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Page 1
30 October 2024

LPPF.IJ / LPPF.JK


9M/3Q 2024
Earnings Call
Page 2
Agenda

  No                           Topic   Page

   1   Executive Summary                 3


   2   Macroeconomic Updates            4–5


   3   Financial Performance            6–9


   4   Strategy Updates                10 – 15


   5   Closing Remarks                 16 – 17




                                                 2
Page 3
Executive Summary
                                            • Macroeconomic environment: Continued weakness in the economy with deflation
 Sales: IDR 9.5Tn (-1.4% vs. 9M23; -1.6%      linked to decline in purchasing power and PMI below 50 reflecting contraction.
 SSSG vs. 9M23), with continued muted
 consumer sentiment.                        • Merchandising: Strengthening internal capabilities with fresh talent. Optimizing
                                              space for CV to improve productivity and releasing space for private label and
 Gross Margin: 34.6% (vs. 9M23: 34.9%)        other categories. SUKO expansion continues along with the introduction of new
 driven by higher promotion.                  private label brands.

 EBITDA: IDR 1,081Bn (vs. 9M23: IDR         • Marketing: Conducting market studies and applying insights across KOLs, social
 1,136Bn), 4.8% decline vs. LY while OPEX     media, community engagements, and events. Driving awareness of PL brands and
 decreased by 1.0%.                           positioning them to attract modern and younger customer base.

 Net Income: IDR 622Bn (vs. 9M23:           • Store network: Refreshing store portfolio with new store pipeline, increased store
 IDR 631Bn), 1.3% lower vs. LY.               closures (from 10 to 13), and renovation plans for strategic stores. Watchlist has
                                              increased from 13 to 20 stores.
 Inventories: IDR 0.6Tn (vs. FY23: IDR
                                            • Omni-channel: CV onboarding on track with 79% on supplier portal. Expanding
 0.8Tn), representing inventory turn of
                                              marketplaces reach and penetration with addition of leading marketplace.
 2.6x, with 24% reduction from tightened
                                              Shop & Talk upgrade initiative on track for improved customer experience.
 intake and promotion drive.
                                            • ESG: Efforts gaining momentum with the use of sustainable energy sources and
 Guidance: IDR 1.2 Tn EBITDA for FY24         sustainable materials. Governance structures strengthened to oversee privacy and
 remains.                                     cybersecurity risk management.


                                                                                                                             3
Page 4
   147 Stores
   81 Cities

   600+ suppliers
   93% local

   8,335
   employees




Macroeconomic
Updates
                    4
Page 5
Macroeconomic Environment
Indicators suggest continued weakness in the economy
Deflation in last quarter was linked                                                                         PMI below 50 in the last quarter                                                                                                                                F&B consumption increased at the
to decline in purchasing power                                                                               reflected contraction                                                                                                                                           expense of apparel and footwear

Inflation (MoM)                                                                                              Manufacturing Purchasing Managers’ Index (PMI)                                                                                                                  Household Consumption Composition
%                                                                                                                                                                                                                                                                            %
 0.60                                                                                                        60.0                                                                                                                                                            100.0%
                                                                                                                                                                                                                                                                                              3.6%                    3.2%

         0.34
                                                                                                                    53.7
                                                                                                                                                                                                                                                                                          57.6%                      55.2%

 0.00                                                                                                        50.0                                                                                                                                                             50.0%
                                                                                                                                                                                                                                                                     49.2
                                                                                               -0.12

                                                                                                                                                                                                                                                                                          38.9%                      41.6%

 -0.60                                                                                                       40.0                                                                                                                                                              0.0%
                                                                                                                                                                                                                                                                                              4Q18                    2Q24
                                                                                                                                                        Sep-22




                                                                                                                                                                                                              Sep-23




                                                                                                                                                                                                                                                                    Sep-24
                                                                                                                    Jan-22


                                                                                                                                      May-22



                                                                                                                                                                 Nov-22
                                                                                                                                                                          Jan-23




                                                                                                                                                                                                                       Nov-23
                                                                                                                                                                                                                                Jan-24
                                                                                                                                                                                            May-23




                                                                                                                                                                                                                                                  May-24
                                                                                                                                                                                   Mar-23
                                                                                                                             Mar-22


                                                                                                                                               Jul-22




                                                                                                                                                                                                     Jul-23




                                                                                                                                                                                                                                         Mar-24


                                                                                                                                                                                                                                                           Jul-24
         Jan-23



                           May-23




                                                                Jan-24
                                              Sep-23

                                                       Nov-23




                                                                                  May-24



                                                                                                    Sep-24
                                                                                           Jul-24
                  Mar-23



                                    Jul-23




                                                                         Mar-24




                                                                                                                                                                                                                                                                                        F&B     Others   Apparel & Footwear




                                             Source: Statistics Indonesia, S&P Global (1 Oct’24)                                                                                                                                                                                                                              5
Page 6
    147 Stores
    81 Cities

    600+ suppliers
    93% local

    8,335
    employees




Financial Performance
                        6
Page 7
Financial Highlights
Despite Gross Profit declining by 2.3%, Net Income decreased by 1.3%

                                       Q3                                 YTD Sep
              In IDR Bn
                               2024          2023    % Growth     2024          2023    % Growth


Gross Sales                  2,245          2,223        1.0%   9,479          9,615       -1.4%
  SSSG %                      1.6%          -8.0%               -1.6%          -2.3%

Gross Profit                   754            750        0.6%   3,280          3,356       -2.3%
  Gross Margin %             33.6%          33.7%               34.6%          34.9%

OPEX                          (661)         (688)       -4.0%   (2,198)       (2,220)      -1.0%

EBITDA                          93            61        51.7%   1,081          1,136       -4.8%
  EBITDA Margin %             4.2%          2.8%                11.4%          11.8%

Net Income (Loss)                (4)          (53)     -92.8%      622           631       -1.3%
  Net Income Margin %         -0.2%         -2.4%                 6.6%          6.6%




                                                                                                   7
Page 8
Financial Highlights
Net Debt of IDR 78Bn with unused Loan Facility at IDR 1.48Tn

                           ASSET                                                         LIABILITIES & EQUITY

               In IDR Bn           Sep-24        Dec-23                      In IDR Bn                  Sep-24          Dec-23

Cash and Bank Balance                   137           508      Bank Loan                                         215         550

Trade Receivables                           24            60   CV Trade Payables                                 411         770

Inventories                             603           793      DP Trade Payables                                 290         457

Right-of-Use Assets                    2,098         2,509     Lease Liabilities                                2,691       3,051

Other Assets                           1,234         1,306     Other Liabilities                                1,023       1,022

Fixed Assets                            646           705      Equity                                            112             31


Total Asset                            4,743         5,880     Total Liabilities & Equity                       4,743       5,880




                                                                                                                                      8
Page 9
Sales Performance
Number of watchlist stores increased; performance relatively strong outside Greater Jakarta


 Store Performance (SSSG) YTD Sep’24                       Store Performance by Geography (SSSG) YTD Sep’24
                                                                                                                          Gross Sales by
                                                                                                                           Region (%)
                                                                                                        Greater Jakarta       22.0%
                                                                  Outside
                                                                   Java                                 Java ex Jakarta       35.8%
                                                                 -0.2%                                  Outside Java          42.2%
Regular stores     -1.6%                Watchlist stores                                                Total Sales          100.0%
  -1.5%                133                 -3.5%
                    comparable
                      stores




 The performance under watchlist (13 to 20 stores)
                                                                 Greater                      Java
 brought down the total performance
                                                                 Jakarta                   ex Jakarta
                                                                 -6.7%                      0.0%
                                                                                                                                      9
Page 10
KEY FOCUS




  Merchandise         Store Network     Omni-channel          Brand
  Full Potential       Optimization      Expansion         Development




               Operational        OPEX        Environmental,
               Excellence      Optimization      Social, &
                                                Corporate
                                               Governance


  Strategy Updates
                                                                         10
Page 11
Merchandising Transformation
Assortment refreshed to cater to younger, modern consumers

                         CV optimization to improve   Introducing new categories
                         margin and release space      provided by vacant space

                         Beauty, Home & Accessories



                              CONSIGNMENT                      NEW
                              VENDORS (CV)                  CATEGORIES




                                ESTABLISHED                  EMERGING
                           PRIVATE LABEL BRANDS             PRIVATE LABEL




                         Rebranding with refreshing     Build on momentum to
                          assortment and creative         expand reach and
                                 direction                    assortments          11
Page 12
Brand Development
Focus on targeted channels, private label to build brand equity among younger audience


                     Social media revamped to be        Tangible rebranding to grow
                     younger and more on-trend          customer engagement

                     • More focus on building           • Key private label’s
                       private label brand equity.        communications has been
                                                          redesigned to signify
                     • Focus on targeted channels         revitalized DNA.
                       popular with younger target
                       audience.                        • Visual merchandising
                                                          enhanced with modern
                     • Instagram organic posts            aesthetics coupled with
                       engagement in 3Q24                 on-trend marketing collateral.
                       increased by 24% QoQ.
                                                        • Customized activations are
                     • TikTok social media followers      planned for each shopper
                       increased by triple-digit on a     community, including
                       QoQ basis.                         engaging KOLs.




                                                                                           12
Page 13
Omni-channel Expansion
Continuing to expand digital reach with wider offering


          Matahari.com                                   Marketplace
          • On-boarded 79% CV                            • To expand Marketplace business on
            Brands onto supplier                           leading platforms.
            platform.                                    • Launching Marketplace Fulfilment from
          • To launch Live commerce                        Stores, for both private labels and
            on M.com by Dec’24.                            consignment brands.




          Shop & Talk
          • To integrate Shop & Talk with
            Matahari.com checkout.
          • To upgrade Shop & Talk with
            Gen-AI-powered search and
            customer support.




                                                                                                   13
Page 14
Store Network Optimization
Developing a healthy store portfolio




Store closure             Watchlist stores          New store opening      Modernizing stores       Store right-sizing
Closure of 10 stores is   Addition of 7 stores to   Remain selective for   Renovation of stores     CV optimization and
on track, with            watchlist after further   new store pipeline     continues, with          other initiatives may
additional 3 stores for   review, for a total of    and deferring          improved interiors,      result in right-sizing of
closure.                  20 stores on watchlist.   openings to 2025.      visuals, and fixtures.   certain stores with
                                                                                                    improved economics.
                                                                           Additional space
                                                                           provided for
                                                                           inspiration corners
                                                                           and new categories.
                                                                                                                         14
Page 15
Environmental, Social, Governance
Balancing profitability with planet and people concerns




Environmental                             Social                                  Governance
• Sourcing 5,250 MWh electricity from     • Collaborating with institutions and   • Strengthening personal data
  Cirata, Indonesia’s largest Hydro         customers to provide education to       protection policies and systems
  Power Plant, equivalent to the energy     the underprivileged in Yogyakarta.      across customers, employees, and
  needs of Head Office, Distribution      • Continuing library renovation           suppliers, as well as providing
  Center, and 16 large-format stores.       program in 16 schools.                  training to staff.
• Helping conserve forests by using                                               • Fortifying cybersecurity to
  reusable bags to replace paper                                                    safeguard our stakeholders beyond
  shopping bags in almost all stores.                                               our business.

                                                                                                                        15
Page 16
   147 Stores
   81 Cities

    600+ suppliers
    93% local

    8,335
    employees




Closing Remarks
                     16
Page 17
Closing Remarks
Macroeconomic weakness continues, with lower expectation in Q4

Financial Performance
 Continued weakness in the economy with deflation experienced in the last quarter linked to decline in purchasing power.

 3Q24 had a modest sales increase, 4Q24 is expected to remain challenging. Based on the current sales trend and planned
 store closures, we expect to end the year with EBITDA of 1.2 Tn.

Transformation Initiatives
 Merchandising: Enhance capabilities with deeper private label focus. CV optimization to improve productivity. SUKO expansion
 beyond existing stores. Building internal capabilities in adjacent categories (e.g. Home and Accessories).

 Marketing: Applying insights from market studies across KOLs, social media, community engagements and events. Driving
 awareness and positioning our PL to attract modern and younger customer base.

 Store network: Refreshing store portfolio with new store pipeline, increased store closures (from 10 to 13), and renovation plans
 for strategic stores. Watchlist has increased from 13 to 20 stores.

 Governance: As we are looking towards upgrading our systems, we have strengthened our cybersecurity and personal data
 protection programs to safeguard our business and its stakeholders.

                                                                                                                                     17
Page 18
Contact us

PT Matahari Department Store Tbk

Menara Matahari 12th Floor,
Jl Boulevard Palem Raya No.7
Karawaci, Tangerang 15811, Indonesia

Phone: +6221 547 5228 | +62811 9610 1111
Email: ir@matahari.com

www.matahari.com


DISCLAIMER: This presentation has been prepared by PT Matahari Department Store Tbk (“LPPF” or “Company”) for
informational purposes. Neither this presentation nor any of its content may be reproduced, disclosed or used
without the prior written consent of the Company.

This presentation may contain forward looking statements which represent the Company’s present views on the
probable future events and financial plans. These views are based on current assumptions, are exposed to various
risks, and are subject to considerable changes at any time. The Company warrants no assurance that such outlook
will, in part or as a whole, eventually be materialized. Actual results may differ materially from those projected.

The information is current only as of its date and shall not, under any circumstances, create any implication that the
information contained therein is correct as of any time subsequent to the date thereof or that there has been no
change in the financial condition or affairs of LPPF since such date. This presentation may be updated from time to
time and there is no undertaking by LPPF to post any such amendments or supplements on this presentation.

The Company will not be responsible for any consequences resulting from the use of this presentation as well as the
reliance upon any opinion or statement contained herein or for any omission.



                                                                                                                         18
Page 19
Thank you

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