20241029_LPPF_Laporan Informasi dan Fakta Material_31750529_lamp2.pdf

direction, with plans underway to introduce another private label brand with different
fashionability catering to modern and youthful consumers.

Extensive market research and engagement initiatives are guiding these efforts, with
Matahari leveraging insights from key channels such as social media, key opinion
leaders, and community events to position its brands with precision and appeal. This
focus helps to drive awareness and a curated offering for shoppers.



Expanding and Enhancing the Shopping Experience

With an emphasis on strengthening its store network, Matahari is making selective
adjustments to its store portfolio. This includes building on its pipeline of new stores
while reducing the number of underperforming stores. Matahari is monitoring the
performance of 20 watchlist stores and plans to close 13 stores this year. Additionally,
renovation plans are on-going for strategic locations, and refined criteria for
performance metrics.

Complementing the physical stores, the Company’s omni-channel strategy continues
to progress, with over three-quarters of consignment vendors now onboarded via
Matahari’s supplier portal, thus expanding the assortment available online. The
Company is also extending its marketplace reach by opening official stores on
additional leading e-commerce platforms. Matahari’s Shop & Talk platform is also
undergoing upgrades to further enrich the online experience.



Looking Ahead

“We are committed to evolving with our customers and the broader retail
landscape,” said Monish Mansukhani, CEO of Matahari. “By focusing on innovation in
our offerings and store experiences, we aim to strengthen our market position and
continue to build long-lasting connections with our diverse customer base.”



                                                       ###
About Matahari

Matahari is Indonesia’s leading retail platform, with a strong footprint of 147 outlets across 81
cities and a growing digital presence. With over 60 years of history, the Company offers a wide
range of quality, affordable fashion and lifestyle products for Indonesia’s middle class,
supported by a team of over 30,000 employees. Matahari's numerous awards and recognitions




 Menara Matahari 12th Floor,            T 62 21 547 5228
 Jl. Boulevard Palem Raya No. 7         E corp.comm@matahari.com
 Karawaci, Tangerang 15811, Indonesia   www.matahari.com

reflect its dedication to excellence and innovation, underscoring its role as a dynamic and
trusted brand in Indonesia.

For further information, please contact:
Corporate Communications / Investor Relations
Matahari
Tel: (62 21) 547 5228
E-mail: corp.comm@matahari.com, ir@matahari.com




____________________________________________________________________________________________________


This press release has been prepared by Matahari ("LPPF") and is circulated for the purpose of general information only. It is not intended
for any specific person or purpose and does not constitute a recommendation regarding the securities of LPPF. No warranty (expressed
or implied) is made to the accuracy or completeness of the information. All opinions and estimations included in this release constitute
our judgment as of this date and are subject to change without prior notice. LPPF disclaims any responsibility or liability whatsoever
arising which may be brought against or suffered by any person as a result of reliance upon the whole or any part of the contents of
this press release and neither LPPF nor any of its affiliated companies and their respective employees and agents accepts liability for
any errors, omissions, negligent or otherwise, in this press release and any inaccuracy herein or omission here from which might otherwise
arise.

Forward-Looking Statements

Certain statements in this release are or may be forward- looking statements. These statements typically contain words such as "will",
"expects" and "anticipates" and words of similar import. By their nature, forward looking statements involve a number of risks and
uncertainties that could cause actual events or results to differ materially from those described in this release. Factors that could cause
actual results to differ include, but are not limited to, economic, social, health and political conditions in Indonesia; the state of the
retail industry in Indonesia; prevailing market and operating conditions, raw material prices and Import restrictions; competition from
other companies; shifts in customer demands; changes in operation expenses, including employee wages, benefits and training,
governmental and public policy changes; our ability to be and remain competitive; our financial condition, business strategy as well
as the plans and objectives of our management for future operations;. Should one or more of these uncertainties or risks, among others,
materialize, actual results may vary materially from those estimated, anticipated or projected. Although we believe that the
expectations of our management as reflected by such forward-looking statements are reasonable based on information currently
available to us, no assurances can be given that such expectations will prove to have been correct. You should not unduly rely on
such statements. In any event, these statements speak only as of the date hereof, and we undertake no obligation to update or revise
any of them, whether as a result of new information, future events or otherwise.




 Menara Matahari 12th Floor,                      T 62 21 547 5228
 Jl. Boulevard Palem Raya No. 7                   E corp.comm@matahari.com
 Karawaci, Tangerang 15811, Indonesia             www.matahari.com