20250508_LPPF_Laporan Informasi dan Fakta Material_31884296_lamp2.pdf

Bravado, Universal Music Group’s leading merchandise and brand
management company, guarantees authenticity and quality in every design.
Matahari ensures the collection is tailored to local preferences, with fabrics
and styles selected to suit Indonesia’s tropical climate. All apparel is made from
100% cotton for optimal comfort and durability.

Alongside this collaboration, Matahari also introduces AOS (Artisan of Style)—
its latest exclusive brand offering trend-driven dailywear with a touch of pop
culture. AOS is built on the spirit of self-expression, blending various pop culture
influences such as music, art, film, and animated characters with streetwear
styles that resonate with today’s youth.

AOS’s debut collection draws inspiration from bands that have shaped music
history, such as The Rolling Stones and Sex Pistols, giving fans the opportunity
to wear clothing that reflects both their musical identity and the cultural
influence of these iconic artists.

“AOS is more than just fashion—it’s a platform for self-expression. We chose
music as the debut theme because it’s a universal language that transcends
generations and backgrounds. For this first collection, we translated legendary
music icons into everyday wearable pieces through a thoughtful and
deliberate design process. Each piece is made to be both stylish and
comfortable, reflecting the dynamic personalities of Gen Z and young
Millennials. With AOS, fans aren’t just buying clothes, they’re embracing a
piece of culture and expressing their identity,” said Tommy Indra, VP of
Merchandising for Special Project, Matahari.

The debut AOS collection features ranges of stylish yet comfortable T-shirts and
sweatshirts, specifically designed for Indonesia's climate. With prices starting
from IDR 129,900, the collection offers accessible fashion without
compromising on quality or design authenticity.

The collection will be available exclusively at all Matahari stores and online at
Matahari.com. Beyond T-shirts and sweatshirts, AOS will continue to expand its
offerings to include pants and other fashion-forward items.

Looking ahead, AOS will continue to collaborate with other global music icons
under Universal Music Group. The next lineup of musicians to be featured
includes Guns N’ Roses, Run DMC, Jamiroquai, Lady Gaga, and Billie Eilish —
all set to launch in 2025.

With this partnership, Matahari, Universal Music Indonesia, and Bravado look
forward to expanding the collection with more musicians, new designs, and
innovative fashion offerings through AOS. This initiative strengthens the
connection between global music icons and their fans while reinforcing
Matahari’s commitment to delivering authentic, trend-driven fashion to
Indonesian consumers.

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About Matahari
Matahari is Indonesia’s leading retail platform, with a strong footprint of 140+ outlets across nearly 80 cities
and a growing digital presence. With over 60 years of history, the Company offers a wide range of quality,
affordable fashion and lifestyle products for Indonesia’s middle class. Matahari's numerous awards and
recognitions reflect its dedication to excellence and innovation, underscoring its role as a dynamic and
trusted brand in Indonesia.

About Universal Music Indonesia
Universal Music Indonesia is a part of the Universal Music Group, the world’s leading music company.
Universal Music Indonesia owns and operates business that engaged in music recording, music publishing
and merchandising.
Universal Music Indonesia identify and develop recording artists and songwriters. We also produce,
distribute and promote Indonesia’s critically acclaimed and commercially successful music to delight
and entertain fans all over Indonesia.
Our unmatched commitment to lead in developing new services, platforms and business models for the
delivery of music and related content empowers innovators and allows new commercial and artistic
opportunities to flourish.
Understanding that music is a powerful force for good thing in the world, it’s unique in its ability to inspire
people and bring them together, we work with our artists and employees to serve our communities.
Universal Music Indonesia is the home for Indonesia’s greatest artists, innovators and entrepreneurs.

About Bravado
Bravado lives at the crossroads of music and fashion. We understand the power of smart merchandising,
and we know how to create products that spark organic, emotional connections between fans and
artists. Our world class capabilities have made us the leading provider of consumer, lifestyle and brand
management services around the world. With teams in 40 countries, we create a tailored approach for
every project — from creating new spaces in the market to bringing an artist’s creative vision to life.
Bravado is about building brands and legacies that live on, beyond the music.


For further information, please contact:
Corporate Communications / Investor Relations
Matahari
Tel: (62 21) 547 5228
E-mail: corp.comm@matahari.com, ir@matahari.com


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