20250828_MPPA_Laporan Informasi dan Fakta Material_31935698_lamp2.pdf

A Logo with A Story

Hypermart’s new logo features an infinity ribbon, symbolizing adaptability and continuous growth. At its
core lies a golden smile shaped like a yellow banana, representing happiness, warmth, and friendliness in
customer service.

The blue color of the ribbon conveys trust and modernity, while the yellow of the banana reflects
optimism and cheerfulness. The white background underscores simplicity and cleanliness, values that
have long formed the foundation of a trusted, comfortable shopping experience.

This logo reflects the new Hypermart spirit: joyful, warm, bold, and fresh, ready to embrace the future of
retail in Indonesia.

More Than Just a Logo

This rebranding goes far beyond a visual change. It marks a complete transformation across all areas of
Hypermart’s business:

     •     A new service culture delivered through the Golden Smile Movement, built on the philosophy that
           happy employees create happy customers

     •     Revamped fresh produce areas with better layout and visual appeal

     •     A more inspiring shopping experience in non-food categories with improved layouts and relevant
           product selections

     •     Competitive, affordable prices and attractive promotions for Indonesian families

     •     Refreshed store ambience visually appealing and comfortable and loyalty programs offering
           exclusive benefits for dedicated members

The first four stores to unveil the new look on August 28, 2025 are: Hypermart Lippo Karawaci Utara,
Hypermart Puri, Hypermart Vila Melati Mas, and Hypermart Gading Serpong.

“This rebranding reflects our commitment to stay relevant, continue innovating, and provide a warmer,
more enjoyable shopping experience. At 21 years old, we want to show that Hypermart is not just growing,
but evolving,” said Adrian Suherman, President Director of MPPA. “Our new logo represents our spirit of
sustainable growth, and most importantly, the smiles we hope to bring to every customer visit.”

Shopping That Makes You Happy!

Carrying this renewed spirit, Hypermart launches its flagship campaign "Belanja Bikin Happy", celebrating
the vital role of mothers as the key decision-makers in their households, ensuring the family’s needs are
met and everyone stays happy.

Through WIB (Waktunya Ibu Bahagia) program, Hypermart creates a shopping experience that’s not just
functional, but also fun and emotionally fulfilling, like shopping therapy:

     •     Waktunya Ibu Bahagia Dimanjakan Diskon (August 28 – August 31), special deals and pampering
           discounts

PT Matahari Putra Prima Tbk
Gajah Mada Plaza Lt. SG. Jl · Gajah Mada No. 19-26 Petojo Utara · Gambir – Jakarta Pusat 10130 · Indonesia

Kantor Pusat Operasional
Hypermart Cyberpark, UG Floor · Jl. Sultan Falatehan · Lippo Karawaci Utara – Tangerang · Banten 15138 · Indonesia
Tel. +62 21 5081 3000 · Fax +62 21 8061 5757 · www.mppa.co.id

     •     Waktunya Ibu Berkilau (August 28 – August 31), me-time moments with hair coloring, dental and
           skin checks, creambaths, beauty classes, zumba, and cooking demos

     •     Waktunya Ibu Beruntung Jadi Member (August 28 – September 30), exciting giveaways
           gamification and chance to win electronics in every transaction through “Spin & Win” featured
           within Hicard apps, along with the offline gamification in form of “Smile & Win” special booth to
           provide happy brand experience

WIB (Waktunya Ibu Bahagia) will be continue on the 15th of every month, giving moms extra excitement
in mid-month period and provide them with more reason to be happy.

As part of the new spirit, Hypermart introduces Hari Happy Hypermart, a weekend event series designed
to deepen connections with customers:

     •     HIH – Hari Icip Happy, weekend sampling day to try new and favorite products

     •     HOH – Hari Olahraga Happy, join the Hypemom Zumba and Pound-Fit Community, to support
           active and health-conscious moms

     •     HMH – Hari Member Happy, 20% discount on Bakemart products after 8:00pm on weekday and
           extra 5% discount on Private Label items every weekday.



Smiling Toward the Future

With its new face and renewed spirit, Hypermart welcomes the future of retail in Indonesia with
confidence. More than just a destination for affordable shopping, Hypermart aims to be a place where
every customer feels welcomed, valued, and goes home with a smile.




                                                               ***OOO***




For more information, contact:

PT Matahari Putra Prima Tbk.
Email: corporate.communication@hypermart.co.id
Website: http://mppa.co.id

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This press release has been prepared by PT Matahari Putra Prima Tbk (MPPA) and is circulated for general information purposes only. It is not
intended for any specific person or purpose and does not constitute a recommendation regarding the safety of MPPA. No warranty (express or
implied) is made as to the accuracy or completeness of the information. All opinions and estimates included in this release constitute our
judgment as of this date and are subject to change without prior notice.



PT Matahari Putra Prima Tbk
Gajah Mada Plaza Lt. SG. Jl · Gajah Mada No. 19-26 Petojo Utara · Gambir – Jakarta Pusat 10130 · Indonesia

Kantor Pusat Operasional
Hypermart Cyberpark, UG Floor · Jl. Sultan Falatehan · Lippo Karawaci Utara – Tangerang · Banten 15138 · Indonesia
Tel. +62 21 5081 3000 · Fax +62 21 8061 5757 · www.mppa.co.id

MPPA disclaims any responsibility or liability whatsoever arising which may be brought against or suffered by any person as a result of reliance
on the whole or any part of the contents of this press release and neither MPPA nor any of its affiliated companies and their respective employees
and agents accepts liability for any errors, omissions, or otherwise, in this press release, and for any inaccuracies or omissions that may occur.

Forward-looking statements
Certain statements in this release are or may be forward-looking statements. These statements typically contain words such as "will", "expects"
and "anticipates" and similar words. By their nature, forward-looking statements involve a number of risks and uncertainties that could cause
actual events or results to differ materially from those described in this release. Factors that could cause actual results t o differ include, but are
not limited to, economic, social and political conditions in Indonesia; the state of the property industry in Indonesia; prevailing market conditions;
increases in the regulatory burden in Indonesia, including environmental regulations and compliance costs; foreign exchange r ate fluctuations;
interest rate trends, cost of capital and availability of capital; anticipated demand and pricing for our developments and related capital
expenditures and sale investments; construction costs; availability of real estate properties; competition from other compani es and venues; shifts
in customer demand; changes in operating costs, including employee wages, benefits and training; changes in government and public policy; our
ability to become and remain competitive; our financial condition, business strategy and management's plans and objectives for future
operations; future receivables generation; and environmental compliance and remediation. If any one or more of such uncertainties or risks,
among others, materialize; actual results could differ materially from those estimated, anticipated or projected. In particular, but not limited to,
capital costs could increase, projects could be delayed and anticipated increases in production, capacity or performance may not be fully
implemented. Although we believe that our management's expectations reflected in such forward-looking statements are reasonable based on
the information available to us, no assurance can be given that such expectations will prove to be correct. You should not pl ace undue reliance
on such statements. In any event, these statements speak only as of the date hereof, and we undertake no obligation to update or revise any of
them, whether as a result of new information, future events or otherwise.




PT Matahari Putra Prima Tbk
Gajah Mada Plaza Lt. SG. Jl · Gajah Mada No. 19-26 Petojo Utara · Gambir – Jakarta Pusat 10130 · Indonesia

Kantor Pusat Operasional
Hypermart Cyberpark, UG Floor · Jl. Sultan Falatehan · Lippo Karawaci Utara – Tangerang · Banten 15138 · Indonesia
Tel. +62 21 5081 3000 · Fax +62 21 8061 5757 · www.mppa.co.id