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AWAN DAY PUBLIC EXPOSE 2024 December 11, 2024
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01 EXECUTIVE SUMMARY
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is a company specializing in mobile digital entertainment, committed to pioneering innovations in the VAS (Value Added Service) sector. Through strategic partnerships with telecommunications companies, EDM has unveiled a high-quality, engaging, and innovative digital entertainment platform, delivering a fresh smartphone experience to users throughout Indonesia. EDM serves as the parent company of PT Era Awan Digital (Eranyacloud).
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MAXIMIZING MRR THROUGH
SCALABLE CLOUD SOLUTIONS
Our vision is to drive significant growth in Monthly Recurring Revenue (MRR) by offering
scalable, high-performance cloud services that cater to a wide range of industries in
Indonesia. We aim to expand our customer base and maximize revenue by providing
innovative cloud solutions with exceptional value and reliability.
VISION ACCELERATING USER GROWTH WITH
TAILORED CLOUD SERVICES
FOR 2025 We envision growing our user base exponentially by delivering cloud solutions that meet the
evolving needs of businesses in Indonesia. By focusing on user-centric services and
enhancing customer satisfaction, we aim to increase the number of active users and solidify
our position as a trusted cloud provider in the region.
ENHANCING CUSTOMER RETENTION
AND REVENUE EXPANSION
Our goal is to foster long-term customer relationships by continuously improving the
performance, security, and scalability of Eranyacloud. By enhancing customer retention and
expanding our user base, we aim to accelerate growth and drive higher recurring revenues
through subscription-based cloud services.
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02 REVENUE STREAMS OVERVIEW
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IT Infrastructure OTT and Content
Production
RODA EMAS FUNTIME TGAME.ID TRIVIA
Gold-bar themed Portal Game Telkomsel Trivia Quiz
game app HTML5 exclusive game (3via.in)
(rodaemas.id) (funtime.id) (tgame.id)
TBL XTRIVIA KataKutu FUNBID
Mobile Content Telkomsel XL Trivia Quiz Tebak & Game Lelang
And Games Trivia Quiz (xtrivia.id) Susun Kata (funbid.id)
(tbl.id) (Katakutu.id)
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03 DIGITAL MEDIA CONTENT BUSINESS
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Partnerships with Telcos
in Rp Billion
9.9
4.3
0.3 0.038
Telkomsel Hutch Indosat Smartfren
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04 KEY PERFORMANCE METRICS
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Eranyacloud Eranyacloud
Monthly Recurring Revenue (MRR) Revenue Q3 2024
in Rp Million in Rp Million
2500 20000
2.075
15.613
2000
15000 14.153
1500
1.240
10000
1000
6.664
595
5000
500
169
125 1.698
245
0 0
2020 2021 2022 2023 2024 Q3 2020 2021 2022 2023 2024 Q3
16x growth 63x growth
in Revenue
in MRR
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Eranyacloud
Customer Growth
Some of our notable new clients in Q3 2024:
200
144
36x growth
Number of Customers
150 in number of customers
100 80
45
50
22
4
0
20 21 22 23 24 YTD
Year
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Eranyacloud
Average Revenue Per Customer (ARPC)
PT Fidac Innovasi Technology PT Summerville Property PT Mustika Ratu Tbk
Management (Summarecon)
198% 389% 46%
25000000 Rp 22.833.372 20000000 30000000 Rp 25.444.475
Rp 15.497.240
20000000 25000000
15000000
20000000 Rp 17.377.875
15000000
10000000 15000000
10000000 Rp 7.670.610
10000000
5000000 Rp 3.168.000
5000000 5000000
0 0 0
Awal Tagihan Tagihan Saat Ini Awal Tagihan Tagihan Saat Ini Awal Tagihan Tagihan Saat Ini
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05 FOCUS FOR 2025: ERANYACLOUD
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Working with cloud-agnostic solution providers Supporting them with deployment and customer acquisition
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AI companies benefiting from local, reliable infrastructure Case: Eranyacloud stepped in to provide a cloud infrastructure designed specifically for AI, which included integrated Cloud GPUs. This allowed Packet Systems to handle their AI workloads faster and more efficiently.
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New products for on premise customers
Virtualization Centralized Self-Service Portal Collocation
Private Cloud Security Operations Center as GPU as a Service
a Service (SOCaaS) (AI/ML)
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06 SUCCESS STORIES
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CHALLENGE
E-ma
Overloaded servers and security vulnerabilities.
SOLUTION
Scalable infrastructure with improved spam filtering and encryption.
OUTCOME
(E-mail Services) 40% faster email processing, 30% fewer security incidents, and reduced maintenance costs.
CHALLENGE
Limited real-time threat monitoring capabilities.
CaaSs
SOLUTION
Implemented SOCaaS with 24/7 monitoring
and automated incident response.
OUTCOME
(SOCaaSs)
50% fewer breaches and 35% faster
threat response.
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CHALLENGE
Clou
Inefficient scaling for AI workloads.
SOLUTION
Cloud GPUs with auto-scaling and optimized resource usage.
OUTCOME
(Cloud for Generative AI)
40% better AI performance and 30% lower costs.
CHALLENGE
Need for secure, scalable cloud services.
ncial
SOLUTION
Cloud compute and backup DR solutions.
(Financial Technology) OUTCOME
ARPU of IDR 32 million; Invelli recommends
Eranyacloud to new customers.
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CHALLENGE
Flexible and secure cloud support for software trials and production.
SOLUTION
Free trial and competitive pricing for cloud services.
(ERP and Software Development)
OUTCOME
High satisfaction, with Arkana’s team recommending Eranyacloud for new leads.
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07 COMPETITIVE LANDSCAPE
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Competitive Landscape
Local
Low High
Price Price
Global
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How Eranyacloud can win?
No Hidden Cost Enterprise Grade Cloud in Minutes Free Bandwith
Local Support 24/7 Managed Services
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08 GO-TO-MARKET STRATEGY FOR 2025
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Solutions Go To Market
Strategy 2025
Expansion of Sales & Digital Marketing for
Partnership Pay-as-You-Go Model
Regional and industry mapping SEO and SEM
Special events Collaboration with CRM
industry associations Special promo Social media and influencers
Partner Led Growth
Partner enablement
Partner benefit program
Marketing Development Fund for
partners
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09 SOVEREIGN DATA COMPLIANCE
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Importance of Sovereign Data in Indonesia
Indonesia’s PDPA ensures data protection and compliance with global privacy standards like GDPR. AWAN,
as an Indonesia-based cloud provider, offers secure, compliant, and localized cloud solutions tailored to meet
these regulatory requirements.
Local Data Centers: Hosting within Indonesia mitigates cross-border risks and aligns with data sovereignty
principles. Local data centers provide faster access, better support, and enhanced compliance with Indonesian laws.
Comparison of U.S. vs. China Cloud Acts
U.S. CLOUD Act: Grants U.S. law China’s Data Security Law: Grants the government authority to regulate
enforcement access to data stored by U.S. and access data impacting national security or public interest, regardless
cloud providers, even if outside the U.S. of where the data is stored. Applies to Chinese companies overseas,
which may be required to share data when deemed necessary.
AWAN’s Strategic Advantage
Complying with Indonesia’s PDPA, AWAN enables businesses to scale with
confidence while safeguarding data sovereignty and privacy.
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10 MARKET TRENDS AND CLOUD COMPUTING IN INDONESIA
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Indonesia Cloud Market Size Study Period 2019 - 2029
Market Size in USD Billion
Base Year For Estimation 2023
CAGR 14.52%
Source: Mordor Intelligence
Market Size (2024) USD 2.13 Billion
USD 4.21 B
Market Size (2029) USD 4.21 Billion
CAGR (2024 - 2029) 14.52%
Market Concentration Medium
USD 2.13 B Major Players
2024 2029 *Disclaimer: Major Players sorted in no particular order
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11 ROADMAP 2025
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Milestone Eranyacloud
2020 2021 2022 2022
1. Datacenter DCI Tier4 Add-on Services 1. Datacenter Faasri (Elitery) Tier3
Add-on Services
2. HCI Virtuozzo Hybrid Infra 2. HCI Virtuozzo Hybrid Infra (openstack)
1. Emaill Collabs (Zimbra + Zextras) 1. Dedicated WAF (Skudonet)
(openstack) 3. Core Product
2. SSL Certificate (GoGetSSL) 2. SaaS WAF (PentaSecurity per site domain)
3. Core Product: Product IaaS (compute)
3. Domain Management (CloudNS) 3. SaaS DBaaS (Severalnines/S9S)
Product IaaS (compute) Platform as Services (PaaS)
Product Backup Protect (Acronis) 4. Single Dashboard (Build from Scratch),
Product Backup Protect (Acronis)
4. Platform as Services (PaaS) man power 1 leader, 1 front end, 1 backend
4. Number of Compute 4 Nodes,
5. Number of Compute 8 Nodes, and 1 UI/UX
Backup Storage 5 Nodes
Backup Storage 6 Nodes 6. Total Engineering team 6
6. Total Engineering team & Operation 6
7. Target Service SLA 99.9% & 24x7
Support
2024 2024 2023
Building GTM Services 1. Datacenter IDC Tier2-3 Expantion HW & Storage
1. GTM with Online Games playport.id 2. Deploy HCI Opestack 8 Nodes & 1. DCI Site Expantion from 8 to 20 Nodes
2. GTM with Chatbot Ai Crampas.id Compute vGPU 2. Ordering HW Compute, S3 Storage and GPU Nodes
3. GTM with Nanonets 3 Nodes
4. GTM with Xapiens 3. Deploy Object Storage (Ceph) 5 Nodes
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Eranyacloud Roadmap 2025
Q4 2024 2025 Q2 2025
POC & Development Production Stage Target Integration existing product to
Single Dashboard Single Dashboard Single Dashboard
1. Integration 3 Region in Single Dashboard 1. Integration 3 Region in Single Dashboard : 1. Acronis
Compute Compute
K8S K8S
vGPU Compute vGPU
Building GTM Services 2. Integration local payment gateway
1. GTM with Online Games playport.id (Xendit)
2. GTM with Chatbot Ai Crampas.id 3. Integration local tax
3. GTM with Nanonets
4. GTM with Xapiens
Defined business process, cost
product, cost people
Q3 2025 Q3 2025
Integration existing product to Integration existing product to
Single Dashboard Single Dashboard
1. CloudNS 1.DBaaS - Severalnines
2. GoGetSSL
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New Console Eranyacloud Stack Login Page New Registration Email Verification
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New Console Eranyacloud Stack
Add Deposit via Credit Card Multiple Project
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New Console Eranyacloud Stack
New Dashboard and Active Account
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New Console Eranyacloud Stack Promotional Credit is credit given by cloud provider to customer and has validity.
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New Console Eranyacloud Stack
The new EranyaStack console can be applicable for B2B or B2P.
In admin page, It’s assigned to customer by Admin.
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New Console Eranyacloud Stack
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Upgrade services to Launch in 2025 User-friendly dashboard design Effortless cloud business management Easy deployment for Kubernetes
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12 IKHTISAR DATA KEUANGAN
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Ikhtisar Data Keuangan -
Pertumbuhan Pendapatan dan Profitabilitas
Laba sebelum bunga, pajak,
Pendapatan penyusutan, dan amortisasi (EBITDA)
Dalam Jutaan Rupiah Dalam Jutaan Rupiah
33,637
35000 10000 9,115
31.793
8,777
28,491
30000 27,207
8000
6,704 6,596
25000
6000
20000
15000
4000
10000
2000
5000
0 0
2021 2022 2023 2024 Q3 2021 2022 2023 2024 Q3
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Ikhtisar Data Keuangan -
Pendapatan Segmentasi
Dalam Jutaan Rupiah
Konten Digital Pengolahan dan Penyimpanan Data Lain-lain
35000 538
812
30000 209
15,613
1,698
25000 14,153
6,664
20000
26,792
15000 20,334
17,486
16,828
10000
5000
0
2021 2022 2023 2024 Q3
28,490 27,207 31,793 33,637
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Ikhtisar Data Keuangan -
Sorotan Keuangan
(Dalam Jutaan
2021 2022 2023 2024 Q3
Rupiah)
Pendapatan 28,491 27,207 31,793 33,637
EBITDA 9,116 6,704 6,596 8,777
Aset 17,845 24,606 97,714 99,245
Liabilitas 10,075 3,859 6,397 5,390
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Sorotan Keuangan 2024 Q3
Indeks
Pendapatan
Rp 33,6 45%
Milliar YoY
2024 Q3
2023 Q3 2024 Q3 Gross Margin
Laba Bruto Rp 13,6 Rp 19,6 43% YoY
58%
Milliar Milliar
2024 Q3
2023 Q3 2024 Q3 EBITDA Margin
EBITDA Rp 3,8 Rp 8,8 131% YoY
26%
Milliar Milliar
2024 Q3
2023 Q3 2024 Q3 Net Margin
Laba Netto Rp 0,3 Rp 2,2 582%
YoY
6%
Milliar Milliar
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Kinerja Keuangan Konsolidasian -
Pendapatan
2023 Q3 2024 Q3
Dalam Jutaan Rupiah
33,637
35000
30000
23,165
25000
20000
15000
10000
5000
0
Pendapatan
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13 RECAP OF KEY TAKEAWAYS
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Strong Market Growth The Southeast Asian cloud market is projected to grow to USD 40.32 billion by 2025, presenting significant opportunities for expansion. Local Expertise Advantage As a local cloud services provider, Era Digital Media (Eranyacloud) offers competitive pricing and tailored services, leveraging its understanding of regional needs. Proven Track Record The company has demonstrated consistent revenue, customer, and EBITDA growth, with a clear focus on scaling operations efficiently. Cost-Efficient Business Model The cloud business benefits from high scalability and minimal proportional cost increases. As ARPU grows, revenue significantly outpaces costs, leading to enhanced profit margins. Strong Client Base Established relationships with top-tier clients, including Japanese corporations like KDDI and Mitsubishi Motors, highlight Eranyacloud's reliability and quality. Enhanced Product Portfolio Investments in product development, such as collocation services and other infrastructure enhancements, reinforce the company's competitive edge. National Expansion Focus With a strategic focus on nationwide growth in Indonesia, the company is set to increase market penetration while maintaining high-quality service delivery.
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CONNECT WITH US.
(021) 39720720
ptedm.com | eranyacloud.com
hansen@ptedm.com (Investor Relations)
corsec@ptedm.com (Corporate Secretary)
Jl. Cikini Raya No.72 2nd Floor, Cikini, Menteng, Central Jakarta City, Jakarta 10330
Names mentioned 5 people and organisations named in the text · linked when the evidence is strong
unresolved
org
PT Fidac Innovasi Technology
p.12
unresolved
org
PT Summerville Property
p.12
unresolved
org
CHALLENGE Limited
p.19
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