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PUBLIC EXPOSE
Presentation by
Anthony Mc Evoy (President Director)
Jakarta, June 27th 2024 1
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• Our Story
• MBA Overview
• Our Strategies
TABLE OF
CONTENTS • 2023/2024 Financial Highlights
• 2023/2024 Marketing &
Operation Highlights
• ESG / Sustainability Initiatives
2
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Launch of
OUR
Launch of IPO of MBA
2002 2008 2016
Launch of 2006 Launch of 2013 Partnership 2017
STORY
with
General
Atlantic
Acquisition of Ventured into 10 new cities,
passed a key milestone
of over 700 stores across
2018 2021 Indonesia 2023
Acquisition of 2019 Launch of 2022 • Starbucks & Subway obtained LPPOM MUI Halal
Award 2023
• MBA obtained “The Best Consumer Cyclicals
Sector on The Development Board” - Certified
Securities Analyst Awards 2023
3
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MBA Overview (Q1 2024)
843 8 PREMIUM 7,710
RETAIL STORES F&B BRANDS EMPLOYEES
A MEMBER OF
LISTED ON
59
MAP GROUP
INDONESIA
STOCK STRATEGIC
CITIES EXCHANGE PARTNERSHIP WITH
GENERAL ATLANTIC
4
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607 stores MBA Overview
104 stores (Q1 2024)
35 stores
3 1 stores
22 stores
21 stores
17 stores
6 stores
TOTAL 843 stores
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OUR
STRATEGIES
SCULPTING THE FUTURE
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Unifying Retail Experience Options
Seamless experience at all touch points:
• Stores
• Mobile App
• Drive-thru
• Delivery Aggregators
• Third-party marketplace
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Execute Digital Change
Unlocking value from our existing assets and expanding
our market through digitization of our ecosystem.
One Data
•
Real-time targeted
& Personalized
Promotions
•
Insight-driven
products Leverage MAPCLUB
• • Enables our customers to accumulate or burn points.
• Increase the average basket size and optimized
Digital wallet
cross-selling across the entire MAP Group network.
•
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2023/2024
Financial
Highlights
9
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Consolidated Income Statement
* *
*as restated 10
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Net Sales
3,999
16.4% 3,437
3,095
41.4%
2,431 20.1%
2,044
18.9%
-33.9%
788
Q1 2024 UA 2023 2022 2021 2020 2019
Presented in Billion Rupiah.
Percentage in chart bar indicated % Growth. 11
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EBIT
219 223
171
758.9% 37.7%
-21.7%
25
116.7%
(26)
-168.3%
(153)
Q1 2024 UA 2023 2022 2021 2020 2019 *
Presented in Billion Rupiah.
Percentage in chart bar indicated % Growth. 12
*Prior PSAK 73 / IFRS 16
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EBITDA
751 729
3.0% 33.3%
547
36.2% 457
402
29.3%
-12.1%
125
Q1 2024 UA 2023 2022 2021 2020 2019*
Presented in Billion Rupiah.
Percentage in chart bar indicated % Growth. 13
*Prior PSAK 73 / IFRS 16
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Net INCOME (LOSS)
166
135
105
49.7%
1106.2%
-22.7%
91.8%
(22) (13)
-199.4%
(165)
Q1 2024 UA 2023 2022 2021 2020 2019*
Presented in Billion Rupiah.
Percentage in chart bar indicated % Growth. 14
*Prior PSAK 73 / IFRS 16
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BALANCE SHEET
* *
15
*as restated
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2023/2024
MARKETING
&
OPERATIONAL
Highlights
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- Major Milestone
2023: Opening in New Cities
Megaland,
Pematang Siantar
Diponegoro, Ahmad Yani,
Palangka Raya Padang
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- Major Milestone
2023: 20th Reserve Store in Indonesia
Starbucks Reserve Metropole, Jakarta
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- Major Milestone
2023: First Certified Greener Store
- Starbucks developed the Greener Store Standard with WWF
and SCS Global Services.
- Starbucks Adhyaksa is the only certified Greener Store in
Indonesia.
- Key features of Starbucks Adhyaksa:
1. Plant-based food and milk options
2. 75% reduction in plastic waste with ceramic
dine-in ware and reusable tumblers
3. White roof meeting Solar Reflectance Index (SRI)
4. 100% LED lighting
5. Energy-saving water filters, refrigerators, and
smart control AC
Adhyaksa, Jakarta 6. Electric Vehicle charging stations
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- Major Milestone
Regional Barista Championship
1st Place in Starbucks Latte Art 2nd Place in Regional
Barista Championship Barista Championship
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- REWARDS
Grab Links, Multi Tier Redemption, Mobile Order & Pay
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- MAJOR CAMPAIGN
Coffeemezation 2023 Starbucks Indonesia Anniversary 2023
22
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- MAJOR CAMPAIGN
BLACKPINK
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- MAJOR CAMPAIGN
Drive Thru Program 2024
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- MAJOR CAMPAIGN
Earth Month: Plant based beverage, Vegan Food and
Upcycled Merchandise Launch
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- PLANNER 2024
Collaboration with DuAnyam
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- PRODUCT INNOVATION
City Collection x Purana 2023
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- PRODUCT INNOVATION
Disney 2023 Daffoart (Autism Illustrator)
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- PRODUCT INNOVATION
Starbucks Indonesia 22nd Anniversary 2024
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- major milestone
New Store: Discovery Mall - Bali
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- PRODUCT INNOVATION
Captain Fish
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- PRODUCT INNOVATION
Subway Series
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- PRODUCT INNOVATION
Ramadan Series
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- MAJOR MILESTONE
New Store: PAKUWON MALL, SURABAYA
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- PRODUCT INNOVATION
GODIVA Soft Serve Pistachio
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- ANNIVERSARY
Celebrating GODIVA 10th Anniversary!
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- MAJOR MILESTONE
New Store Opening in 2023 - CANGGU, BALI
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- PRODUCT INNOVATIONS
New Products Development
4 New Flavors in May 2024:
Strawberry Cheesecake, Blueberry Lavender,
Green Tea & Peach Yoghurt.
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- PRODUCT INNOVATIONS
Ramadan Ice Cream Cakes Ramadan Ice Cream
Es Kopyor
Kastengel
Nastar
Sweet Symphony
Es Teler
Ramadan Kareem
Blissful Bites
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- PRODUCT INNOVATIONS
New Product Development
From Japan To You -
Trip To Hokaido 2023
From Japan To You -
Trip To Tokyo 2023
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- PRODUCT INNOVATIONS
New Product Development
Ramadan 2024
From Japan To You -
Trip To Fukuoka 2024
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- ANNIVERSARY
Celebrate 10th Anniversary with Genki Sushi Greatest Menu
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- ANNIVERSARY
Krispy Kreme 17th Anniversary - Collaboration with New Era
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- MAJOR MILESTONE
2023 New Store Opening - Lippo Keboen Raya
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- PRODUCT INNOVATIONS
New Product Development
Summer Picnic 2023 Ramadan 2023 KK X Snazzy Boom 2023
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- MAJOR MILESTONES
2023 New Store Opening
Central Park Paskal 23 Bandara Terminal 3
TSM Bandung
Cipete - 1st Stand Alone Store Senayan Park 46
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- PRODUCT INNOVATIONS
New Product Development
Art of Croissant 2023 PAUL X Tolak Angin 2024 Ramadan 2024
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- MAJOR MILESTONES
Pizza Marzano Classic Express 2023
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- PRODUCT INNOVATIONS
New Product Development
Pizza Marzano X Munik
Ramadan 2023
Pizza Wrap 2023
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- PRODUCT INNOVATIONS
Pizza Marzano Latest Menu 2024
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- ANNIVERSARY
Pizza Marzano 17th Anniversary
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AWARDS
Best Consumer
Cyclicals Sector
on the
Development
Board
- CSA Award 2023 -
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AWARDS
1st Place in Starbucks Latte
Art Barista Championship
2nd Place in Regional
Barista Championship
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AWARDS
Longlife Achievement
(Food Category)
- LPPOM MUI Halal Award -
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AWARDS
Best New Comer
(Food Category)
- LPPOM MUI Halal Award -
55
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2023/2024
NEW STORES
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Starbucks IR SOEKARNO, BITUNG - SULAWESI
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Starbucks PEMATANG SIANTAR - SUMATERA UTARA
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Starbucks AHMAD YANI - PADANG
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Starbucks GAJAHMADA - MOJOKERTO
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Starbucks BATU - MALANG
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Starbucks RESERVE PIK LANDSLIDE
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Starbucks AHMAD YANI - banjarmasin
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Starbucks WOLTER MONGiNSIDI
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SUBWAY
GAJAH MADA - SEMARANG IJEN - MALANG
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SUBWAY LIPPO MALL - YOGYAKARTA
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SUBWAY ICON bali
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Godiva PIK AVENUE
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Godiva PAKUWON MALL - SURABAYA
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SUSTAINABILITY
INITIATIVES
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“Less Plastic Policy” Plastic reduction initiatives
through “Greener
Nusantara” initiative.
Use of “greener” materials
in all Starbucks stores.
“ Recycled PET Cups,
Paper Straws,
“
Wooden Stirrers
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Caring for Collaborating with Planet Water
The Communities Foundation, we built 16 water towers
that provide clean water to the
Where We Do Business surrounding communities.
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Ethically Sourced Coffee
99.7%* of Starbucks coffee beans are
sourced from farmers that implement
Coffee and Farmer Equity (C.A.F.E) practices.
*Source: Starbucks Global Environmental and Social Impact Report Page 19. 73
https://stories.starbucks.com/uploads/2024/02/2023-Starbucks-Global-Impact-Report.pdf
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Starbucks Farmer
Support Center
in Brastagi
Support the establishment of
Farmer Support Center
in Brastagi.
Helping local farmers to
implement sustainable
agriculture practices, which
increase the quality of their
coffee beans and livelihoods.
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Employment Creating jobs and income
for over 7,000 employees,
as at end of March 2024.
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EQUALITY Our employees consisted of
43% Female and 57% Male,
as at 31st December 2023.
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EQUALITY Opening of the first Starbucks
“Signing Store” dedicated to the
hearing-impaired community.
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EDUCATION
Opening of Starbucks community store
in Tanah Abang, Jakarta in 2020, which
helps provide quality education to
the surrounding communities.
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PINK OCTOBER CAMPAIGN
Support breast
cancer awareness
in collaboration with
Love Pink
Foundation.
“ Selected products are
associated with the Campaign
“
and part of the sales will be
donated to Love Pink.
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BOOK DONATIONS BY KRISPY KREME & STARBUCKS
Krispy Kreme’s “Buku untuk Sahabat” project and
Starbucks’ participation in “Book for the Future”
collectively donated over 10,000 books.
“ In collaboration with
ISCO Foundation,
Sahabat Anak
Foundation, and
Taman Bacaan
Masyarakat “
“Lentera Pustaka”. 80
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CARE FOR ENVIRONMENT
KRISPY KREME and “Operasi Semut” cleaned
the CFD area, collecting over 18,000 kg of waste and
distributing doughnuts to walkers and runners (Mar’24).
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CARE FOR ENVIRONMENT
COLD STONE teamed up with
Bumi Kita for a beach clean-up
at Legian Beach, Bali (Mar’24).
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Voluntary Works In 2023, our employees built
with Habitat for 5 temporary shelters and
Humanity 9 sanitation systems for
Cianjur earthquake refugees.
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Humanitarian Aid for Gaza
• 17th May 2024:
During Starbucks’ 22nd anniversary, The Starbucks
Foundation and Starbucks Indonesia announce
a joint donation of IDR 5 billion in humanitarian
aid for Gaza.
• The aid was provided to the World Central
Kitchen, which will provide >100 thousand meals
in Gaza.
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THANK
YOU
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