20240829_BTPN_Laporan Informasi dan Fakta Material_31719684_lamp2.pdf

Among the key events at Daya Fest 2024 is Selendang Mayang, an annual bazaar that offers broader
market access to MSME partners supported by Bank BTPN. This year, Selendang Mayang features over
900 products from more than 100 MSME par cipants, who are also Bank BTPN customers.

Furthermore, the Empowerment Fes val offers MSME partners a chance to gain insights from leading
entrepreneurship experts.

The Empowerment Fes val features four talk show sessions, each topic related to Bank BTPN's core
empowerment pillars. These sessions are designed to equip MSME partners with be er business skills
and financial management, helping them unlock more growth opportuni es in the future.

The Empowerment Fes val hosts four expert speakers, including filmmaker Ernest Prakasa, who delves
into personal capacity development. Content creator Fellexandro Ruby delivers insights on financial
literacy, while Agnes Sukenty Niken, founder of herbal drink producer Ing Pawon, offers strategies for
business capacity building. Also, Melvi Tampubolon, Partner and Chief Opera ng Officer of Tobatenun,
highlights the importance of sustainable living.

“As I developed Ing Pawon, I realized the importance of preparing myself to grow the business.
Fortunately, I had the opportunity to par cipate in MSME coaching through the Daya program. During
this me, I gained new insights, par cularly in essen al marke ng strategies, connected with other
business owners to exchange products and ideas, and shared valuable lessons—both from Bank BTPN as
the organizer and from other entrepreneurs,” said the founder of Ing Pawon.

Ing Pawon is one of the millions of beneficiaries empowered through the Daya program. From January
to June 2024, the Daya program has reached a total of 6.3 million beneficiaries through more than 4,000
ac vi es, including entrepreneurship training for customers.

“Every ac vity at Daya Fest 2024 is designed to meet the diverse needs of our MSME partners in
maintaining business sustainability and raising public awareness of high-quality local products. We hope
this ini a ve will have a posi ve impact on both MSMEs and the wider public,” concluded Henoch.

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For further informa on, please contact:

PT Bank BTPN Tbk
Andrie Darusman – Communica ons & Daya Head
Telp: 021-30026200
Email: andrie.darusman@btpn.com atau corporate.communica ons@btpn.com

Hill & Knowlton Indonesia
Maghfira Tabrani - Manager
Email: maghfira.tabrani@hillandknowlton.com




         PT Bank BTPN Tbk berizin dan diawasi oleh Otoritas Jasa Keuangan (OJK), Bank Indonesia (BI), dan merupakan peserta penjaminan LPS.

Bank BTPN in brief
PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk
(BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking
industry, from retail to corporate customers, including re rees, micro-, small- and medium-sized enterprises (MSME) and
produc ve underprivileged communi es; the consuming class segment; and the corporate segment. Bank BTPN provides the
services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bak —a business
serving re rees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving
small- and medium-sized enterprises, Jenius—a digital banking pla orm serving the consuming class segment, and the
corporate business unit, which serves na onal, mul na onal, and Japanese companies. Bank BTPN also has a subsidiary,
namely PT Bank BTPN Syariah Tbk, which focuses on serving produc ve underprivileged customers. Bank BTPN also regularly
provides training sessions and informa on for customers through the Daya Program—a sustainable and measurable
empowerment program—to improve customers’ capacity so they can grow and have a chance to live be er.




         PT Bank BTPN Tbk berizin dan diawasi oleh Otoritas Jasa Keuangan (OJK), Bank Indonesia (BI), dan merupakan peserta penjaminan LPS.