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Company Update FY2024 (Au) ACES.IJ – Annual Public Expose 2025
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DISCLAIMER Certain information set forth in this presentation contains “forward-looking information”, including “future-oriented financial information” and “financial outlook”, under applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company’s business, projects, and joint ventures; (iv) execution of the Company’s vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company’s projects; (vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vi) renewal of the Company’s current customer, supplier and other material agreements; and (vii) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment. These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements. Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements. All content are Copyright © 2025 PT Aspirasi Hidup Indonesia, Tbk. all rights reserved. You may not otherwise copy or transmit the content of this presentation either electronically or in hard copies, or link to for this presentations. You may not alter the content of this presentation in any manners. If you are interested in using the content of this presentation, please contact PT Aspirasi Hidup Indonesia, Tbk who may or may not give permission.
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Business Overview
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A leading home improvement and AHI in numbers
lifestyle retailer in Indonesia Key Financial Highlight – FY24 (Au)
Toys
(IDR) 5%
Sales 8.6tn
Vast network across the NPAT 892bn
country Life Style
Sales Home
Gross Margin 48.7% Mix Improvements
245
* 42%
Net Margin 10.4% 53%
Stores
Part of KLG with 70 years of ROA 10.9%
experience in the industry >600k sqm ROE 13.7%
Serving
ACES
Ticker
Code 50,0000
SKUs
• Home
Accolades
IPO in 2007 at Indonesia Improvement All the awards and achievements we’ve received reflect our unwavering dedication
• Lifestyle to delivering excellent service to both our customers and stakeholders.
Stock Exchange (IDX)
• Toys
Retail Brands
Integrated e-commerce and
CRM platforms, est. 2019
*AZKO no. of stores
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Our stores are present in over 60 cities across 29 provinces
throughout Indonesia
As of 2024, AHI owns a total of 245 AZKO stores
and 75 Toys Kingdom stores.
MALUKU
AZKO 2
KALIMANTAN
AZKO 13
SUMATERA TOYS KINGDOM 7
AZKO 34
TOYS KINGDOM 8
SULAWESI
AZKO 14
TOYS KINGDOM 7
JAWA
AZKO 170
TOYS KINGDOM 51
BALI / NUSRA
AZKO 12
TOYS KINGDOM 2
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Key strategic initiatives
Our dedication to growing the business drives us to constantly improve, innovate, and adapt to the
ever-evolving landscape
Embark on a new Innovating and Explore new Omnichannel
journey with fresh enhancing the opportunities in mindset
brand product portfolio untapped areas
A fresh, vibrant Next-Gen Utilizing our expertise to Indonesia still has a lot of Experienced in adapting to
concept is here to elevate the carefully select and strengthen untapped areas with great the fast-paced digital
customer experience and serve product portfolio that meets potential to reach a wider transformation and
them even better customer demand customer base integrating omnichannel
strategies in the evolving
industry
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• AZKO Experience Store, with a next-
Embark on a new journey with fresh brand gen concept, incorporates new and
modern features to deliver comfort
and elevate the shopping experience
Your Home Life
Improvement Main
Partner Attractor
The brand represents the company’s commitment to improving lives with A-Z
product collections, comprehensive services, and innovative solutions tailored to
Indonesian customers' needs and aspirations.
Innovation
Corner
Idea Spots
AZKO was launched on Jan 1st, Inauguration of new experience
2025, during New Year’s stores on Jan 9th, 2025 at LW Alam
Celebration Sutera and Kelapa Gading
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A thematic rebranding campaign to • Amplify Brand Exposure and Awareness with
introduce the new brand and enhance Mobility Advertising on the Road through Logistics
Vehicle Wraps
brand awareness across both offline
and online media
• Strategically positioning at key OOH locations to ensure
maximum visibility and impact across Indonesia.
• Partnering with KOLs from various regions to expand brand
awareness, ensuring the brand message resonates with a
broader audience
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All signage has been updated with the new brand, ensuring a seamless
rebranding and a consistent, smooth customer experience across all stores
in Indonesia.
AZKO Store Prabumulih, Living World Pekanbaru, Living World Denpasar, AZKO Store Pontianak
South Sumatera Riau Bali West Kalimantan
Neo Soho Jakarta, Trio Mall Kebumen, IBCC Bandung, Royal Plaza Surabaya,
DKI Jakarta Central Java West Java East Java
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Innovating and enhancing the Strong performance of the new home
product portfolio brands, booked double-digit growth
compared to LY
• AHI features top-quality home brands
like KRISBOW, KRIS, KLAZ, and STORA, KLAZ – a premium household
which are trusted and popular among brand by AZKO, offers stylish,
customers in Indonesia. minimalist, and functional
products, from kitchen
• Offering full warranties and, in some
appliances to beauty tools.
cases, free installation on our home
Designed to enhance everyday
brands are two key selling points
Home Brands life and elevate home aesthetics.
• Home brands account for around 75%
of the business.
STORA – offers innovative
More than 20 product categories space-saving solutions with a
range of household organizers
• Appliances • Kitchenware designed to create a clutter-free
• Electrical • Cleaning lifestyle.
• Plumbing & Sanitary • Automotive
• Hardware • Decoration & Furniture
• Home Living • and more…
KRISBOW SYNC – an IoT
solution that simplifies modern
living by seamlessly integrating
security, lighting, electrical
systems, and home living
products into one user-friendly
platform.
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Explore new opportunities in untapped areas
Store
GDP growth by region SSSG
Location
Jakarta Java ex. Jakarta Ex. Java
Jakarta
12.7%
Ex. Java 20%
11.1%
31%
8.6%
6.3% 5.8%
5.0%
Java ex.
Jakarta
49%
FY23 FY24
• Over the past 2 years, performance of Ex. Java area
has been stronger with double-digit SSSG per
annum.
• Meanwhile, store penetration in the Ex-Java area
remains underdeveloped, with only 31% of the total
stores across Indonesia located there.
• Going forward, AHI will focus on expanding new
stores in the Ex. Java area. In terms of profitability, it
• For the past two years, GDP growth in Kalimantan and Eastern Indonesia generates higher margin.
has exceeded the national average.
Source: bps.go.id
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Omnichannel mindset
• We’re infusing a digital-first approach into our strategy • Our strategic initiatives focus on delivering a seamless shopping
to drive engagement and accelerate business growth experience for customers through an integrated omnichannel
approach
Scan & Shop Return at any Store
Customers can independently Customers can return products
scan products, add them to carts, at any nearby store, without
and make payments in the app. needing to go to the original
Elevating cstomers’s convenienve store.
and shopping experience.
Delivery tracking Pay with point
Live tracking which contains Customers can collect points
detailed information regarding the from previous transactions and
status of order shipments to use them as payment online or
customers both for transactions in-store.
made online and offline.
E-Warranty Wishlist
Features that can be used by A feature that lets store teams
customers to check the warranty send products selected during
period, register and claim product a store visit via WhatsApp or
warranties that have been email, allowing customers to
purchased online or offline. complete their purchase later.
Rating & Review Digital Stamp
Customers can rate and review A loyalty program where
products purchased online or in- members earn stamps from in-
store, as well as provide feedback store, web, and app purchases,
on store services. redeemable for special price
products via the app.
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Successfully executing the online strategy and continuously
developing to unlock the exciting potential ahead.
Total online sales contribution • Ruparupa is an integrated e-commerce platform and customer
from all platforms relationship management (CRM) system developed. It serves as
the official online partner for various Kawan Lama Group brands,
including AZKO, Informa, Toys Kingdom and more.
• The user base is mainly aged 18-34, making up over 50%* of total
% users, aligning with our strategy to engage younger audiences
through an online presence.
• Ruparupa accounts for approximately 75% of online sales, which
Ruparupa downloads on Apple translates to around 8% of total sales (out of 11%)
and Android stores
+ 2mn Ruparupa’s additional services designed to make shopping experience
effortless
• In-Store Pickup Service (Diambil di Toko), customers can order
products online and then pick them up directly from a physical
Ruparupa rating and no. of
store location.
reviews
• Return at Any Store (Pengembalian di Toko Mana Aja),
Rating:4.8 customers can return products at any store location, regardless of
where the purchase was made.
Review: 37k
• Free Shipping (Gratis Ongkir), 0% Installments (Cicilan 0%), 14-
Rating:4.6 Day Warranty (Garansi 14 Hari), all these services are subject to
terms and conditions.
Review: 4.1k
*source: similarweb.com
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Operational Update
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The positive SSSG trends throughout the year aligned closely with the target,
reflecting strong performance.
Sales mix trend by area SSSG trend per area & National
Jakarta Java ex. Jakarta Ex. Java
15.0%
INDONESIA 10.0%
JAKARTA
8.8%
10.0% 5.0%
5.0%
32% 32% 35% 36% 5.0%
0.0% 0.0%
46% 47% 45% JAVA ex. JAKARTA 30.0% Ex. JAVA
45% 15.0%
8.6% 25.0%
10.0%
20.0%
5.0% 15.0% 11.1%
0.0% 10.0%
21% 21% 5.0%
20% 19% -5.0%
0.0%
2021 2022 2023 2024
• The trend in SSSG remains strong, with a 8.8% yoy growth. All regions reported better SSSG compared to last year, led by Ex-Java with
double-digit performance, in line with the strong economy growth in the region. Java excl. Jakarta area was driven by strong
performances in Central and East Java, while Jakarta maintained mid-single digit SSSG.
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Driving exceptional efficiencies and unlocking substantial
productivity gains to achieve peak performance
• From 2021 to 2024, AHI successfully expanded by adding 29 AZKO stores (net), while maintaining a
consistent total workforce
• Focus on enhancing efficiency while boosting the performance and productivity of our people
Total Employees Sales / Employees (IDR mn) Employee Coverage (sqm)
CAGR: +1% CAGR: +8% CAGR: +3%
+7% +5% 0%
14,597 588
557 44
519
14,127 43 43
463
13,687
39
13,023
2021 2022 2023 2024 2021 2022 2023 2024 2021 2022 2023 2024
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In 2024, the target was achieved by opening a total of 20 new stores,
expanding presence and reaching key markets as planned
New stores opened in 4Q24 …
Total 9 stores
5
Kota Wisata Rawa Buntu Tanjung Pinang
(Jakarta | 1Q) (Java ex Jakarta | 2Q) (Ex Java | 3Q)
2 2
Jakarta Java ex Jakarta Ex Java
… and in total as of 12M24
Total 20 stores Mall Puri Indah AEON Delta Mas Pare-pare
(Jakarta | 3Q) (Java ex Jakarta | 3Q) (Ex Java | 4Q)
8
7
5
Jakarta Java ex Jakarta Ex Java Pontianak Sumedang Square Bintaro Exchange
(Ex Java | 4Q) (Java ex Jakarta | 4Q) (Jakarta | 4Q)
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Thematic promotion campaign
Content is KING
in 4Q24
1 2
3
Monthly thematic
promotion:
1. Brand Week Stora &
Maxbuilt
(7 – 20 Oct) • Collaborating with KOL from various regions across Indonesia, crafted a
compelling thematic campaign tailored to resonate with our customers'
2. Serba Serbi Solusi perspective, driving greater engagement and value
(30 Oct – 26 Nov)
• Strategically leveraging social media platforms to connect with and
3. Selebrasi Baru engage a younger audience.
(20 Nov – 31 Dec)
• AHI reached 400mn of total impressions throughout the year 2024.
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New product with the latest and improved features
Maximus Scrubber Sovox Bluetooth Kris 500 Ml Hand Masterspace
Electric Cordless Karaoke Speaker Blender Stainless Steel Parcel Box
Maximus electric scrubber brush Sovox multifunctional karaoke The Kris 3-in-1 hand blender The Masterspace Parcel Box offers
offers adjustable angles up to 84°, speaker features 2 rechargeable blends, chops, and whips secure package storage with a
two speeds (220-260 rpm), and a mics, 5 LED effects, 6 sound ingredients efficiently. With lockable door and top opening,
detachable, extendable handle. modes, and multiple connectivity powerful performance, an perfect for outdoor use. It offers
With up to 90 minutes of use and options (AUX, USB, FM, Micro SD). ergonomic design, and minimal safe and easy access to your
a rechargeable Type-C battery, it’s With fast USB-C charging and a noise, it includes two containers packages.
the perfect cleaning tool. portable design, it's perfect for (250ml and 500ml) for easy use.
parties and family karaoke.
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Financial Update
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GROWTH (%)
8,583
7,620
SALES 2,127 2,093 2,354
FY YoY : +12.6%
4Q YoY : +10.7%
(IDR bn) 4Q QoQ : +12.5%
4Q23 3Q24 4Q24 FY23 FY24 Swift, well-executed
initiatives drive growth
through new store
GROSS
50% 48% 49% 49% 49%
launches, product
4,183
FY YoY : +12.7%
updates, and a
PROFIT 1,065 1,012 1,163
3,710 4Q YoY : +9.2%
seamless omnichannel
4Q QoQ : +14.9%
(IDR bn / %Margin)
strategy
4Q23 3Q24 4Q24 FY23 FY24
• AHI continued the strong positive
trend with solid double-digit growth,
18% 13% 18% 13% 14% driven by Home Improvement (+18%
yoy) and Lifestyle (+34% yoy)
EBIT 392 419 1,007
1,167
FY YoY : +15.9% category.
274 4Q YoY : +7.0%
(IDR bn / %Margin) • Gross profit margin and OPEX-to-
4Q QoQ : +52.8%
sales ratio remained stable
4Q23 3Q24 4Q24 FY23 FY24 compared to the previous year, both
for FY24 and 4Q 2024.
• Optimized efficiency and
14% 13%
NET INCOME 10% 10% 10% productivity drove profitability,
FY YoY : +15.8% leading to improved EBIT margins
ATTRIBUTABLE TO and higher net income.
4Q YoY : +9.2%
SHAREHOLDERS 291 208 318
770 892
4Q QoQ : +52.5%
(IDR bn / %Margin)
4Q23 3Q24 4Q24 FY23 FY24
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Solid and healthy financial position with net cash
Cash & Cash Equivalent (IDR bn) Cash Conversion Cycle (in days)
Receivable Days Inventory Days (Payable Days) Cash Conversion Cycle
2,544 258
251 248 240
2,319
2,190
1,875 261 268 253 248
6 4 7 5
(16) (14) (12) (13)
2021 2022 2023 2024 2021 2022 2023 2024
• Cash balance remained stable and AHI distributed a cash • Cash conversion cycle kept improving in FY24 position, especially
dividend of IDR 573.5bn or equivalent to IDR 33.50 per share in driven from inventory days. Inventory days at end of FY24
Jul-24. position was at 248 days, lower than what was being predicted,
driven by faster turnover.
• Inventories increased by 27% YoY, reaching IDR 3.4 trillion, in
preparation for the rebranding, Chinese New Year, and Ramadan
2025.
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Email : group.investorrelations@ahi.id | Website : https://ahi.id/en/
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