevating
5,000+
experience
High net worth clients
since 2014
Responsible More
Product & Brand Offerings
Brands
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4A Anchor Brands 20
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Introducing Flos B&B Italia Group 21
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Flos B&B Italia Group
B&B Italia: The culture Maxalto: Crafting Louis Poulsen: crafts light
of design. timeless Parisian as a gentle sculpture
elegance.
They see design not just as beauty, Their lighting shapes moods and
but as research-driven spaces with subtle elegance,
They blends unique craftsmanship with
problem-solving — where every piece honoring Scandinavian tradition
refined materials, capturing the essence
balances form, function, material, while inspiring modern living.
of Parisian interiors through balanced
and human need.
forms and enduring style.
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Flos B&B Italia Group
Flos: Illuminating the Azucena: Defining
future with innovative interiors through enduring
Italian design. Italian design excellence.
Merging architectural rigor with
They blend technology and artistry
artistic flair, each piece reflects
to create lighting that transforms
mid-century Milanese charm —
spaces, balancing form and
bold, sculptural, and refined.
function to inspire modern interiors.
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4B Architectural Stores 24
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LAFLO Menteng Menteng, Jakarta Pusat 25
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LAFLO Senayan Senayan, Jakarta Selatan 26
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PITA Showroom at Sequis Center, Jakarta Selatan 27
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4C Proprietary 28
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Intellectual Property Strategy
To protect the trademarks, copyrights, patents, designs, and confidential information of
PT Imago Mulia Persada Tbk, we have implemented comprehensive measures and policies.
Successful
Creation Application Protection Business
This stage involves Intellectual property (IP) Protecting IP is an act of IP protection is not just
developing new ideas, should be understood as acknowledging the about safeguarding
designs, or innovations. something inherently creativity and intellect of business profits but also
It’s the initial phase where valuable that enhances every individual, and it ensuring that we
ideas and creative works the overall activities of should be diligently continue to progress
are generated. the company. This carried out by all towards a more
includes a continuous stakeholders for the innovative and
stream of new ideas that benefit of both the sustainable society.
consistently would add company and society.
value to the company as
a whole.
By following this cycle, PT Imago Mulia Persada Tbk ensures their IP is effectively created,
utilized, and protected, leading to sustainable business growth and success.
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Proprietary PT Imago Mulia Persada Tbk holds the rights to its
products and brand, securing a valuable position
The strategic value of IP
in the industry.
Trademarks: Copyrights: Patents: Trade Secrets:
Trademarks not only provide a unique Copyright provides legal protection for Patents not only foster innovations that Protecting confidential data or
identifier for designers and designers and manufacturers against the enhance human life, but also provide crucial personal information is key to
manufacturers, but also affirm the use, reproduction, and distribution of their support for designers and stakeholders providing security to designers and
existence, authenticity, and identity of works to prevent others or groups from through strong rights protection. This creates stakeholders, so that the company
their work in a competitive world. using the works without permission or an environment that supports the can be considered a trustworthy
claiming them as their own. This gives development of creative solutions and entity.
them pride in their work and the assurance beneficial technologies for all.
that their creations are protected.
Intellectual
Property (IP) Rights
PT Imago Mulia Persada Tbk.
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4D Sustainability 31
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Sustainability Product
MYCL: Humble but Bell Living Lab : Turning
essential. waste to wonder
This range spans furniture,
This collection extends across fashion,
household items, fashion, and
furniture, and lifestyle, thoughtfully crafted
accessories, all predominantly
from coffee waste and other organic
crafted from mycelium-based
materials — proving that sustainability can
materials.
be both stylish and smart.
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Question & Answer
Session
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Thank you PT Imago Mulia Persada Tbk
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