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Page 1
LPPF.IJ / LPPF.JK




1Q 2024
Earnings Call
30 April 2024
Page 2
Agenda

  No                              Topic                  Page

   1   Executive Summary                                   3


   2   Industry, Macroeconomic, and Commercial Updates    4–7


   3   Financial Performance                             8 – 13


   4   Strategy Updates                                  14 – 22


   5   Closing Remarks                                   23 – 24




                                                                   2
Page 3
Executive Summary
                                              Progress on Transformation initiatives
 Sales: IDR 3.7Tn (+35.9% vs. 1Q23, +34.3%
 SSSG due to early Lebaran). Jan-Feb          • Strategy: Revisiting strategic direction and organizational structure.
 SSSG was 0.7%, Lebaran SSSG was -2.4%.
                                              • Store network: New concept store Aeon Deltamas opened on schedule and was
 Gross Margin: 34.9% (vs. 1Q23: 35.4%) as       well received. New store openings scaled back to 3-4 stores in 2024.
 stock clearance activity in early quarter      Refurbishment on plan. Timeline of 8 out of 10 stores for 2024 closure has been
 lowered margin. Lebaran gross margin           finalized with landlords.
 performance was healthier at 35.9%,
                                              • Merchandising: Renewed focus on private label brands with rebranding,
 0.2% better than comparable
                                                including SUKO store expansion and range development. Actively refreshing and
 period.
                                                upgrading third-party brand offering with introduction of over 30 new brands.
 EBITDA: IDR 519Bn (vs. 1Q23: IDR 234Bn) or   • Digital: Accelerating expansion across various digital channels: Matahari.com,
 13.9% margin.                                  Shop&Talk, and third-party marketplaces. Continuing to improve customer
                                                experience and technology by enabling wider product offering, personalized
 Net Income: IDR 326Bn (vs. 1Q23: IDR           marketing and rewards, and enhancing UI/UX features.
 101Bn), almost half of FY23 Net Income.
                                              • Marketing: Engaging younger customers through social media engagement,
 Inventories: IDR 1.1Tn (vs. 1Q23: IDR          community building, private-label-focused marketing, partnering with third-party
 1.5Trn) driven by conservative buying          brand, and personalization.
 and timing of Lebaran, which ended with
 27% less stock than LY.                      • Cost: Optimization initiatives, such as manpower planning and rental negotiations,
                                                mitigated business cost pressures.


                                                                                                                             3
Page 4
   155 Stores
   82 Cities

   600+ suppliers
   94% local

   9,092
   employees


Industry,
Macroeconomic, and
Commercial Updates
                     4
Page 5
Industry Updates
Mall occupancy yet to recover to 2019 levels; middle and lower-end malls most impacted

Historical Mall Occupancy per Developers                    Mall Occupancy in Jakarta In 1Q24

                                                             Premium                                              86.2%*
                                      94.4%
                                              Developer A
                                      93.2%                  Upper-Middle                                         87.9%*
                                              Developer B

                                     88.0%    Developer C
                                                             Middle                                               69.9%*
                                              Developer D

                                     79.0%    Developer E
                                                             Lower                                                  ≈ 50.0%*



  2019     2020    2021     2022   2023

Source: company presentations                               Source: Colliers

                                                            *arrows indicate changes of occupancy levels from 4Q23 to 1Q24;
                                                            % figures reflect the occupancy levels as of 1Q24

                                                                                                                               5
Page 6
Macroeconomic Situation
Different economic conditions across various groups

Consumer Confidence Index                                                               Gini Ratio
by Spending Group                                                                       by Geographic Class/Level



                                                                                                                                                                0.409
                                                                                  127
                                                                                  124                                                                           0.388

                                                                                  112




                                                                                                                                                                0.313


                                                                                        Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep Mar
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Jan
                                                                                           2017      2018      2019         2020       2021           2022   2023
2018   2019          2020             2021           2022           2023   2024

                         IDR 1-2 Mn     IDR 2-5 Mn      IDR 5 Mn+                                               City        National          Rural


Source: Bank Indonesia                                                                  Source: Statistics Indonesia, BNI




                                                                                                                                                                        6
Page 7
2024 Lebaran Update
Muted Lebaran sales; stock started fresher, ended leaner

• We began the trading season with fresher stock vs. Q4.


• We ended the period with -2.4% SSSG and stock was 23% less vs last year.
  We will continue to clear our aging inventory.


• DP SSSG was -3.2%, while CV was -2.1%.


• Weak 2024 Lebaran performance was notably apparent in Footwear
  categories. Footwear performance was partially impacted by import
  quota restrictions and higher prices.


• AUR decreased by 1.0% & Unit decreased by 1.3%.


• Lebaran sales were most challenged in Jakarta due to tougher
  competition and mall occupancy issues in middle and lower tier malls.



                                                                                                                         7
                                                                             Ladies 7/8 Batik Lace Kafthan | Connexion
                                                                             Ladies Flat Shoes| Connexion
Page 8
    155 Stores
    82 Cities

    600+ suppliers
    94% local

    9,092
    employees




Financial Performance
                        8
Page 9
Financial Highlights
Early Lebaran (10 Apr’24 vs 21 Apr’23) results in timing gain
                                                         Q1
                               In IDR Bn
                                               2024      2023      % Growth

                      Gross Sales               3,731     2,746       35.9%
                       SSSG %                   34.3%     10.4%

                      Gross Profit              1,302       972       33.9%
                       Gross Margin %           34.9%     35.4%

                      OPEX                       (783)     (738)       6.1%

                      EBITA
                      EBITDA                      519       234      121.9%
                       EBITDA Margin %          13.9%      8.5%

                      Net Income (Loss)           326       101      221.9%
                       Net Income Margin %       8.7%      3.7%


                      • While sales grew by 36%, OPEX grew by 6%              9
Page 10
Sales Performance
Regular stores performed better than watch-list ones

       Store Performance                                Merchandise Performance
                                                        IDR Bn           +35.9%

                             SSSG                                                 3,731

                            34.3%
                                                                                  31.4%
                                                                 2,746


                                                        DP       30.9%
           Regular stores           Watch-list stores
             34.6%                      30.0%
                                                        CV       69.1%            68.6%

       The performance under watch list brought
       down the total performance
                                                             Q1 2023          Q1 2024

                                                                                          10
Page 11
Sales Performance                                                                                                   Gross Sales by
Relatively strong performance outside Java                                                                           Region (%)
                                                                                                                       1Q 2024
                                                                    SSSG                          Greater Jakarta       22.7%
                                                                Outside Java
                                                                1Q24 : 32.6%                      Java exc Jkt          36.5%
                                                                                                  Outside Java          40.8%
                Sumatra                                                                           Total Sales          100.0%
                                          Kalimantan




                                                                               Bali and East Indonesia
                                  Greater Jakarta
            SSSG                                    East Java
         Greater Jkt
                          West Java
         1Q24 : 30.1%
                                   Central Java

                                                       SSSG
                                                    Java ex Jkt
                                                    1Q24 : 39.1%
                                                                                                                                 11
Page 12
Sales Performance
Sales continued being contributed by growing of active loyalty members

Active loyalty members
                                   8.6     8.8
                   6.9                            Active loyalty members continued growing in
                                                  line with activations during seasonal events
      4.0



     2021         2022             2023   1Q24
                                                  Active member sales contribution continued
                                                  growing in on the back of increasing active
                                                  loyalty members.
Active member sales contribution

                               78.4%      81.1%
                  65.9%
    51.8%
                                                  NPS as of the end of Mar’24 was 71, showing
                                                  maintained customers feedback on
                                                  operational excellence.
     2021         2022             2023   1Q24


                                                                                                 12
Page 13
Financial Highlights
Net cash at 853bn with unused Loan Facility at 1.7Tn
                       ASSET                                             LIABILITIES & EQUITY

        In IDR Bn              Mar-24      Dec-23                 In IDR Bn           Mar-24     Dec-23

Cash and Bank Balance              853          508      Bank Loan                         -         550

Trade Receivables                  267              60   CV Trade Payables               1,105       770

Inventories                       1,063         793      DP Trade Payables                 985       457

Right-of-Use Assets               2,388       2,509      Lease Liabilities               2,948     3,051

Other Assets                      1,312       1,306      Other Liabilities               1,163     1,022

Fixed Assets                       682          705      Equity                            364        31

Total Asset                      6,565        5,880      Total Liabilities
                                                         Gross Margin & Equity           6,565     5,880
Remarks:
Lebaran timing impacts inventory and CV payables.
                                                                                                           13
Page 14
KEY FOCUS




  Merchandise         Store Network      Omnichannel        Loyalty &
  Full Potential       Optimization       Expansion       Personalization




               Operational        OPEX        Environmental,
               Excellence      Optimization      Social, &
                                                Corporate
                                               Governance


  Strategy Updates
                                                                            14
Page 15
Merchandising Transformation
      Refreshing Private label brands




                          Youthful,
                           casual,
                       affordable,
                          relaxed,
                               fun




                           exclusively at




                                  15
Page 16
                        Merchandising Transformation
                                Refreshing Private label brands




Modern, Stylish, Quality, Masculine
       Work & Weekend




                                                          16
Page 17
                   Merchandising Transformation
                             Refreshing Private label brands




Stylish, Modern, Versatile
      Work & Casual




                                                       17
Page 18
                                                Merchandising Transformation
                                                      Refreshing Private label brands




                     everyday essentials
                 with stylish & elegant touch
                        to core pieces




exclusively at




                                                                                18
Page 19
Merchandising Transformation
Refreshing range & third-party brands portfolio


  New third-party brands were introduced in 1Q24, with more to
  come in 2H24. The rollout is structured in stages, tailored to meet
  the evolving customer demand



Local:                               International:




                                                                        Cargo Pant, Quilted Jacket, Anorak
                                                                        jacket, Camp Short | Arthefact       19
                                                                        Denim Jacket | Levi’s
                                                                        Sneakers, Lace Up Shoes | Puma
Page 20
Store Network Optimization
Store portfolio continues to be enhanced

Store Expansion                           Store Refurbishment                      Progress on Watchlist Stores
 • New concept store opening at Aeon       • Store refurbishment to be conducted    • Planned closure of 10 stores in 2024,
   Deltamas, with modern interior and        in six stores, mostly in 2H24.           with confirmed timeline for 8 stores.
   improved navigation, featuring shop-
                                           • Refurbishment to include rebranding    • Rental renegotiation in progress
   in-shop concepts (specialty design).
                                             and refreshing shopfront, lighting,      and managed to receive support
   Aeon Deltamas provides a template
                                             wall display, general fixtures, and      from developers for some watch-list
   for new store formal rollout.
                                             shop-in-shop.                            stores.
 • Selectively opening a total of 3-4
   new stores.




                                                                                                                         20
Page 21
Omnichannel Expansion
Continuing to enhance technology, improve experience to scale the digital penetration

        Customer                                                                           Technology and
        Experience                                 Marketing
                                                                                           business integration

 • Enhancing product offerings through     • Implementing data-driven targeting     • Elevating Customer Experience
   CV onboarding ensures consistent          and personalized marketing               by improving Search, SEO,
   merchandise offerings across all          campaigns to enhance ROI.                and App Speed for
   channels.                                                                          Matahari.com.
                                           • Introducing KOL affiliate program to
 • Improving user experience by              drive social engagement for both       • Single view of inventory through
   introducing features like click-and-      offline and digital business.            new order management
   collect, AI-driven conversational                                                  and warehouse management
                                           • Introducing online exclusive             systems, across CV and DP
   commerce, and live commerce.
                                             incentives and promotions to             and across all channels,
 • Integrating offline features, such as     expedite digital penetration.            and enabling
   Matahari Rewards with digital                                                      fulfillment from stores.
                                           • Increasing Shop & Talk exposure
   channels, such as Shop & Talk, to
                                             among existing customers.
   standardize and uplift shopping
   experience.                             • Launching dedicated stores for
                                             flagship brands on third-party
                                             marketplaces.


                                                                                                                         21
Page 22
Loyalty & Personalization
Embracing new generation customers

                         • Building scale and relevance through popular Key Opinion Leaders.
       New               • Teaming up with relevant lifestyle and fashion communities (i.e.
       Generation          Sneakers, Street Fashion, Denim communities).
       Customers         • Conducting proprietary marketing campaigns beyond Lebaran
                           and festive seasons.


                         • Intensifying private label brands focused campaign (i.e. Suko,
                           Nevada, Cole) as main offers in Matahari.
       Brand Building
                         • Improve Matahari brand promise beyond price and promotions.
       Focus



                         • Boost personalization capability to be able to reach loyal customers
                           with more relevant offers.
       Loyalty &
       Personalization   • Expand benefits variety for members through partnership with top
                           banks, fintech and brand partners.


                                                                                                  22
Page 23
   155 Stores
   82 Cities

    600+ suppliers
    94% local

    9,092
    employees




Closing Remarks
                     23
Page 24
Closing Remarks
Financial results muted; key initiatives continue
Lebaran & Financial Performance
  Lebaran sales performance of SSSG -2.4% highlights ongoing macro challenges; the team remains committed to advancing
  strategic initiatives, and identifying areas of improvement. 1Q24 delivered almost half of FY23 full year Net income.

Initiatives
  Selective store opening with total 3-4 stores. Aeon Deltamas with new concept was well received. The store closure plan is on
  track with 8 of 10 stores confirmed.

  Merchandising initiatives continue with refreshing and upgrading our brand portfolio, rebranding private labels.

  Accelerating expansion on Matahari.com, Shop&Talk, and third-party marketplaces. Continuing to improve customer
  experience and technology by enabling wider product offering, personalized marketing and rewards.

  The marketing strategy aims to increase traffic by leveraging influencers in social media, community building, private-label
  marketing, as well as personalization through collaboration with partners.

Capital Allocation
  Dividend policy remains at a minimum of 50% of Net Profit.

                                                                                                                                  24
Page 25
Contact us

PT Matahari Department Store Tbk

Menara Matahari 12th Floor,
Jl Boulevard Palem Raya No.7
Karawaci, Tangerang 15811, Indonesia

Phone: +6221 547 5228 | +62811 9610 1111
Email: ir@matahari.com

www.matahari.com


DISCLAIMER: This presentation has been prepared by PT Matahari Department Store Tbk (“LPPF” or “Company”) for
informational purposes. Neither this presentation nor any of its content may be reproduced, disclosed or used
without the prior written consent of the Company.

This presentation may contain forward looking statements which represent the Company’s present views on the
probable future events and financial plans. These views are based on current assumptions, are exposed to various
risks, and are subject to considerable changes at any time. The Company warrants no assurance that such outlook
will, in part or as a whole, eventually be materialized. Actual results may differ materially from those projected.

The information is current only as of its date and shall not, under any circumstances, create any implication that the
information contained therein is correct as of any time subsequent to the date thereof or that there has been no
change in the financial condition or affairs of LPPF since such date. This presentation may be updated from time to
time and there is no undertaking by LPPF to post any such amendments or supplements on this presentation.

The Company will not be responsible for any consequences resulting from the use of this presentation as well as the
reliance upon any opinion or statement contained herein or for any omission.



                                                                                                                         25
Page 26
Thank you

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