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Public Exposé 2024
November 6, 2024
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Disclaimer This presentation contains forward-looking statements that are not historical facts with regard to the financial position, trend for future periods, and results of PT Multi Bintang Indonesia Tbk’s (“MBI”) activities. These forward-looking statements involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed in the forward-looking statements as originally made. Many of these risks and uncertainties relate to factors that are beyond MBI’s ability to control or estimate precisely, such as, but not be limited to, future industry, market and economic conditions, the behaviour of other market participants, changes in consumer preferences, costs of raw materials, interest rate and foreign exchange fluctuations, change in tax rates, changes in law, technological advances, access to financing, international and domestic economic conditions, actions of government, regulators, and weather conditions. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this presentation. MBI does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of these materials. None of MBI, or any of their respective directors, employees, representatives or agents shall have any responsibility or liability whatsoever (for negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. Nothing in this presentation (including any opinions expressed) should be regarded as investment advice being provided by MBI or a solicitation or a recommendation that any particular investor should invest, buy, sell, hold, or otherwise deal in any share of business of MBI. 2
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Content
01 ABOUT MULTI BINTANG INDONESIA
02 2024 STRATEGY UPDATES
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About Multi Bintang
Indonesia
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Multi Bintang Indonesia at a Glance
Sampangagung Brewery
Area: 38 Ha
Heineken International B.V
Tangerang Brewery Jl. Mojosari-Pacet Km. 50
Area: 10 Ha
HQ Jakarta Dusun Turi, Sampangagung, Kutorejo
1,881,951,000 shares
Talavera Office Park (89.32%)
Jln. Daan Mogot No.19 Paris Gaga, Mojokerto, Jawa Timur
Jl. Letjen TB Simatupang Kav.22-
Batuceper Tangerang, Banten
26 DKI Jakarta, Indonesia Tirta Prima Indonesia
Jakarta Area: 10 Ha
Jl. Raya Sampangagung-Kuripansari Km. 1
Desa Sampangagung, Kutorejo,
Mojokerto, Jawa Timur
Share
Tangerang Ownership
Mojokerto
Public
3 400+ 8 225,049,000 shares
(10.68%)
Production Empowered Leading
facilities employees brands
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The Journey of MBI
1931 1952 1981 2004 2009 2021
Our first commercial BINTANG beer The Company’s name was Our first Launched the Brew a Launched the first
operations in Surabaya was launched changed to PT Multi carbonated drink Better World strategy sessionable cold-
began producing Java Bier Bintang Indonesia and were produced to encourage positive brew beer
listed its shares on IDX and sustainable impact
1936 1973 1997 2005 2017 2023 - Now
HEINEKEN Group A new brewery in Tangerang Our brewery in PT Multi Bintang PT Tirta Prima Dedicated to continuous
became a major was established, that Surabaya moved to Indonesia Niaga Indonesia was innovation to win the
shareholder of the celebrates its 50th year of Sampangagung was established established hearts of consumers
Company operations in 2023
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Our EverGreen Strategy
EverGreen represents our multi-year strategy, allowing us to adapt to a fast-
changing world and grow stronger. It is a journey of both continuity and change,
building on what has made us great and what is needed next. True to our
ambitions, it meets short-term challenges and will ensure the long-term
sustainability of our business to create lasting value for our stakeholders.
We are future-proofing our business with the following business priorities:
Shape the future Fund the growth, Raise the bar
of beer and fuel the profit on sustainability
beyond and responsibility
Become the Unlock the full
best-connected potential of our
brewer people
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Our Portfolio Today
ALCOHOLIC BEVERAGES LOW-ALCOHOL BEVERAGES ZERO ALCOHOL BEER SOFT DRINK
Heineken® BINTANG Radler BINTANG 0.0 Green Sands
Tiger Soju Flavoured Lager
BINTANG Pilsener
BINTANG Crystal
BINTANG Anggur Merah
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Awards and Recognitions
Best Place to Work
Marketing Excellence Awards (MEA) 2024
certification
Gold Silver Bronze
In Anniversary Marketing In Location-based Marketing In Brand Strategy
for Heineken® for BINTANG for BINTANG
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2024 Performance &
Strategy update
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Performance Highlight | YTD 2024 up to Q3
Topline impact from +10% Excise increase on Cat A Jan1st 2024, mitigated by solid cost agenda
Net Revenue Operating Profit OP Margin
(OG% vs LY)
(OG% vs LY) (% of revenue)
33.5% 43.3%
21.9% 41.8% 41.5%
38.7%
2.5%
9.2%
-4.4%
Q1’24 Q2’24 Q3’24 YTD’24
-2.8%
-10.7% -4.5%
Q1’24 Q2’24 Q3’24 YTD’24 Q1’24 Q2’24 Q3’24 YTD’24
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Performance Highlight | YTD 2024 up to Q3
Topline impact from +10% Excise increase on Cat A Jan1st 2024, mitigated by solid cost agenda
Net Revenue Gross Profit Operating Profit OP Margin
2,326 bn 1,425 bn 966 bn 41.5%
of Revenue
2% vs LY 5% vs LY 9% vs LY 2.5pp vs LY
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Driving Superior Growth
Shaping the Future of Beer and Beyond for Consumers & Customers
Brand Building Innovation Route To Consumers Revenue Margin Growth
B CH A M P
Brand Portfolio Channel Architecture of Mix Promo
Pricing Discount & TT Pack & Price Management Management
Area Price Gap Analysis Promo Review Analysis
Brand Pack Role based on Channel & Occasion
Building brands that consumers Delivering on evolving Maximize availability and visibility Right products & packs at the
know and love consumer needs of our brands right prices and places
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Drive Premiumization at Scale with Heineken®
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Drive Premiumization at Scale with Heineken®
UEFA Champions League Heineken® Star Quality &
Meet the Trophy & Legends Celebrating International Beer Day
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Refresh the BINTANG Brand
as Indonesia’s Favourite Beer
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Refresh the BINTANG Brand as Indonesia’s Favourite Beer
Bring to life “Bersama BINTANG, Communicate “Waktunya Sunset, Launch integrated “Bersama
Berbeda Bersama” during “Pasar Waktunya Crystal Chill” & Activate BINTANG Anggur Merah, Beda Rasa
BINTANG” at music festivals Crystal Sunscape in Bali Beda Serunya” campaign
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Pasar BINTANG at Pestapora 2024 17
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BINTANG Crystal’s Sunset Chill
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BINTANG Anggur Merah
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EXCITE GEN Z DRINKERS WITH
TIGER SOJU
FLAVORED LAGER
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Enhancing Route-to-Consumer (RTC)
Distribution Power Execution Excellence Customer Loyalty Transaction Capture
Ensure availability Drive outlet activation Improve customer experience Optimize productivity
• Expand distribution to • Champion in-outlet execution • Enhance the overall process • Scale up digital
competitors’ stronghold in to drive Volume per Outlet of customer complaint touchpoints to capture key
rural areas resolution operational data
• Develop Loyalty program for
online ordering platform
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Fund the Growth, Fuel the Profit
HEINEKEN’s cost transformation strategy
Cash
Working
Debtors Capital Creditors
Cycle
Inventory
Simplify & Right-size
our Cost Base to Cost Conscious and Improve Capital Efficiency
Fund the Growth & Fuel Profit Capable organization
Continuous cost management to counter Cost-conscious culture and capabilities at Optimize Working Capital and manage
inflation and strategic interventions to all levels of the organization CAPEX efficiently through Best-in-Class
deliver investments and OP ambition Governance
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Sustainability is the Core of Our Business
On the Path to Net
Zero Impact
On the Path to an
Inclusive, Fair, and
Equitable Company
and World
On the Path to
Moderation and No
Harmful Use
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Our Initiatives to Brew a Better World
ENVIRONMENT SOCIAL RESPONSIBLE
• Biomass facility and solar panels in • Waste banks and Waste • Green Sands: committed to
Tangerang and Sampangagung Management Centres deployment. completing Halal certification
Brewery • Community empowerment through process/requirements
• Achieving over 100% water balanced bamboo market. • Harm reduction partnership with
and water positive in both breweries kumparan on tackling underage
• Use of returnable bottles in our drinking prevention
production processes
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Our Progress*
ENVIRONMENTAL
157 % 58 %
98 % 80 %
Toward Emission scope Waste in Glass bottles,
positive water 1+2 reduction Production kegs, and crates
impact vs 2022 is recycled returned and
reused
SOCIAL
100 %
60 % 0 14.615
Equal pay and Gender diversity Fatal Waste bank
fair wages in Board of accidents community
Directors** members
RESPONSIBLE CONSUMPTION
547.309 2 1
Audience reached Non-alcoholic Partnership for
on social media brand across our responsible consumption
campaign portfolio and harm reduction
campaign
*Based on MBI 2023 Sustainability Report
28 **Per the results of MBI 2023 EGM
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Building a Thriving Talent Culture for Global Impact
Developing High Performing Holistic Approach in Wellbeing Empowering Indonesia Talent to
Culture & Leadership Global Stage
Robust internship program to prepare
Putting inclusive culture into action young talents entering the workforce
Stepping up in 4 different areas of wellbeing – Professional, Developing Indonesian talent to
Boosting performance through
Emotional, Social and Physical unlock Global career potential
close partnership with the business
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Our EverGreen Strategy
EverGreen represents our multi-year strategy, allowing us to adapt to a fast-
changing world and grow stronger. It is a journey of both continuity and change,
building on what has made us great and what is needed next. True to our
ambitions, it meets short-term challenges and will ensure the long-term
sustainability of our business to create lasting value for our stakeholders.
We are future-proofing our business with the following business priorities:
Shape the future Fund the growth, Raise the bar
of beer and fuel the profit on sustainability
beyond and responsibility
Become the Unlock the full
best-connected potential of our
brewer people
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Names mentioned 5 people and organisations named in the text · linked when the evidence is strong
unresolved
org
PT Multi Bintang Indonesia Tbk’s
p.2
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org
PT Multi
p.6
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org
PT Multi Bintang
p.6
unresolved
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PT Tirta Prima
p.6
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