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20240909_TRIN_Laporan Informasi dan Fakta Material_31723549_lamp1.pdf
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SIARAN PERS
Untuk Disiarkan Segera
Triniti Land Catatkan Marketing Revenue sebesar Rp. 1.1 Triliun Hingga Agustus 2024
Berkat Kontribusi Signifikan Proyek Landed House
Dengan raihan sebesar Rp 1.1 Triliun, Marketing Revenue Triniti Land telah mencapai 91% dari target
Perseroan di tahun 2024.
Foto : Ilustrasi Proyek TanaMori, Labuan Bajo
Jakarta, 09 September 2024 – PT Perintis Triniti Properti Tbk (IDX:TRIN) yang selanjutnya disebut
Triniti Land, mencatatkan peningkatan marketing revenue yang signifikan sebesar 114% mencapai Rp1,1
triliun hingga akhir Agustus 2024 dibandingkan periode yang sama tahun sebelumnya yang tercatat
Rp546,9 miliar. Dengan raihan sebesar Rp 1.1 Triliun, Marketing Revenue Triniti Land telah mencapai 91%
dari target Perseroan hingga akhir tahun. Kenaikan ini terutama didorong oleh kesuksesan proyek landed
house Sequoia Hills di Sentul, Bogor, yang saat ini tengah dalam tahap pembangunan.
Proyek Sequoia Hills mampu menarik minat konsumen dengan performa penjualan yang sangat baik untuk
tiga produk unggulannya seperti The Leroy, Earthville, dan Mono. Sequoia Hills menjadi kontributor utama
dengan menyumbang Rp511,8 miliar atau 43% dari total Marketing Revenue Perseroan. Saat ini Triniti
Land bersiap untuk meluncurkan cluster ke-4 dalam waktu dekat.
Strategi Pemasaran dan Kebijakan Pemerintah Turut Mendukung Dalam Penjualan Perseroan
Sebagai bagian dari strategi untuk mendukung penjualan, Perseroan memberikan berbagai kemudahan cara
bayar untuk memudahkan konsumen dalam memiliki properti yang diinginkan. Di sisi lain, keputusan
pemerintah untuk memperpanjang insentif pajak pertambahan nilai ditanggung pemerintah (PPN DTP)
sebesar 100% hingga Desember 2024 juga memberikan dorongan tambahan bagi sektor properti, terutama
untuk unit-unit yang siap huni.
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Direktur Utama & CEO Triniti Land, Ishak Chandra, “Pencapaian ini mencerminkan keberhasilan
strategi pemasaran dan penjualan Perseroan dalam memanfaatkan peluang di pasar properti Indonesia.
Dengan bangkitnya permintaan properti, terutama di segmen landed house, kami percaya bahwa Triniti
Land berada di jalur yang tepat untuk mencapai target tahunan kami. Peningkatan ini menunjukkan bahwa
pasar properti sudah kembali bergairah, dan kami optimis bahwa target marketing revenue sebesar Rp1,2
triliun hingga akhir tahun 2024 akan tercapai.”
Strategi Pertumbuhan yang Terfokus
Perseroan terus mengukuhkan posisi di industri properti dengan menerapkan strategi pertumbuhan yang
didasarkan pada empat pilar utama. Pertama, fokus pada penyelesaian proyek-proyek yang sedang berjalan
dengan kualitas guna memastikan kepuasan pelanggan dan penguatan reputasi. Kedua, mencari peluang
baru untuk pengembangan landed house serta logistic dan business park yang menjanjikan pertumbuhan
jangka panjang. Ketiga, melakukan perbaikan struktur permodalan untuk menciptakan fondasi keuangan
yang lebih kuat, memungkinkan perseroan untuk bertindak lebih fleksibel dalam menghadapi dinamika
pasar. Keempat, Triniti Land berkomitmen untuk mengembangkan kepemimpinan dalam organisasi dengan
menempatkan Human Capital sebagai aset paling berharga. Melalui investasi berkelanjutan dalam
pengembangan tim, Perseroan bertujuan untuk mencetak pemimpin-pemimpin baru yang membawa inovasi
dalam setiap aspek bisnis, mulai dari teknologi hingga model bisnis.
Riska Afriani, CFO & Corporate Secretary Triniti Land mengatakan, “Pertumbuhan ini juga menunjukkan
kepercayaan konsumen terhadap proyek-proyek yang dikembangkan serta kemampuan Perseroan untuk
memenuhi permintaan pasar. Kami berkomitmen untuk terus menghadirkan produk yang relevan dan
berkualitas tinggi, serta memberikan kontribusi positif bagi pertumbuhan ekonomi melalui pengembangan
proyek-proyek Perseroan dan terus meningkatkan nilai bagi para stakeholders di tengah situasi ekonomi
global yang menantang.”
***
Untuk informasi lebih lanjut silakan hubungi:
Riska Afriani PT Perintis Triniti Properti Tbk
Sekretaris Perusahaan District 8 SCBD, Prosperity Tower,
PT Perintis Triniti Properti Tbk Lantai 18 A/J, JL Senopati Raya,
Telepon: 081317829278 Senayan, Jakarta Selatan, Indonesia
Email: Corsec.trin@trinitiland.com Telp : 021 50111999
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Tentang Triniti Land Triniti Land (PT Perintis Triniti Properti Tbk) berdiri sejak tahun 2009, dan memulai pengembangan proyek properti pertama, Ubud Village melalui sentuhan mahakarya para pendiri & pemegang saham yakni Septian Starlin, Matius Jusuf, Bong Chandra, dan Johanes L. Andayaprana. Triniti Land terus melanjutkan karya properti terbaiknya dengan mengembangkan sederetan proyek ikonik di Alam Sutera dan Serpong, seperti Brooklyn, Springwood Residences, Yukata Suites, The Smith, Collins Boulevard, Marc’s Boulevard dan beberapa proyek ikonik baru lainnya seperti Sequioa Hills Sentul, Holdwell Business Park dan Tanamori – Labuan Bajo. Dengan kesuksesan membangun proyek yang kreatif & ikonik selama tiga belas tahun berdiri, TRINITI LAND berhasil mendapatkan beberapa penghargaan bergengsi di Indonesia dan International, seperti Indonesia Property Award, Asia Property award, Golden property award, dan lain sebagainya untuk kategori-kategori seperti Best Boutique Developer, Best Mid End Condo Developer, Best Condo Interior Design, Best Low-Rise Condo Architecture dan Developer of the year.
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PRESS RELEASE
For Immediate Release
Triniti Land Reports Marketing Revenue by Rp. 1.1 Trillion as of August 2024, Driven by
Significant Contributions from Landed House Projects
IDR 1.1 Trillion in marketing revenue has driven Triniti Land to achieve 91% of the 2024 Corporate
target.
Photo : Illustration of TanaMori Project, Labuan Bajo
Jakarta, September 9, 2024 – PT Perintis Triniti Properti Tbk (IDX: TRIN), hereinafter referred to as
Triniti Land, recorded a significant 114% increase in marketing revenue, reaching IDR 1.1 trillion by the
end of August 2024 compared to IDR 546.9 billion in the same period last year. With this achievement,
Triniti Land’s marketing revenue has reached 91% of the company’s full-year target. This growth was
primarily driven by the success of the Sequoia Hills landed house project in Sentul, Bogor, which is
currently under development.
The Sequoia Hills project has garnered strong consumer interest, delivering excellent sales performance for
its three flagship products: The Leroy, Earthville, and Mono. Sequoia Hills has been the largest contributor,
accounting for IDR 511.8 billion or 43% of the company’s total marketing revenue. Triniti Land is now
preparing to launch the 4th cluster in the near future.
Marketing Strategy and Government Policy Boost Company Sales
As part of its strategy to support sales, the company has offered various flexible payment schemes to make
it easier for consumers to purchase their desired property. Additionally, the government’s decision to extend
the 100% VAT incentive until December 2024 has provided further support to the property sector,
particularly for ready-to-occupy units.
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Ishak Chandra, President Director & CEO of Triniti Land, stated, “This achievement reflects the
success of the Company’s marketing and sales strategies in capitalizing on opportunities in the Indonesian
property market. With the rising demand for properties, particularly in the landed house segment, we believe
that Triniti Land is on the right track to meet our annual targets. This growth indicates that the property
market has regained momentum, and we are optimistic that the marketing revenue target of IDR 1.2 trillion
by the end of 2024 will be achieved.”
Focused Growth Strategy
The company continues to strengthen its position in the property industry by implementing a growth
strategy based on four main pillars. First, focusing on the completion of ongoing projects with high quality
to ensure customer satisfaction and strengthen the company’s reputation. Second, seeking new opportunities
for the development of landed houses, as well as logistic and business parks that promise long-term growth.
Third, improving capital structure to create a stronger financial foundation, allowing the company to act
more flexibly in response to market dynamics. Fourth, Triniti Land is committed to developing leadership
within the organization by positioning Human Capital as its most valuable asset. Through continuous
investment in team development, the company aims to cultivate new leaders who bring innovation to every
aspect of the business, from technology to business models.
Riska Afriani, CFO & Corporate Secretary of Triniti Land, added, “This growth also reflects consumer
confidence in the projects we develop, as well as the Company’s ability to meet market demands. We are
committed to continuously delivering relevant, high-quality products and making a positive contribution to
economic growth through our project developments, while consistently enhancing value for stakeholders
amid global economic challenges.”
***
For more information,
please contact:
Riska Afriani PT Perintis Triniti Properti Tbk
Corporate Secretary District 8 SCBD, Prosperity Tower,
PT Perintis Triniti Properti Tbk Lantai 18 A/J, JL Senopati Raya,
Phone: 081317829278 Senayan, Jakarta Selatan, Indonesia
Email: Corsec.trin@trinitiland.com Telp : 021 50111999
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About Triniti Land Triniti Land (PT Perintis Triniti Properti Tbk) was established in 2009 and began developing its first property project, Ubud Village, through the masterful touch of its founders and shareholders: Septian Starlin, Matius Jusuf, Bong Chandra, and Johanes L. Andayaprana. Triniti Land has continued its legacy of exceptional property development by creating a series of iconic projects in Alam Sutera and Serpong, such as Brooklyn, Springwood Residences, Yukata Suites, The Smith, Collins Boulevard, Marc’s Boulevard, and several other new landmark projects like Sequoia Hills Sentul, Holdwell Business Park, and Tanamori – Labuan Bajo. With its success in building creative and iconic projects over the past thirteen years, TRINITI LAND has received numerous prestigious awards in both Indonesia and internationally, such as the Indonesia Property Award, Asia Property Award, Golden Property Award, among others, in categories including Best Boutique Developer, Best Mid- End Condo Developer, Best Condo Interior Design, Best Low-Rise Condo Architecture, and Developer of the Year.
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