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PT Sepatu Bata Tbk Public Expose The Company’s 2023 Performance November 28, 2024
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Agenda
▪ Board Members
▪ Milestones
▪ Financial Highlights
▪ Marketing Campaign
▪ BATA CSR
▪ Q&A
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Board Members
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Board of Commissioners and Directors
BOARD OF COMMISSIONERS
Rajeev Gopalakrishnan President Commissioner
Shaibal Sinha Commissioner
Agus Nurudin Independent Commissioner
BOARD OF DIRECTORS
Anirban Asit Kumar Ghosh President Director
Ian Duncan Mcnab Cowe Director
Hatta Tutuko Director
Prima Andhika Irawati Director
Ahmad Danial Director
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Milestones
Bata Indonesia meningkatkan penjuala digital dengan
Membuka toko berkonsep baru pertumbuhan 95% pada tahun 2020 dibandingkan 2019. Mendirikan PT Sepatu Bata
yaitu Bata Red & Angela. Mengonversi 99 toko fisik menjadi Kasir Online (POS) dari yang Online untuk melakukan
Opened a new concept store sebelumnya menggunakan perangkat lunak kasir offline. penjualan secara online.
called Bata Red & Angela. Bata Indonesia boosted digital sales with 95% growth in 2020 Pt Sepatu Bata Online was
compared to 2019. Converted 99 physical stores to online established to focus on online
cashier (POS) from previous use of offline cashier software. sales.
2018 2020 2021
Membuka toko Bata Menjual pabrik Kalibata dan memindahkan kegiatan produksi ke Membuka toko berkonsep baru
terbesar dan menjadi pabrik Purwakarta. yaitu Angela One.
unggulan di Mal Artha Memindahkan kantor administrasi dan pemasaran ke Graha Bata, Opened a new concept store called
Gading, Jakarta Utara, Cilandak Barat,Jakarta Selatan. Angela One.
Indonesia.
The Kalibata factory was sold, and production activities were
The largest and flagship Bata
stare was opened in Gading relocated to the Purwakarta factory.
Mall, Artha Artha North The administration and marketing office were relocated to Graha
Jakarta Indonesia. Bata, West Cilandak, South Jakarta.
2008 2009 2017
Didirikan di Indonesia Memulai produksi di Menyelesaikan Memperoleh lisensi untuk
sebagai importir Sepatu pabrik Kalibata di Jakarta pembangunan pabrik di importir dan distributor
The Company was Selatan. Purwakarta. umum.
established in Indonesia as Production commenced Completed the Obtained licenses for importers
a footwear importer. at the Kalibata factory in construction and general distributors.
South Jakarta. of a factory in Purwakarta.
1931 1982 1994 2004
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Financial Highlights
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2023 Financial Highlighted
Audited Consilidated Profit & Loss for the year ended 31 Dec 2023
In million Rupiah Dec-23 Dec-22 Change
Net Sales 609,611 643,454 -5%
Gross Profit 229,052 260,023 -12%
Operating Profit/ (Loss) (148,283) (60,638) -145%
Profit/ (Loss) Before Tax (162,194) (68,143) -138%
Distribution Segment
In million Rupiah Dec-23 % of Total Dec-22 % of Total Change
Domestic Third Parties 604,189 99% 594,866 92% 2%
Export - Related Parties 5,422 1% 48,588 8% -89%
Net Sales 609,612 100% 643,454 100% -5%
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As September 2024 Financial Highlighted
Unaudited Consilidated Profit & Loss for the year ended 30 June 2024
In million Rupiah Sep-24 Sep-23 Change
Net Sales 363,274 488,477 -26%
Gross Profit 138,816 191,636 -28%
Operating Profit/ (Loss) (118,894) (42,519) -180%
Profit/ (Loss) Before Tax (131,274) (52,335) -151%
Distribution Segment
In million Rupiah Sep-24 % of Total Sep-23 % of Total Change
Domestic Third Parties 361,752 100% 484,977 99% -25%
Export - Related Parties 1,522 0.4% 3,500 1% -57%
Net Sales 363,274 100% 488,477 100% -26%
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Highlighted as of September 2024 1. Bata Office Sale for Efficiency – March 2024 2. Closure of loss-making factory – May 2024 3. Warehouse relocation from Purwakarta to Jakarta – June 2024 4. Closure of 124 loss – making store closure
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Marketing Campaign
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Marketing Calendar – YTD September CNY 24 EID Campaign 24 Campaign Duration : Jan – Feb 24 Catg : MC, Red Label, Comfit Campaign Duration : Mar – Apr 24 Catg : RL Bata Core, COmfit
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Promotion Bata Club Program
BACK TO SCHOOL 24
Campaign Duration : Jun – Jul 24
Catg : NS, BFirst
STEP FORWARD IN Partnership
STYLE & COMFORT
Campaign Duration :
Mei – Sept 24
Catg : Comfit
CRM Campaigns aligning with
current campaigns:
SoMe Performance 1. Account Summary
2. Point Possession Reminder
PON is Indonesia's largest
Meta 3. Point Expiry Reminder
sporting event, attracting
17.3 M Reach 4. Voucher Reminder
significant national attention.
38.7K Interaction
Follower : 185K Sept 25th YTD Sept Results:
ER : 3.3% YTD Sept • 4,2K impression Loyalty Sales: 129 Bio (-58% vs TALY)
• 46K reach % Loyalty Sales: 39.9% (-32% VsTALY)
(organic post)
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Marketing Activities – Q4
Bata 2.0
Sneaker Fest
Digital
New way to navigate customer to sneakers area by using
foot step directions with sneakers outer sole
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Marketing Activities – Q4 Established Zero-Based Merchandising to give more space for consumers to walking around the store, and revamping visual merchandising tools to enhance consumers experience, education, and clarity of the brand
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CSR – BCP Indonesia
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Scholarship Program – Special Needs School YDBA
As support and concern for BCP Indonesia for the environment around the Purwakarta Factory and also one of the schools adopted by BCP
Indonesia. On May 11, 2023 we made provide regularly scholarships donations to 25 children with special needs who are underprivileged and studying
at the Dharma Bhakti Asih Special Needs School. They are very grateful to Bata who always supports and cares for the students and the school.
MONTH- START to END CITY/COUNT BENEFICIAR NO. OF BCP VOLUNTEER BUDGET ACTUAL COST
ACTIVITY NAME DESCRIPTION IMPACT
TIMELINE RY IES VOLUNTEERs HOURS (USD) (USD)
Poor & disability children can
Provide scholarship
SCHOLARSHIP continue to study.
for
PROGRAM FOR POOR Plan to hiring the graduates of
INDONESIA poor children in 25 12 96 1358 485
11-MAY-23 STUDENTS - SPECIAL disabilities children to work in
regular
NEEDS SCHOOL Bata in the future to give them
monthly basis
opportunity to work.
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Special Needs School Renovation – YDBA 8th June 2023
Before After Before After Before After
Renovation : unused room into Library
MONTH- START
to END CITY/COUNTRY ACTIVITY NAME DESCRIPTION IMPACT
TIMELINE
Renovate entire School
SCHOOL building with school
RENOVATION painting, such as: Provide better school
- Repair a leaking ceiling
- facilities to motivate
4-JUNE-23 INDONESIA - classroom renovate &
SPECIAL furniture
the
students to study and
NEEDS - Renovate the unused
come to school.
SCHOOL room
into a library.
NO. OF BCP
BENEFICIARIES VOLUNTEER HOURS BUDGET (USD) ACTUAL COST (USD)
VOLUNTEERs
64 30 960 5174 3000
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Shoes Donation & Shose Painting Activity at
Lebak Banten, West Java
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International Women’s Day 8th March 2024
EMPLOYEE ENGAGEMENT & BCP
DESCRIPTION : On 8th March 2024 Bata Indonesia celebrates International Women's Day, Our office is buzzing with activities that honor and celebrate the incredible contributions of women. We kick
off the day with an inspiring morning assembly team building with our retail dealers where we highlight the achievements of women both within our organization. Throughout the day, we host various
events and workshops focused on empowerment, including panel discussions led by influential female leaders, sharing sessions, skincare treatment and networking opportunities. We also take this
opportunity to recognize and appreciate the women in our Bata stores area through give a rose flower. Additionally, we encourage about gender equality and diversity in the workplace, fostering an
environment where everyone feels valued and supported. By engaging in these activities, we strive to not only celebrate women's accomplishments but also to inspire and uplift each other as we
continue to champion equality and inclusion in our workplace and beyond.
IMPACT : By engaging in these activities, we strive to not only celebrate women's accomplishments but also to inspire and uplift each other as we continue to champion equality and inclusion in our
workplace and beyond
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Q&A
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Thank You
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