20250508_LPPF_Laporan Informasi dan Fakta Material_31884296_lamp1.pdf

Bravado, perusahaan merchandise dan brand management milik Universal Music
Group, menjamin keaslian dan kualitas di setiap desainnya. Matahari menyesuaikan
koleksi ini dengan preferensi lokal, memilih bahan dan model yang cocok untuk iklim
tropis Indonesia. Seluruh produk menggunakan material 100% katun untuk
kenyamanan dan daya tahan maksimal.

Bersamaan dengan kolaborasi ini, Matahari juga memperkenalkan AOS (Artisan of
Style)—merek eksklusif terbaru yang menghadirkan busana sehari-hari bergaya
kekinian dengan sentuhan pop culture. AOS mengusung semangat ekspresi diri,
melalui koleksi yang memadukan berbagai elemen pop culture seperti musik, seni,
film, hingga karakter animasi dengan gaya streetwear yang relevan bagi generasi
muda saat ini.

Koleksi perdana AOS akan menampilkan koleksi yang terinspirasi dari band-band
legendaris yang telah membentuk sejarah musik dunia, seperti The Rolling Stones dan
Sex Pistols, memberikan kesempatan bagi para penggemar untuk mengenakan
busana yang mencerminkan identitas musik dari artis-artis ikonik tersebut.

“AOS bukan sekadar fashion, melainkan wadah untuk berekspresi. Kami memilih
musik sebagai tema perdana karena musik merupakan bahasa universal yang bisa
menyatukan berbagai generasi dan latar belakang. Di koleksi pertama ini, kami
menerjemahkan ikon musik legendaris menjadi produk pakaian yang bisa dikenakan
sehari-hari, melalui proses desain yang matang dan penuh pertimbangan. Setiap
item dirancang untuk tetap stylish namun nyaman dipakai, mencerminkan
kepribadian dinamis Gen Z dan milenial muda. Dengan AOS, penggemar tidak
hanya membeli pakaian, tapi juga menunjukkan gaya hidup dan identitas diri
mereka,” ujar Tommy Indra, VP of Merchandising for Special Project, Matahari.

Koleksi perdana AOS mencakup berbagai pilihan T-shirt dan sweatshirt yang stylish
dan nyaman, dirancang khusus untuk iklim tropis Indonesia. Dengan harga mulai dari
Rp129.900, koleksi ini menghadirkan produk-produk yang mudah dijangkau tanpa
mengorbankan kualitas maupun orisinalitas desain.

Seluruh koleksi ini bisa didapatkan secara eksklusif di seluruh gerai Matahari dan
secara online di Matahari.com. Selain T-shirt dan sweatshirt, ke depannya, AOS akan
terus berkembang dengan menghadirkan koleksi pakaian yang lebih beragam,
seperti celana dan item fashion lainnya.

Sebagai bagian dari rencana jangka panjang, AOS juga akan berkolaborasi dengan
musisi global naungan Universal Music Group lainnya. Deretan artis berikutnya yang
akan hadir di koleksi AOS meliputi Guns N’ Roses, Run DMC, Jamiroquai, Lady Gaga,
dan Billie Eilish—semuanya dijadwalkan rilis di tahun 2025.

Melalui kolaborasi ini, Matahari, Universal Music Indonesia, dan Bravado berharap
dapat terus memperluas koleksinya dengan musisi-musisi baru, desain yang lebih
kreatif, dan inovasi fashion lainnya lewat AOS. Inisiatif ini semakin mempererat
hubungan antara ikon musik global dan para penggemarnya, sekaligus memperkuat
komitmen Matahari dalam menghadirkan fashion yang autentik dan trendi bagi
konsumen Indonesia.

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Tentang Matahari
Matahari merupakan platform ritel terkemuka di Indonesia, dengan 140+ gerai di hampir 80 kota disertai keberadaan
di kanal digital yang semakin kuat. Selama lebih dari 60 tahun, Matahari menawarkan beragam produk fesyen dan
gaya hidup berkualitas dengan harga terjangkau untuk kelas menengah Indonesia. Berbagai penghargaan dan
pengakuan yang diterima oleh Matahari menunjukkan dedikasi Matahari terhadap keunggulan dan inovasi,
menegaskan posisi Matahari sebagai merek yang dinamis dan tepercaya di Indonesia.

Tentang Universal Music Indonesia
Universal Music Indonesia is a part of the Universal Music Group, the world’s leading music company. Universal Music
Indonesia owns and operates business that engaged in music recording, music publishing and merchandising.
Universal Music Indonesia identify and develop recording artists and songwriters. We also produce, distribute and
promote Indonesia’s critically acclaimed and commercially successful music to delight and entertain fans all over
Indonesia.
Our unmatched commitment to lead in developing new services, platforms and business models for the delivery of
music and related content empowers innovators and allows new commercial and artistic opportunities to flourish.
Understanding that music is a powerful force for good thing in the world, it’s unique in its ability to inspire people and
bring them together, we work with our artists and employees to serve our communities.
Universal Music Indonesia is the home for Indonesia’s greatest artists, innovators and entrepreneurs.

Tentang Bravado
Bravado lives at the crossroads of music and fashion. We understand the power of smart merchandising, and we know
how to create products that spark organic, emotional connections between fans and artists. Our world class
capabilities have made us the leading provider of consumer, lifestyle and brand management services around the
world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the
market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond
the music.

Untuk informasi lebih lanjut, harap menghubungi::
Corporate Communications / Investor Relations
Matahari
Tel: (62 21) 547 5228
E-mail: corp.comm@matahari.com, ir@matahari.com

______________________________________________________________________________________________________________________________________________________

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constitute a recommendation regarding the securities of LPPF. No warranty (expressed or implied) is made to the accuracy or completeness of the information. All opinions and estimations
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Forward-Looking Statements

Certain statements in this release are or may be forward- looking statements. These statements typically contain words such as "will", "expects" and "anticipates" and words of similar import.
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Factors that could cause actual results to differ include, but are not limited to, economic, social, health and political conditions in Indonesia; the state of the retail industry in Indonesia;
prevailing market and operating conditions, raw material prices and Import restrictions; competition from other companies; shifts in customer demands; changes in operation expenses,
including employee wages, benefits and training, governmental and public policy changes; our ability to be and remain competitive; our financial condition, business strategy as well as
the plans and objectives of our management for future operations;. Should one or more of these uncertainties or risks, among others, materialize, actual results may vary materially from
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