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IDX: BABY
Public
Expose
Niraj Jain
Chief Executive Officer
Southeast Asia's Leading
PT Multitrend Indo Tbk · June 2026
Omnichannel Platform
in Babies, Kids & Toys
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Trusted Partner in Your Parenting Journey
Serving Indonesian families across every life stage — from newborn to school-age.
01 02 03
PREGNANCY & NEWBORN TODDLER - DISCOVERY KIDS – ACTIVE GROWTH
Essentials for baby's first year — feeding, Curated apparel, learning toys, and School-ready fashion, play, and growing
comfort, and safety. everyday discovery. minds.
PT MULTITREND INDO TBK 03
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MTI is a Scaled Player within Indonesia
Empowering Indonesian Parents with Trust, Innovation, and Joy
100+ 100+ 1800+ 160+ 70+ 45’000+ 12
Brands Cities Employees Stores Web + MP POS Travel Retail
Stores Stores
60%+ Best Company
2,000,000+
Female to Work For
Customers
Workforce HR Asia
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Our Brands
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Retail Brands Immersive experiences, premium curation, and the joy of discovery in-store and online
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Active Brands From First Steps to Full Stride: Equipping the Next Generation
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Own Brands Designed with Love, Crafted for Quality, Built for Value
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Toy Brands The Ultimate Launchpad for the World's Most Iconic Play Brands
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Baby & Care Brands Setting the Global Standard for Modern Parenting Support
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Financials
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Financials Performance:
Growth & Efficiency
Unaudited Unaudited
In IDR bio % Growth
2026 (YTD Apr) 2025 (YTD Apr)
Net Sales 585 510 15%
SSSG 14%
Gross Margin 250 218 15%
% Margin 42.7% 37.2%
EBITDA 32 12 163%
% Margin 5.6% 2.1%
Profit Before Tax / (Loss) 18 (5) 492%
% Margin 3.1% -0.8%
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Digital Sales Contribution:
Accelerating Online Channel : 2.6x (2022 - 2025)
Digital Sales (% Mix)
14%
11%
9%
6%
5%
FY 2022 FY 2023 FY 2024 FY 2025 YTD Apr 26
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Building a Stronger Balance Sheet to
Navigate Any Market Dynamic
Net Cash / (Debt)
IDR bn • Accelerated Inventory
100 Turnover Velocity
80 81
• Structural Shift from Debt-
60 Reliance to Organic
46
Working Capital
40
20
• Enhanced Free Cash Flow
5 (FCF) Conversion Rate
-
FY 2024 FY 2025 Q1 26
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House of Growth
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Our House of Growth
6 Pillars To Achieve Our Vision
To be
Southeast Asia’s
Leading Omnichannel Platform
in the Babies, Kids and Toys categories.
Menjadi Platform Omnichannel Terkemuka di Asia Tenggara dalam kategori Bayi, Anak-anak, dan Mainan
Igniting
Accelerating Multiplying Experiential
Customer Driving
Our Portfolio Digital Impact for Merchandising
Connections & Operational
of House Expansion World-Class & Curation
Data-Driven Excellence
Brands Partner Brands Excellence
Loyalty
A B C D E F
Reliant Upon A Strong Foundation Of People, Process & Systems
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A Accelerating Our Portfolio of House Brands
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Comprehensive range expansion from Baby to Kids
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Momami's complete range of products (baby to kids)
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Momami consistently delivering 4.9★ customer reviews
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Sustained online market leadership by Momami Rank #1 on Tiktok Rank #2 on Tiktok Rank #14 on Tiktok
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Momami new launches Bugs Range Baby Toiletries Wipes
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Momami upcoming launches New Variant Cologne Wipes Kids Grooming
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Momami has11k+ videos created monthly organically (affiliates)
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Momami executes 500+ hours of live streaming monthly
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Online activations with giveaways
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Momami visibility at partner stores
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Momami's participation
Playdates & Talkshows
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Momami Bazaar participation
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Momami 6th anniversary celebration
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Momami presence outside Indonesia
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Upcoming: International Expansion
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Own Brand Expansion – July 26
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Coming soon...
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Now Everyone can Play
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Distribution Reach Across 50+ Countries
DOMESTIC EXPORT MARKET
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Category Emco Boys Emco Girls Emco Pegi Emco License
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Licensed Products Sanrio Disney Ultraman Doraemon Pinkfong
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New Product Launches
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New Product Launches
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Social Media Exposure @Toyspedia 202k Subscribers @emcotoys 39.6K Followers #Digital video product #Video production unboxing/stopmotion #Event footage video #Kids or Family collaboration
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Marketing Event EMCO Holiday EMCO lebaran EMCO month EMCO BTS
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Activity Event
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Brand Highlight
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Planogram Execution
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Mall Event
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Retail Expantion
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B Digital Expansion
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eCommerce
Market leaders across multiple categories in the mid-premium segment on eCommerce, leveraging strong Ads, Campaign, Live
streaming capabilities and increasingly expanding omnichannel fulfiment for a delightful customer experience.
ECommerce Presence eCommerce Highlights eCommerce Capabilities
8 Warehouses across Indonesia In-house Performance Marketing
100+ Offline Stores across
Indonesia for Omnichannel Live Streaming Management
experience
110,000+ Orders Fulfilled In-house Customer Service for
monthly eCommerce queries
30+ leading brands Affiliate and Community
across Baby, Kids, Toys, Management
Electronics & Sports
2500+ hours of live streaming Strong marketplace relationships
monthly
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Exciting trends in the eCommerce Space
Dynamic, nimble and efficient utilisation of existing and emerging channels across
Marketplaces, website and other emerging channels
Engaging Shoppable Videos Leveraging the power of Social Live Streaming
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Launched
New Puma
Kids
Official
Store
Shopee Page Tiktok Page Live Stream
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Toyspedia Online Channel Branding Videos Affiliate/KOL Videos
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Store backroom as 3PL Pick up Packing process on Store Mothercare store as fulfilment centre
WH on Store
Fulfilling
from over
100 stores
across
Indonesia
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Exclusives Campaign at Online Channel Yamatoya Sukusuku Klamby X Mothercare Mothercare Diaper Exclusive Tiktok
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Brand Awareness through Packaging
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C Multiplying Impact for World-Class Partner Brands
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Distribution Business +42.6% YoY
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We Offer Unparallel Distribution
To The Right Universe Across Indonesia
General Trade Modern Trade
GT Baby & Own Retail MT- Health MT Supers & MT CVS MT
Sport Shops & Beauty Hypers, Speciality
Indepdts
2K+ POS 100+ POS 1.000+ POS 3000+ POS 45000+ POS 1700+ POS
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Brand Highlight: Philips Avent The undisputed anchor of the portfolio: Up +33% year-on-year and +16% ahead of plan
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Brand Highlight: Skiphop
Breakout performer of 2026: +66% YoY and +55% above financial plan YTD, making it the highest
plan-beat brand in the portfolio.
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Brand Highlight: Beaba
Strong plan beat: +24% above plan reflected by improving brand visibility in the
premium feeding segment.
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Brand Highlight: Mama’s Choice Leading 3P consumer goods brand – Driving offline trade through in-store visibility & POS activations
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Fuggler – Owning the Viral Toys Category
Expanding a high velocity collectible franchise across Toy Speciality, Lifestyle and
Convenience Channels
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Blokees – Leveraging the Chinese Toy Disruption
Partnering with a fastgrowing Chinese platform to scale distribution and licensed product expansion
Blokees, a leader of assembly character
toys in China. Leveraging the portfolio
of more than 500 patents, they are
selected as the “National Intellectual
Property Advantage Enterprise”.
>1mil pc sold
in 2025!
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Baby Three – Capturing the Blind Box Phenomenon
Proactively entering the fastest-growing collectible segment driven by viral Chinese IP
Baby Three Blind Box is a collectible charm toy with
signature expressive eyes and cute designs. Key drivers:
surprise unboxing, strong character appeal, affordable
price, high repeat purchase, and social media virality
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New Launches 2026
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New Launches 2026
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New Launches 2026
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New Launches 2026
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Beyblade continues to thrive
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Head Momentum Continues
Q1 2026 Revenue Mix
• Head Speed 2026 launch driving
+158% Head Speed 2026 launch
vs LY
6%
5%1%
Tennis category — 122% revenue
driving Tennis category — 122% revenue growth
growth vs LY
Revenue Growth vs Q1 LY
• Padel sustaining explosive growth
30%
58%
(+170%) as Indonesia's fastest-growing
+7.6 pp racket sport
• Apparel from near-zero to IDR 717M
GM% Improvement vs LY
Tennis Padel Acc & GWP Apparel Pickleball — full collection now in market
• 100+ active accounts vs 24 LY
+217% Active Accounts
24 → >100
• +10% vs FY2026 Financial Plan
Active Accounts vs Q1 LY
Q1 2025 → Q1 2026 (+217%)
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Brand Recognition going beyond
Tennis and to Padel
PROFESSIONAL EVENT
INDONESIAN PADEL GROUP (PBPI) ON COURT PRESENCE PRO PLAYER ENDORSEMENTS
Eskar Bryan Husein
(No. 6) (No. 15)
…and much more to come!
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D Experiential Merchandising & Curation Excellence
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Experiential Merchandising
Differentiate through Win with Gen Z -
Raise the bar
Exclusivity Collaboration
Keep exclusive brands in- Collaborate with local Implement store grading to
store to stand out from experts and creators measure, manage, and
competitors. to stay culturally improve performance
relevant. across location.
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Mothercare Strong Local Collaboration: Liunic
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Mothercare Collaboration - Seribu Paras
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Mothercare Collaboration - One Fine Sky
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Mothercare Local Collaboration – Dinda Puspitasari
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Mothercare Strong Exclusive Collaboration: Klamby
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Mothercare A Strong Exclusive Collaboration: KAMI
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D Mothercare Exclusive Collection – DISNEY TOY STORY
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Gingersnaps: Occasions Made Special
Wider style selection
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Exclusive Mothercare Diapers
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Mothercare Exclusive Home Category New Brands
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Mothercare Exclusive Travel Category New Brands
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D
Focus on Active – PUMA Exclusive Distributor of Kids Products
Puma Kids
Concept Store
At
Senayan City
Q3 2026
Distribute Puma Kids products to Modern
Trade, General Trade, and Online
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Focus on Active – Wilio Back to School, World Cup Moment, Popular character collabs D
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Reduce Plastic Waste across Operation
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Strategic Expansion, for sustainable Profitability
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Mothercare Kelapa Gading
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Mothercare Palembang Indah
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Mothercare JPO
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Mothercare & Wilio DP Mall, Semarang
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Mothercare Galaxy, Surabaya
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Adidas Kids Kelapa Gading
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Adidas Kids Pondok Indah Mall 3
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Adidas Kids DP Mall, Semarang
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D Adidas Kids Pondok Indah Mall 3
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E Igniting Customer Connections & Data-Driven Loyalty
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Gen Z &Young Millennials Driving customer acquisition through relatable storytelling, trend-jacking product releases, and elevated brand positioning
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Cultural Relevance Driving seasonal growth by embedding our brands into local traditions and festive milestones
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Consumer
Confidence
Expert
Validation
Elevated
Positioning
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Community & Experience Driving long-term customer retention through meaningful offline experiences and active community engagement
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Commercial Growth Innovative launch and exclusive brand partnerships
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CRM & Loyalty • 2+ Mio Kanmo Circle Members • +39% growth of Gen Zcustomers YoY • 7% growth of Infinite & Infinite+ members YoY
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Strategic investment in AI-Driven Traffic
to enhance Retail Performance
➢ Advance analytic in people
counting
➢ Heatmap analysis
➢ Optimize store performance
➢ Supports sustainable business
growth
➢ Customer experience
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E Community Empowerment & Inclusivity
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Coaching
clinic
Building active youth communities through
expert-led sports coaching
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Seribu paras
Fostering inclusivity and breaking stigmas
through real-world empowerment
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Family Charity Fun Run Empowering Down Syndrome youth with confidence and inclusivity, from the running track to the fashion runway
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One Fine Sky Championing equal access to education by funding essential school uniforms through our One Fine Sky collaboration
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Emco CSR Program
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CSR Program (Media Publish)
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E People Empowerment & Engagement
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Our Values The Foundations of Driving our High-Performance Organization
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We value diversity Gender & Generation 63% of our organization is female, reflecting our commitment to building an inclusive and balanced workforce. Over 50% millennials and Gen Z; driving fresh ideas across the organization.
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Employee Calendar Connecting Our People, Energizing Our Purpose.
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Connecting Our People,
Energizing Our Purpose
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We Don’t Just Sell Mothercare Diapers
We Race
to Prove
Their
Perfection!
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Connecting Our People, Energizing Our Purpose.
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We Don’t Just Manage Brands – We Live Them.
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We Don’t Just Serve Mothercare Mums;
We Invite
Ours to
Our Office for
Flower
Arrangement
Workshop
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F Beautiful Business, scary outfit Diverse ways to make our Quarterly Town Hall Meeting more colorful
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Employee Engagement Activities Driven by Passion, United by Play: Energizing the MTI Family Outside the Office
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Building Connections with our Partners
The Ultimate Launchpad Built on Trusted, Active Partnerships
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F
People Grow so is our business
high internal leaders has been developed, hundreds of hours training completed
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Thank You
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