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Page 1
7 Maret 2025




Paparan Publik
(Public Expose)
PT Matahari Department Store Tbk
LPPF
Page 2
Agenda

  No                                   Topic    Page

   1   Ringkasan Eksekutif                        3


   2   Tantangan Makroekonomi                    4–6


   3   Kinerja Keuangan                         7 – 11


   4   Informasi Operasi dan Strategi Terkini   12 – 19


   5   Penutup                                  20 – 21




                                                          2
Page 3
Ringkasan Eksekutif
                                                          Hasil di 2024: EBITDA tetap terjaga meski kondisi ekonomi makro sedang lesu
 Penjualan 2024: Rp 12,3 triliun (-2,0% vs. 2023;
                                                          • Makroekonomi: Pasar menantang berlanjut di 4Q24, dengan melambatnya pengeluaran konsumen.
 -1,7% SSSG vs. 2023), dengan belanja konsumen
 melambat. Hasil konsisten dengan kinerja                 • Merchandising: Penjualan pakaian stagnan (0% SSSG); non-pakaian menyeret kinerja (-6% SSSG).
 Lebaran (-2,4% SSSG) dan Q4 (2,0% SSSG).                   Ruang dan jangkauan vendor konsinyasi pareto diperluas. Merek eksklusif dikembangkan untuk
                                                            menarik minat pembeli yang lebih muda dan modern. SUKO diperluas ke 79 gerai. ZES diluncurkan
 Margin Kotor: 34,6% (vs. 2023: 34,2%) didorong             pada 4Q24, menargetkan konsumen yang sadar mode.
 oleh kesegaran yang lebih baik. Bauran DP tetap          • Optimalisasi Gerai: Pemangkasan 13 gerai berkinerja rendah menjadi total 142 gerai sehat,
 sama.                                                      mendorong naiknya EBITDA Rp 13 miliar.
                                                          • Omni-channel: Ragam produk di saluran digital meningkat dengan masuknya merek CV (41% total
 EBITDA: Rp 1.398 miliar (vs. 2023: Rp 1.411 miliar),       penjualan CV). Jangkauan di marketplace terus diperluas.
 turun 0,9% vs. periode yang sama tahun lalu
 meskipun OPEX turun 1,0%.
                                                          Fokus ke Depan di 2025: Investasi bertahap yang hati-hati sesuai titik pencapaian
 Laba Bersih: Rp 828 miliar (vs. 2023: Rp 675 miliar),    • Pengembangan Koleksi merchandise : Memperkuat merek eksklusif dan mengeksplorasi kategori baru,
 22,5% lebih tinggi dari 2023, terutama karena              seperti perlengkapan rumah tangga. Pengembangan produk yang dirancang untuk konsumen yang
 penurunan beban bunga dan depresiasi.                      sensitif terhadap harga, dengan fokus pada harga yang tepat dan promosi yang efektif.

 Persediaan: Rp 0,7 triliun (vs. FY23: Rp 0,8 triliun),   • Peluncuran Gerai Format Khusus: Pembukaan gerai mandiri untuk Suko dan Zes.
 dari perputaran lebih cepat (2,1  2,6x). Juga,          • Renovasi Gerai: Memperbaiki gerai-gerai kategori A bernilai strategis untuk meningkatkan daya tarik.
 persediaan lebih segar (kontribusi 0-6 bulan naik        • Optimalisasi Portoflio Gerai: Mengonsolidasikan jaringan gerai, penyesuaian ukuran gerai yang
 dari 63% menjadi 80%).                                     diperlukan, dan pembukaan lokasi baru untuk meningkatkan produktivitas dan profitabilitas penjualan
                                                            secara keseluruhan.
 Kas Bersih: Rp 399 miliar (vs. 2023: Utang Bersih
                                                          • Peningkatan Keekonomian: Fokus pada efisiensi sewa, tenaga kerja, dan produk (dengan
 Rp42 Miliar), fasilitas tersedia Rp1,7 Triliun.
                                                            pengurangan biaya produk, rasionalisasi merek, peningkatan bauran merek eksklusif, dan optimasi
                                                            alokasi ruang).
 Ekuitas: Rp326 miliar (vs. 2023: Rp31 miliar),
 Komitmen pembayaran dividen tetap 50%.                   • Peningkatan Teknologi: Meningkatkan aplikasi inti teknologi informasi yang diperlukan, memperkuat
                                                            keamanan siber, dan berinvestasi pada teknologi demi kemampuan omnichannel yang lebih baik.




                                                                                                                                                                   3
Page 4
   142 Gerai
   79 Kota

   600+ pemasok
   93% lokal

   8.095
   karyawan




Tantangan
Makroekonomi
                  4
Page 5
Tantangan Makroekonomi
Rumah tangga tampak tidak lagi memiliki simpanan bersih
Perubahan Deposito, Pinjaman, dan Saldo Bank Bersih
 Perubahan YoY dalam triliun Rp
 400



 300



 200



 100
                                                                                              +84.6

  0
                                                                                               -14.0

-100                                                                                           +98.7
                                                                                                       — Saldo Bank Bersih (SBB), Perubahan YoY:
                                                                                                        Perubahan Deposito
                                                                                                        Perubahan Pinjaman
-200



-300
       Jan-17         Jan-18        Jan-19   Jan-20   Jan-21   Jan-22   Jan-23   Jan-24   Okt-24

      Sumber: BI, OJK, Riset Ekonomi BCA


                                                                                                                                            5
Page 6
Tantangan Makroekonomi
Tantangan pascapandemi masih ada, tercermin di berbagai sektor

Penjualan Ritel Pakaian dan Alas Kaki                   Penjualan Mobil                                         Penjualan Restoran Pelayanan Penuh
Dalam triliun Rp                                        ‘000 unit                                               Dalam triliun Rp

200                                                     1,200                                                   600




100                                                       600                                                   300




  0                                                        -                                                      0
       2019   2020     2021    2022      2023   2024*               2019   2020   2021     2022   2023   2024         2019     2020    2021    2022   2023   2024*

              Offline Sales   Digital Sales

Sumber: Euromonitor International                       Sumber: Gaikindo, Astra International                   Sumber: Euromonitor International


*Proyeksi

                                                                                                                                                                     6
Page 7
   142 Gerai
   79 Kota

    600+ pemasok
    93% lokal

    8.095
    karyawan




Kinerja Keuangan
                   7
Page 8
Ikhtisar Keuangan
Profitabilitas didorong naiknya margin kotor (40 basis poin) dan biaya keuangan lebih rendah
                                Triwulan Keempat                        Tahun
       Dalam Miliar Rp
                             2024       2023       Var%        2024        2023     Var%

Penjualan Kotor              2.828      2.937       -3,7%     12.307      12.552    -2,0%
  SSSG %                     -2,0%      -2,9%                  -1,7%       -2,4%

Laba Kotor                     974        939       3,7%      4.253        4.295    -1,0%
  Margin Kotor %             34,4%      32,0%                 34,6%        34,2%

OPEX                          (657)      (663)      -1,0%     (2.855)     (2.884)   -1,0%

EBITDA                         317        275      15,0%      1.398        1.411    -0,9%
  Margin EBITDA %            11,2%       9,4%                 11,4%        11,2%

Laba Bersih (Rugi)             205         45      358,1%       828         675     22,5%
  Margin Laba Bersih %        7,3%       1,5%                  6,7%        5,4%

                                                                                            8
Page 9
Ikhtisar Keuangan
Kas Bersih sebesar Rp 399 Miliar dengan fasilitas pinjaman tersedia sebesar Rp 1,7 Triliun

                       ASET                                         LIABILITAS DAN EKUITAS

     Dalam Miliar Rp          Des-24     Des-23           Dalam Miliar Rp         Des-24      Des-23

Kas dan Bank                      399        508    Pinjaman Bank                       -         550

Piutang Usaha                      40         60    Utang Usaha CV                      469       770

Persediaan                        728        793    Utang Usaha DP                      567       457

Aset Hak Guna                    2.177      2.509   Kewajiban Sewa                    2.843      3.051

Aset Lainnya                     1.193      1.306   Liabilitas Lainnya                  935      1.022

Aset Tetap                        604        705    Ekuitas                             326        31

Jumlah Aset                     5.141      5.880    Jumlah Liabilitas & Ekuitas       5.141     5.880



                                                                                                         9
Page 10
Kinerja Penjualan
Kinerja relatif lebih baik untuk toko inti, terutama di luar Jabodetabek


 Kinerja Gerai (SSSG) FY 2024                     Kinerja Gerai Berdasarkan Geografi (SSSG) FY 2024               Penjualan
                                                                                                                    Kotor
                                                                                                                 berdasarkan
                                                                                                                  Region (%)
                                                           Luar                                Jabodetabek          21,9%
                                                          Jawa
                                                                                               Jawa ex Jakarta      34,5%
                                                         -0,2%
                                                                                               Luar Jawa            43,6%
                                                                                               Total Penjualan     100,0%

Gerai reguler                   Gerai Watchlist
 -1,3%             -1,7%          -5,5%




                                                         Jabode-          Jawa
                                                          tabek        luar Jakarta
                                                         -6,3%          -0,6%
                                                                                                                        10
Page 11
Alokasi Modal
Mengusulkan dividen dan pembelian kembali saham sambil mempertahankan cadangan
yang cukup untuk pertumbuhan bisnis


                   Rencana Capex                   Dividen*
     Pembukaan gerai baru                          Usulan 81,7% Rasio Pembayaran Dividen
              Renovasi gerai                       IDR 300 / saham atau IDR 677 Milyar
Teknologi dan pemeliharaan
      Eksplorasi konsep baru




                     Akuisisi                      Pembelian Kembali Saham Strategis*
  Tidak ada rencana investasi                      Usulan alokasi dana IDR 150 Milyar




*sesuai persetujuan RUPS-T

                                                                                    11
Page 12
FOKUS UTAMA




 Potensi Penuh     Loyalitas &      Optimasi          Ekspansi
 Merchandising   Pengembangan    Jaringan Gerai      Omnichannel
                     Merek




            Keunggulan    Optimasi Beban    Lingkungan,
            Operasional    Operasional       Sosial, dan
                                             Tata Kelola



  Informasi Strategi Terkini
                                                                   12
Page 13
Perkembangan 2024
Terus menunjukkan kemajuan dalam inisiatif strategis




         Potensi Penuh                           Loyalitas &                            Optimasi                          Ekspansi
         Merchandising                      Pengembangan Merek                       Jaringan Gerai                      Omnichannel

Merek eksklusif utama di-rebrand        Peningkatan kesadaran terus         Rasionalisasi ruang gerai selesai   Bergabungnya 68 merek CV,
dengan arsitektur produk dan harga      berlanjut dengan 58%                dengan 13 gerai ditutup,            (41% penjualan offline CV)
yang lebih baik                         pertumbuhan viewers di media        pengurangan luas gerai
                                        sosial                              tertentu                            Kehadiran tambahan di TikTok
Titik penjualan SUKO di 79 lokasi                                                                               Shop menolong pertumbuhan
                                        Keterlibatan lebih tinggi dicapai   Pembukaan gerai utama untuk         penjualan marketplace
ZES merek eksklusif baru, hadir di 56   melalui aktivasi komunitas,         perjalanan pelanggan yang
toko pada akhir tahun                   termasuk influencers dan key        diperbarui dan terkurasi            Teknologi back-end diperbarui,
                                        opinion leaders ternama                                                 dengan Sistem Manajemen
Persediaan terkelola baik dengan                                            Tinjauan portofolio gerai untuk     Gudang dan Pesanan baru
stok >6 bulan berkurang 56%             Naiknya kontribusi penjualan        memastikan biaya okupansi           untuk merampingkan operasi
                                        8,2 juta anggota aktif program      yang optimal dan operasi yang
Merek CV utama tumbuh 6% berkat         loyalitas aktif mencapai 80%        ramping                             Peningkatan keekonomian
gerai bertambah, area display lebih     dari penjualan                                                          melalui margin yang lebih baik,
luas                                                                                                            pengenaan biaya platform,
                                                                                                                serta optimalisasi tenaga kerja
                                                                                                                dan OPEX
                                                                                                                                                  13
Page 14
Prioritas 2025




     Potensi Penuh      Optimasi       Ekspansi     Peningkatan Analitik    Peningkatan
     Merchandising   Jaringan Gerai   Omnichannel      dan Teknologi       Keekonomian
Page 15
Potensi Penuh Merchandising
Terus berfokus pada merek eksklusif sambil menjelajahi kategori dan merek baru
 Membarui & Menumbuhkan                                Mengenalkan Kategori &
 Merek Eksklusif                                       Merek Baru

  Merombak Merek Eksklusif (Nevada, Cole, Connexion,   Memperluas kategori baru, seperti perlengkapan rumah
  St Yves, Annisa, Little M)
                                                       Mengembangkan merek baru untuk mengisi
  Memperluas merek yang sedang berkembang              kesenjangan arsitektur merchandising
  (Suko & ZES)
                                                       Menambah ragam produk dalam hal desain, warna,
  Harga dan promosi yang ditargetkan, melalui harga    harga, dan ukuran
  berbasis nilai dan promosi strategis




                                                                                                          15
Page 16
Optimasi Jaringan Gerai
Meningkatkan gerai yang ada dan mengembangkan format khusus
Meningkatkan Gerai Matahari Utama                               Pengembangan Gerai Mandiri Merk dan Konsep Baru




Pembukaan selektif gerai,     Renovasi, menargetkan 13 gerai     Meluncurkan gerai khusus       Konsep gerai baru lainnya
perjalanan pelanggan          untuk memiliki pengalaman          untuk merek eksklusif baru     sedang dikembangkan untuk
ditingkatkan, ambang          belanja lebih baik dan target      untuk memperluas kehadiran     melayani segmen konsumen
profitabilitas lebih tinggi   produktivitas yang lebih tinggi    di luar gerai-gerai Matahari   yang berbeda
                                                                 dan mal yang sudah ada




                                                                                                                            16
Page 17
Ekspansi Omnichannel
Memperluas saluran dan koleksi; meningkatkan keterlibatan




                                                                    Keterlibatan dan Konversi
                                                                         yang Lebih Baik

                                                                    • Mengintegrasikan platform
                                                                      Shop & Talk dan pemasaran
                                           Ekspansi Koleksi           digital untuk meningkatkan
                                                                      pengalaman pelanggan,
                                                                      meningkatkan penetrasi, dan
                                       • Mereplikasi model
            Ekspansi Saluran             pemenuhan dari gerai
                                                                      mendorong traffic

                                         untuk koleksi CV offline   • Memperkuat saluran
        • Meluncurkan Shop-in-Shop       untuk Matahari.com dan       marketplace yand ada dengan
          dengan KOL mikro/nano &        berbagai platform            konten video dan live-
          afiliasi untuk mendorong       marketplace lainnya          streaming yang ditingkatkan
          penjualan di komunitas       • Mengevaluasi perluasan     • Peningkatan konversi offline ke
        • Meluncurkan toko resmi         kategori produk untuk        online dengan mengaktifkan
          merek eksklusif untuk          mendorong peningkatan        aplikasi untuk mendukung
          memonetisasi ekuitas merek     penjualan online             fungsi offline


                                                                                                        17
Page 18
Peningkatan Analitik dan Teknologi
Berinvestasi dalam memodernisasi infrastruktur sambil mengeksplorasi teknologi baru


                                                   Meningkatkan Aplikasi Inti Merchandising dan
                                                   Keuangan: Memodernisasi aplikasi yang ada untuk
                                                   memungkinkan kemampuan pelaporan yang lebih
                                                   maju, memanfaatkan alat analitik data mutakhir
                                                   untuk wawasan yang lebih mendalam.

                                                   Memperkuat Keamanan Siber: Memperkuat langkah-
                                                   langkah keamanan digital untuk menjaga integritas
                                                   data dan melindungi dari ancaman yang muncul.

                                                   Menjelajahi Teknologi Pengambilan Data yang
                                                   Inovatif: Menguji coba teknologi baru untuk
                                                   meningkatkan pengumpulan data, memungkinkan
                                                   wawasan yang lebih kaya dan pengambilan
                                                   keputusan yang lebih akurat.




                                                                                                     18
Page 19
Peningkatan Keekonomian
Tetap fokus pada keuntungan melalui optimalisasi biaya dan peningkatan produktivitas




           Optimalisasi Persediaan dan                                       Peningkatan
                 Biaya Produk                                             Produktivitas Gerai


  Memilih desain produk dan bahan yang hemat biaya                  Meningkatkan perjanjian sewa

  Mengonsolidasikan pengeluaran demi efisiensi lebih   Memaksimalkan alokasi ruang dan efisiensi tata letak gerai

 Menyederhanakan proses pengadaan dan pemesanan           Mengoptimalkan biaya tenaga kerja di dalam gerai




                                                                                                                19
Page 20
   142 Gerai
   79 Kota

   600+ pemasok
   93% lokal

   8.095
   karyawan




Penutup
                  20
Page 21
Penutup
Meski belanja konsumen melambat, kami tetap fokus pada peningkatan profitabilitas

 Penjualan sebesar Rp 12,3 Triliun (-2,0% YoY) di 2024 menyoroti melambatnya belanja konsumen
 EBITDA Rp 1.4 Triliun (-0,9% YoY) dan Laba Bersih Rp 828 Miliar (+22,5% YoY) mencerminkan fokus kami pada profitabilitas.

 Merchandising: Kinerja diseret oleh non-pakaian (-6% SSSG). Fokus pakaian pada merek eksklusif meningkat tahun lalu dengan perluasan Suko dan
 peluncuran Zes pada Q4. Penguatan lebih lanjut merek eksklusif direncanakan di 2025 dengan perluasan dalam kategori seperti perlengkapan rumah
 tangga. Penetapan harga dan promosi yang lebih ketat akan diuji sebagai respons terhadap lingkungan ekonomi makro yang lesu.

 Optimalisasi gerai: Memperkuat portofolio dengan menutup 13 gerai di 2024. Terus memantau gerai untuk rasionalisasi dan perampingan, sementara
 berinvestasi pada pertumbuhan dengan merenovasi hingga 13 gerai dengan kategori A bernilai strategis, serta membuka gerai baru, terutama gerai
 format khusus untuk Suko dan Zes yang baru.


 Digital: Pada tahun 2024, jangkauan saluran diperluas dan ragam produk di Matahari.com ditingkatkan melalui peningkatan partisipasi CV.
 Berencana untuk lebih meningkatkan ragam CV dan meningkatkan keterlibatan sekaligus meningkatkan profitabilitas.


 Peningkatan keekonomian: Terus fokus pada penghematan biaya dari sewa, optimalisasi jumlah karyawan, dan pemasaran.

IT: Berencana untuk meningkatkan sistem inti yang diperlukan, memperkuat keamanan siber, dan melakukan pengadaan teknologi guna
meningkatkan omni-channel mempertimbangkan rendahnya investasi di masa lalu.


 Aksi Korporasi: Usulan dividen Rp 300/saham dan pembelian kembali saham sebesar Rp 150 Miliar (sesuai persetujuan pemegang saham)


                                                                                                                                            21
Page 22
Contact us

PT Matahari Department Store Tbk

Menara Matahari 12th Floor,
Jl Boulevard Palem Raya No.7
Karawaci, Tangerang 15811, Indonesia

Phone: +6221 547 5228 | +62811 9610 1111
Email: ir@matahari.com

www.matahari.com


DISCLAIMER: This presentation has been prepared by PT Matahari Department Store Tbk (“LPPF” or “Company”) for
informational purposes. Neither this presentation nor any of its content may be reproduced, disclosed or used
without the prior written consent of the Company.

This presentation may contain forward looking statements which represent the Company’s present views on the
probable future events and financial plans. These views are based on current assumptions, are exposed to various
risks, and are subject to considerable changes at any time. The Company warrants no assurance that such outlook
will, in part or as a whole, eventually be materialized. Actual results may differ materially from those projected.

The information is current only as of its date and shall not, under any circumstances, create any implication that the
information contained therein is correct as of any time subsequent to the date thereof or that there has been no
change in the financial condition or affairs of LPPF since such date. This presentation may be updated from time to
time and there is no undertaking by LPPF to post any such amendments or supplements on this presentation.

The Company will not be responsible for any consequences resulting from the use of this presentation as well as the
reliance upon any opinion or statement contained herein or for any omission.



                                                                                                                         22
Page 23
Thank you
Page 24
7 March 2025




Paparan Publik
(Public Expose)
PT Matahari Department Store Tbk
LPPF


(ENGLISH)
Page 25
Agenda

  No                           Topic   Page

   1   Executive Summary                 26


   2   Macroeconomic Update            27 – 29


   3   Financial Performance           30 – 34


   4   Strategy Update                 35 – 42


   5   Closing Remarks                 43 – 44




                                                 25
Page 26
Executive Summary
                                                        Results in 2024: Preserved EBITDA despite soft macro economic environment
 FY24 Sales: IDR 12.3Tn (-2.0% vs. FY23; -1.7% SSSG     • Macroeconomic: Challenging market continued in 4Q24, with muted consumer spending.
 vs. FY23), with muted consumer spending. Results
 consistent with Lebaran (-2.4% SSSG) and Q4 SSSG       • Merchandising: Flat apparel sales (0% SSSG) while non apparel sales dragged performance
 (-2.0% SSSG) performance.                                (-6% SSSG). Enlarged space and coverage of pareto consignment vendors. Developed private
                                                          label brands to appeal to younger, modern shoppers. SUKO expanded to 79 stores and ZES
                                                          launched in 4Q24, targeting the fashion-conscious.
 Gross Margin: 34.6% (vs. FY23: 34.2%) driven by
 improved freshness. DP mix remained the same.          • Store Optimization: Trimmed 13 underperforming stores for a healthy portfolio of 142 stores,
                                                          resulting in IDR 13Bn EBITDA uplift.
 EBITDA: IDR 1,398Bn (vs. FY23: IDR 1,411Bn), 0.9%      • Omni-channel: Increased online assortment by onboarding CV brands (which contributed 41%
 decline vs. similar period last year despite OPEX        of total MDS CV sales) to our digital channel. Further expanded marketplace reach.
 drop of 1.0%.
                                                        Focus Ahead in 2025: Cautious staged investments subject to milestones
 Net Income: IDR 828Bn (vs. FY23: IDR 675Bn), 22.5%     • Merchandise Assortment Development: Enhancing private label offerings and exploring
 higher than FY23 mainly due to reduction in interest     new categories, such as home and living. Creating products targeted at price-sensitive
 expense and depreciation.                                consumers, with a focus on competitive pricing and effective promotions.
                                                        • Specialty Store Launches: Opening new standalone Suko and Zes stores.
 Inventory: IDR 0.7Tn (vs. FY23: IDR 0.8Tn), from
 faster turns (2.1 to 2.6x). Also ending fresher        • Store Renovation: Refurbishing select key A-stores to enhance their appeal.
 (contribution of 0-6 months from 63% to 80%).          • Store Portfolio Optimization: Consolidating store network, downsizing where necessary, and
                                                          opening new locations to boost overall sales productivity and profitability.
 Net Cash: IDR 399Bn (vs. 2023: Net Debt IDR 42Bn),     • Improved Economics: Focusing on optimization in areas such as rental, labor, and
 with unutilized facility IDR 1.7Trn.
                                                          merchandising (in the form of reduced product costs, brand rationalization, increased
                                                          private label mix, and optimized space allocation).
 Equity: IDR 326Bn (vs. 2023: IDR 31Bn), and
 commitment on dividend payout 50% remains.             • Technology Upgrades: Enhancing core IT applications, bolstering cybersecurity, and
                                                          investing in technology to support improved omni-channel capabilities.


                                                                                                                                                         26
Page 27
   142 Stores
   79 Cities

   600+ suppliers
   93% local

   8,095
   employees




Macroeconomic
Update
                    27
Page 28
Macroeconomic Environment
Households no longer appear to be net savers
Change in Deposits, Loans, and Net Bank Balance
 YoY Change in IDR Tn
 400



 300



 200



 100
                                                                                                +84.6

  0
                                                                                                -14.0

-100                                                                                            +98.7
                                                                                                        — Net bank balance (NBB), YoY change:
                                                                                                         Change in deposits
                                                                                                         Change in loans
-200



-300
       Jan-17        Jan-18        Jan-19      Jan-20   Jan-21   Jan-22   Jan-23   Jan-24   Oct-24

      Source: BI, OJK, BCA Economic Research


                                                                                                                                           28
Page 29
Macroeconomic Environment
Challenges remain post-pandemic, reflected across sectors

Retail Sales of Apparel and Footwear                        Car Sales                                               Sales of Full-Service Restaurants
In trillion IDR                                             ‘000 units                                              In trillion IDR

200                                                         1,200                                                   600




100                                                           600                                                   300




  0                                                             0                                                     0
       2019       2020     2021    2022      2023   2024*            2019     2020    2021     2022   2023   2024          2019       2020   2021   2022   2023   2024*

                  Offline Sales   Digital Sales

Source: Euromonitor International                           Source: Gaikindo, Astra International                   Source: Euromonitor International


*Forecast

                                                                                                                                                                      29
Page 30
    142 Stores
    79 Cities

    600+ suppliers
    93% local

    8,095
    employees




Financial Performance
                        30
Page 31
Financial Highlights
Profitability improved with higher gross margin (40 basis points) and lower financial costs
                                        Q4                                  Full Year
          In IDR Bn
                               2024       2023       % Growth      2024          2023     % Growth

Gross Sales                    2,828      2,937          -3.7%   12,307         12,552        -2.0%
 SSSG %                        -2.0%      -2.9%                   -1.7%          -2.4%

Gross Profit                     974        939          3.7%     4,253          4,295        -1.0%
 Gross Margin %                34.4%      32.0%                   34.6%          34.2%

OPEX                           (657)         (663)       -1.0%    (2,855)       (2,884)       -1.0%

EBITDA                           317          275       15.0%     1,398          1,411        -0.9%
  EBITDA Margin %              11.2%         9.4%                 11.4%          11.2%

Net Income (Loss)                205           45       358.1%      828            675       22.5%
 Net Income Margin %            7.3%         1.5%                  6.7%           5.4%

                                                                                                  31
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Financial Highlights
Net cash at IDR 399Bn with unused Loan Facility at IDR 1.7Tn

                      ASSET                                             LIABILITIES & EQUITY

         In IDR Bn            Dec-24     Dec-23               In IDR Bn               Dec-24         Dec-23

Cash and Bank Balance             399        508    Bank Loan                                  -         550

Trade Receivables                  40         60    CV Trade Payables                          469       770

Inventories                       728        793    DP Trade Payables                          567       457

Right-of-Use Assets              2,177      2,509   Lease Liabilities                     2,843         3,051

Other Assets                     1,193      1,306   Other Liabilities                          935      1,022

Fixed Assets                      604        705    Equity                                     326        31

Total Asset                     5,141      5,880    Total Liabilities & Equity           5,141         5,880



                                                                                                                32
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Sales Performance
Performance relatively stronger for core stores, particularly outside Greater Jakarta


 Store Performance (SSSG) FY 2024                      Store Performance by Geography (SSSG) FY 2024
                                                                                                                    Gross Sales by
                                                                                                                     Region (%)
                                                                                                  Greater Jakarta       21.9%
                                                              Outside
                                                               Java                               Java ex Jakarta       34.5%
                                                             -0.2%                                Outside Java          43.6%
                                                                                                  Total Sales          100.0%

Regular stores                      Watchlist stores
  -1.3%           -1.7%                -5.5%




                                                              Greater         Java
                                                              Jakarta      ex Jakarta
                                                             -6.3%          -0.6%
                                                                                                                            33
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Capital Allocation
Propose dividend and buyback while maintaining sufficient reserves for business growth



                            Capex Plan                      Dividend*
           New store opening                                Proposed 81.7% Dividend Payout
           Store refurbishment                              IDR 300 /share or IDR 677 Bn
   Technology & maintenance
      Exploring new concepts




                     Acquisition                            Strategic Buyback*
          No investment planned                             Proposed IDR 150 Bn allocation




*subject to AGMS Approval

                                                                                             34
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KEY FOCUS




  Merchandise       Loyalty & Brand   Store Network      Omni-channel
  Full Potential     Development       Optimization       Expansion




               Operational         OPEX         Environmental,
               Excellence       Optimization       Social, &
                                                  Corporate
                                                 Governance


  Strategy Update
                                                                        35
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2024 Update
Continued to make progress on strategic initiatives




  Merchandise Full Potential          Loyalty & Brand Development           Store Network Optimization           Omnichannel Expansion

Key private labels rebranded with     Brand awareness improved with        Store space rationalization        Onboarded 68 CV brands (41%
improved product and pricing          growth of social media content       completed with 13 stores closed    of total CV offline sales)
architecture                          viewers by 58%                       and select downsizing
                                                                                                              Broadened presence to include
SUKO sales points in 79 locations     Higher engagement achieved           Opened flagship store, with        TikTok Shop to help drive
                                      via community activations,           refreshed and curated customer     marketplace sales
New private label ZES launched,       including influencers and            journey
present in 56 stores at year-end      notable key opinion leaders                                             Back-end technology updated,
                                                                           Store portfolio review to ensure   with new Warehouse and Order
Inventory well managed with aged      Increased sales contribution         optimized occupancy cost and       Management System to
stock >6 months reduced by 56%        from active loyalty members of       lean operations                    streamline operations
                                      8.2 Million, reaching 80% of sales
Core CV brands grew by 6% driven                                                                              Improved economics through
by greater coverage, larger display                                                                           higher margins, introduction of
space                                                                                                         fees, as well as headcount and
                                                                                                              OPEX optimization
                                                                                                                                                36
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2025 Priorities




      Merchandise      Store Network   Omnichannel        Analytics &       Improved
      Full Potential    Optimization    Expansion    Technology Upgrades   Economics




                                                                                       37
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Merchandise Full Potential
Continue to focus on private label while exploring new categories and brands

  Refresh & Grow Private Label                              New Categories & Brands

  Revamp private label (Nevada, Cole, Connexion, St Yves,   Expand new categories, like home and living
  Annisa, Little M)
                                                            Develop new brands to fill in the merchandising
  Expand emerging brands (Suko & ZES)                       architecture whitespace

  Targeted pricing & promotions, through value-based        Diversify product range in terms of design, colors, price
  pricing and strategic promotions                          point, and size




                                                                                                                        38
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Store Network Optimization
Upgrade existing stores and develop specialty format
Elevate Core Matahari Stores                                      Specialty Stores and New Concept Development




Selective store opening with   Renovation of up to 13 strategic    Launch specialty stores for    Other new store concepts
enhanced customer journey      stores for improved shopping        new private label brands       are under development to
and higher profitability       experience and targeting            to expand presence beyond      cater to various income
threshold                      higher productivity                 existing Matahari stores and   segments and shopping tastes
                                                                   malls




                                                                                                                                 39
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Omnichannel Expansion
Expand channel and range while improving engagement




                                                                             Better Engagement and
                                                                                    Conversion

                                                                            • Integrate Shop & Talk platform
                                             Range Expansion                  and digital marketing for
                                                                              improved customer experience,
                                                                              increased penetration, and
                                        • Replicate offline CV assortment     higher traffic
         Channel Expansion                through fulfilment-from-store
                                                                            • Strengthen existing
                                          model for both Matahari.com
                                                                              marketplace channel with
       • Explore Shop-in-Shop with        and various online
                                                                              enhanced live streaming and
         micro/nano KOLs & affiliates     marketplaces
                                                                              video content
         to drive community sales
                                        • Evaluate product category
                                                                            • Improved offline to online
       • Launch dedicated private         expansion to stimulate
                                                                              conversion by enabling app to
         label online store to            enhanced online sales
                                                                              support offline functions
         monetize brand equity



                                                                                                               40
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Analytics and Technology Upgrades
Invest in modernising existing infrastructure while exploring new technology



                                                     •   Upgrade Core Merchandising and Finance
                                                         Applications: Modernise existing applications to
                                                         enable advanced reporting capabilities, leveraging
                                                         cutting-edge data analytics tools for deeper insights.

                                                     •   Strengthen Cybersecurity: Fortify digital security
                                                         measures to safeguard data integrity and protect
                                                         against emerging threats.

                                                     •   Explore Innovative Data Capture Technologies: Pilot
                                                         new technologies to enhance data collection,
                                                         enabling richer insights and more accurate decision-
                                                         making.




                                                                                                           41
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Improved Economics
Remain profit focused through cost optimisation and improved productivity




                Product Costs and                                        Store Productivity
              Inventory Optimization                                       Improvement


  Select cost-effective product designs and materials               Enhance rental agreements

      Consolidate spend for greater efficiencies        Maximize space allocation and store layout efficiency

      Streamline sourcing and ordering process                      Optimize in-store labor costs




                                                                                                                42
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   142 Stores
   79 Cities

    600+ suppliers
    93% local

    8,095
    employees




Closing Remarks
                     43
Page 44
Closing Remarks
Despite muted consumer spending, we remain focused on improving profitability

 Sales of IDR 12.3 Tn (-2.0% YoY) for FY24 affected by muted consumer spending.
 EBITDA of IDR 1.4 Tn (-0.9% YoY) and Net Profit of IDR 828 Bn (+22.5% YoY) reflects our focus on profitability.


 Merchandising: Performance dragged by non apparel (-6% SSSG). Apparel focus of private label gained momentum last year with Suko expansion
 and Zes launched in Q4. Further strengthening of private label brands is planned for 2025 with expansion in categories such as home and living.
 Sharper pricing and promotion will be tested in response to subdued macro economic environment.


 Store optimization: Strengthened portfolio with 13 store closures in 2024. Continuing to monitor stores for rationalization and downsizing, while investing
 in growth by renovating up to 13 strategic A-stores as well as opening new stores, particularly specialty stores for Suko and Zes.


 Digital: In 2024 expanded channel reach and increased product assortment on Matahari.com through increased CV participation. Plan to further
 increase CV assortment and enhance engagement while improving profitability.


 Improved economics: Continue to focus on cost savings from rental, headcount optimization and merchandising.


 IT: Plan to upgrade necessary core system, strengthen cybersecurity, and procure technology for improved omnichannel given past underinvestment.


 Corporate actions: Propose dividend of IDR300/share and share buyback of IDR150Bn (subject to shareholders approval).


                                                                                                                                                         44
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Contact us

PT Matahari Department Store Tbk

Menara Matahari 12th Floor,
Jl Boulevard Palem Raya No.7
Karawaci, Tangerang 15811, Indonesia

Phone: +6221 547 5228 | +62811 9610 1111
Email: ir@matahari.com

www.matahari.com


DISCLAIMER: This presentation has been prepared by PT Matahari Department Store Tbk (“LPPF” or “Company”) for
informational purposes. Neither this presentation nor any of its content may be reproduced, disclosed or used
without the prior written consent of the Company.

This presentation may contain forward looking statements which represent the Company’s present views on the
probable future events and financial plans. These views are based on current assumptions, are exposed to various
risks, and are subject to considerable changes at any time. The Company warrants no assurance that such outlook
will, in part or as a whole, eventually be materialized. Actual results may differ materially from those projected.

The information is current only as of its date and shall not, under any circumstances, create any implication that the
information contained therein is correct as of any time subsequent to the date thereof or that there has been no
change in the financial condition or affairs of LPPF since such date. This presentation may be updated from time to
time and there is no undertaking by LPPF to post any such amendments or supplements on this presentation.

The Company will not be responsible for any consequences resulting from the use of this presentation as well as the
reliance upon any opinion or statement contained herein or for any omission.



                                                                                                                         45
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Thank you

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