20250314_DMMX_Laporan Informasi dan Fakta Material_31868840_lamp1.pdf

Kemitraan ini juga menegaskan peran DMMX dalam mendukung digitalisasi sektor Food and Beverage
(F&B) di Indonesia melalui teknologi terkini. Dengan fokus pada transformasi digital dan pengalaman
pelanggan, kemitraan ini diharapkan menjadi katalisator dalam menciptakan ekosistem smart retail
yang yang lebih pintar, efisien, dan terintegrasi di seluruh Indonesia.



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Tentang PT Digital Mediatama Maxima Tbk
PT Digital Mediatama Maxima Tbk (DMMX) adalah perusahaan teknologi terkemuka di Indonesia yang
mengkhususkan diri dalam solusi periklanan digital berbasis cloud dengan jangkauan luas di sektor
ritel dan bisnis. Perusahaan ini mengintegrasikan kecerdasan buatan (AI) untuk meningkatkan
layanannya, memungkinkan pengaplikasian ritel cerdas (smart retail) dan keterlibatan pelanggan yang
dipersonalisasi. DMMX telah memperluas kehadiran globalnya melalui kemitraan dengan perusahaan
internasional seperti ZKTeco, memanfaatkan platform berbasis AI untuk solusi periklanan dan ritel
yang inovatif. Kolaborasinya yang kuat dengan merek-merek besar seperti Indomaret, Alfamart, dan
Kimia Farma semakin memperkuat posisinya sebagai pemain kunci dalam lanskap transformasi digital.

Untuk Informasi lebih lanjut mengenai DMMX, kunjungi www.dmmgroup.id.


Tentang PT Champ Resto Indonesia Tbk
PT Champ Resto Indonesia Tbk (ENAK), yang didirikan pada tahun 2010, saat ini merupakan operator
restoran lokal no.1 di Indonesia yang sudah menjadi perusahaan terbuka sejak tahun 2022. Sebagai
perusahaan publik yang terdaftar di Bursa Efek Indonesia (BEI), Champ CRI Group juga berkomitmen
untuk menjalankan praktik bisnis yang berkelanjutan dan memberikan nilai tambah bagi para
pemangku kepentingan.
Menaungi 7 merek dan mengoperasikan 331 outlet per 31 Desember 2024 yang tersebar di 15
provinsi, termasuk Pulau Jawa, Bali, Sumatera, Kalimantan dan Sulawesi. Setiap merek di bawah
naungan PT Champ Resto Indonesia Tbk menawarkan beragam cita rasa dan pengalaman bersantap
yang beragam. Dengan mengutamakan penggunaan bahan-bahan berkualitas dan memastikan
keamanan pangan dalam setiap prosesnya, kami berkomitmen untuk menyajikan makanan berkualitas
tinggi dengan konsep “farm to fork” didukung oleh ribuan karyawan kami yang terlatih dalam
memberikan pelayanan yang terbaik. ENAK juga berinovasi dalam hal solusi teknologi dan informasi
(IT Solution) yang memberikan pengalaman impresif kepada loyalitas pelanggan maupun juga
pelanggan baru.

Untuk Informasi lebih lanjut, silahkan hubungi:
Christopher Supit
Corporate Secretary
PT Champ Resto Indonesia Tbk

  DMMX and CRI Group Forge Strategic Partnership to Introduce AI-Powered
                       Smart Retail Technology
Jakarta, March 14, 2025 – PT Digital Mediatama Maxima Tbk (DMMX) has announced a strategic
partnership with PT Champ Resto Indonesia Tbk (ENAK), one of Indonesia's leading restaurant chains.
Through this collaboration, DMMX and CRI Group are committed to implementing AI-powered Smart
Retail technology across CRI Group’s extensive network of restaurants, spanning Java, Bali, Sumatra,
Sulawesi, and Kalimantan.

With a vast portfolio of hundreds of outlets, including brands such as Grillman, Gokana Ramen &
Teppan, Raacha Suki & BBQ, Monsieur Spoon, Croco by Monsieur Spoon, Dewata by Monsieur Spoon,
BMK Baso Malang Karapitan, Chopstix, and Platinum Café & Resto, this initiative aims to accelerate
digital transformation within the restaurant industry. The integration of AI-driven digital technology is
expected to enhance promotional efficiency by delivering more personalized and relevant offers to
customers, such as exclusive discounts or special promotions for both new and loyal patrons of CRI
Group.

Eric, President Director of PT Champ Resto Indonesia Tbk, stated: "We continuously innovate to
deliver the best services to our customers. In this era of digital technology, CRI Group has also
developed IT solutions for operational services, such as the CHAMP SUPER APP, AI-powered digital
screens, and others. The implementation of these IT solutions helps CRI Group provide excellent
services through the ENAK customer loyalty application, whose features are designed to accelerate
orders, deliveries, and most importantly, loyalty programs aimed at CRI Group's loyal customers. The
AI-powered digital screen solution has been initiated by CRI Group through a partnership with DMMX.
As an initial step, AI-powered digital signage has already been deployed at several CRI Group outlets,
including Monsieur Spoon, Croco, Raacha Suki & BBQ, and Platinum. This technology enables CRI
Group to centrally manage promotional content through cloud infrastructure equipped with various
intelligent features. The AI-powered digital screen technology from DMMX provides us with the
flexibility to deliver relevant and engaging content."

The core functionalities of this AI-powered Smart Retail technology include dynamic content
management, which adjusts promotions based on time, location, and customer profiles, along with
the ability to generate engaging and interactive creative content. By leveraging these innovations, CRI
Group aims to elevate customer engagement while enhancing operational efficiency and marketing
effectiveness. Additionally, AI-powered analytics can provide valuable insights into customer behavior
and business performance, though this feature has yet to be fully implemented by CRI Group.

Budiasto Kusuma, President Director of DMMX, expressed enthusiasm for the partnership, stating,
“This collaboration underscores DMMX’s commitment to empowering businesses with cutting-edge
digital solutions. By leveraging AI-powered Smart Retail technology, we believe CRI Group can optimize
its operations while delivering more engaging and personalized customer experiences across all outlets
once all features are fully deployed.”

Beyond the current implementation, DMMX and CRI Group are exploring further AI-driven
advancements in digital signage and customer analytics, reinforcing their shared vision of a smarter,
more efficient, and seamlessly integrated retail ecosystem. This partnership not only strengthens
DMMX’s role in transforming Indonesia’s Food & Beverage (F&B) industry but also lays the foundation
for future innovations that will drive growth, engagement, and business intelligence for years to come.

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About PT Digital Mediatama Maxima Tbk
PT Digital Mediatama Maxima Tbk (DMMX) is a leading technology company in Indonesia specializing
in cloud-based digital advertising solutions with extensive reach across the retail and business sectors.
The company integrates artificial intelligence (AI) to enhance its offerings, enabling smart retail and
personalized customer engagement. DMMX has expanded its global presence through partnerships
with international firms like ZKTeco, leveraging AI-driven platforms for innovative advertising and retail
solutions. Its strong collaborations with major brands such as Indomaret, Alfamart, and Kimia Farma
further solidify its position as a key player in the digital transformation landscape.

For more information about DMMX, visit www.dmmgroup.id.


About PT Champ Resto Indonesia Tbk
PT Champ Resto Indonesia Tbk (ENAK), established in 2010, is currently the No. 1 local restaurant
operator in Indonesia and has been a publicly listed company since 2022. As a public company listed
on the Indonesia Stock Exchange (IDX), Champ CRI Group is committed to implementing sustainable
business practices and delivering added value to its stakeholders.
Managing seven brands and operating 331 outlets as of December 31, 2024, across 15 provinces,
including Java, Bali, Sumatra, Kalimantan, and Sulawesi, each brand under PT Champ Resto Indonesia
Tbk offers a diverse range of flavors and dining experiences. Prioritizing the use of high-quality
ingredients and ensuring food safety throughout every process, we are committed to serving high-
quality meals with a "farm to fork" concept, supported by our thousands of well-trained employees
dedicated to providing the best service.
ENAK also continues to innovate in technology and information solutions (IT solutions) to enhance
customer loyalty and provide an impressive experience for both loyal and new customers.

For more information, please contact:
Christopher Supit
Corporate Secretary
PT Champ Resto Indonesia Tbk