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     PT MNC DIGITAL ENTERTAINMENT Tbk. “MSIN”
     Jakarta, Indonesia - 31 July 2025




PT MNC Digital Entertainment Tbk (“MSIN”)                PT MNC Digital Entertainment Tbk (“MSIN”)
     Menunjuk Penasihat Strategis                               Appoints Strategic Advisor

PT MNC Digital Entertainment Tbk (“MSIN”) telah          PT MNC Digital Entertainment Tbk (“MSIN”) has
menunjuk salah satu divisi dari Smash Capital,           appointed a division of Smash Capital, a Los Angeles
perusahaan investasi yang berbasis di Los Angeles        and New York-based investment firm, as a strategic
dan New York, sebagai penasihat strategis. Tim           advisor. The Smash team includes Kevin Mayer,
Smash terdiri dari Kevin Mayer, bersama dengan           along with Evan Richter and Nicole Iacopetti.
Evan Richter dan Nicole Iacopetti.
Penunjukan ini akan mendukung MSIN dalam area            The engagement will support MSIN in key strategic
strategis utama, termasuk transformasi digital,          areas, including digital transformation, content and
konten dan kemitraan, ekspansi global, monetisasi,       partnerships, global expansion, monetization, and
dan inovasi produk.                                      product innovation.
Peran       penasihat     ini    mencakup     seluruh    This advisory role encompasses the development of
pengembangan aset digital MSIN, termasuk                 all MSIN’s digital assets, including its fastest-growing
platform OTT yang memiliki pertumbuhan terpesat,         OTT platforms, RCTI+ (AVOD) and Vision+ (SVOD), as
RCTI+ (AVOD) dan Vision+ (SVOD), serta jaringan          well as its YouTube-based multi-channel network
multi-channel network berbasis YouTube (MCN),            (MCN), digital marketing division, talent and KOL
divisi digital marketing, talent dan KOL agency, serta   agencies, as well as, its content production and
unit produksi dan distribusi konten yang mencakup        distribution units spanning original series, micro-
original series, mikro-drama, drama series, dan          dramas, drama series, and animation.
animasi.

Mohon dicatat bahwa pengumuman ini merupakan             Please note that this announcement is a mandatory
keterbukaan informasi yang wajib disampaikan             disclosure to IDX and OJK. It is not intended for
kepada Bursa Efek Indonesia (BEI) dan Otoritas Jasa      publication as a press release.
Keuangan (OJK). Dokumen ini disampaikan bukan
sebagai siaran pers.




For further information, please contact:                                  PT MNC DIGITAL ENTERTAINMENT TBK
Investor Relations:                                                                       MNC Tower, 29th floor
   Luthan Fadel Putra                                                                 Jl. Kebon Sirih Kav 17 - 19
   luthan.putra@mncgroup.com                                                                       Jakarta 10340
                                                                                          Phone: 62-21 3913338
                                                                                            Fax : 62-21 3910454

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