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Page 1
Company Update
FY2024 (Au)
ACES.IJ – Annual Public Expose 2025
Page 2
 DISCLAIMER
Certain information set forth in this presentation contains “forward-looking information”, including “future-oriented financial information” and
“financial outlook”, under applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of
historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected
financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the
expected development of the Company’s business, projects, and joint ventures; (iv) execution of the Company’s vision and growth strategy,
including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company’s projects;
(vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vi) renewal of the
Company’s current customer, supplier and other material agreements; and (vii) future liquidity, working capital, and capital requirements.
Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in
respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking
statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in
future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking
statements.

Although forward-looking statements contained in this presentation are based upon what management of the Company believes are
reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future
events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking
statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The
reader is cautioned not to place undue reliance on forward-looking statements.

All content are Copyright © 2025 PT Aspirasi Hidup Indonesia, Tbk. all rights reserved. You may not otherwise copy or transmit the content of
this presentation either electronically or in hard copies, or link to for this presentations. You may not alter the content of this presentation in
any manners. If you are interested in using the content of this presentation, please contact PT Aspirasi Hidup Indonesia, Tbk who may or may
not give permission.
Page 3
Business Overview
Page 4
 A leading home improvement and                                      AHI in numbers
 lifestyle retailer in Indonesia                                     Key Financial Highlight – FY24 (Au)
                                                                                                                                  Toys
                                                                      (IDR)                                                        5%
                                                                      Sales                        8.6tn
                                      Vast network across the         NPAT                         892bn
                                              country                                                                Life Style
                                                                                                                                  Sales    Home
                                                                      Gross Margin                 48.7%                           Mix  Improvements

                                          245
                                          *                                                                             42%
                                                                      Net Margin                   10.4%                                    53%
                                                     Stores
      Part of KLG with 70 years of                                    ROA                          10.9%
       experience in the industry        >600k        sqm             ROE                          13.7%


                                                      Serving

             ACES
      Ticker
      Code                                            50,0000
                                                      SKUs
                                                     • Home
                                                                     Accolades
         IPO in 2007 at Indonesia                      Improvement   All the awards and achievements we’ve received reflect our unwavering dedication
                                                     • Lifestyle     to delivering excellent service to both our customers and stakeholders.
           Stock Exchange (IDX)
                                                     • Toys




                Retail Brands




                                     Integrated e-commerce and
                                       CRM platforms, est. 2019



*AZKO no. of stores
Page 5
Our stores are present in over 60 cities across 29 provinces
throughout Indonesia
As of 2024, AHI owns a total of 245 AZKO stores
and 75 Toys Kingdom stores.



                                                                                            MALUKU
                                                                                            AZKO 2
                                                KALIMANTAN
                                                AZKO 13
                SUMATERA                        TOYS KINGDOM 7
                AZKO 34
                TOYS KINGDOM 8


                                                                           SULAWESI
                                                                           AZKO 14
                                                                           TOYS KINGDOM 7




                                     JAWA
                                     AZKO 170
                                     TOYS KINGDOM 51
                                                                 BALI / NUSRA
                                                                 AZKO 12
                                                                 TOYS KINGDOM 2
Page 6
       Key strategic initiatives
       Our dedication to growing the business drives us to constantly improve, innovate, and adapt to the
       ever-evolving landscape




Embark on a new                  Innovating and                    Explore new                    Omnichannel
journey with fresh               enhancing the                     opportunities in               mindset
brand                            product portfolio                 untapped areas
A fresh, vibrant Next-Gen        Utilizing our expertise to        Indonesia still has a lot of   Experienced in adapting to
concept is here to elevate the   carefully select and strengthen   untapped areas with great      the fast-paced digital
customer experience and serve    product portfolio that meets      potential to reach a wider     transformation and
them even better                 customer demand                   customer base                  integrating omnichannel
                                                                                                  strategies in the evolving
                                                                                                  industry
Page 7
                                                                                            • AZKO Experience Store, with a next-
Embark on a new journey with fresh brand                                                      gen concept, incorporates new and
                                                                                              modern features to deliver comfort
                                                                                              and elevate the shopping experience

                                                               Your Home Life
                                                                Improvement                                        Main
                                                                  Partner                                          Attractor

      The brand represents the company’s commitment to improving lives with A-Z
      product collections, comprehensive services, and innovative solutions tailored to
      Indonesian customers' needs and aspirations.


                                                                                               Innovation
                                                                                                   Corner


                                                                                                         Idea Spots




       AZKO was launched on Jan 1st,                      Inauguration of new experience
            2025, during New Year’s                    stores on Jan 9th, 2025 at LW Alam
                        Celebration                             Sutera and Kelapa Gading
Page 8
A thematic rebranding campaign to                            •   Amplify Brand Exposure and Awareness with
introduce the new brand and enhance                              Mobility Advertising on the Road through Logistics
                                                                 Vehicle Wraps
brand awareness across both offline
and online media
• Strategically positioning at key OOH locations to ensure
  maximum visibility and impact across Indonesia.




                                                             •   Partnering with KOLs from various regions to expand brand
                                                                 awareness, ensuring the brand message resonates with a
                                                                 broader audience
Page 9
All signage has been updated with the new brand, ensuring a seamless
rebranding and a consistent, smooth customer experience across all stores
in Indonesia.




  AZKO Store Prabumulih,   Living World Pekanbaru,   Living World Denpasar,   AZKO Store Pontianak
     South Sumatera                 Riau                      Bali              West Kalimantan




     Neo Soho Jakarta,        Trio Mall Kebumen,            IBCC Bandung,       Royal Plaza Surabaya,
       DKI Jakarta                Central Java                West Java               East Java
Page 10
Innovating and enhancing the                                         Strong performance of the new home
product portfolio                                                    brands, booked double-digit growth
                                                                     compared to LY
                           • AHI features top-quality home brands
                             like KRISBOW, KRIS, KLAZ, and STORA,                                         KLAZ – a premium household
                             which are trusted and popular among                                          brand by AZKO, offers stylish,
                             customers in Indonesia.                                                      minimalist, and functional
                                                                                                          products, from kitchen
                           • Offering full warranties and, in some
                                                                                                          appliances to beauty tools.
                             cases, free installation on our home
                                                                                                          Designed to enhance everyday
                             brands are two key selling points
Home Brands                                                                                               life and elevate home aesthetics.
                           • Home brands account for around 75%
                             of the business.

                                                                      STORA – offers innovative
More than 20 product categories                                       space-saving solutions with a
                                                                      range of household organizers
 •   Appliances                •   Kitchenware                        designed to create a clutter-free
 •   Electrical                •   Cleaning                           lifestyle.
 •   Plumbing & Sanitary       •   Automotive
 •   Hardware                  •   Decoration & Furniture
 •   Home Living               •   and more…
                                                                                                          KRISBOW SYNC – an IoT
                                                                                                          solution that simplifies modern
                                                                                                          living by seamlessly integrating
                                                                                                          security, lighting, electrical
                                                                                                          systems, and home living
                                                                                                          products into one user-friendly
                                                                                                          platform.
Page 11
  Explore new opportunities in untapped areas

                                                                                                                                  Store
 GDP growth by region                                                                        SSSG
                                                                                                                                 Location
                                                                                  Jakarta    Java ex. Jakarta      Ex. Java

                                                                                                                                           Jakarta
                                                                                             12.7%
                                                                                                                              Ex. Java       20%
                                                                                                                   11.1%
                                                                                                                               31%
                                                                                                            8.6%
                                                                                 6.3% 5.8%
                                                                                                     5.0%
                                                                                                                                         Java ex.
                                                                                                                                         Jakarta
                                                                                                                                           49%
                                                                                      FY23                  FY24



                                                                                 • Over the past 2 years, performance of Ex. Java area
                                                                                   has been stronger with double-digit SSSG per
                                                                                   annum.
                                                                                 • Meanwhile, store penetration in the Ex-Java area
                                                                                   remains underdeveloped, with only 31% of the total
                                                                                   stores across Indonesia located there.
                                                                                 • Going forward, AHI will focus on expanding new
                                                                                   stores in the Ex. Java area. In terms of profitability, it
      • For the past two years, GDP growth in Kalimantan and Eastern Indonesia     generates higher margin.
        has exceeded the national average.


Source: bps.go.id
Page 12
Omnichannel mindset
• We’re infusing a digital-first approach into our strategy   • Our strategic initiatives focus on delivering a seamless shopping
  to drive engagement and accelerate business growth            experience for customers through an integrated omnichannel
                                                                approach


                                                                         Scan & Shop                                Return at any Store
                                                                         Customers can independently                Customers can return products
                                                                         scan products, add them to carts,          at any nearby store, without
                                                                         and make payments in the app.              needing to go to the original
                                                                         Elevating cstomers’s convenienve           store.
                                                                         and shopping experience.


                                                                         Delivery tracking                          Pay with point
                                                                         Live tracking which contains               Customers can collect points
                                                                         detailed information regarding the         from previous transactions and
                                                                         status of order shipments to               use them as payment online or
                                                                         customers both for transactions            in-store.
                                                                         made online and offline.



                                                                         E-Warranty                                 Wishlist
                                                                         Features that can be used by               A feature that lets store teams
                                                                         customers to check the warranty            send products selected during
                                                                         period, register and claim product         a store visit via WhatsApp or
                                                                         warranties that have been                  email, allowing customers to
                                                                         purchased online or offline.               complete their purchase later.




                                                                         Rating & Review                            Digital Stamp
                                                                         Customers can rate and review              A loyalty program where
                                                                         products purchased online or in-           members earn stamps from in-
                                                                         store, as well as provide feedback         store, web, and app purchases,
                                                                         on store services.                         redeemable for special price
                                                                                                                    products via the app.
Page 13
Successfully executing the online strategy and continuously
developing to unlock the exciting potential ahead.

Total online sales contribution                              • Ruparupa is an integrated e-commerce platform and customer
from all platforms                                             relationship management (CRM) system developed. It serves as
                                                               the official online partner for various Kawan Lama Group brands,
                                                               including AZKO, Informa, Toys Kingdom and more.

                                                             • The user base is mainly aged 18-34, making up over 50%* of total
                    %                                          users, aligning with our strategy to engage younger audiences
                                                               through an online presence.

                                                             • Ruparupa accounts for approximately 75% of online sales, which
Ruparupa downloads on Apple                                    translates to around 8% of total sales (out of 11%)
and Android stores




          +   2mn                 Ruparupa’s additional services designed to make shopping experience
                                  effortless
                                                             • In-Store Pickup Service (Diambil di Toko), customers can order
                                                               products online and then pick them up directly from a physical
Ruparupa rating and no. of
                                                               store location.
reviews
                                                             • Return at Any Store (Pengembalian di Toko Mana Aja),
             Rating:4.8                                        customers can return products at any store location, regardless of
                                                               where the purchase was made.
             Review: 37k
                                                             • Free Shipping (Gratis Ongkir), 0% Installments (Cicilan 0%), 14-
             Rating:4.6                                        Day Warranty (Garansi 14 Hari), all these services are subject to
                                                               terms and conditions.
             Review: 4.1k
                                                                                                                   *source: similarweb.com
Page 14
Operational Update
Page 15
The positive SSSG trends throughout the year aligned closely with the target,
reflecting strong performance.
  Sales mix trend by area                                                SSSG trend per area & National
      Jakarta    Java ex. Jakarta   Ex. Java
                                               15.0%
                                                                INDONESIA                         10.0%
                                                                                                                       JAKARTA

                                                                                           8.8%
                                               10.0%                                                                                       5.0%
                                                                                                   5.0%
    32%         32%        35%        36%       5.0%


                                                0.0%                                               0.0%




    46%         47%        45%                               JAVA ex. JAKARTA                     30.0%                 Ex. JAVA
                                      45%       15.0%
                                                                                           8.6%   25.0%
                                                10.0%
                                                                                                  20.0%
                                                 5.0%                                             15.0%                                    11.1%
                                                 0.0%                                             10.0%

    21%         21%                                                                                5.0%
                           20%        19%       -5.0%
                                                                                                   0.0%


   2021         2022       2023       2024


 • The trend in SSSG remains strong, with a 8.8% yoy growth. All regions reported better SSSG compared to last year, led by Ex-Java with
   double-digit performance, in line with the strong economy growth in the region. Java excl. Jakarta area was driven by strong
   performances in Central and East Java, while Jakarta maintained mid-single digit SSSG.
Page 16
Driving exceptional efficiencies and unlocking substantial
productivity gains to achieve peak performance
• From 2021 to 2024, AHI successfully expanded by adding 29 AZKO stores (net), while maintaining a
  consistent total workforce
• Focus on enhancing efficiency while boosting the performance and productivity of our people


        Total Employees                        Sales / Employees (IDR mn)                       Employee Coverage (sqm)
             CAGR: +1%                                      CAGR: +8%                                    CAGR: +3%


                             +7%                                          +5%                                          0%


                                   14,597                                       588
                                                                    557                                 44
                                                          519
14,127                                                                                                           43          43
                                                463

                    13,687


                                                                                                 39
          13,023




 2021      2022     2023           2024        2021      2022      2023         2024            2021   2022     2023        2024
Page 17
In 2024, the target was achieved by opening a total of 20 new stores,
expanding presence and reaching key markets as planned

  New stores opened in 4Q24 …

 Total 9 stores
                                      5


                                                  Kota Wisata              Rawa Buntu       Tanjung Pinang
                                                 (Jakarta | 1Q)   (Java ex Jakarta | 2Q)      (Ex Java | 3Q)
       2                2


     Jakarta      Java ex Jakarta   Ex Java



     … and in total as of 12M24

                             Total 20 stores   Mall Puri Indah        AEON Delta Mas               Pare-pare
                                                (Jakarta | 3Q)    (Java ex Jakarta | 3Q)       (Ex Java | 4Q)


                                      8
       7

                        5




     Jakarta      Java ex Jakarta   Ex Java        Pontianak        Sumedang Square        Bintaro Exchange
                                                (Ex Java | 4Q)    (Java ex Jakarta | 4Q)       (Jakarta | 4Q)
Page 18
Thematic promotion campaign
                                            Content is KING
in 4Q24
1               2




3
                    Monthly thematic
                    promotion:
                    1. Brand Week Stora &
                       Maxbuilt
                       (7 – 20 Oct)         • Collaborating with KOL from various regions across Indonesia, crafted a
                                              compelling thematic campaign tailored to resonate with our customers'
                    2. Serba Serbi Solusi     perspective, driving greater engagement and value
                       (30 Oct – 26 Nov)
                                            • Strategically leveraging social media platforms to connect with and
                    3. Selebrasi Baru         engage a younger audience.
                       (20 Nov – 31 Dec)
                                            • AHI reached 400mn of total impressions throughout the year 2024.
Page 19
New product with the latest and improved features

 Maximus Scrubber                        Sovox Bluetooth                     Kris 500 Ml Hand                        Masterspace
  Electric Cordless                      Karaoke Speaker                  Blender Stainless Steel                     Parcel Box




Maximus electric scrubber brush       Sovox multifunctional karaoke       The Kris 3-in-1 hand blender         The Masterspace Parcel Box offers
offers adjustable angles up to 84°,   speaker features 2 rechargeable     blends,     chops,     and   whips   secure package storage with a
two speeds (220-260 rpm), and a       mics, 5 LED effects, 6 sound        ingredients     efficiently.  With   lockable door and top opening,
detachable, extendable handle.        modes, and multiple connectivity    powerful       performance,     an   perfect for outdoor use. It offers
With up to 90 minutes of use and      options (AUX, USB, FM, Micro SD).   ergonomic design, and minimal        safe and easy access to your
a rechargeable Type-C battery, it’s   With fast USB-C charging and a      noise, it includes two containers    packages.
the perfect cleaning tool.            portable design, it's perfect for   (250ml and 500ml) for easy use.
                                      parties and family karaoke.
Page 20
Financial Update
Page 21
                                                               GROWTH (%)
                                                      8,583
                                              7,620

    SALES             2,127   2,093   2,354
                                                              FY YoY : +12.6%
                                                              4Q YoY : +10.7%
      (IDR bn)                                                4Q QoQ : +12.5%

                      4Q23    3Q24    4Q24    FY23    FY24                      Swift, well-executed
                                                                                initiatives drive growth
                                                                                through new store
   GROSS
                      50%     48%     49%     49%     49%
                                                                                launches, product
                                                      4,183
                                                              FY YoY : +12.7%
                                                                                updates, and a
   PROFIT             1,065   1,012   1,163
                                              3,710           4Q YoY : +9.2%
                                                                                seamless omnichannel
                                                              4Q QoQ : +14.9%
 (IDR bn / %Margin)
                                                                                strategy
                      4Q23    3Q24    4Q24    FY23    FY24
                                                                                • AHI continued the strong positive
                                                                                  trend with solid double-digit growth,
                      18%     13%     18%      13%     14%                        driven by Home Improvement (+18%
                                                                                  yoy) and Lifestyle (+34% yoy)
      EBIT             392             419    1,007
                                                      1,167
                                                              FY YoY : +15.9%     category.
                               274                            4Q YoY : +7.0%
 (IDR bn / %Margin)                                                             • Gross profit margin and OPEX-to-
                                                              4Q QoQ : +52.8%
                                                                                  sales ratio remained stable
                      4Q23    3Q24    4Q24    FY23    FY24                        compared to the previous year, both
                                                                                  for FY24 and 4Q 2024.
                                                                                • Optimized efficiency and
                      14%             13%
  NET INCOME                  10%              10%     10%                        productivity drove profitability,
                                                              FY YoY : +15.8%     leading to improved EBIT margins
ATTRIBUTABLE TO                                                                   and higher net income.
                                                              4Q YoY : +9.2%
 SHAREHOLDERS          291     208     318
                                               770     892
                                                              4Q QoQ : +52.5%
 (IDR bn / %Margin)
                      4Q23    3Q24    4Q24    FY23    FY24
Page 22
Solid and healthy financial position with net cash
 Cash & Cash Equivalent (IDR bn)                                     Cash Conversion Cycle (in days)
                                                                           Receivable Days   Inventory Days   (Payable Days)   Cash Conversion Cycle




    2,544                                                                                     258
                                                                         251                                         248                    240
                                        2,319
                      2,190
                                                           1,875         261                  268                    253                    248




                                                                          6                     4                      7                     5
                                                                        (16)                  (14)                   (12)                  (13)
    2021              2022              2023               2024         2021                 2022                  2023                   2024

 • Cash balance remained stable and AHI distributed a cash           • Cash conversion cycle kept improving in FY24 position, especially
   dividend of IDR 573.5bn or equivalent to IDR 33.50 per share in     driven from inventory days. Inventory days at end of FY24
   Jul-24.                                                             position was at 248 days, lower than what was being predicted,
                                                                       driven by faster turnover.
                                                                     • Inventories increased by 27% YoY, reaching IDR 3.4 trillion, in
                                                                       preparation for the rebranding, Chinese New Year, and Ramadan
                                                                       2025.
Page 23
Email : group.investorrelations@ahi.id | Website : https://ahi.id/en/

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