20240801_HMSP_Public Expose_31690343_lamp1.pdf

PIA

UNOFFICIAL TRANSLATION

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PT HM SAMPOERNA Tbk.

After the presentation by Management of the Company, the audience was given the opportunity
to ask guestions. Auestions and answers take place in Bahasa Indonesia and English which are
further summarized in Bahasa Indonesia and in detail as attached in Appendix 2.

Hence we convey the report, thank you.

Best Regards,

PT Hanjaya Mandala Sampoerna Tbk.

Signed and sealed

Andy Revianto
Corporate Secretary

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PT HM SAMPOERNA Tbk.

Attachment 1

DAFTAR HADIR - ATTENDANCE LIST
PAPARAN PUBLIK - PUBLIC EXPOSE
PT HANJAYA MANDALA SAMPOERNA Tbk.

29 JUL 2024
No Nama Lengkap / Full Name Nama Institusi / Name of Institution
1 | Adrian Joezer Mandiri Sekuritas
2 | Azzahra Nasution Masyarakat Umum / Public
3 | Beatrice Benecia Setiawan BNI Sekuritas
4 | Christine Natasya Bahana sekuritas
5 | Diantha Putri Sucor Sekuritas
6 | Elizabeth Noviana CGSI
7 | Fabian Susanto BCA Sekuritas
8 | Faig Asad Maybank Sekuritas
9 | Ronald Nawing Sampoerna
10 | Gina Sampoerna
11 | Jacob pondaag Masyarakat Umum / Public
12 | Jocelyn Santoso Maybank Sekuritas
13 | Ken Sukendra Masyarakat Umum / Public
14 | Laksmita Febriyanti BNI Sekuritas
15 | Natalia Sutanto BRI Danareksa Sekuritas
16 | Niko Pandowo Sucor Sekuritas
17 | Putu Chantika Ciptadana Sekuritas
18 | Sabela Nur Amalina BRI Danareksa Sekuritas
19 | Tarra Laurentia BCA Sekuritas
20 | Vida Cornelius Ashmore
21 | Wendy RHB Sekuritas
22 | Arianto Dermawan Masyarakat Umum / Public
23 | Andy Chandra Masyarakat Umum / Public
24 | Teddy Wiliaharum Masyarakat Umum / Public
25 | Tan Meilianty Masyarakat Umum / Public
26 | Yansen Masyarakat Umum / Public
27 | Sutrimayanti Masyarakat Umum / Public
28 | The Cun Masyarakat Umum / Public
29 | Henry Masyarakat Umum / Public

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PT HM SAMPOERNA Tbk.

( Attachment 1
DAFTAR HADIR - ATTENDANCE LIST
PAPARAN PUBLIK - PUBLIC EXPOSE
PT HANJAYA MANDALA SAMPOERNA Tbk.
29 JUL 2024
No Nama Lengkap / Full Name Nama Institusi / Name of Institution
30 | Sandra regina Masyarakat Umum / Public
31 | Syefruil yuzartan Masyarakat Umum / Public
32 | Sibarani vla cusdi Masyarakat Umum / Public
33 | hasan wadjo Media/Kompasindo.com
34 | Eko Wahyudi Media/Fortune Indonesia
35 | Hana Media/Katadata
36 | Annisa Dea Media/Kompas.com
37 | Maria F Media/JPNN
38 | Matheus Media/Tribunnews
39 | Lenidira Media/Kontan
40 | Sudibyo Media/The Jakarta Post
41 | Elga Nurmutia Media/CNBC Indonesia
42 | Thomas Mola Media/Bisnis Indonesia
43 | Artha Media/Bisnis Indonesia
44 | Ade Hapsari Media/Medcom.id
45 | Pipit Media/Liputan6.com
46 | Tangguh Media/IDX Channel
47 | Heri Media/Antaranews

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PT HM SAMPOERNA Tbk.

Attachment 2

PT Hanjaya Mandala Sampoerna Tbk.
Public Expose 2024 — @&A Session
July 29, 2024 at 10.00 — 11.00

Auestion 1
Elga Nurmutia — from CNBC Indonesia

Good morning everyone, I am Elga from CNBC Indonesia. I have a guestion. Recently, the
Indonesian government has highlighted the increasing trend of consumers switching to cheaper
cigarette segment. This has been cited as one of the reasons for the decline in tobacco excise
revenue. What is Sampoerna's response to this downtrading phenomenon? Could you elaborate
on the points mentioned earlier? Thank you.

Ivan Cahyadi — President Director of PT HM Sampoerna Tbk.

Thank you for the guestion. As we have mentioned earlier, the downtrading phenomenon is
something we need to carefully observe. Indonesia shows a strong economic growth, as seen
from our GDP growth. However, the consumer confidence index and the consumer purchasing
power appears to be softening and is not only impacting the tobacco industry, but other industries
in general.

These economic factors have led to the increased growth of illegal cigarettes, and according to
the study done by the Directorate General of Customs and Excise with UGM, illegal cigarettes
have increased 50 compared to 2020.

The same can be said about the growth of Below Volume Tier 1 cigarettes of 5 points in the first
half of 2024 compared to the first half 2023. We continue to observe these issues, along with the
upcoming excise tax policies, which we hope will consider the challenges that we have mentioned
before, to ensure the sustainability of the legal tobacco industry. We hope that multi-year excise
tax policy will remain, moderate excise tax increase with measurable economic parameter, such
as inflation.

We also hope for continuous protection of the labour-intensive SKT segment, afair excise tax gap
between tax tier to create level playing field, risk-based excise policy and eradication of illegal
cigarettes. Hopefully this answers your guestions.

Auestion 2
Wendy - from RHB Securities

I'm Wendy from RHB Securities. | have a few guestions. First, what does Sampoerna expect from
the government regarding cigarette excise policies in 2025, both in terms of percentage and
structure? Second, how big is the market for electronic cigarettes (vape) in Indonesia, and what

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PT HM SAMPOERNA Tbk.

are the revenue targets for /@OS and VEEV? Lastly, does the company plan to launch an open-
system VEEV? Thank you.

Ivan Cahyadi — President Director of PT HM Sampoerna Tbk.

Thank you for the guestion. Regarding excise, as I previously mentioned, the excise tax increase
since the pandemic period until 2024, on average, is four times the inflation rate. Both the industry
players and government need to understand the importance of moderate excise tax increase with
measurable economic parameters such as inflation.

We hope government to consider these factors for fiscal policy in the tobacco industry: the
continuity of the multi-year policy, a moderate excise tax increase based on a measurable
parameters, the protection of the labour-intensive SKT segment, a risk-based excise policy to
support innovation in the tobacco industry, and a solution for accelerating growth of downtrading
as | mentioned in my presentation, specially in the SKM segment.

On your second guestion related to smoke-free products, Sampoerna is continuously innovating
through new product launches. Last Friday, we launched TEREA Sun Pearl and TEREA Oasis
Pearl, to further support the growth of our smoke-free products. To answer Pak Wendy's guestion
regarding the growth and the size of the smoke-free product. In Urban Jakarta, I@OS market
share has reached 4.596 in the second guarter 2024, a 1.8-points increase versus the second
guarter 2023. /9OS legal age users as of A2'2023 have reached more than 200,000.

As for the vape industry, we recently launched VEEV Now and VEEV One, focusing on the closed-
system liguid market in targeted areas of several urban cities. We currently have no plans to enter
the open-system market.

Auestion 3
Lakshmi Rowter - from CITIGROUP

I'm Lakshmi from Citigroup Securities. Sampoerna is a significant contributor to the economy.
However, the market share of legal cigarettes continues to decline. What advice does Sampoerna
have for the government to reduce illicit cigarette sales? What concrete steps should be taken?
Secondly, in the SKM segment, does Sampoerna prioritizes market share or profitability? and how
will this affect future pricing policies? Lastly, can you share any trends in market share or volume
for SKT? Thank you.

Ivan Cahyadi — President Director of PT HM Sampoerna Tbk.

Thank you for your guestions, ibu Lakshmi. Regarding illicit cigarettes, Sampoerna as an industry
player has been working hand-in-hand with the government and appreciates the government's
efforts in combating illegal cigarettes, which includes prevention and countermeasures. Despite
the effort, illegal cigarettes still continue to grow in number. We believe there is a need for a more
effective measure in countering illegal cigarettes that involves all stakeholders, especially with
Indonesia having 17,000 islands. We hope more efforts will be in place for the protection of all
legal industry players, and again this involves all stakeholders to lower the rate of illegal cigarettes.

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1913
PT HM SAMPOERNA Tbk.

On your second guestion, Sampoerna is the market leader in the Indonesian tobacco industry
and within segment, the leader in the SKM Low Tar and SPM segments. In the SKM High Tar
(SKM HT) segment, we gained the most share of SKM HT segment. Based on research, our
brands have the highest brand eguity and relatively high growth in brand eguity. Dji Sam Soe
Magnum has the highest brand eguity growth last year. While brand eguity of Sampoerna A or A
Mild is almost double than the average of key brands.

Though we are unable to elaborate further on our future strategies, the eguity of our brands is
important. We continue to focus on innovation, in product, brand campaign and adult smokers
programs to provide sustainable value. A concrete example of innovation is our most recent
launch of Sampoerna A Gala which incorporates capsule innovation. So, we will continue to put
forward efforts for innovation and brand building, so that we can provide sustainable value. This
also includes innovations in our smoke-free products.

On the SKT segment, the protection of the labour-intensive SKT segment is not only the
responsibility of the government, but also all the industry players, which should be reflected
through excise tax policy and innovation. As an industry player, in A2 this year we have introduced
new SKT brands as part of our innovation.

In addition, this year Sampoerna has added SKT production facilities across Java. This is a part
of our commitment to continuously contribute to Indonesia and at the same time delivering
innovation and value added to the SKT adult smokers. We show our contribution to the SKT
segment through new product launches, two of which are Sampoerna Kretek Prima and Magnum
Kretek, leveraging growing brand eguity of Sampoerna's brands.

Auestion 4
Sudibyo M. Wiradji — from The Jakarta Post

I'm Sudibyo from The Jakarta Post. Sampoerna is known for its commitment towards human
resource development. Can you elaborate on Sampoerna's commitment to developing its
employees and other stakeholders in the supply chain, from tobacco farmers to traditional
retailers? Thank you.

Ivan Cahyadi — President Director of PT HM Sampoerna Tbk.

As a company that has operated for 111 years in Indonesia, Sampoerna is highly committed to
employee development. We employ over 90,000 people, all of whom receive training to enhance
their skills and gualifications.

Programs such as "Skills forthe Future" help employees develop not only for today but also future-
ready skills. We also have the HOPE (Help, Overcome, Prepare, Energize) Program — an
entrepreneurship and financial literacy training scheme as part of the additional postemployment
or retirement program.

Our commitment extends beyond our employees and to the entire supply chain, including 22,000
tobacco and clove farmers which I believe is big. We show our commitment by practicing the
Good Agricultural Practices and Agricultural Labor Practices. We are committed to preventing
child labor, a good working condition, and creating a safe working environment.

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PT HM SAMPOERNA Tbk.

We also support MSMESs through various initiatives. Last Monday, | attended “Pesta Rakyat,” a
collaboration event between Sampoerna, Indonesia Business Chambers (KADIN) and the
government. Together with KADIN and the government, we are supporting MSMESs to grow not
only in Indonesia but also go international through export. | was able to meet various types of
inspiring MSMEs. I have also encountered successful MSMEs, with one MSME exporting their
products to Japan and another MSME winning a world baking championship in Paris.

Sampoerna's support to MSME started in 2007 through our Sampoerna Entrepreneurship
Training Center (SETC) program. These accomplishments are truly Sampoerna's pride and joy
as it shows that we are not focused only on the business aspect, but also on creating multiplier
effect to Indonesia. At retail, “Sampoerna Retail Community (SRC)” SRC has grown into more
than 250,000 SRC Stores throughout Indonesia, again a big accomplishment.

We implement these programs as part of Sampoerna's commitment in adding value throughout
our Supply chain, in alignment with our three-hand philosophy. If there is anything you would like
to add Ibu Elvira, please go ahead.

Elvira Lianita - External Affairs Director of PT HM Sampoerna Tbk.

| believe Pak Ivan has summarized it well. Sampoerna's commitment to human resource
development are not limited to Samporena employees, but inclusive of the community as a whole.
We believe that the development of human resources will not only drive company growth, but will
also contribute to the broader economy and society.