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20240429_BSDE_Laporan Informasi dan Fakta Material_31630744_lamp1.pdf
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SIARAN PERS UNTUK DITERBITKAN SEGERA PRESS RELEASE FOR IMMEDIATE RELEASE
*) (unofficial translations)
BSDE Sepanjang Tiga Bulan Pertama Bukukan BSDE Achieves Marketing Sales of IDR 2.22 trillion in the
Prapenjualan Senilai Rp2,22 Triliun First Three Months *)
Tangerang, 29 April 2024 - PT Bumi Serpong Damai Tbk Tangerang, April 29th, 2024 – PT Bumi Serpong Damai Tbk (BSDE),
(BSDE), pengembang kota mandiri terbsar dan anggota the largest satellite city developer and a member of the Sinar Mas
kelompok properti Sinar Mas Land merilis kinerja prapenjualan Land property group, has issued its marketing sales performance for
tiga bulan pertama 2024. the first quarter of 2024.
Hingga akhir Maret 2024, BSDE berhasil membukukan By the conclusion of March 2024, BSDE achieved a notable
prapenjualan sebesar Rp2,22 triliun atau sekitar 23% dari target milestone by recording marketing sales totaling IDR2.22 trillion,
tahun penuh sebesar Rp9,50 triliun. equivalent to about 23% of the annual target of IDR9.50 trillion.
“Capaian ini naik 3% dibandingkan dengan kinerja penjualan "This accomplishment represents a 3% improvement compared to
pemasaran periode yang sama tahun lalu sebesar Rp2,15 triliun.” the marketing sales performance of IDR2.15 trillion in the
Hermawan Wijaya selaku Direktur BSDE menegaskan. corresponding period last year," as stated by Hermawan Wijaya,
Director of BSDE.
Segmen prapenjualan residensial menjadi penyumbang terbesar The residential marketing sales segment emerged as the largest
dengan 57% dari total prapenjualan kuartal pertama 2024 atau contributor, constituting 57% of the total marketing sales in the first
sebesar Rp 1,26 triliun, sedangkan prapenjualan komersial, quarter of 2024, amounting to IDR1.26 trillion. Conversely,
termasuk lot komersial, apartemen dan ruko, menyumbang commercial marketing sales, encompassing commercial lots,
sebesar Rp965,00 miliar, mewakili 43% dari total penjualan apartments and shop houses, accounted for IDR965.00 billion,
prapenjualan 2024. equivalent to 43% of the total marketing sales for 2024.
Tingginya angka penjualan segmen residensial yang mencapai The notable residential sales total of IDR1.26 trillion was primarily
Rp1,26 triliun tidak lepas dari penjualan produk-produk driven by the successful sales of BSDE’s flagship projects situated
unggulan yang berada di bawah naungan proyek mercusuar within BSD City, including Nava Park, Hiera, The Zora, Eonna, and
BSDE di BSD City, seperti Nava Park, Hiera, The Zora, Eonna Terravia.
dan Terravia.
Segmen lainnya, prapenjualan segmen komersial pada tiga bulan In the commercial marketing sales segment, a total of IDR965.00
pertama Rp965,00 miliar, yang terdiri dari prapenjualan segmen billion was achieved in the first quarter. This sum comprises
ruko sebesar Rp627,00 miliar, prapenjualan segmen lahan IDR627.00 billion from shophouse marketing sales, IDR191.00
komersial sebesar Rp191,00 miliar dan prapenjualan unit billion from commercial lot marketing sales of and IDR147.00 billion
apartemen sebesar Rp147 miliar. from apartment unit marketing sales.
Hermawan menambahkan”Tingginya prapenjualan segmen ruko Hermawan added that “The notable surge in marketing sales figure
tidak lepas dari peluncuran produk baru seperti Cascade Studio of shophouses was attributed to the launch of new products such as
Loft di BSD City, Devant Business Loft di Kota Wisata Cibubur Cascade Studio Loft in BSD City, Devant Business Loft in Kota
dan 7th Avenue Biztown di Grand City Balikpapan, bersamaan Wisata in Cibubur and 7th Avenue Biztown in Grand City
dengan penjualan dari produk yang sudah ada. Penjualan unit Balikpapan, along with sales from ongoing sales products.
apartemen dikaitkan dengan Southgate dan Aerium di Jakarta, Apartment unit sales were associated with Southgate and Aerium in
serta Akasa dan Upper-west di BSD City.” Jakarta, as well as Akasa and Upper-west in BSD City.”
BSD City sebagai flagship proyek menyumbang sekitar 68% dari BSD City, serving as the flagship project, contributed approximately
total prapenjualan kuartal satu 2024, dengan kontribusi signifikan 68% of the total marketing sales in the first quarter of 2024, with
dari Nava Park (12%), Hiera (6%) dan The Zora (5%). significant contributions from Nava Park (12%), Hiera (6%) and The
Zora (5%).
Sementara itu, Grand Wisata di Bekasi dan Kota Wisata di Grand Wisata in Bekasi and Kota Wisata in Cibubur accounted for
Cibubur masing-masing menyumbang 13% dan 7% terhadap 13% and 7% of the total marketing sales in 2024, respectively.
total prapenjualan 2024.
"Dengan hasil yang menjanjikan ini, BSDE telah menunjukkan "In light of these promising results, BSDE has demonstrated a steady
pertumbuhan yang konsisten dalam penjualan pemasaran dari increase in marketing sales annually, despite facing adversity,
tahun ke tahun, bahkan di tengah masa-masa sulit seperti selama notably during and post the pandemic," remarked Hermawan.
dan setelah pandemi," ujar Hermawan.
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Untuk mendukung pencapaian target 2024, BSDE telah To bolster the achievement of targets in 2024, BSDE has initiated the
meluncurkan program penjualan nasional 'Infinite Living' yang nationwide sales initiative 'Infinite Living,' presenting a range of
menawarkan berbagai promosi kepada pelanggan sepanjang promotions to customers throughout the year.
tahun.
Ditambahkan, pencapaian ini membuktikan strategi dan kinerja Furthermore, this accomplishment signifies that the strategy and
sudah dalam jalur yang tepat. Terlebih pemerintah tahun 2024 performance are aligning effectively. Moreover, in 2024, the
masih memberikan kebijakan fiskal terhadap industri properti government continued to implement fiscal policies supporting the
berupa kebijakan pengembalian PPN (PPNDTP). Kebijakan ini property industry, such as the VAT rebate policy (PPNDTP). This
dan strategi pemasaran nasional Perseroan tentunya akan policy, combined with the Company's national marketing strategy, is
mendukung kinerja penjualan Perusahaan tahun 2024. poised to bolster the Company's sales performance in 2024..
“Berdasarkan faktor-faktor tersebut, kami optimis hingga akhir “Based on these factors, we hold a positive outlook on achieveing
tahun 2024 mendatang bisa meraih target prapenjualan sebesar the marketing sales target of IDR9.50 trillion by the conclusion of
Rp9,50 triliun. Melangkah ke depan, BSDE tetap berkomitmen 2024. Moving forward, BSDE remains dedicated to progressing its
untuk memajukan inisiatif pengembangan proyeknya, terutama project development initiatives, particularly those situated in the
yang terletak di wilayah Jabodetabek”, tutup Hermawan dalam Greater Jakarta area." concluded Hermawan in a press statement.
keterangan pers.
(end) (end)
Sekilas mengenai PT Bumi Serpong Damai Tbk Overview of PT Bumi Serpong Damai Tbk
BSDE merupakan pengembang BSD City, kota mandiri terbesar di Indonesia dan BSDE is the developer of BSD City, the largest satellite city in Indonesia and the
flagship project Sinar Mas Land seluas 5.950 ha yang terdiri atas kawasan flagship project of Sinar Mas Land measuring to 5,950ha, consisting of residential
perumahan dan kawasan niaga terpadu. Pada awal tahun 2011, BSDE telah areas and the integrated commercial area. In early 2011, BSDE finalized the
merampungkan proses akuisisi perusahaan terafiliasi yakni PT Duta Pertiwi Tbk, acquisition of affiliated companies, namely PT Duta Pertiwi Tbk, PT Sinar Mas
PT Sinar Mas Teladan dan PT Sinar Mas Wisesa. Akuisisi ini diharapkan dapat Teladan and PT Sinar Mas Wisesa. This acquisition is expected to improve BSDE’s
meningkatkan kinerja BSDE terutama portofolio pendapatan dan diversifikasi performance particularly in revenues portfolio and business diversification.
usaha BSDE.
Pasca aksi Korporasi tersebut, BSDE secara konsisten dan berkesinambungan Post corporate action, BSDE consistently and continuously strengthened its revenue’s
memperkuat portofolio pendapatannya dengan tumbuh secara organik maupun portfolio by growing both organically and inorganically. Apart from being active in
anorganik. Selain aktif dalam melakukan akuisisi tanah sebagai backbone land acquisition as a property company backbone, various strategic partnerships with
perusahaan properti, berbagai kemitraan strategis dengan mitra nasional national and international partners have been carried out to provide added value to
maupun internasional telah dilakukan guna memberikan nilai tambah bagi BSDE’ projects as well as through Subsidiaries, Associates and Joint Ventures.
proyek-proyek yang berada di bawah BSDE maupun melalui Entitas Anak,
Entitas Asosiasi dan Entitas Ventura Bersama.
Ke depannya, BSDE juga akan aktif dalam memperkuat cadangan kas BSDE Moving forward, BSDE will also actively improve its cash reserves to develop and
untuk mengembangkan dan meraih peluang-peluang bisnis yang potensial guna seize potential business opportunities to ensure upcoming sustainable business
menjamin pertumbuhan bisnis yang berkelanjutan di masa mendatang. BSDE growth. BSDE developed its sustainability vision since year 2017, which is an integral
telah mengembangkan visi keberlanjutannya sejak tahun 2017 dan dalam element of how we do business. BSDE is currently listed as one of the largest property
perjalanannya menjadi elemen integral bagi setiap operasional bisnis. Saat ini, issuers on the Indonesia Stock Exchange (IDX), with a market capitalization of
BSDE tercatat sebagai salah satu emiten properti terbesar di Bursa Efek IDR20.59 trillion as of March 31st, 2024, as well as ESG score at 14.83 (source
Indonesia (BEI), dengan kapitalisasi pasar sebesar Rp20,59 triliun per 31 Maret www.idx.co.id/id/perusahaan-tercatat/nilai-esg).
2024 serta nilai ESG 14,83 (sumber www.idx.co.id/id/perusahaan-tercatat/nilai-
esg).
For further information, please contact:
Untuk informasi lebih lanjut, silahkan menghubungi: PT Bumi Serpong Damai Tbk
PT Bumi Serpong Damai Tbk Hermawan Wijaya – Director
Hermawan Wijaya, Direktur Email: corporate.secretary@sinarmasland.com
Email: corporate.secretary@sinarmasland.com
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