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PT SEPEDA BERSAMA INDONESIA TBK
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Agenda
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01 Company at Brief 03 Financial Structure
Business Model and Strategy 6 18
02 04
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Company at Brief
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Shareholding Structure
Andrew Mulyadi Henry Mulyadi Public
37.5% 37.5% 25%
PT Sepeda Bersama Indonesia TBK (“SBI”)
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Company’s Major Milestone
The company was founded
Working together with 319 Become a publicly traded
on October 2017 with the
dealers spread across company in IDX
name PT. Sepeda Bersama
Indonesia
Indonesia
2017 2021 2022 2024
Became sole agentfor Became Main
Genio, largest agent for Distributor for United
United E-motor
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Management Team
Board of
Commissioners
Henry Mulyadi MuhTito
NurLoho
Rahmad
President Commissioner Independent
IndependantCommissioner
Commissioner
Board of
Directors
Andrew Mulyadi Winston Mulyadi
Director
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President Director
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Business Model and Strategy
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Business Model
Deliver product
Order products
from factory Order
Factory Dealer
Check for Available product gets
availability delivered to company
Manufactured products
delivered to WH
Warehouse
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SBI at a Glance
SBI is one of the market leaders in the Indonesian bicycle and electric motorcycle industry.
In dealing with Indonesia’s various landscapes, social, and
economical demography, SBI is fully equipped with
as the agent of several brands, such as
620 Spread across
> 28
Stores province in Indonesia
United Bike is one of the market leader for consumer
#2 bike in Indonesia 25% of bike user in Indonesia uses United Bike in 2020
Source: Jakpat. (2020).
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How SBI can benefit from industry trends
Global trend in E-bikes and E-moped
With global trends shifting to be environmentally conscious, E-bikes and E-scooters have been the fastest growing bicycle
sector, with consumers using this for everyday use, such as going to work or visiting shops and markets. With greater focus
to e-mobility bicycles and scooters, SBI is closely following global trends. With new products such as United Salvador and
Genio Orby, SBI is in a great position to capitalize on this market trend.
Source: Zippia. (2022).
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SBI is the main distributor for United E-Motor
PT Sepeda Bersama Indonesia Tbk has become the main distributor for United E-motor. This partnership allows us
to expand the reach for United E-motor cutting-edge electric motorcycles while supporting our shared vision for
sustainable and innovative transportation. Together, we are committed to delivering top-tier products and service as
we drive the future of electric mobility.
Source: Zippia. (2022).
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Key Strategies
● To offer a wide range of products and prices, competitive and supported by integrated services from a
professional team
● To build and maintain relationships with dealers and customers to maintain current market share and
gain new market share
● To improve product quality by conducting quality control of each product sold. As well as trying to find
out customer satisfaction through feedback on service to customers
● To understand what is needed and sought by its target market by always understanding the market
condition
● To continue the expansion of its outlet network in various regions in Indonesia
● To optimize store profitability through store repairs and market segmentation
● To provide competitive price and promotion
● To increase consumer engagement and maintain brand loyalty through CRM
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Financial Structure
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REVENUE AND PROFIT
REVENUE
430,280
290,628
225,820
178,524
2021 2022 2023 2024 Q3
NET PROFIT
24,678
21,166
19,206
4,744
2021 2022 2023 2024 Q3
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Statement of Financial Position
CONSOLIDATED FINANCIAL POSITION (IDR MILLION)
317,346
ASSET LIABILITY EQUITY
257,215
196,559
148,576
135,768
128,721
128,494
120,787
120,104
81,591
54,176
28,472
2021 2022 2023 2024 Q3
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Profitability Performance
MARGINS ROE AND ROA
GROSS PROFIT NET PROFIT ROE ROA
23%
46%
15%
14%
10%
18%
18%
15%
9%
14%
8%
7%
4%
4%
2%
2%
2021 2022 2023 2024 Q3
2021 2022 2023 2024 Q3
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Thank You DISCLAIMER This material especially made for the benefit and external use where the contents of this material is not allowed to be communicated to other parties. This material be incomplete without reference to and should always be viewed in conjunction with a verbal explanation of PT Sepeda Bersama Indonesia Tbk. Neither this material nor its contents are allowed to be used for other purposes without permission of PT Sepeda Bersama Indonesia Tbk
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