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PUBLIC
7 November 2024
EXPOSE
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CONFIDENTIAL The Company's Milestones Jejak Langkah Perseroan
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What Is MTI Today?- An Omnichannel Platform
CONFIDENTIAL
MTI saat ini – Platform Omnichannel
An amazing platform that delivers great products & experiences across the child’s growth journey
Platform luar biasa yang memberikan produk & pengalaman terbaik di seluruh perjalanan pertumbuhan anak
Retail Brands Own Brands Distribution Brands
Online & Digital
Merek Ritel Merek Sendiri Merek Distribusi
Mothercare - 56 O/s Momami Aveeno MC App Shopee
ELC-TE - 51 O/s Pureats Avent MC Website Tokopedia
TCP - 6 O/s Skiphop ELC Web Tiktok
Gingersnaps - 19 O/s Nuby Livestreaming
Wilio - 16 O/s 45000+ POS & Counting
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CONFIDENTIAL
Where We Will Go?
Arah Perjalanan Perseroan
• Aspiration :
Aspirasi
• MTI will be Indonesia’s leading Omnichannel player in the baby & kids category catering to the needs of parents
across key occasions & categories
• MTI akan menjadi pemain Omnichannel terkemuka di Indonesia dalam kategori bayi & anak-anak
yang melayani kebutuhan orang tua di berbagai acara & kategori utama
• The key drivers for this future are
Pendorong utama ini adalah
People Budaya Strategi
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CONFIDENTIAL Our Culture is our key differentiator Budaya kami adalah diferensiasi utama kami
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STRATEGY Strategi
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CONFIDENTIAL
Strategy
Strategi
Key Pillars To Deliver Multi Year Target
Pilar Utama Untuk Mencapai Target pada tahun – tahun yang mendatang
1 2 3 4 5 6 7
Loyalty &
Merchandise Distribution Operational Omnichannel OPEX
Personalization Capital
Excellence Growth Excellence Expansion Leverage
Full Potential Allocation
Keunggulan Pertumbuhan Keunggulan Ekspansi Optimalisasi
Loyalitas Alokasi Modal
Barang Distribusi Operasional Omnichannel biaya operasi
& personalisasi
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CONFIDENTIAL
Strategy
Strategi
Merchandise Excellence
1 Keunggulan Barang
• Focus on Value Offering / KVD’s
• Fokus pada penawaran nilai/KVD
• Increase Mix of Local Sourced Products
• Tingkatkan pengadaan produk-produk lokal
• Prioritising Cash Margin Over Margin %
• Memprioritaskan % Cash Margin dibanding Margin
• Improve Full Price Sell Thru %
• Tingkatkan % Harga Jual Penuh.
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CONFIDENTIAL
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CONFIDENTIAL
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CONFIDENTIAL
What's New in Mothercare Home&Travel 2025
Produk Baru di Mothercare Home&Travel 2025
Stokke
Yoyo3
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CONFIDENTIAL
What's New in Mothercare Home&Travel 2025
Produk Baru di Mothercare Home&Travel 2025
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CONFIDENTIAL
What's New in The Entertainer 2025
Produk baru di The Entertainer 2025
44 NEW Exciting & Unique range from Addo
SKU Rangkaian produk Addo yang menarik & unik
IN SS 25
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CONFIDENTIAL
What’s Hot in Wilio 2025
PUMA x HOT WHEELS
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CONFIDENTIAL
What’s Hot in Wilio 2025
You will Never Walk Alone - adidas
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CONFIDENTIAL
What’s Hot in Wilio 2025
ON FW 25
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CONFIDENTIAL
Strategy
Distribution Growth
2 Pertumbuhan distribusi
• Width of distribution
• Jangkauan distribusi
• Geographical expansion
• Expansi geografis
• Distribution Brand Optimisation, Focus on Power Brands.
• Mengoptimalkan merek distribusi, fokus pada Brand
Power.
• Identify opportunities for new owned brands play.
• Identifikasi peluang untuk permainan merek yang baru
dimiliki.
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CONFIDENTIAL
New Distribution Brands
Merek Distribusi yang Baru
Launch of Biolane Launched MoMaMi
Secured Phillips
and Brush Baby. Kids Shampoo,
Facewash and Man's Grooming
Meluncurkan Biolane and
Brush Baby Bodywash Range. Range.
Meluncurkan produk MoMaMi Menjual serangkaian
Shampoo anak, sabun muka perawatan pria dari Phillips
anak dan serankaian sabun
mandi
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CONFIDENTIAL
Strategy
Loyalty & Personalization Full Potential
3 Loyalitas & Personalisasi
• Focus on Cross brand journeys
• Fokus pada perjalanan Cross Brand
• Retention thru Customer Life Cycle.
• Retensi melalui Siklus Hidup Pelanggan.
• Drive recruitment & purchase frequency
• Mendorong frekuensi rekrutmen & pembelian.
• Partnerships
• Kemitraan
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CONFIDENTIAL
Strategy
Operational Excellence
4 Keunggulan Operasional
• Money Mapping
• Pemetaan Uang
• Driving Walk ins.
• Meningkatkan pelanggan walk ins.
• Impactful In Store LSM activities.
• Aktivitas LSM di toko yang berdampak.
• Training and Staff Motivation
• Pelatihan dan Motivasi Staf
• Revisit Incentive Scheme
• Tinjau Kembali Skema Insentif
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CONFIDENTIAL
Strategy
Omnichannel Expansion
5 Ekspansi Omnichannel
• Market Place Fulfilment from Stores.
• Pemenuhan Market Place dari Toko.
• Drive Higher App Installation and Usage
• Meningkatkan pengunduhan dan penggunaan
Aplikasi
• Grow Live Commerce.
• Kembangkan Perdagangan Live.
• Dedicated MP Range and Strategy. Own Vs 3rd Party.
• Jangkauan dan Strategi MP Khusus. Pihak Sendiri Vs
Pihak Ketiga.
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CONFIDENTIAL
Strategy
OPEX Leverage
6 Optimalisasi Biaya Operasi
MTI is ready to grow, organically as well inorganically, without
any need for significant incremental OPEX spends.
MTI siap untuk bertumbuh, baik secara organik maupun anorganik,
tanpa memerlukan peningkatan Opex yang signifikan
• Leverage Current Organization capabilities for growth.
• Optimalisasi kemampuan organisasi untuk pertumbuhan
• Rental Negotiations / Movement to different Models.
• Negosiasi Sewa / Perpindahan ke Model yang berbeda.
• Redefine Logistics set up.
• Mendefinisikan ulang pengaturan Logistik.
• Zero Based Expense Budgeting
• Penganggaran Pengeluaran Berbasis Nol
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CONFIDENTIAL
Strategy
Capital Allocation
7 Alokasi Modal
• Selectively open stores in high potential locations,
Single Brand and Multi Brands.
• Membuka toko-toko secara selektif di lokasi yang
berpotensi tinggi dengan single dan multi brands
• Actively look for oopportunities for Inorganic Growth in
Baby and Kids Segment and have support from our key
stakeholders and partners.
• Secara aktif mencari peluang untuk pertumbuhan
yang unorganic pada segmen bayi dan anak dan
memiliki dukungan dari stakeholder utama dan
partner.
• Continue to review current business portfolio and
optimise Stores and Brands basis performance.
• Secara berkelanjutan mengevaluasi portofolio saat ini
dan mengoptimisasi toko dan brand berdasarkan
kinerja
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CONFIDENTIAL
Our Partners are also exploring Inorganic Growth :
Mitra kami juga mengeksplorasi Pertumbuhan Anorganik
Mothercare Expansion in Asia
Ekspansi Mothercare di Asia
Mothercare is planning to expand into several Asian markets as it
secures £24m in additional financing.
Mothercare berencana untuk berekspansi ke beberapa pasar Asia
dengan mengamankan pembiayaan tambahan sebesar £24 juta.
- Entered a new joint venture with Reliance Brands UK covering its IP assets in India,
Nepal, Sri Lanka, Bhutan and Bangladesh.
Mempunyai joint venture baru dengan Reliance Brands UK yang mencakup aset
IP-nya di India, Nepal, Sri Lanka, Bhutan, dan Bangladesh.
- Mothercare has also secured a refinancing deal with Gordon Brothers to replace
its £19.5m loan with a new £8m arrangement.
Mothercare juga telah mendapatkan kesepakatan pembiayaan kembali dengan
Gordon Brothers untuk mengganti pinjamannya sebesar £19,5 juta dengan
pengaturan baru sebesar £8 juta
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CONFIDENTIAL
Environment, Social, Governance : a beginning..
ENVIRONTMENT
• Local Sourcing Sumber Lokal
• LED Lights in All Stores and Support Center Lampu LED di Semua Toko dan Support Center
• Revisiting packing material for E-com order Meninjau kembali bahan pengepakan untuk pesanan
E-com
• Eliminating plastic water bottle in SC Meeting room Menghilangkan botol air plastik di ruang
pertemuan SC
SOCIAL
• Regularly Donating Products to under privileged kids Secara rutin menyumbangkan
produk kepada anak-anak kurang mampu
• Provide Employee Scholarships for further education Memberikan Beasiswa kepada
Karyawan untuk pendidikan lebih lanjut
• Blood Donation camp in Support Center Donor darah di Support Center
GOVERNANCE
• Set up Investment Committee Membentuk Komite Investasi
• Authorization Matrix Matrix Otorisasi
• Delegation of Authority Matrix. Pendelegasian Wewenang
• Travel, Leave and Other Policies revisit. Meninjau Ulang Kebijakan Internal
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CONFIDENTIAL
Training Workshop for “Unleashing AI” done for Key Management
Lokakarya Pelatihan “Unleashing AI” dilakukan untuk Manajemen Kunci
5 Focus area for AI Usage - 5 Area fokus untuk Penggunaan AI
Inventory Management and Demand Forecasting
Manajemen Inventaris dan Prakiraan Permintaan
Integrated Data Across Channels
Data Terintegrasi Lintas Saluran
AI-Driven Clearance and Markdown Management
Manajemen Cuci Gudang dan Penurunan Harga yang berbasis AI
AI-Driven Content Creation and Automation
Pembuatan dan Otomatisasi Konten Berbasis AI
AI-Based Auto Transfer to Stores
Transfer Otomatis ke Toko Berbasis AI
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YTD September 2024 - Comparable Performance / Perbandingan Kinerja YTD September 2024
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CONFIDENTIAL
Executive Summary
Ringkasan Eksekutif
Comparable Financial Performance YTD Sep-2024
Perbandingan Kinerja Keuangan YTD Sep-2024
- Store : Continue to invest in New Stores : Opened 12 new stores. Exited Justice 13 stores and closed 9
underperforming stores
Toko : Terus berinvestasi di Toko Baru : Membuka 12 toko baru. Keluar dari 13 toko Justice dan menutup
9 toko yang berkinerja kurang baik
- Net Sales / Penjualan Bersih : IDR 808.5 bn, +8.2% vs 23
- Gross Margin / Margin Kotor : IDR 343.7 bn /42.5% , mainly driven by Justice Exit sebagian besar karena
keluar dari Justice
Margin Kotor : IDR 343.7 bn /42.5% , sebagian besar karena keluar dari Justice
- EBITDA : IDR 56.5 bn /7.0% EBITDA Margin
- Net Loss / Rugi Bersih : IDR (18.8) bn
- Inventories at IDR 381 Bn. All justice inventory liquidated.
Inventori IDR 381 Bn. Semua inventori Justice sudah dilikuidasi
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CONFIDENTIAL
MTI Comparable Financial Performance – YTD Sep 24
Perbandingan Kinerja Keuangan MTI – YTD Sep 24
+8% YOY Sales growth, +2.4% YOY growth in EBITDA
+12.5% Net loss improvement, +0.5% improvement in %Net Loss Margin
Full Year 2024 Growth Projection / Proyeksi Pertumbuhan Setahun Penuh 2024
Projected to maintain +8% YOY Topline Growth for FY-2024
Diproyeksikan mempertahankan pertumbuhan Topline sebesar +8% YOY untuk FY-2024
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CONFIDENTIAL
CLOSING Comments
PENUTUP
Key Action Plan Ahead / Rencana Aksi Utama ke Depan
1. Merchandising : improving local source product, increase full price sell thru, managing margin, reducing
inventory level Merchandising : meningkatkan produk sumber lokal, meningkatkan harga jual penuh,
mengelola margin, mengurangi tingkat inventaris
2. Distribution : launch of Sub-Dis in Medan & Surabaya, Avent expanding channel and Mama's Choice
growth, operational improve in system and team. Distribusi : peluncuran Sub-Dis di Medan & Surabaya,
Avent memperluas saluran dan pertumbuhan Mama's Choice, peningkatan operasional dalam hal
sistem dan tim.
3. Store Network : exit underperformance brand, and multibrand integration model Jaringan Toko : keluar
dari merek yang kinerjanya tidak baik, dan menjalankan mode integrasi multibrand
4. Omnichannel : Live Streaming and Content Creation for stronger brand communication, Scaling up
affiliate sales Omnichannel : Streaming Langsung dan Pembuatan Konten untuk komunikasi merek yang
lebih kuat, Meningkatkan penjualan melalui afiliasi
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CONFIDENTIAL
CLOSING Comments
PENUTUP
Key Action Plan Ahead / Rencana Aksi Utama ke Depan
5. Marketing and Loyalty : driving differentiation with one stop shop parenting expertise, more focused and
intensified initiatives, further enhance brand strength Pemasaran dan Loyalitas: mendorong diferensiasi
dengan keahlian parenting terpadu, inisiatif yang lebih fokus dan intensif, semakin meningkatkan
kekuatan merek
6. Operational : enhancing space management and productivity, improving layouts, effective promotion,
and impactful LSM to more growth Operasional : meningkatkan manajemen ruang dan produktivitas,
memperbaiki tata letak, promosi yang efektif, dan LSM yang berdampak untuk lebih berkembang
7. OPEX : team consolidation, multibrand and integrated stores model, revisiting distribution shipping cost
OPEX : konsolidasi tim, model toko multibrand dan terintegrasi, peninjauan kembali biaya pengiriman
distribusi
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Thank You
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