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20250730_MSIN_Laporan Informasi dan Fakta Material_31928419.pdf

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 Nomor Surat                           125/MDE-CORSEC/VII/2025

 Nama Perusahaan                       PT MNC Digital Entertainment Tbk

 Kode Emiten                           MSIN

 Lampiran                              1
                                       PT MNC Digital Entertainment Tbk (MSIN) Menunjuk Penasihat Strategis
 Perihal


Dengan ini kami untuk dan atas nama perusahaan menyampaikan Laporan Informasi atau Fakta Material sebagai
berikut:

 Nama Emiten atau Perusahaan Publik            PT MNC Digital Entertainment Tbk

 Bidang Usaha                                  Bidang media khususnya dalam bidang Production House,
                                               Advertising dan Manajemen Talent


 Telepon                                       (021) 5307710

 Faksimili                                     (021) 5300449

 Alamat Surat Elektronik (email)               corsec.mde@mncgroup.com


 Tanggal Kejadian                              31 Juli 2025
 Jenis Informasi atau Fakta Material           PT MNC Digital Entertainment Tbk (MSIN) Menunjuk
                                               Penasihat Strategis


 Uraian Informasi atau Fakta Material          PT MNC Digital Entertainment Tbk (MSIN) telah menunjuk
                                               salah satu divisi dari Smash Capital, perusahaan investasi
                                               yang berbasis di Los Angeles dan New York, sebagai
                                               penasihat strategis. Tim Smash terdiri dari Kevin Mayer,
                                               bersama dengan Evan Richter dan Nicole Iacopetti.

                                               Penunjukan ini akan mendukung MSIN dalam area strategis
                                               utama, termasuk transformasi digital, konten dan kemitraan,
                                               ekspansi global, monetisasi, dan inovasi produk.

                                               Peran penasihat ini mencakup seluruh pengembangan aset
                                               digital MSIN, termasuk platform OTT yang memiliki
                                               pertumbuhan terpesat, RCTI+ (AVOD) dan Vision+ (SVOD),
                                               serta jaringan multi-channel network berbasis YouTube
                                               (MCN), divisi digital marketing, talent dan KOL agency, serta
                                               unit produksi dan distribusi konten yang mencakup original
                                               series, mikro-drama, drama series, dan animasi.
 Dampak kejadian, informasi atau fakta         -
 material tersebut terhadap kegiatan
 operasional, hukum, kondisi keuangan,
 atau kelangsungan usaha Emiten atau
 Perusahaan Publik



 Demikian untuk diketahui.


 Hormat Kami,
 PT MNC Digital Entertainment Tbk
Page 2
Ahmad Alhafiz

Corporate Secretary




PT MNC Digital Entertainment Tbk
Gedung MNC Pictures, Komp. MNC Studios, Jl. Raya Pejuangan No. 1, Kebon
Telepon : (021) 5307710, Fax : (021) 5300449, www.mncdigital.com



Nama Pengirim                      Ahmad Alhafiz

Jabatan                            Corporate Secretary
Tanggal dan Waktu                  31-07-2025 08:27

Lampiran                           1. MSIN Appoints Strategic Advisor.pdf


 Dokumen ini merupakan dokumen resmi PT MNC Digital Entertainment Tbk yang tidak memerlukan tanda tangan
     karena dihasilkan secara elektronik oleh sistem pelaporan elektronik. PT MNC Digital Entertainment Tbk
                   bertanggung jawab penuh atas informasi yang tertera didalam dokumen ini.
Page 3
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 Letter / Announcement No.            125/MDE-CORSEC/VII/2025

 Issuer Name                          PT MNC Digital Entertainment Tbk

 Issuer Code                          MSIN

 Attachment                           1

 Subject                              PT MNC Digital Entertainment Tbk (MSIN) Appoints Strategic Advisor


The company hereby announce the Material Information or Facts Report as follows

 Name of Issuer or Public Company             PT MNC Digital Entertainment Tbk

 Business Activities                          Bidang media khususnya dalam bidang Production House,
                                              Advertising dan Manajemen Talent

 Telephone                                    (021) 5307710

 Faximile                                     (021) 5300449

 Email Address                                corsec.mde@mncgroup.com


 Date of Event                                31 July 2025

                                              PT MNC Digital Entertainment Tbk (MSIN) Appoints Strategic
 Type of Material Information or Facts        Advisor

 Description of Material Information or       PT MNC Digital Entertainment Tbk (MSIN) has appointed a
 Facts                                        division of Smash Capital, a Los Angeles and New York-based
                                              investment firm, as a strategic advisor. The Smash team
                                              includes Kevin Mayer, along with Evan Richter and Nicole
                                              Iacopetti.

                                              The engagement will support MSIN in key strategic areas,
                                              including digital transformation, content and partnerships,
                                              global expansion, monetization, and product innovation.

                                              This advisory role encompasses the development of all MSINs
                                              digital assets, including its fastest-growing OTT platforms,
                                              RCTI+ (AVOD) and Vision+ (SVOD), as well as its YouTube-
                                              based multi-channel network (MCN), digital marketing division,
                                              talent and KOL agencies, as well as, its content production
                                              and distribution units spanning original series, microdramas,
                                              drama series, and animation.
 Impact of event, material information or     -
 facts towards Issuers or Public
 Company’s operational activities, legal,
 financial condition, or going concern




Thus to be informed accordingly.


Respectfully,
PT MNC Digital Entertainment Tbk




Ahmad Alhafiz

Corporate Secretary
Page 4
PT MNC Digital Entertainment Tbk
Gedung MNC Pictures, Komp. MNC Studios, Jl. Raya Pejuangan No. 1, Kebon
Phone : (021) 5307710, Fax : (021) 5300449, www.mncdigital.com



Sender Name                        Ahmad Alhafiz

Function                           Corporate Secretary

Date and Time                      31-07-2025 08:27

Attachment                         1. MSIN Appoints Strategic Advisor.pdf


   This is an official document of PT MNC Digital Entertainment Tbk that does not require a signature as it was
 generated electronically by the electronic reporting system. PT MNC Digital Entertainment Tbk is fully responsible
                                 for the information contained within this document.

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Names mentioned 2 people and organisations named in the text · linked when the evidence is strong

linked org MNC Digital Entertainment Tbk · Nama Perusahaan p.1 ×54
unresolved person Ahmad Alhafiz · Corporate Secretary p.2 ×2

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