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Page 1
7 March 2025




FY/4Q 2024
Earnings Call
LPPF.IJ / LPPF.JK
Page 2
Agenda

  No                           Topic   Page

   1   Executive Summary                 3


   2   Macroeconomic Update             4–6


   3   Financial Performance           7 – 11


   4   Strategy Update                 12 – 19


   5   Closing Remarks                 20 – 21




                                                 2
Page 3
Executive Summary
                                                        Results in 2024: Preserved EBITDA despite soft macro economic environment
 FY24 Sales: IDR 12.3Tn (-2.0% vs. FY23; -1.7% SSSG     • Macroeconomic: Challenging market continued in 4Q24, with muted consumer spending.
 vs. FY23), with muted consumer spending. Results
 consistent with Lebaran (-2.4% SSSG) and Q4 SSSG       • Merchandising: Flat apparel sales (0% SSSG) while non apparel sales dragged performance
 (-2.0% SSSG) performance.                                (-6% SSSG). Enlarged space and coverage of pareto consignment vendors. Developed private
                                                          label brands to appeal to younger, modern shoppers. SUKO expanded to 79 stores and ZES
                                                          launched in 4Q24, targeting the fashion-conscious.
 Gross Margin: 34.6% (vs. FY23: 34.2%) driven by
 improved freshness. DP mix remained the same.          • Store Optimization: Trimmed 13 underperforming stores for a healthy portfolio of 142 stores,
                                                          resulting in IDR 13Bn EBITDA uplift.
 EBITDA: IDR 1,398Bn (vs. FY23: IDR 1,411Bn), 0.9%      • Omni-channel: Increased online assortment by onboarding CV brands (which contributed 41%
 decline vs. similar period last year despite OPEX        of total MDS CV sales) to our digital channel. Further expanded marketplace reach.
 drop of 1.0%.
                                                        Focus Ahead in 2025: Cautious staged investments subject to milestones
 Net Income: IDR 828Bn (vs. FY23: IDR 675Bn), 22.5%     • Merchandise Assortment Development: Enhancing private label offerings and exploring
 higher than FY23 mainly due to reduction in interest     new categories, such as home and living. Creating products targeted at price-sensitive
 expense and depreciation.                                consumers, with a focus on competitive pricing and effective promotions.
                                                        • Specialty Store Launches: Opening new standalone Suko and Zes stores.
 Inventory: IDR 0.7Tn (vs. FY23: IDR 0.8Tn), from
 faster turns (2.1 to 2.6x). Also ending fresher        • Store Renovation: Refurbishing select key A-stores to enhance their appeal.
 (contribution of 0-6 months from 63% to 80%).          • Store Portfolio Optimization: Consolidating store network, downsizing where necessary, and
                                                          opening new locations to boost overall sales productivity and profitability.
 Net Cash: IDR 399Bn (vs. 2023: Net Debt IDR 42Bn),     • Improved Economics: Focusing on optimization in areas such as rental, labor, and
 with unutilized facility IDR 1.7Trn.
                                                          merchandising (in the form of reduced product costs, brand rationalization, increased
                                                          private label mix, and optimized space allocation).
 Equity: IDR 326Bn (vs. 2023: IDR 31Bn), and
 commitment on dividend payout 50% remains.             • Technology Upgrades: Enhancing core IT applications, bolstering cybersecurity, and
                                                          investing in technology to support improved omni-channel capabilities.


                                                                                                                                                         3
Page 4
   142 Stores
   79 Cities

   600+ suppliers
   93% local

   8,095
   employees




Macroeconomic
Update
                    4
Page 5
Macroeconomic Environment
Households no longer appear to be net savers
Change in Deposits, Loans, and Net Bank Balance
 YoY Change in IDR Tn
 400



 300



 200



 100
                                                                                                +84.6

  0
                                                                                                -14.0

-100                                                                                            +98.7
                                                                                                        — Net bank balance (NBB), YoY change:
                                                                                                         Change in deposits
                                                                                                         Change in loans
-200



-300
       Jan-17        Jan-18        Jan-19      Jan-20   Jan-21   Jan-22   Jan-23   Jan-24   Oct-24

      Source: BI, OJK, BCA Economic Research


                                                                                                                                                5
Page 6
Macroeconomic Environment
Challenges remain post-pandemic, reflected across sectors

Retail Sales of Apparel and Footwear                        Car Sales                                               Sales of Full-Service Restaurants
In trillion IDR                                             ‘000 units                                              In trillion IDR

200                                                         1,200                                                   600




100                                                           600                                                   300




  0                                                             0                                                     0
       2019       2020     2021    2022      2023   2024*            2019     2020    2021     2022   2023   2024          2019       2020   2021   2022   2023   2024*

                  Offline Sales   Digital Sales

Source: Euromonitor International                           Source: Gaikindo, Astra International                   Source: Euromonitor International


*Forecast

                                                                                                                                                                          6
Page 7
    142 Stores
    79 Cities

    600+ suppliers
    93% local

    8,095
    employees




Financial Performance
                        7
Page 8
Financial Highlights
Profitability improved with higher gross margin (40 basis points) and lower financial costs
                                        Q4                                  Full Year
          In IDR Bn
                               2024       2023       % Growth      2024          2023     % Growth

Gross Sales                    2,828      2,937          -3.7%   12,307         12,552        -2.0%
 SSSG %                        -2.0%      -2.9%                   -1.7%          -2.4%

Gross Profit                     974        939          3.7%     4,253          4,295        -1.0%
 Gross Margin %                34.4%      32.0%                   34.6%          34.2%

OPEX                           (657)         (663)       -1.0%    (2,855)       (2,884)       -1.0%

EBITDA                           317          275       15.0%     1,398          1,411        -0.9%
  EBITDA Margin %              11.2%         9.4%                 11.4%          11.2%

Net Income (Loss)                205           45       358.1%      828            675       22.5%
 Net Income Margin %            7.3%         1.5%                  6.7%           5.4%

                                                                                                      8
Page 9
Financial Highlights
Net cash at IDR 399bn with unused Loan Facility at IDR 1.7Tn

                      ASSET                                             LIABILITIES & EQUITY

         In IDR Bn            Dec-24     Dec-23               In IDR Bn               Dec-24         Dec-23

Cash and Bank Balance             399        508    Bank Loan                                  -         550

Trade Receivables                  40         60    CV Trade Payables                          469       770

Inventories                       728        793    DP Trade Payables                          567       457

Right-of-Use Assets              2,177      2,509   Lease Liabilities                     2,843         3,051

Other Assets                     1,193      1,306   Other Liabilities                          935      1,022

Fixed Assets                      604        705    Equity                                     326        31

Total Asset                     5,141      5,880    Total Liabilities & Equity           5,141         5,880



                                                                                                                9
Page 10
Sales Performance
Performance relatively stronger for core stores, particularly outside Greater Jakarta


 Store Performance (SSSG) FY 2024                      Store Performance by Geography (SSSG) FY 2024
                                                                                                                    Gross Sales by
                                                                                                                     Region (%)
                                                                                                  Greater Jakarta       21.9%
                                                              Outside
                                                               Java                               Java ex Jakarta       34.5%
                                                             -0.2%                                Outside Java          43.6%
                                                                                                  Total Sales          100.0%

Regular stores                      Watchlist stores
  -1.3%           -1.7%                -5.5%




                                                              Greater         Java
                                                              Jakarta      ex Jakarta
                                                             -6.3%          -0.6%
                                                                                                                            10
Page 11
Capital Allocation
Propose dividend and buyback while maintaining sufficient reserves for business growth



                            Capex Plan                      Dividend*
           New store opening                                Proposed 81.7% Dividend Payout
           Store refurbishment                              IDR 300 /share or IDR 677 Bn
   Technology & maintenance
      Exploring new concepts




                     Acquisition                            Strategic Buyback*
          No investment planned                             Proposed IDR 150 Bn allocation




*subject to AGMS Approval

                                                                                             11
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KEY FOCUS




  Merchandise       Loyalty & Brand   Store Network      Omni-channel
  Full Potential     Development       Optimization       Expansion




               Operational         OPEX         Environmental,
               Excellence       Optimization       Social, &
                                                  Corporate
                                                 Governance


  Strategy Update
                                                                        12
Page 13
2024 Update
Continued to make progress on strategic initiatives




  Merchandise Full Potential          Loyalty & Brand Development           Store Network Optimization           Omnichannel Expansion

Key private labels rebranded with     Brand awareness improved with        Store space rationalization        Onboarded 68 CV brands (41%
improved product and pricing          growth of social media content       completed with 13 stores closed    of total CV offline sales)
architecture                          viewers by 58%                       and select downsizing
                                                                                                              Broadened presence to include
SUKO sales points in 79 locations     Higher engagement achieved           Opened flagship store, with        TikTok Shop to help drive
                                      via community activations,           refreshed and curated customer     marketplace sales
New private label ZES launched,       including influencers and            journey
present in 56 stores at year-end      notable key opinion leaders                                             Back-end technology updated,
                                                                           Store portfolio review to ensure   with new Warehouse and Order
Inventory well managed with aged      Increased sales contribution         optimized occupancy cost and       Management System to
stock >6 months reduced by 56%        from active loyalty members of       lean operations                    streamline operations
                                      8.2 Million, reaching 80% of sales
Core CV brands grew by 6% driven                                                                              Improved economics through
by greater coverage, larger display                                                                           higher margins, introduction of
space                                                                                                         fees, as well as headcount and
                                                                                                              OPEX optimization
                                                                                                                                                13
Page 14
2025 Priorities




      Merchandise      Store Network   Omnichannel        Analytics &       Improved
      Full Potential    Optimization    Expansion    Technology Upgrades   Economics




                                                                                       14
Page 15
Merchandise Full Potential
Continue to focus on private label while exploring new categories and brands

  Refresh & Grow Private Label                              New Categories & Brands

  Revamp private label (Nevada, Cole, Connexion, St Yves,   Expand new categories, like home and living
  Annisa, Little M)
                                                            Develop new brands to fill in the merchandising
  Expand emerging brands (Suko & ZES)                       architecture whitespace

  Targeted pricing & promotions, through value-based        Diversify product range in terms of design, colors, price
  pricing and strategic promotions                          point, and size




                                                                                                                        15
Page 16
Store Network Optimization
Upgrade existing stores and develop specialty format
Elevate Core Matahari Stores                                      Specialty Stores and New Concept Development




Selective store opening with   Renovation of up to 13 strategic    Launch specialty stores for    Other new store concepts
enhanced customer journey      stores for improved shopping        new private label brands       are under development to
and higher profitability       experience and targeting            to expand presence beyond      cater to various income
threshold                      higher productivity                 existing Matahari stores and   segments and shopping tastes
                                                                   malls




                                                                                                                                 16
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Omnichannel Expansion
Expand channel and range while improving engagement




                                                                             Better Engagement and
                                                                                    Conversion

                                                                            • Integrate Shop & Talk platform
                                             Range Expansion                  and digital marketing for
                                                                              improved customer experience,
                                                                              increased penetration, and
                                        • Replicate offline CV assortment     higher traffic
         Channel Expansion                through fulfilment-from-store
                                                                            • Strengthen existing
                                          model for both Matahari.com
                                                                              marketplace channel with
       • Explore Shop-in-Shop with        and various online
                                                                              enhanced live streaming and
         micro/nano KOLs & affiliates     marketplaces
                                                                              video content
         to drive community sales
                                        • Evaluate product category
                                                                            • Improved offline to online
       • Launch dedicated private         expansion to stimulate
                                                                              conversion by enabling app to
         label online store to            enhanced online sales
                                                                              support offline functions
         monetize brand equity



                                                                                                               17
Page 18
Analytics and Technology Upgrades
Invest in modernising existing infrastructure while exploring new technology



                                                     •   Upgrade Core Merchandising and Finance
                                                         Applications: Modernise existing applications to
                                                         enable advanced reporting capabilities, leveraging
                                                         cutting-edge data analytics tools for deeper insights.

                                                     •   Strengthen Cybersecurity: Fortify digital security
                                                         measures to safeguard data integrity and protect
                                                         against emerging threats.

                                                     •   Explore Innovative Data Capture Technologies: Pilot
                                                         new technologies to enhance data collection,
                                                         enabling richer insights and more accurate decision-
                                                         making.




                                                                                                           18
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Improved Economics
Remain profit focused through cost optimisation and improved productivity




                Product Costs and                                        Store Productivity
              Inventory Optimization                                       Improvement


  Select cost-effective product designs and materials               Enhance rental agreements

      Consolidate spend for greater efficiencies        Maximize space allocation and store layout efficiency

      Streamline sourcing and ordering process                      Optimize in-store labor costs




                                                                                                                19
Page 20
   142 Stores
   79 Cities

    600+ suppliers
    93% local

    8,095
    employees




Closing Remarks
                     20
Page 21
Closing Remarks
Despite muted consumer spending, we remain focused on improving profitability

 Sales of IDR 12.3 Tn (-2.0% YoY) for FY24 affected by muted consumer spending.
 EBITDA of IDR 1.4 Tn (-0.9% YoY) and Net Profit of IDR 828 Bn (+22.5% YoY) reflects our focus on profitability.


 Merchandising: Performance dragged by non apparel (-6% SSSG). Apparel focus of private label gained momentum last year with Suko expansion
 and Zes launched in Q4. Further strengthening of private label brands is planned for 2025 with expansion in categories such as home and living.
 Sharper pricing and promotion will be tested in response to subdued macro economic environment.


 Store optimization: Strengthened portfolio with 13 store closures in 2024. Continuing to monitor stores for rationalization and downsizing, while investing
 in growth by renovating up to 13 strategic A-stores as well as opening new stores, particularly specialty stores for Suko and Zes.


 Digital: In 2024 expanded channel reach and increased product assortment on Matahari.com through increased CV participation. Plan to further
 increase CV assortment and enhance engagement while improving profitability.


 Improved economics: Continue to focus on cost savings from rental, headcount optimization and merchandising.


 IT: Plan to upgrade necessary core system, strengthen cybersecurity, and procure technology for improved omnichannel given past underinvestment.


 Corporate actions: Propose dividend of IDR300/share and share buyback of IDR150Bn (subject to shareholders approval).




                                                                                                                                                               21
Page 22
Contact us

PT Matahari Department Store Tbk

Menara Matahari 12th Floor,
Jl Boulevard Palem Raya No.7
Karawaci, Tangerang 15811, Indonesia

Phone: +6221 547 5228 | +62811 9610 1111
Email: ir@matahari.com

www.matahari.com


DISCLAIMER: This presentation has been prepared by PT Matahari Department Store Tbk (“LPPF” or “Company”) for
informational purposes. Neither this presentation nor any of its content may be reproduced, disclosed or used
without the prior written consent of the Company.

This presentation may contain forward looking statements which represent the Company’s present views on the
probable future events and financial plans. These views are based on current assumptions, are exposed to various
risks, and are subject to considerable changes at any time. The Company warrants no assurance that such outlook
will, in part or as a whole, eventually be materialized. Actual results may differ materially from those projected.

The information is current only as of its date and shall not, under any circumstances, create any implication that the
information contained therein is correct as of any time subsequent to the date thereof or that there has been no
change in the financial condition or affairs of LPPF since such date. This presentation may be updated from time to
time and there is no undertaking by LPPF to post any such amendments or supplements on this presentation.

The Company will not be responsible for any consequences resulting from the use of this presentation as well as the
reliance upon any opinion or statement contained herein or for any omission.



                                                                                                                         22
Page 23
Thank you

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