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20240614_BTPN_Laporan Informasi dan Fakta Material_31661817_lamp3.pdf
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PRESS RELEASE
For Immediate Release
Pioneering the Empowerment of Retiree Customers, BTPN Bank Consistently
Provides Health Services and Business Training
Bank BTPN has committed to help retiree customers to stay active and productive, through its
empowerment programs that has been established since 2008.
Jakarta, June 12, 2024 – According to a 2011 internal survey by PT Bank BTPN Tbk (BTPN Bank), 43% of
retiree customers expressed a desire to remain active and empowered to provide financial support to
their families in retirement, either by starting a business or returning to the workforce. This survey was
part of BTPN Bank's effort to understand the needs of its retiree customers.
This finding resonates with the spirit of the recent Hari Lanjut Usia Nasional (National Older Persons’ Day),
as the Indonesian Government continues to promote the well-being, independence, and dignity of older
persons. As a pioneer in banking services for retirees, Bank BTPN reaffirms its commitment to supporting
older persons, ensuring they remain empowered during their retirement.
"Since our founding in 1958, Bank BTPN has served retiree customers in Indonesia with care and
dedication. We consistently demonstrate this commitment through tangible actions directly benefiting
the lives of our retiree customers. We understand that retiree customers want to remain productive and
healthy, so we are enabling them to stay active and engaged within their communities," said Purnomo B.
Soetadi, Head of Retail Lending Business at Bank BTPN.
He continued that Bank BTPN focuses on addressing the specific needs of retiree customers, leveraging
its extensive data and experience accumulated since the Bank’s founding. "Based on our data and insights,
we implemented two key programs: free healthcare services and entrepreneurship training tailored for
retiree customers. These initiatives aim to support customers in achieving a more meaningful life in their
retirement," Purnomo added.
These initiatives are part of Daya, Bank BTPN's sustainable empowerment program. Daya focuses on four
main pillars: financial literacy, personal development, business capacity building, and sustainable living.
The program aims to prepare retirees mentally and financially for a fulfilling retirement.
"Daya represents Bank BTPN's commitment to sustainably enhancing our customers’ capacities by
providing opportunities for growth and a more meaningful life. These include health programs and
entrepreneurship training programs for Bank BTPN's retiree customer segment. These programs have
been running since 2008 and have successfully supported and empowered 1,861,288 participants in
PT Bank BTPN Tbk is licensed and supervised by the Financial Services Authority (OJK), Bank Indonesia (BI), and is a participant in the LPS guarantee.
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health services and 116,836 participants in business training participants from the retired customer
segment across Indonesia," said Andrie Darusman, Communications & Daya Head at Bank BTPN.
Retiree customers can access comprehensive medical check-ups and consultations with doctors at BTPN
branch offices in several cities across Indonesia or free telemedicine services via WhatsApp for more
convenient healthcare.
Bank BTPN also provides health cards to help retirees monitor their health. They are advised to visit a local
health facility if their condition requires further examination. Bank BTPN also promotes living healthily
through regular information sessions on exercise, nutrition, and wellness practices.
In addition to offering free healthcare, Bank BTPN collaborates with marketing experts to offer quarterly
entrepreneurship training. These sessions cover financial health, business development, and sustainable
living, enabling retiree customers to remain productive and contribute meaningfully to their communities.
"Bank BTPN is committed to providing the best services for our customers. Every financial solution and
value-added program is designed to meet the needs across various aspects of life. This commitment will
continue to be the foundation for our core business and beneficial initiatives, further empowering all our
customers, including retirees and those nearing retirement,” Purnomo concluded.
***
For further information please contact:
PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Telp: 021-30026200
Email: andrie.darusman@btpn.com or corporate.communications@btpn.com
Hill & Knowlton Indonesia
Maghfira Tabrani - Manager
Email: maghfira.tabrani@hillandknowlton.com
Bank BTPN in brief
PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk
(BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking
industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and
productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the
services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business
serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving
small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate
business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank
BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training
sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to
improve customers’ capacity so they can grow and have a chance to live better.
PT Bank BTPN Tbk is licensed and supervised by the Financial Services Authority (OJK), Bank Indonesia (BI), and is a participant in the LPS guarantee.
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