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Page 1
P U B L I C E X P O S E
B A L I U N I T E D
2023-2024 PT BALI BINTANG SEJAHTERA TBK
Page 2
COMPANY STRUCTURE & OVERVIEW
BUSINESS HIGHLIGHTS & DEVELOPMENT
T O D A Y ’ S Sports : Football & Basketball
Sports assets : Bali United Assets updates
A G E N D A The FUNNEL OF FANDOM : INNOVATION
&ACHIEVEMENT
PUBEX 2024 Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2024
PT BALI BINTANG SEJAHTERA TBK
Page 3
V I S I O N M I S S I O N
Be the pioneer in creating the new
Establish Bali United as the leading
economy for sports, entertainment and
brand in sports in Indonesia and on a
technology to shape Indonesia's future
global scale
To be the largest fans experience
ecosystem. To incubate communities and
give them platform to tell their stories
Invest in ground breaking new
economy opportunities in technology
and entertainment to drive long term
growth
PT BALI BINTANG SEJAHTERA TBK
Page 4
company structure
Bali United FC | Bali United Basketball
PT Bali Bintang Sejahtera Tbk
360 Digital Marketing Agency Virtual Human Agency
Bali United Radio Bali United E-sports Team & Investment
Community Incubator & IP House Joint Venture with
(106.9 FM) Cafe Community Vehicle
Entertainment & Content Enabler RANS Enm.
PT Manusia Masa
PT Kreasi Karya PT Radio Swara PT Bali Boga PT IOG Indonesia PT Ekonomi Baru
Depan
Bangsa Bukit Bali Indah Sejahtera Sejahtera Investasi Teknologi
AI : CONIC
90% 99% 90% 95% 90% 50%
PT Rahasia Gadis
Nusantara 60% PT Kelola Aset
Digital 30% PT Kreasi Digital
Madani 47% PT Pedagang Aset
Kripto
70%
Community & Beauty NFT for Sports SME's Community Crypto Exchange Company
Joint Venture with Mahaka Joint Venture with PNM
PT BALI BINTANG SEJAHTERA TBK
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Board of
Commissioners
J e m y W i y o n o E d y A n d y F .
P r i h a d i S o e h a r t o n o N o y a
President Commisioner Independent
Commisioner Commisioner
PT BALI BINTANG SEJAHTERA TBK
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Board of
directors
Y a b e s P u t r i Y o h a n e s K a t h a r i n e
T a n u r i S u d a l i A d e B M W i a n n a
President Director Director Director Director
PT BALI BINTANG SEJAHTERA TBK
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COMPANY STRUCTURE & OVERVIEW
BUSINESS HIGHLIGHTS & DEVELOPMENT
T O D A Y ’ S Sports : Football & Basketball
Sports assets : Bali United Assets updates
A G E N D A The FUNNEL OF FANDOM : INNOVATION
&ACHIEVEMENT
PUBEX 2024 Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2024
PT BALI BINTANG SEJAHTERA TBK
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bali united fc
Highlights of 2023
2023
Bali United becomes the Indonesian
2015 representative for Asian Champions
Bali United FC founded
League 2023
2017
Runner-up in Liga 1,
2024
Playoff Championship Series 2024
Compete in AFC Cup
Bali United football grassroots
academy
2019
IPO as the first football club in SEA,
Champions of Liga 1 2019
2022
Launched Baliverse NFT,
Back to back Champions of Liga 1 2021/2022
PT BALI BINTANG SEJAHTERA TBK
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Bali united basketball Highlights of 2023 2020 Bali United Basketball Club founded Finished with winning record, 4th in Division Formed U-15 and U-19 teams for talent regeneration Thriving social media presence 4th in number of followers among IBL teams 1st in engagement rate among IBL teams 2023 PLAY OFF IBL TOP 8 2024 IBL NUMBER 6 ON THE TABLE PT BALI BINTANG SEJAHTERA TBK
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COMPANY STRUCTURE & OVERVIEW
BUSINESS HIGHLIGHTS & DEVELOPMENT
T O D A Y ’ S Sports : Football & Basketball
Sports assets : Bali United Assets updates
A G E N D A The FUNNEL OF FANDOM : INNOVATION
&ACHIEVEMENT
PUBEX 2024 Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2024
PT BALI BINTANG SEJAHTERA TBK
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Bali united fc STADIUM FIFA STANDARD stadium FOR INTERNATIONAL match Bali United's I Wayan Dipta as host of AFC in September 2022 Newly renovated to host Worldcup U20 in 2023 to 17,000 seats Hosting AFC WOMEN’S ASIAN CUP 2024
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B A L I U N I T E D PT Bali Bintang Sejahtera Tbk is currently using 3 fields
and other supporting facilities at Bali United Training
F O O T B A L L Center, Gianyar. Bali United is renting the land owned
by PT Bina Raya Perkasa.
R E L A T E D E V E N T
2023 2024
Training camp for World U-17 teams : Host of AFC U-17 Women’s Asian
Poland, Mexico, Japan, Canada, USA Cup
Host friendly match for Worldcup U-17 Host of Bali 7s International Youth
Poland vs Argentina Tournament (upcoming)
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COMPANY STRUCTURE & OVERVIEW
BUSINESS HIGHLIGHTS & DEVELOPMENT
T O D A Y ’ S Sports : Football & Basketball
Sports assets : Bali United Assets updates
A G E N D A The FUNNEL OF FANDOM : INNOVATION &
ACHIEVEMENT
PUBEX 2024 Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2024
PT BALI BINTANG SEJAHTERA TBK
Page 14
U N I T E D
C R E A T I V E
T H E L A R G E S T F A N S E X P E R I E N C E E C O S Y S T E M
Page 15
2024 business model
product
Events Community &
Intellectual Property Intellectual
& Community Platforms
Property
Services Production Live Event Digital Talent Product
Services & Assets House Streaming Organizer Agency Management Distribution
Media
Promedia Indozone Kilat.com
Amplifier Teknologi
Partners Partners Partners
Retail Retail
B2C products Product
Page 16
overview of product
I n t e l l e c t u a l P r o p e r t y
Offline Roadshow Event IP
7 5 M i o + f a n s a c r o s s a l l p l a t f o r m
Multiple Passion Points 200+ IP Presence strong in Gen Z & Millennials 180+ Events | 20+ City | 800,000 Attendance in 2023
MUSIC & ENTERTAINMENT
Big IP Festival with more than 20,000+ attendance
17 MIO+
WOMEN EMPOWERMENT
5.5 MIO+
GEN Z AND WRITERS SME(S)
8.3 MIO+ 2.2 MIO+ Medium to small event scale with 500-5,000+ attendance
ONLINE DRIVER
4.5 MIO+
RELIGION ESPORTS
6.5 MIO+ 1.8 MIO+
I n c u b a t e & M a n a g e d 1 0 0 % b y U n i t e d C r e a t i v e
Page 17
Fandom=consumers
business model promotor
BRand International fan
COMMUNITY event meetings & concert
EVENT
Brand event with
Event guaranteed attendees
MULTIPLE fandom due to our fandom base
based event
DIGITAL Brand
CAMPAIGN Brand ambassador
social media
FANDOM Brand’s IP
Negotiating and bringing
TALENT Managing Social Media Trusted agency for
international artist as brand
for Indonesia big brands Brand’s prestigious IP
ambassador
advertisement sport
merch
From official Bali United
Casual sports beauty
merchandise to casual producT
sportswear
Diversivied
Product Range Diversivied
Product Range
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2023 k v i b e s HIGHLIGHT MEDIA & COMMUNITY MARKETING
17M+ followers 35 + Fandoms
30K leaders in 99M+ monthly
whatsapp groups impressions
exclusive interview by kvibes
Page 20
2023 k v i b e s international artistS promotor and brands SUGa|d-day tour BNI sponsorship ZICO Telkomsel performance Blackpink indomilk sponsorship xodiac telkomsel performance solo birthday celebration krunk indomilk random playdance
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2024 k v i b e s international artistS promotor & brands
New global brand
ambassador
International
fan meeting artisT
NEW global Brand
ambassador
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2023 community event MEDIA & COMMUNITY MARKETING 10 cities 14 events in 2023 400,000++ attendees 10mio reach/ event
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2023 community event MEDIA & COMMUNITY MARKETING 24 events in 2023 2,000-4,000 attendees/event 5,000,000 reach/event
Page 24
2023 WOMEN-DRIVEN IMPACT MEDIA & COMMUNITY MARKETING community award of the year for women empowerment in 2023 by the ministry of youth 45 SCHOOLS & UNIVERSITIES VISITED 145 k+ attendees 178 M + SOCIAL REACH
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2023-2024 Deeper engagement with fans MEDIA & COMMUNITY MARKETING
ACTIVE
MEMBER
900K+
Managing more than 35k+ group chat on whatsapp,
telegram & discord based on each of their passion
points.
Active database of fandom
Understanding topics that matters to fans
Creating campaign & conversation based on topics
that’s meaningful
Research pool for marketing activity
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2023-2024 beauty BRAND RETAIL #4 TOP TRENDING LIP PRODUCT ON TIKTOK 30,000+ PERFUME SOLD OUT TRENDING PRODUCTS FOR PERFUME IN 2024
Page 27
creating 3 virtual humans
and bringing them to life
for internal IP and brands
Highlighted by various media:
Page 28
Business expansion Partnership with Samville & friends for 3D and animation production house. A leading production company in Indonesia
Page 29
COMPANY STRUCTURE & OVERVIEW
BUSINESS HIGHLIGHTS & DEVELOPMENT
T O D A Y ’ S Sports : Football & Basketball
Sports assets : Bali United Assets updates
A G E N D A The FUNNEL OF FANDOM : INNOVATION
&ACHIEVEMENT
PUBEX 2024 Services Growth and new business model
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2024
PT BALI BINTANG SEJAHTERA TBK
Page 30
Fandom=consumers business model
promotor
BRand
International fan
COMMUNITY event meetings & concert
EVENT Brand event with
guaranteed attendees
E v e n t MULTIPLE fandom due to our fandom base
based event
Brand
DIGITAL CAMPAIGN Brand
socialmedia ambassador
FANDOM T A L E N T
Brand’s IP
Negotiating and bringing
Managing Social Media Trusted agency for
for Indonesia big brands international artist as brand
Brand’s prestigious IP
ambassador
a d v e r t i s e m e n t
sport
merch
C a s u a l
From official bali united b e a u t y
merchandise to casual s p o r t s
sportswear p r o d u c T
Diversivied
Product Range Diversivied
Product Range
2022 2023 2024
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LIVE STREAMING SERVICES
GROWTH ON LIVE STREAMING AIR TIME & PRODUCTION SPECIALIZED
IN THE SPORTS INDUSTRY
AS LIVESTREAMING PRODUCTION
FIFA WORLDCUP U17, Indonesia
open,holYwings sport show
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EVENT ORGANIZER & PLANNER
WIDER AREA, BIGGER SCALE
INDOMIE
30 cities 12,000 athletes
RAWON
1,200 schools Grand final in
Istora Senayan
AXIS
NATION
CUP
NATIONWIDE
HIGHSCHOOL
FUTSAL
COMPETITION
3 cities
Page 33
COMPANY STRUCTURE & OVERVIEW
BUSINESS HIGHLIGHTS & DEVELOPMENT
T O D A Y ’ S Sports : Football & Basketball
Sports assets : Bali United Assets updates
A G E N D A The FUNNEL OF FANDOM : INNOVATION
&ACHIEVEMENT
PUBEX 2024 SERVICES GROWTH AND NEW BUSINESS MODEL
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2024
PT BALI BINTANG SEJAHTERA TBK
Page 34
I N C O M E : F Y 2 0 2 3 V S . F Y 2 0 2 2
2023 2022 % NOTES
Revenue 363.3 353.1 2.9% Increased income at club management
Operating Expense (437.9) (327.5) 33.7% segment
Operating Profit (74.6) 25.6 (391.4%) Increased operating expenses related to
football and basketball activities, as well
Other Income 76.6 6.8 1026.5% as increase in other fixed operating
Tax (Expense) Income (3.7) (14.4) (74.3%) expenses related to company's businesss
development
Net Profit (1.7) 18.0 (109.4%)
Increased other income is realized gain
EBITDA (44.5) 49.9 (189.2%) from stock investment
Page 35
I N C O M E : Q 1 2 0 2 4 V S . Q 1 2 0 2 3
Q1'24 Q1'23 % NOTES
Revenue 56.6 83.0 (32%) Decrease in revenue due to decrease in
sponsorship income
Operating Expense (74.9) (82.0) (9%) (Q1'23 = 45M and Q1'24=8.5M)
Operating profit (18.3) 1.0 (1930%)
Other Income 18.4 40.1 (54%)
Net Profit 0.1 41.1 (100%)
EBITDA (11.1) 5.3 (309%)
Page 36
R E V E N U E S E G M E N Q 1 2 0 2 4
Q1'24 % NOTES
Club Management 31.17 55.1% Primarily from sponsorships,
digital campaign and event
Sport agency 24.6 43.5% organizer
Others 0.79 1.4%
Total Revenue 56.55 100%
Page 37
B A L A N C E S H E E T
Q1'24 Q1'23 % NOTES
Asset
Current asset 529.1 579.5 (9%) Healthy and nimble balance sheet
Non-current asset 255.5 231.0 11% with virtually no bank loans
Total assets 784.6 810.5 (3%)
Net cash position provides flexibility
Liabilities to make investments and allow
Current liabilities 41.1 44.5 (8%) deployment of resources to strictly
Non-current liabilities 16.4 10.6 55% focus on growth
Total liabilities 57.5 55.1 4%
Equity 727.1 755.4 (4%)
Total liability + equity 784.6 810.5 (3%)
Page 38
COMPANY STRUCTURE & OVERVIEW
BUSINESS HIGHLIGHTS & DEVELOPMENT
T O D A Y ’ S Sports : Football & Basketball
Sports assets : Bali United Assets updates
A G E N D A The FUNNEL OF FANDOM : INNOVATION
&ACHIEVEMENT
PUBEX 2024 SERVICES GROWTH AND NEW BUSINESS MODEL
FINANCIAL HIGHLIGHTS
BUSINESS ROADMAP 2024
PT BALI BINTANG SEJAHTERA TBK
Page 39
B U S I N E S S
R O A D M A P
2 0 2 4 Growing football youth talent by holding Bali United Academy, Bali 7S
International Youth tournament for business sustainability and the future of
Bali United’s talents.
Converting our fans into consumers. Diversifying and strengthening revenue
streams through B2C (ticket sales, website monetization, merchandising and
products sales)
Growing retail products brand:
Expanding Rahasia Beauty’s products through collaborations with
artists such as Naura Ayu and Cinta Laura
Penetrating the beauty market with more SKUs in the pipeline to
target teens demography in cosmetics and perfume
Growing services business through community marketing from end to end
Page 40
our client & partner
FMCG Telecom
OTT platform & Out of home media
Automotive
banking
ecommerce
food and beverage
beauty
electronics
and many more
Page 41
2023-2024 T H A N K Y O U PT BALI BINTANG SEJAHTERA TBK
Names mentioned 10 people and organisations named in the text · linked when the evidence is strong
unresolved
org
PT Kreasi Karya
p.4
unresolved
org
PT Radio Swara
p.4
unresolved
org
PT Bali Boga
p.4
unresolved
org
PT IOG Indonesia
p.4
unresolved
org
PT Ekonomi Baru Depan Bangsa
p.4
unresolved
org
PT Rahasia Gadis Nusantara
p.4
unresolved
org
PT Kreasi Digital Madani
p.4
unresolved
org
PT Pedagang Aset Kripto
p.4
unresolved
org
PT Bina Raya Perkasa. R E L A
p.12
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